Management Functions & Concepts
- Concept, Process, Theories and Approaches, Management Roles and Skills
- Functions of Management: Planning, Organizing, Staffing, Coordinating and Controlling.
- Communication: Types, Process and Barriers.
- Decision Making: Concept, Process, Techniques and Tools.
- Organisation Structure and Design: Types, Authority, Responsibility, Centralisation, Decentralisation & Span of Control.
- Managerial Economics: Concept & Importance
- Demand analysis: Utility Analysis, Indifference Curve, Elasticity & Forecasting Market Structures – Market Classification & Price Determination
- National Income: Concept, Types and Measurement Inflation – Concept, Types and Measurement Business Ethics & CSR
- Ethical Issues & Dilemma Corporate Governance Value Based Organisation
Organisational Behaviour & Human Resource Management
- Organisational Behaviour: Significance & Theories
- Individual Behaviour: Personality, Perception, Values, Attitude, Learning and Motivation
- Group Behaviour: Team Building, Leadership, Group Dynamics Interpersonal Behaviour & Transactional Analysis
- Organizational Culture & Climate
- Work Force Diversity & Cross Culture Organisational Behaviour Emotions and Stress Management
- Organisational Justice and Whistle-Blowing.
- Human Resource Management: Concept, Perspectives, Influences and Recent Trends
- Human Resource Planning, Recruitment and Selection, Induction, Training and Development
- Job Analysis, Job Evaluation and Compensation Management
Organization Development & International Human Resource Management
- Strategic Role of Human Resource Management Competency Mapping & Balanced Scoreboard Career Planning and Development
- Performance Management and Appraisal
- Organization Development, Change & OD Interventions Talent Management & Skill Development
- Employee Engagement & Work-Life Balance.
- Industrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security
- Trade Union & Collective Bargaining
- International Human Resource Management: HR Challenge of International Business
- Green HRM
Accounting & Financial Management
- Accounting Principles and Standards, Preparation of Financial Statements
- Financial Statement Analysis: Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont Analysis
- Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis Standard Costing & Variance Analysis
- Financial Management, Concept & Functions
- Capital Structure: Theories, Cost of Capital, Sources and Finance Budgeting and Budgetary Control, Types and Process, Zero-base Budgeting
- Leverages – Operating, Financial and Combined Leverages, EBIT–EPS Analysis, Financial Breakeven Point & Indifference Level.
Capital Budgeting & Capital Management
- Value & Returns: Time Preference for Money, Valuation of Bonds and Shares, Risk and Returns;
- Capital Budgeting: Nature of Investment, Evaluation, Comparison of Methods; Risk and Uncertainty Analysis
- Dividend: Theories and Determination.
- Mergers and Acquisition: Corporate Restructuring, Value Creation, Merger Negotiations, Leveraged Buyouts, Takeover.
- Portfolio Management: CAPM, APT.
- Derivatives: Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts.
- Working Capital Management: Determinants, Cash, Inventory, Receivables and Payables Management, Factoring.
- International Financial Management, Foreign exchange market.
Strategic Management & Marketing
- Strategic Management: Concept, Process, Decision & Types
- Strategic Analysis: External Analysis, PEST, Porter’s Approach to industry analysis, Internal Analysis – Resource-Based Approach, Value Chain Analysis.
- Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration and Diversification, Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product-Market Growth Matrix
- Strategy Implementation: Challenges of Change, Developing Programs Mckinsey 7s Framework.
- Marketing: Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction
- Market Segmentation, Positioning and Targeting.
- Product and Pricing Decision: Product Mix, Product Life Cycle, New Product development, Pricing – Types and Strategies
- Place and promotion decision: Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion
Brand Management & Marketing Types
- Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour
- Brand Management: Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty.
- Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling.
- Service Marketing: Managing Service Quality and Brands, Marketing Strategies of Service Firms.
- Customer Relationship Marketing: Relationship Building, Strategies, Values and Process.
- Retail Marketing: Recent Trends in India, Types of Retail Outlets.
- Emerging Trends in Marketing: Concept of e-Marketing, Direct Marketing, Digital Marketing and Green Marketing.
- International Marketing: Entry Mode Decisions, Planning Marketing Mix for International Markets.
Management Statistics & Operations Management
- Statistics for Management: Concept, Measures Of Central Tendency and Dispersion, Probability Distribution – Binominal, Poison, Normal and Exponential.
- Data Collection & Questionnaire Design Sampling: Concept, Process and Techniques.
- Hypothesis Testing: Procedure; T, Z, F, Chi-square tests Correlation and Regression Analysis.
- Operations Management: Role and Scope.
- Facility Location and Layout: Site Selection and Analysis, Layout – Design and Process.
- Enterprise Resource Planning: ERP Modules, ERP implementation Scheduling; Loading, Sequencing and Monitoring.
- Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management: KAIZEN, Benchmarking, Six Sigma; ISO 9000 Series Standards
- Operation Research: Transportation, Queuing Decision Theory, PERT / CPM
International Business & Artificial Intelligence
- International Business: Managing Business in Globalization Era; Theories of International Trade; Balance of payment
- Foreign Direct Investment: Benefits and Costs
- Multilateral regulation of Trade and Investment under WTO International Trade Procedures and Documentation; EXIM Policies Role of International Financial Institutions – IMF and World Bank.
- Information Technology: Use of Computers in Management Applications; MIS, DSS.
- Artificial Intelligence and Big Data.
- Data Warehousing, Data Mining and Knowledge Management – Concepts Managing Technological Change.
- Entrepreneurship Development: Concept, Types, Theories and Process, Developing Entrepreneurial Competencies.
- Intrapreneurship: Concept and Process.
- Women Entrepreneurship and Rural Entrepreneurship
- Innovations in Business: Types of Innovations, Creating and Identifying Opportunities, Screening of Business Ideas
- Business Plan and Feasibility Analysis: Concept and Process of Technical, Market and Financial Analysis
- Micro and Small Scale Industries in India; Role of Government in Promoting SSI Sickness in Small Industries – Reasons and Rehabilitation
- Institutional Finance to Small Industries: Financial Institutions, Commercial Banks, Cooperative Banks, Micro Finance.