GM: General Manager
The full form of GM is “General Manager“. A general manager (GM) is in charge of part or all of a company’s operations, including generating revenue and controlling costs. He/She has overall responsibility for a business or a business unit within a larger organization. In small companies, the general manager may be one of the top executives. General managers commonly rank above most employees but below corporate-level executives. The responsibility and importance associated with the position may vary among companies and often depends on the hierarchical structure of the firm.
The general manager (GM) typically serves as the top executive for the unit and is responsible for strategy, structure, budgets, people, financial outcomes, and scorecard metrics. The general manager of a business is given a different formal title or titles. Most corporate managers holding the titles of chief executive officer (CEO) or president, for example, are the general managers of their respective businesses. In some companies the chief financial officer (CFO), chief operating officer (COO), or chief marketing officer (CMO) will act as the general manager of the business. Depending on the company, individuals with the title managing director (MD), regional vice president, country manager, product manager, branch manager, or segment manager may also have general management responsibilities. In large companies vice presidents will have the title of general manager.
Other full forms of GM
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