The Rexi Method
Audiences will forget 90 percent of what you present. That’s the bad news. The good news is that we can teach you how to make sure the 10 percent they remember is the right 10 percent—the 10 percent you want them to act on.
That’s what the Rexi Method™ can do for you.
Why do audiences forget so much?
Because they’re distracted, and because presenters cram too much complex content and too many slides into too short a presentation window. So they have a hard time staying focused and remembering information—especially when your presentation is done online rather than in person.
Most presentation training programs aren’t that effective because they are based on anecdotal information, personal experiences or observations—not on scientific information about how the brain works.
That’s where Rexi Media is different.
Use the Latest Brain Science Findings
We’ve perfected a method for developing persuasive presentations based on what we call Presentation Brain Science. The Rexi Method (“Rexi” comes from the Latin verb “to direct” or “to guide”) uses Attention Triggers, Memory Magnets and Decision Drivers to get your audience to pay attention, remember, and act on your message.
Our hands-on in-person and online workshops will teach you how to apply The Rexi Method to transform your presentations and spur the desired action.
Drive Home the Critical 10 Percent
The Rexi Method drives home the critical 10 percent you want audiences to remember and act on by focusing on these key elements:
Attention Triggers—Stimuli that attract and sustain audience attention.
Audiences forget information because they often don’t pay attention to it in the first place. Use the right attention triggers and you’ll get audiences to focus where it matters. That means using techniques such as color, size, texture, continuation and others to attract attention. It also means presenting your story in a way that appeals to the audience’s expectations, goals and knowledge.
Memory Magnets—Visual elements (text and graphics) that make any content memorable.
Just because audiences pay attention doesn’t mean they’ll remember. Memory Magnets include mental models, associations, authenticity, amplification, and repetition that get people to remember your key points.
Decision Drivers—Human motivation drivers that spark action.
You’ve got them to pay attention and remember, but will they act? To influence behavior, you must master the skill of appealing to human motivational drivers, such as the need for achievement, autonomy, efficiency, excitement, prominence, or freedom from worry.
Deliver Presentations That Get Results — Consistently
Our proprietary Persuasive Framework ties the three elements together. The framework helps you consistently use these elements in any type of presentation to get attention, increase recall, and spur a desired action.
Don’t just hope people will get your message and act on it; persuade them by using the Rexi Method and proven techniques based on brain science.
Debunking Presentation Myths
Less is more in presentations.
Brain Science Finding:
Elaboration, not simplification, leads to better recall.
More complex slides require the presenter to include more explanations. This means that the brain creates multiple memory traces for each slide, therefore increasing the likelihood of recall. This method works well if it is not overdone.