Have you heard about this? Scientists at Harvard University, as part of an initiative called Project Implicit, created a series of interactive quizzes called "Implicit Association Tests" (IATs) designed to identify the divergences between the
conscious and unconscious mind (speaking your mind/knowing your mind). One such IAT, the "racist test"—out for a while though continually resurfacing as a Google trend—tests how quickly you can identify a race
by a small picture, and how quickly you can associate a certain word
with its connotation as "bad" or "good." It also poses demographic questions. The tests require the user to use their left and right index fingers to press a button and respond to images on the screen (and as quickly as possible to ensure more honest results). Less time to think—voil : truth!
Other "Implicit Assocation Tests" created as part of Project Implicit include those made to help users identify political preference, religious leaning and sexuality. To check out the project, visit ProjectImplicit.net. To take a demo test, visit implicit.harvard.edu.