Tschichold created new standards of text arrangement and style that inspired all of the British postwar graphic design, although only working for the publication for three years. Then, with the formulation of the “Penguin Composition Rules,” he was able to apply Modernist theory to the requirements of book manufacturing.
Less dramatic accomplishments and contributions to the culture of modern civilisation by artists, artisans and designers have been but little publicised. It was in 1937 that a mild-mannered, quiet and kindly man was recognised as a real genius – Frederic W. Goudy, one of the most famous type designers in the world!
Herbert Bayer was one of the Bauhaus’s most influential students, teachers, and proponents. Most of Bayer’s photographs come from the decade 1928–38, when he was based in Berlin working as a commercial artist. He designed the show Road to Victory (1942), which would set the course for Steichen’s influential approach to photography.
Stanley Morison, widely regarded as one of the most influential typographic designers of the twentieth century, was drawn to the subject by his passionate interest. Early on, he worked for several publishers and printing houses, including Francis Meynell’s Pelican Press and the Cloister Press.
Dwiggins was born in Martinsville, Ohio in 1880, he had studied East in Chicago, and then he moved to Boston. Between the years 1917-1918, he became the acting director of the Harvard University Press. He also worked for the Yale Universty Press, designing jackets, endpapers, bindings and posters.
Little is known about the early life of France’s most distinguished type designer Claude Garamond, though he is mentioned as being “at work” in the printing business early in the sixteenth century, Garamond was commissioned by the French monarch, Francis I, to cut a font of Greek letter which later became known as the “Royal Greek Type.”