In your face
What's the meaning of the phrase 'In your face'?
In a bold confrontational manner.
What's the origin of the phrase 'In your face'?
The expression 'in your face' originated in the US in the 1970s. Many of the earliest citations relate to confrontations in sport, especially initially in basketball. The earliest use of the term in print that I can find is from Jackson and Rosen's exploration of the US basketball scene Maverick: More Than a Game, 1975:
If the ball went in, they'd say, 'In your face, mother.'
It's just a display of raw ego power - one man forcing another to submit.
More recently the phrase has often been used to describe the nose-to-nose pre-fight confrontations between boxers.
'In your face' is a recent addition to a largish collection of phrases and sayings that we use about faces: