But what is Data Science?
As a discipline, data science involves the collection and study of data – both structured and unstructured – to gain insights and information that can be used by organizations to devise effective strategies. By collating data over a period of time, patterns can be identified that enable companies to find new market opportunities, enhance efficiency, reduce costs, and place themselves at a competitive advantage in their industry.
Why Data Science?
Due to rapid technological advances, especially in areas like mobile advertising, social media, and website personalization, a massive amount of data is being generated on a daily basis. These data volumes have resulted in industries having to become data-savvy & adapt to the new landscape – or risk falling behind the competition. Institutions both public and private have realized the need for Data Science implementation within their organizations. Universities have responded to this need by introducing data science courses for learners of all backgrounds.