This Infograph is an example of being creative with data presentation, similar to the activity we worked on in class with our alcohol survey information. This visual representation is great because it refrences relevant information from muliple studies (and provides the links to the full information on the bottom). This is a grate example of "research with legs", or showing how research results can be taken and used to show specific significance. The "so what?" or the research is apparent. Why do we need to know all this consumer data? So we know how to best advertise to increase holiday sales is one example implied by this graph.