REPORTER AT LARGE about oranges, their history, & the citrus industry in Florida, Gives history of Indian River, in Florida, from which some of the world's best known oranges come. Tells about early Florida orange growers. Visit to Merritt Island, Fla., & talk with orange grower Robert Hill. Tells of reclamation of Florida savannas by concentrate companies, beginning with Minute Maid in 1959. Visit to Indian River fruit packinghouse. Tells how ripe oranges which are still green in color are made orange, with ethylene gas or by dyeing. Tells how Florida citrus industry is organized. Tells about development & influence of frozen concentrated orange juice, now a $700 million industry. Traces process of making concentrate in Minute Maid plant in Auburndale. Tells about the last --& most universal--of the orange barons, Ben Hill Griffin, of Frostproof, Fla. The beginning part of this article traces the origin & spread of the citrus --especially oranges--from the beginning to the present day. Also tells various uses of oranges & anecdotes of peculiar uses and customs connected with oranges.