Aristotle, a great philosopher initiative the earliest mass communication model called “Aristotle’s Model of Communication”. He proposed model before 300 B.C who found the importance of audience role in communication chain in his communication model. This model is more focused on public speaking than interpersonal communication. He was the first to take an initiative and design the communication model.
The model is simple & linear. In this model, communication is said to be persuasive in nature. It is presented in the diagram.
The five basic elements of the model are
According to this model, the speaker plays a key role in communication. He is the one who takes complete charge of the communication. The speaker must be very careful about his selection of words and content in this model of communication. He should understand his target audience and then prepare his speech. Making eye contact with the second party is again a must to create an impact among the listeners.
The Aristotle model of communication is the widely accepted and the most common model of communication where the sender sends the information or a message to the receivers to influence them and make them respond and act accordingly. Aristotle model of communication is the golden rule to excel in public speaking, seminars, lectures where the sender makes his point clear by designing an impressive content, passing on the message to the second part and they simply respond accordingly. Here the sender is the active member and the receiver is passive one.
This limitation of their model is that it represents communication as a static phenomenon. The steps follow one after the other instead of occurring simultaneously. The model concentrates on persuasive communication which occurs when someone intentionally tries to persuade someone. Some aspects are not mentioned like feedback, non-verbal communication, etc. But still this model is important as it carries historical significance.