1.4 Communication Competence
- Define communication competence.
- Explain each part of the definition of communication competence.
- Discuss strategies for developing communication competence.
- Discuss communication apprehension and public speaking anxiety and employ strategies to manage them.
Communication competence has become a focus in higher education over the past couple of decades as educational policy makers and advocates have stressed a “back to basics” mentality. James C. McCroskey, “Communication Competence: The Elusive Construct,” in Competence in Communication: A Multidisciplinary Approach, ed. Robert N. Bostrom (Beverly Hills, CA: Sage, 1984), 259. The ability to communicate effectively is often included as a primary undergraduate learning goal along with other key skills like writing, critical thinking, and problem solving. You likely haven’t heard professors or university administrators use the term communication competence, but as we learn more about it in this section, I am sure you will see how communication competence can benefit you in many aspects of your life. Since this book focuses on communication in the real world, strategies for developing communication competence are not only limited to this section. A “Getting Competent” feature box is included in each chapter, specifically to help you develop communication competence.