Through the story, we describe the main character's path to a certain goal. He struggles with injustice, overcomes various obstacles, faces adventures. But in the end he achieves his goal. The technique is suitable for telling a success story of a company or a businessman.
A technique in which the main character also goes up to his goal, but the story is more dramatic. After all, he is hindered by different circumstances and has to start all over again. This storytelling technique is good for presenting difficult cases, stories about inventing a product, conquering a market - anything where there is tension, battle and the end result.
This technique is interesting because the culmination is disclosed immediately. And after the unexpected beginning, the story of past and subsequent events begins. The technique can be used for real life stories where you or the company did not meet expectations, but successfully found a way out of situations.
A technique that is often used in journalism: several stories are knitted around one problem, showing the characters' different ways. This storytelling technique is good for showing a business story with multiple founders who later merge.
A cool example is the TV series "Sex and the City". The entire first season is built on just this structure. Each episode reveals a certain theme and periodically adds inserts from interviews, where the characters share their thoughts and give comments to the main character and journalist Carrie Bradshaw.