Moreover, social entrepreneurs are focused and hard-driving in their desire to have a social vision, operating in a broad social context within the business world. However, they have limited access to capital and traditional market support systems, thus they should be skilled at utilizing the human, financial and political resources as efficient as possible to be able to bring their social initiatives to the mass (Noruzi, Westover and Rahimi, 2010). Praszkier and Nowak (2011) state that social entrepreneurs produce measurable returns, they in turn show the society about the existing realities of the world.
However, they also open up new pathways for the marginalized people unlocking society’s capability to effect social change (Praszkier & Nowak, 2011). The vivid example of social entrepreneurs is TOMS, the American footwear and eyewear company with its non-profit subsidiary organizations, founded in 2006 and headed by Blake Mycoskie. It sells its products throughout the U. S. and thirty countries around the world. The history of the company starts with visiting Argentina where the entrepreneur experienced the facts of extreme poverty in that region along with the strife of rural dwellers.
The hardships faced by children growing up without shoes in Argentina called for searching a proper solution and thus the revolutionary decision was made- to create a profit business with the accent on sustainability and which would rely on donations, as a result of which children from Argentina would have an opportunity to wear shoes. Such vision of Blake Mycoskie has turned into the powerful foundation for TOMS that provides today shoes for thousands of children in need (TOMS, 2010). Moreover, TOMS shoes have developed the business model of One for One, which helps a person in need with every product from TOMS’ collection purchased.
Such idea has grown into a global movement providing more than thirty million pairs of shoes to children who simply did not have them (Blake Mycoskie, n.d. ). Finally, the company gives all the people and business to join the giving partnerships, which will give an opportunity to provide a pair of shoes to children in need and thus contribute the improvement of standard of living for certain community (see Appendix C). Challenges and pathway into social enterprise With the desire of social entrepreneurs and non-for-profit organizations to make impact on different social issues of the modern world, they often attempt not only to make changes on the local level, but also to challenge the overall system that due to different reasons, such as economic, technological and environmental, creates social issues.
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