Maybe you’ve heard the word SEO that people say is very important to increase visitor traffic to your website. The following is an explanation according to professional SEO experts Responspartner about what SEO is. SEO is actually an acronym for Search Engine Optimization which is the process of optimizing your website to get traffic organically and for free from search engine results pages.
The history of SEO when traced is actually born from the beginning of the emergence of the initial web catalog created by search engines in the mid-1990s, at which time webmasters and content providers began to optimize websites for search engines. Well, initially only the page address or URL sent by all webmasters to various engines will send web crawlers to crawl, extract links to other pages from this web page and return the information found on the page to be indexed by involving search engine spiders who download the page and then save it into the search engine.
Then an indexer is developed that will extract information on the web page such as the words in the content, where they are, and the weight of the words, and all the links that contain the page. The scheduler will receive all this information and prepare to crawl later on.
Information provided by webmasters such as meta tags, keywords or index files on a machine such as ALIWEB is a data source for the initial version of the search algorithm. Guidelines for the content of each page are provided by meta tags, but it turns out indexing pages using meta data is less reliable. The potential for inaccurate data arises from the selection of webmaster keywords in the meta tag, resulting in inconsistencies in page search rankings. Some webmasters at that time could manipulate their web rankings in search results by filling their web pages with excessive and irrelevant keywords to the contents of their web content. Search engine designers acknowledge this happened in 1997, and try to adjust their algorithms to prevent webmaster-level manipulation. By always updating and developing complex algorithms, search engines are increasingly developing and increasingly difficult to be manipulated by webmasters.
For large companies like Google, they always make algorithmic changes to more than 500 changes resulting in the placement of the website will be affected and could lose quite a lot of traffic. Utilizing SEO can generate an adequate investment return if done by professional experts. These professionals are always learning new knowledge about the use of SEO, always studying changes in search engine algorithms regularly and mastering the techniques to make a web receive a lot of traffic and always be in the top rankings of search engine results.
Until now there is a lot of material about the use of SEO on online sites. Many trick tips, techniques, analysis and stages of making SEO that circulate for free. You can just learn about SEO through this website, but to gain experience, of course you still have to practice many times. And analyzing the results of this independent SEO practice certainly requires its own way and must be studied thoroughly. Instead of wasting a lot of time, you should hire professionals who are experienced and have special knowledge about SEO to work on your online marketing needs.