1. What Is A Domain Name?Domain name can be defined as an IP address that is readable to the human beings. Contextually speaking it is entered into the web browser when you intend to visit a particular site. For example, www.yahoomail.com or www.scribd.com and the list goes on.
In other words, it can be compared to the scrolling to a contact number in your mobile list. Rather than dialing the contact number of each and every individual (that is dialing the entire number by entering all the digits again and again), we just scroll down to that number. To make the things more understandable the telephone number is the IP address and the contact number that has been saved would act as a domain name. A domain should always be purchased from a respectable and trustworthy domain registrar.
Now-a-days there is a change in the way in which domain names are being selected. Now the thinking of the people has changed. Now the domain names are much shorter and are catchy. They reflect their purpose as well for instance, .NEWS, .LIVE, .SALE etc. These days the characters are being added to the domain names like .NINJA, .BRAVO etc. a domain name should also be self-reflexive of your business or your product for example, .DOCTOR, .ENGLISH, etc.
2. Significance Of A Domain NameA domain name is very significant to a person’s website. It is a primary source through which people discover your website. It contributes in making your paramount impression on the visitor. It also forms an impression regarding your website. So it very significant that you get the best possible domain name registered.
3. Characteristics Of A Domain NameA domain name should be short and crisp. It should be easier for the visitors to remember and recall at the time of the need. It should reveal and exhibit your product or the content of your web page. An important thing to remember while selecting a domain name is that a good domain name is the one that is easy to type and that does not bother the visitors while typing. A complex domain name would irritate the visitor and he/she would refrain himself/herself from typing that complex thing.
4. Effects Of A Domain NameYour web merchandise can easily be flourished or spoiled by the domain name that you choose. While making a selection of the domain name, it is important to keep in mind that there are a lot people out there who would be using WWW (World Wide Web) for the first time. A good domain name would facilitate them. For instance, google.com would definitely lead them the website of Google and they would not move astray.
Whenever you decide to develop your own website yourself or you intend to get it developed for yourself, it is mandatory that you select and choose the best possible domain name. your selection of domain name will act as a deciding factor regarding your business. Your decision would either make or break your business.
In addition to the selection of the best domain name, it is also important that you make the selection of an appropriate extension. The extensions are the group of letters that come after the main domain name like .com, .info, .edu etc. Your obvious choice for the extension should be .com. there are multiple reasons for the selection .com as an extension. One of them is that it sounds more proficient.
It has become practice that the people who use internet for surfing, usually end up typing the .com extension. That is whenever a person intends to enter a website; by instinct he/she would enter the .com extension. So if your website does not have this extension and has some other extension, say for example, .org, the visitor would unconsciously type the wrong extension (by typing .com) and there is a huge probability that you would lose a large proportion of you customers. So indirectly it has become a compulsion that that you opt for .com extension.
You ought to remember is that what actually would be the domain name of your website. For example, if you intend to sell furniture online, you should be very careful regarding your domain name. If you chose name like weofferthecheapestfurniture.com, nobody would get attracted as it would be tiresome for the visitors to type it and even to remember it. So something short and crisp would be a great help like afforablefurniture.com. It is short and easy to remember and the visitor would not have to take pains while typing it.
Another important thing is that you have to do a lot of research before selecting the domain name. Make sure that there are actually a lot of people who are searching for the phrase that you are using. For example, if you are using the phrase ‘affordable furniture’ do conduct a research that whether there are people who are actually searching for this phrase. Once you confirm that the particular phrase that you intend to use is being searched, your next step would be to check whether your chosen domain name is available or not. by following this technique for the selection of your domain name will actually benefit you in flourishing your business.
While selecting a domain name the specific market that is to be targeted should be kept in mind. If you go for a name that sound cool and calm and appears to be catchy but is difficult to memorize and type, that again would lead you into trouble.
While concluding it can be said that the selection and choice of the domain name is not a piece of cake as it appears to be. It is something that would have a great influence on your enterprise. By making the wrong selection of the domain name you would land in no man’s land and would terribly fail to attract the targeted customers.