When he returned, he picked out several cockleburs off of his clothes. Then he proceeded to pull several more out of his dog’s fur.
An engineer by trade, he was curious: What made these tiny objects stick so tightly?
So he put one under a microscope and noticed little hooks that would catch anything with a loop like clothing and fur. He went on to develop a product which simulated nature.
The product became a household name – Velcro.
How can you find your BIGG idea?
Here are three keys we can all learn from the discovery of Velcro:
A lot of people think they will get their BIGG idea by brainstorming. However, many of the best ideas are discovered through observation.
It’s so easy these days to jump from task to task – or more likely from multi-task to multi-task – and completely miss what’s going on around you.
You can get so busy that you fly right by your BIGG discovery!
But observation isn’t enough. Anybody would have noticed the cockleburs.
George De Mestral was curious. He asked a simple question: Why?
“Why” and “Why Not” are two of the best questions you can ask about anything you observe.
Kids do it all the time. It’s one of the secrets to their creativity.
Many people assume their BIGG discovery will happen while they’re diligently at work.
Image in this post from svilen001