Monday, July 20, 2009
In 1961, when President John F. Kennedy announced the goal of landing a man on the moon by the end of the decade, it was a Big Hairy Audacious Goal (BHAG). No country had ever put a man on the moon but a mere eight years later the goal was accomplished. The country geared up and achieved its goal.
What Kennedy did not do was announce "by the end of this decade we will teach more math and science" or "by the end of this decade we will have more standardized tests" or "by the end of this decade we will lengthen the school day."
No, instead he set a goal and motivated the country to work toward that goal.
The educational value wasn't in the education at all, it was in achieving the goal. Education is a means to an end, it is not the end.
When we think of education and learning and development efforts we need to ignore the education and learning pieces and reach for the goal. Learning and development professionals need to be focused on organizational goals...not learning goals.
Enabling the organization is the goal, achieving BHAGs is the mission, bettering the position of people or the company or organization is what we need to achieve. More tests, more training or more homework is not a GOAL. Yet, too often our training and education efforts get in the way of achieving goals.
Our goals need to drive learning, learning cannot be accomplished without goals, without difficult to reach and seemingly unattainable goals. We cannot spend all our time tweaking training when BHAGs need to be met.
Take the lesson of Apollo and putting a man on the moon as a lesson in goal setting...once a goal is set, a vision brought into focus, the learning will follow.
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