What is Porter's 5 Forces?
Porter's 5 Forces was developed by Harvard professor Michael E. Porter. The framework is a model that identifies and analyses five competitive forces that shape every industry and helps determine an industry's weaknesses and strengths.
The number and power of a company's competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company's profitability.
"The state of competition in an industry depends on five basic competitive forces" - Michael E. Porter