Dada—perhaps the most famous and outrageous of modernism's artistic movements—is said to have begun at the Cabaret Voltaire, a literary evening staged at the restaurant Meierei in Zurich on February 5, 1916. The evening featured stamping, roaring, banging on the lids of pots and pans, and the recitation of incomprehensible "poemes simultanes" Thus a global revolution in art and culture was born in a Swiss restaurant. Or was it?
In Dada East, Tom Sandqvist shows that Dada did not spring full-grown from a Zurich literary salon but grew out of an already vibrant artistic tradition in Eastern Europe—particularly Romania—that was transposed to Switzerland when a group of Romanian modernists settled in Zurich. Bucharest and other cities in Romania had been the scene of Dada-like poetry, prose, and spectacle in the years before World War I. One of the leading lights was Tristan Tzara, who began his career in avant-garde literature at fifteen when he cofounded the magazine Simbolul. Tzara—who himself coined the term "Dada," inspired by an obscure connection of his birthday to an Orthodox saint—was at the Cabaret Voltaire that night, along with fellow Romanians Marcel, Jules, and Georges Janco and Arthur Segal. It's not a coincidence, Sandqvist argues, that so many of the first dadaist group were Romanians. Sandqvist traces the artistic and personal transformations that took place in the "little Paris of the Balkans" before they took center stage elsewhere, finding sources as varied as symbolism, futurism, and folklore. He points to a connection between Romanian modernists and the Eastern European Yiddish tradition; Tzara, the Janco brothers, and Segal all grew up within Jewish culture and traditions.
For years, the communist authorities in Romania disowned and disavowed Romania's avant-garde movements. Now, as archives and libraries are opening to Western scholars, Tom Sandqvist tells the secret history of Dada's Romanian roots.
About the Author
Tom Sandqvist is Professor and Docent of Art History and Science of Art at the University College of Arts, Crafts, and Design in Stockholm, Sweden, and the University of Lapland, Rovaniemi, Finland.
"In almost encyclopedic you-are-there detail, Sandqvist, a professor of art history in Stockholm, convincingly shows that Dada did not emerge fully formed in Zurich but grew out of an already active Romanian avant-garde.... Tracing the careers of these remarkable group of men and women against a richly woven background of their competing yet complementary Yiddish, Eastern Orthodox, modernist, and folkloric traditions was a massive task of intellectual archeology, which Sandqvist has accomplished with ease. In particular, his explorations of archives long hidden by Romania's Communist government provide an unprecedented depth of contextual information about of the art history’s most influential movements."—Publishers Weekly
"Ordering the narrative of Dada is a nearly impossible task, given the powerful personalities of its founders, but Tom Sandqvist's determined scholarship succeeds. This would be reason enough to commend this book, but its scope ranges far beyond the founding of Zurich Dada to the rich atmosphere of Jewish life, learning, and art in the Yiddish Pale, and the intense, radical creativity of Romanian avant-gardes between the wars. Sandqvist has uncovered treasure troves of fresh material and connected aspects of life and art that were obscured until now. Dada East seeds the ground with a cornucopia of new and necessary questions."
—Andrei Codrescu, author of Wakefield and Messiah, MacCurdy Professor of English, Louisiana State University, commentator, National Public Radio
"'Ex oriente Dada—Dada comes from the East'? Tom Sandqvist makes an excellent argument to support this claim by excavating and retrieving the Romanian pre-Dada context."
—Rudolf Kuenzli, Director, International Dada Archive, University of Iowa
"Sandqvist must be congratulated for undertaking this investigation into the history of Eastern Yiddish culture with such alacrity, for showing its links to the European avant-garde, and for having done it all in such an accessible manner. His book reads like a novel: adventurers in search of a lost identity."
"DADA was a wind from the East, an ironic jubilation of Nothingness that swept away a world that had begun to age. Tom Sandqvist's book casts new light on what happened when several young, world-weary Romanians stepped onto the stage, among them Tristan Tzara, Dada impresario and central protagonist of Dada East. Even if apocryphal, the image of Tzara and Lenin squaring off over a chessboard as two revolutions were taking form couldn't be more emblematic of the twentieth century."
—Petre Raileanu, Paris-based writer and editor of Plural: The Romanian Avant-Garde