Product Design is someone who designs the look of different types of products, from mobile devices to vehicles. Typically, these individuals receive a host of information about a new product, including its use, target market, and functionality, and they create mock-ups of what the actual product will look like. They also have to work with the ease of use for the product, so it's not all about the aesthetics. Although many product designers work with a variety of different items, most will specialize in one particular item, especially if they work for a company that specializes in that item. Part of their job in working with the same item is to make improvements and increase the functionality and efficiency of the product.
Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use Their evolving role has been facilitated by digital tools that now allow designers to communicate, visualize, analyze and actually produce tangible ideas in a way that would have taken great-er manpower in the past. Students undertaking Product design will get an understanding of concepts like design ethnography, design research, Ergonomics, Design Process, Strength of Materials, History of Design, Green Design, sustainable design and System Design.