The end-target groups of TALES are pupils aged 6 – 18 in school education. In order to reach them, TALES will need to target first and foremost the educators, namely:
(1) Initial teacher training students
(2) Teachers at school
(3) Teacher trainers
In addition, TALES aims at reaching (4) professional storytellers cooperating with schools, to make them aware of the didactic potential of their art.
Eventually, two more key target groups are addressed:
(5) Decision makers in the education sector, to make them aware of the benefits of storytelling in education and thus facilitate its introduction as a school practice.
(6) Scholars in the education sector, who may be interested in investigating the impact of storytelling at school.