Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Webopedia Terms: Search Engine Optimization (Optimizer) – SEO.
Example: One Search Engine Optimization (SEO) strategy is to keep the content fresh and updated.
About The Word
Based on the search terms, search engines attempt to return the most relevant information available on internet. They have developed complex formulas or algorithms to evaluate the matches, rank them , and present the results. The higher the score, the closer to the top position of the first page it will be displayed.
The goal of most webpages is to have the content reviewed and encourage the reader to take a specific action. If search engines determine a low ranking value, it can be listed far beyond the top position/first page on the search engine results page (SERP). The likelihood that it will be selected can be very low.
Search Engine Optimization (SEO) is the a set of techniques used, both on and off the webpage, to assist the search engines with accurate evaluations of a webpage’s content and promote a high ranking.
For More Information
- Google: Search Engine Optimization Starter Guide
- Problogger: 8 First Step SEO for Bloggers
- Bill Hartzer: Search Engine Optimization Tips