Many people think Augmented reality (AR) is a recent technological discovery, but did you know it runs as far back 1968? Since then, it has been continually developed and tested in various fields.
Over the years, the importance of augmented reality has become increasingly evident, thanks to its numerous uses in different fields. Most people have an idea what AR means but don’t really know its precise definition. Get ready to learn what exactly AR is and various exciting ways it is currently used.
What is Augmented Reality?
Augmented reality is the virtual enhancement of real-time objects by digitally generated data that results in an enhanced interactive experience. In simpler terms, AR takes the real world around you and enhances your perception of it through computer-generated data.
Imagine being in a room, and digital content is being transmitted in a way that it appears like it is real and present all around you. It is common for people to mix up augmented reality and virtual reality (VR). The difference between these two closely related concepts is that AR allows interaction with the semi-altered world while VR completely shuts out surrounding external stimulus.
Some of the benefits of Augmented reality includes;
- Provides a personal and memorable experience
- Plays a significant role in interactive content marketing
- It guarantees engagement
4 important uses of Augmented Reality
1. Augmented Reality Art
Art has always been the bedrock of creativity; it is an exciting scene to see its application of a real innovation like augmented reality. AR enhances the fundamental purpose of art, which is its interaction with the viewer.
Augmented reality art makes it possible to for an artist to bring their 3D creation to life. It not only provides a more memorable experience but also is more cost-effective. Hosting an art exhibition is not cheap, most artists have all the talent and dedication but little funding to get their creations across. Now, with Augmented reality art, all that’s needed is the artwork, a digital 3D model, and they can reach a global audience.
2. Augmented reality in medical training
Medical schools are now using AR in the study of anatomy. This way, medical students get to have an in-depth analysis of the human body by using AR glasses. Not only is it used in training students but also training surgeons.
The implementation of Augmented reality in the medical field is of grave importance, considering the bedrock of this field is apprenticeship. Rare scenarios that may never occur can now be easily generated to enhance medical training, thus producing highly experienced medical practitioners.
3. AR in architecture
Talk about real innovation in construction design and modelling. Visualization is key to every architectural design, and with AR, this is now increasingly effortless. Architectural designs are now transformed from the former 2D representation to a 3D modelthat help professionals spot flaws in the plan before it moves to the construction phase. Any alterations at this point will result in an avoidable waste of resources.
4. AR in Marketing
Customer experience has been revolutionized by enhancing product details through augmented reality. This real innovation allows shoppers a more interactive way of viewing specific products.
For example, the renowned motorcycle brand Harley Davidson makes use of an AR app that can allow instore viewing by potential buyers. This way, customers have a more engaging and effortless experience shopping
The importance of augmented reality is evident as its use in different fields has only scratched the surface of its true potential. Its application in numerous areas, from augmented reality art to enhanced medical glasses is having a progressively positive impact. The endless possibilities AR presents are worth anticipating.