A new study reveals that fast-food logos are “imprinted” on children’s minds.
A new study released this week showed that brain activity in areas connected to rewards and appetite control increased in children when they were shown well-known fast food logos.
Researchers from the University of Missouri-Kansas City and the University of Kansas Medical Center showed children, ages 10-14, 120 popular company logos — 60 food and 60 non-food logos. During this process, researchers used MRI technology to scan the children’s brains and monitor their activity. The study found that fast-food logos triggered an increase in brain activity compared to the non-food logos.