How do you actively engage non-reading kindergarten kids in the process of reading? This was the problem Houghton Mifflin asked the Gass Company to solve. The solution: a system of “reading toys” specifically designed to reinforce a story line, encourage language and word play, exercise literacy skills and enhance story comprehension.
The Gass Company also created an award-winning, innovative packaging system that served as storage for the toys and transformed into a kid-sized play and read environment. Based on the success of the reading program, Houghton invited The Gass Company to create a K-8 math program. The result: MathAmerica, a system of state-specific magazines and materials designed to engage real-world math skills and another award winner.