While the Sales Era witnessed the invention of the telephone, swiftly followed by the rise of television and the Marketing Department Era.
Even the most remote areas of the world have at least heard of Facebook and Twitter, and are probably using them on a regular basis. Of course, how you define social media can determine where you actually start the history of the medium.
The Birth of Social Media The first social media site that everyone can agree actually was social media was a website called Six Degrees.
Six Degrees allowed users to create a profile and then friend other users. From Six Degrees, the internet moved into the era of blogging and instant messaging. Although blogging may not seem like social media precisely, the term fits because people were suddenly able to communicate with a blog other instantly as well as other readers.
The Internet is Everywhere By the yeararound million people had access to the internet, and it became quite common for people to be engaged socially online. Of course, then it was looked at as an odd hobby at best.
Still, more and more people began to utilize chat rooms for making friends, dating and discussing topics that they wanted to talk about. But the huge boom of social media was still to come. MySpace was the original social media profile website, leading into and inspiring websites like Facebook.
But even though MySpace has a very small user base today compared to Facebook and Twitter, there are musicians who have used MySpace to promote their music and even be heard by record producers and other artists.
Colbie Caillat is an example. Another website that was one of the beginning social media websites was LinkedIn, still a social media website today, geared specifically towards professionals who want to network with each other.
In fact, most of the social media websites we have today are similar to LinkedIn, in that they are specifically about one particular thing, or they have some kind of unique quality that has made them popular. While MySpace was a general social media site, LinkedIn was, and is still is, meant for professional businesspeople to connect with each other to network, find jobs and socialize.
Facebook and Twitter InMark Zuckerberg launched what would soon become the social media giant that would set the bar for all other social media services. Facebook is the number one social media website today and it currently boasts over a billion users. However, back inFacebook TheFacebook.
Zuckerberg saw the potential and released the service to the world at the website facebook. Today, Twitter has over million users.
The Rest of the Pack Before long, there were dozens of other websites providing social media services of some kind. Flickr was one of the earliest and still is one of the most popular photo sharing sitesbut others include Photobucket and Instagram, with Instagram gaining popularity today as one of the top social media sites to include on business cards and other media.
Tumblr, a microblogging website started in by David Karp and now owned by Yahoo, is one of the sites that could be seen sprouting up in the late s. Foursquare was quite a popular website for a while, particularly with smartphones being used so extensively, and then there is Pinterest, Spotify, and many others.
Google Buzz, Loopt, Blippy, and Groupon. One of the things that started happening right in this time period is that social media not only became widely used, it also became widespread in business. Websites were starting to list their social media addresses, businesses would include Facebook and Twitter addresses on their television commercials and many tools were being built to include social media on websites — for example: WordPress plugins that would allow users to include not only links to their social media websites, but also to include their latest social media posts directly on their websites.
Social media icons were seen everywhere and it became almost unusual to see businesses or brands without them. In addition, social media began to be one of the ways in which internet marketers and website owners would boost the visibility of their websites.
The benefits of social media marketing for business began to become quite clear to business owners large and small. Social media bookmarking became quite popular and there were services that would bookmark a post or a website across dozens or even hundreds of social media services. Social Media Today Social media today consists of thousands of social media platforms, all serving the same — but slightly different purpose.
Of course, some social media platforms are more popular than others, but even the smaller ones get used by a portion of the population because each one caters to a very different type of person.
Instagram caters to the kind of person that communicates through photographs best, and other platforms such as Twitter are perfect for those who communicate in short bursts of information.
As mentioned, businesses are using social media to promote their products and services in a brand new way and so each form of social media serves a purpose that the others available may not.
The Future of Social Media Although it is impossible to know what the future of social media holdsit is clear that it will continue. Humans are social animals and the more ability to communicate with each other on the level that each person likes best, the more prevalent social media will become.
With new and exciting technologies just around the corner, social media will be interesting to see in the coming decades.Jan 01, · The origins and history of marketing; The role of marketing; Marketing and business strategy; Publication History.
The Evolution of Negotiation and Mediation Approaches Through History There have been five discernible approaches to negotiative behavior that have evolved in successive periods of human history. Each form, or approach, reflects characteristic behaviors and strategies to manage the nature of the conflicts they have had to manage. A Brief History Of The Internet – Origins and Timeline By benjaminpohle.com in Infographics We are all now connected by the Internet, like neurons in a giant brain. ~ Stephen Hawking. The History and Evolution of Advertising Jose Angelo Gallegos June 29, 8 MINUTE READ Content Marketing Influencer Marketing Advertising has experienced some major milestones – think the emergence of the printing press in the s, or the huge impact of television.
Published on January 1, Marketing and the internet. 47 min Dr. Jim Hamill; Reader, University of Strathclyde, UK;. But while marketing automation was an important development, it couldn’t adapt fast enough to the exponential evolution of consumer channels and devices. Social media, for example, was still in its infancy in the mids.
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments.
I graduated from university as a historian, and while at university, I was also studying the history of computer technology and the Internet.
This is why I decided to join the two professions, a historian and a web designer, and launched the first version of the Web Design Museum project in May Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research benjaminpohle.coment research.
The Evolution of Negotiation and Mediation Approaches Through History There have been five discernible approaches to negotiative behavior that have evolved in successive periods of human history.
Each form, or approach, reflects characteristic behaviors and strategies to manage the nature of the conflicts they have had to manage.