A study around the back drinking water tourism and its particular impact on living of Keralites. Introduction.
Kerala, a state located on the exotic Malabar Coast of sw India, is among the most well-known tourist destinations near your vicinity. Named among the ten paradises of the world by the National Geographic Traveler, Kerala is famous particularly for its ecotourism initiatives. Its one of a kind culture and traditions, in conjunction with its various demography, has made Kerala one of the most popular holiday destinations in the world. Growing at a rate of 13. 31%, the tourism industry is a major contributor to the state's economy. The " backwaters" region вЂ” an extensive network of interlocking rivers, wetlands, and canals that center on Alleppey, Kumarakom, and Punnamada вЂ” also see hefty tourist traffic. Until the early on 1980s, Kerala was a fairly unknown vacation spot, with many tourism circuits concentrated around the north in the country. Aggressive marketing campaigns introduced by the Kerala Tourism Creation CorporationвЂ”the federal government agency that oversees travel prospects in the stateвЂ”laid the foundation for the expansion of the travel industry. In the decades that followed, Kerala Tourism could transform itself into one from the niche holiday break destinations in India. The tag line Kerala- God's Individual Country was adopted in its tourism promotions and became a global superbrand. Kerala is regarded as one of the destinations with the highest brand recall. In 2010, Kerala captivated 0. 66 million international tourist arrivals.[
Backwater tourism through the years have appeared as key revenue generating activity of those of kumarakom.
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