Epigenetics, one of today’s most innovative fields in biosciences, study how cells adapt to their environment by modulating their gene’s expression.
When skin is exposed to intense UV rays, the cells react by over producing melanin. This corresponds to the control of pigmentation genes. Our skin colour darkens as a reaction to UV aggressions. In contrast, epigenetic changes occur if environmental aggressions (UV, climatic changes, stress, diet, pollution etc.) are repeated daily. It triggers a lasting modification at the DNA level, which promotes the expression of certain pigmentation genes. This leads to a long-lasting increase in melanin production that causes skin color to darken. After many years of research, Dior science has identified an ultrapotent natural origin yeast extract that helps to protect skin cells from undergoing epigenetic changes, strengthening the cellular resistance to repeated external aggressions. By acting on the compaction of DNA inside the epidermis’ cell, it helps to keep the DNA tightly coiled and strong, the vital state that guards against skin darkening.
With epigenetics, Dior has initiated an unprecedented global approach in beauty. Epigenetics is shaping the future of brightening skincare and opens the path to an incredible world of possibilities for Diorsnow innovations.