During the Second World War, white carnations were used as a sign of resistance against the German occupiers. These days it is a symbol of appreciation for all Dutch veterans. White carnations are worn during Dutch Veterans’ Day in The Hague and other veteran activities in the country.
The white carnation campaign shows a cross-section of Dutch society. The people in the photos are only partially visible: it is not about them, but about the white carnation that is pinned to their chest. By wearing the flower, they show respect for the veteran they know – “for my sister, my mate, my wife, my cousin, my girlfriend, my uncle, my neighbor” – and all other Dutch veterans.
The campaign is used in print, but mainly on social media.