- Short sentences. Short paragraphs. Short blogs. Why? Many times your readers are using phones to read your blog. Long sentences and paragraphs discourage, especially if they appear in small typefaces. But if an idea demands more text, go for it.
- The space between sentences. The space between paragraphs. The space where a headline or subheading ends. Why? Your writing will look friendly, not intimidating.
- Why? Bullets insert more white space. They indicate a list without ordering the elements. They shorten a line of type and make it easier to read.
Sound like you.
- When you write, pretend you are talking to a friend. Let your voice come through. Why? Blogs are personal. If readers like your personality, they will keep coming back.
- If you mention something you’ve already written about, hyperlink it. Why? A hyperlink makes it easy for your reader to move from one item of interest to another. And it gives you more page views which can raise your profile in search engines.
- Why? Like white space, graphics break up your text and make it friendlier. They can keep a reader reading and add additional information.
Respond to blog comments.
- Why? To encourage more comments. To show you are a real person. To connect with readers.
Post to social media.
- Why? To attract more readers. To encourage readers to share your posts. To develop a wider network.
Post when you have something worth saying.
- Your blogging schedule need not be set in stone, but it should be fairly regular. Your posts should be relevant, not time wasters. Why? You should respect both your own time and your readers’ time.
- Correct grammar errors. Be concise. Use topic sentences. Why? You want readers to respect your ideas, but if they are focusing on your errors, they will lose confidence in you and your ideas.
In your headlines, use numbers.
- 12 ways to do this. 3 main points to avoid. Why? Numbers are hard facts. They are specific. They draw readers in.