A few days ago, in Part 1 of the three-day “Article Writing Techniques” series, I introduced how to write a great headline designed to get people to click and read the actual article of your article. Today I will discuss how to write a great article that will keep your readers engaged.
First, you have to open a great introduction. A good introduction will:
Identify the problem the reader is encountering and why the problem is a problem / its impact and why the reader cares about the problem. From getting rid of acne to learning how to remove viruses from your computer, “problems” can be easily adapted to most subjects.
Set the reader’s expectations for the rest of this article by citing your solution to the problem. This is also what we do with the title, but it should strengthen the focus of the article so that readers know what to expect so that they can read the article in its entirety. As for the solution, you don’t need to mention it explicitly, mention that you have a solution, which will be introduced in the rest of this article.
Stimulate the reader’s interest/curiosity. For example, you can do this with interesting phrases that catch their attention.
Set your tone as a writer; it will be consistent throughout the rest of this article.
Establish and begin to cultivate the relationship between you and your readers. Make sure to blurt out the authority you’re talking about.
The following is the body of the article. If your education is similar to mine, you learned to write in high school in the form of intro / 3 paragraphs/conclusions. This is no longer a hard and fast rule – there is a huge difference between getting an “A” and making a sale.
I think the most effective way is to divide the article into as many paragraphs as possible. In other words, 10 short paragraphs are preferable to 3 long paragraphs. This way, people can more easily grab people’s attention because new paragraphs can rejuvenate the brain and be easy to read, instead of long paragraphs of a dozen or more lines you can lose what you are reading—the position of that line.
The article itself should describe the solution to the problem. Please note that if you want to promote some problem-specific solutions, you don’t need to provide a full solution in this article.
There is clearly a difference between explaining why the solution works and explaining how it works. By sticking to the “why”, you can reserve the “how” for the resource box/website.
The last part of the academic form is the conclusion. We will deviate from the academic definition of conclusion, that is, the conclusion is used to summarize/summarize the content of your point of view, which is necessary to end this article.
Again, we don’t want performance. We want sales. Therefore, the conclusion in writing a great sales article is redundant, because we have something completely different, a resource box, which I will discuss tomorrow. Even if you’re not writing for an item catalogue, you still have a resource box where you can link to products, even though it’s not a text box.
Most importantly, when it comes to article marketing, especially in article guides, the best way to deal with conclusions is to rule them out completely. Many people (myself included) who have read a long article and come to a conclusion will instinctively jump away and move on until they reach the place where the author starts repeating/repeating himself, feeling like they’ve finished the article.
You may be concerned that ending your article in this way is too sudden. Even if you think deeply at the end of the article’s body part, that’s fine as long as you select it from the resources box.
In the article directory, the resource box appears to be a linear part of the article. This way, it’s like it’s not the sole sales goal like you absolutely would if you put a summary conclusion between your body and the resource box, leaving people bored and often easier to ignore.