Strategies for Targeting Audience Means. Analysis of visitors of advertiser’s site, extraction of interests, interests, attributes. A targeting method for delivering advertisements to users on the Internet who have similar interests, interests and attributes.
In recent years, web marketing has changed to a format that displays optimal advertisements according to access users, rather than advertising for a large number of advertisement space. The one that supports this is audience data, and method using it is called audience targeting.
Internet industry, ‘audience’ is a recipient of advertisement, ‘audience data’ indicates various information about ‘person’ who is an advertisement recipient. For this audience data,representative thing is ‘cookie’. Cookies themselves have been used from time to time, but in addition to the data you have accessed to your site in the audience data, you can combine various action histories on the Internet, resulting in a huge amount of information.
With targeting ads, users will have more opportunities to interact with ads they are interested in, and fewer opportunities to see ads that are less interested. In addition, targeting advertisements with high advertising effect can contribute to improving revenue of publisher and better content can be expected.
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Being able to compare well with audience targeting is ‘Behavioral Targeting’, which has long been a part. This method also distributes advertisements according to the user’s behavior history. Therefore, if you are looking at the apartment page, we will also distribute that advertisement on other sites. However, ‘behavioral targeting’ does not link data such as age or family composition. There is also a technique called ‘retargeting’. This is to distribute the advertisement of the site from the visit history to the user who accessed the site even at other sites. Both behavioral targeting and retargeting can achieve certain effects. However, it is impossible to display advertisements closer to the user’s insight than audience targeting is.
Demographic targeting is statistical data and can be called as targeted advertisement. From a simple marketing perspective, demographic targets are determining the target market based on age, gender, occupation, household income, region, ethnicity, degree of education. By setting demographic targets in combination with content targeting, placements, and behavioral targeting, you can run efficient web banner campaigns.
Nowadays Why is important than What. One should adopt storytelling mode of advertisement to attract the customer. Rather than explaining its product and services One should try to explain to customers that why your product and services are good for them. This is one of the best ways to create an ad for targeting audience.
Visual contents such as images, original video, infographics will further attract attention in future. Image of the content is important, so what makes the audience interested and favored is the best. One should always add additional features and extension to its add for making them more visible. This can through adding locations, reviews, image extensions, product links etc.
While rolling out audience strategy one should always make strong choices of partner websites. Nowadays, ads are appearing in new forms and new places. Earlier display networks lacked in quality and visibility.
Native advertising is opening doors to future better advertising industry for brand companies, publishers, and consumers, respectively. Native ads seamlessly integrate with the editorial environment and harmonize with content being delivered. While mobile and social are becoming more important than ever before, the percentage of display media is decreasing. Instead, consumers are spending more time on feeds from social such as Facebook and Twitter. This change suggests that sponsor posts are becoming more effective for consumers than banners.
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