One simple thing that certainly differs e-business from traditional business is the technology that underpins the business itself.
E-business is built electonically on a network; therefore, without a network it’s completely impossible for an e-business to survive (please refer to What is E-Business).The use of technology will bring a huge impact on the way of a business communicates with its customers. This business communication models are categorized by Schneider into three different types 
Personal contact (one to one)
In this type of communication model, the organization assigns its employees to identify and reach the prospective customers . The simplest example for this approach is the sales person who calls the potential customer and introduces the products offered by his company. This approach has been widely implemented by traditional business.
Mass media (one to many)
The mass media approach allows the organization to broadcast advertising and promotional materials on its products . Examples for this approach are advertisement on television, radio, newspaper or magazine. This approach has also been widely adopted by traditional business.
The web (many to one or many to many)
The internet is neither a mass media nor a personal contact device . It stands on the middle of the fine line where mass media is allocated at the first side and personal contact at the other side. The web provides more interactivity than mass media does to its audience but less than personal contact could offer. For example, an internet user can type in his keywords on a search engine tool (e.g. google) and click on the products that catch his attention. The web is the approach that is adopted by e-business.
So, what impacts that the web can bring to-business as its business communication model? The communication model adopted by e-business will surely raise new barriers that need to be brought to attention.
The low level of trust
Unlike traditional business who can gain trust from its prospective customers through a straight, personal contact, the web eliminates the customers’ privileges to experience such personal contact with both the products and organization they want to buy the products from. In traditional business, customers come to a store and have personal interaction with the organization through its sales person and then, possibly, have personal contact with the product. These types of experience somehow develop trust towards the organization and are very important for certain types of product.
The need of good electronic marketing strategies
It is undeniably that internet provides the facilities for business to ‘broadcast’ their advertisement. However, it doesn’t have such power to force its audience to view or click on the ads . An audience has the opportunity to create a list of product by using search engine tool (e.g. google) and click on the product that catches his attention. Therefore, some traditional marketing strategies are not applicable in e-business. New marketing strategies such as how to increase the rank of a company on search engines are more likely to gain attention in running an e-business.
Other related topics:
What is E-Business?
Selling on the web: Can we sell everything online?
How does e-business earn money online?
Using MySpace and Facebook for your business?
What is CRM? How can it affect on e-business?
Your e-business and YouTube
Do we need a better payment system for e-business?
How does search engine work?
 Schneider, G.P. (2006). Electronic Business. 7th Ed., Course Technology
 Dann, S. (2008). Lecture. 14 March 2008.