Malcolm Knowles’ 6 motivations for adult learners
1. The Need to Know: Adults need to know the reason for learning something.
2. The Need to Build a Foundation: Experience (including error) should provide the basis for learning activities.
3. The Need to Engage Their Own Decision-Making Processes: Adults need to be responsible for their decisions on education; involvement in the planning and evaluation of their instruction.
4. Readiness and Relevance: Adults are most interested in learning subjects having immediate relevance to their work and/or personal lives.
5. A Logical Orientation: Adult learning must be problem-centered rather than content-oriented.
6. Internal Motivation: Adults respond better to internal versus external motivators.