For the first time since 1953, Valentine’s Day falls on the same data as the Chinese New Year. For most Chinese people, the Chinese New Year will trump Valentine’s Day because the Chinese New Year is the most important holiday in the culture’s calendar and is also the traditional family reunion date. However, much of China’s Generation X/Y population, who are catching on to Western cultures and holidays such as Valentine’s Day, are forced to choose between Eastern and Western traditions, and between mothers and girlfriends/boyfriends.
According to Chui and Cheng (2007), when both cultural representations are activated simultaneously, they are placed in cognitive juxtaposition and attention is directed to their contrastive differences. As a consequence, the perceived differences between the two cultures and the perceived impermeability of their boundary tend to be exaggerated. Thus, individuals constructing a cultural identity will find it easier to compare their personal values with the value representations of the two cultures. For most Chinese people, their personal values are more consistent with the value representation of Chinese culture than that of American culture. These individuals will choose to identify with Chinese culture and be ready to reaffirm their cherished culture in anticipation of globalization’s erosive effects. However, when the context calls for the creative use of ideas from diverse cultural sources, simultaneous activation of American and Chinese cultures will facilitate creative performance by enlarging the perceived distinctiveness of the two cultures and placing them in cognitive juxtaposition. For Chinese young people who have to choose between “the West’s ideal of a paradise for two” and the “Chinese New Year’s ideal of a reunited family”, the creative performance might be trying to do both – spending the morning with the family and the night with their girlfriends. Of course, they have to be delicate in explaining it to both mother and girlfriend.
Chiu, C. & Cheng, S. Y. (2007).Toward a social psychology of culture and globalization: Some social cognitive consequences of activating two cultures simultaneously. Social and Personality Psychology Compass, 1, 84 – 100.