Any general education should include knowledge of the basic principles of the market economy and of working life, but this is still too small a part of the standard curriculum in German schools.
The aim of JUNIOR is to improve economic education. To this end, schoolchildren are encouraged to found their own small-scale businesses and learn to think and act like entrepreneurs. Since 1994 more than 80,000 schoolchildren in a JUNIOR company have developed their business ideas into marketable products. These have included an image promotion film for the town of Böblingen near Stuttgart, a board game to teach children about road safety, and a guide to the city of Essen for senior citizens.