The Silver Economy can be defined as the part of economy that concerns the specific needs of the population over 60. As its name suggests, the Silver Economy is not only a specific market but more like a cross economy.
The SUDOE area has to pay attention of the Silver Economy because it will have the highest proportion of people over 60 (about 40% of its population!) in the world by 2050. Therefore, in view of the aging of its population and the increased need for products / services adapted to the needs of the elderly, the territorial area SUDOE will have to promote solutions in order to answer these new challenges.
The territorial area SUDOE will have the oldest population in Europe by 2050. In view of the aging of its population and the increased need for products / services adapted to the needs of the elderly, it will have to promote:
- Adapted responses in terms of health and maintaining the autonomy of seniors (especially in SUDOE rural areas).
- The access of its companies to the market opportunities of the Silver Economy.