Graphic design is an integral part of the success in the process of publishing a high-quality advertisement. It is an art of visual communication produced by means of images, words, and such elements of design as space, line, shape, size, and color. However, the main element of the graphic design is a photograph or illustration (Lupton & Phillips, 2014). A modern design of advertising is hard to imagine without using photographs – it just cannot do without it. That is why, along with other graphic elements, photos are widely used in the graphic design projects.
The sphere of graphic design is very wide. Graphic designers create logos, brand names, business cards, posters, brochures, and magazines, as well as make websites, banners, and other advertising units either for company development or corporate identity. Also, they enhance customer images that would agree with the plans and objectives of the business (Lupton & Phillips, 2014). Thus, the professional graphic design technology is a highly important tool of the sales and marketing strategy.
In a general advertising program, graphic designer’s imagination holds a dominant position. The professional should have a creative mind and be able to approach problems in new and innovative ways. Their task is to generate an original idea that would match customers’ expectations and to implement it into the project, having created a unique, memorable, and easy recognizable content. Besides, a text and images should interact in order to attract attention and deliver an effective message disclosing all the necessary information.
One of the effective ways to attract the attention of potential consumers is banner advertising. With their brightness and unusual scenario, banners are able both to be captivating and intriguing. Today, this advertising is becoming increasingly popular as it gives the advertiser more opportunities to experiment with a frame, text, and brightness in the process of creating a high-quality advertisement.