What is Artificial Intelligence?
AI is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence.
Artificial intelligence is a field, which combines computer science and robust datasets, to enable problem-solving. It also includes sub-fields of machine learning and deep learning, which are frequently mentioned with artificial intelligence. These are AI algorithms that seek to create expert systems that make predictions or classifications based on input data.
Types of AI?
There are two types of AI: Weak AI (Narrow AI) and Strong AI.
Weak AI (Narrow AI), is AI trained and focused on performing specific tasks. We are surrounded by weak AI drives. ‘Narrow’ might be a more accurate descriptor for this type of AI as it is anything but weak; it enables some very profound applications, such as Apple’s Siri, Amazon’s Alexa, IBM Watson, and autonomous vehicles.
Strong AI is made up of Artificial General Intelligence (AGI) and Artificial Super Intelligence (ASI). Artificial General Intelligence (AGI), or General AI, is a form of AI where a machine would have an intelligence equal to that of humans, it would have a self-aware consciousness that has the ability to solve problems, learn, and plan for the future.
How can we use AI in Digital Marketing?
AI has a vast application in digital marketing. It can be used for anything, right from sending emails to driving traffic to the website to tracking orders. You will need different programs for each of these tasks. Combining them, you can automate your marketing to a higher degree.
Marketing is all about data. Collecting information about your customers, learning what they like, and using this is the known secret for success. But you can’t ask every person who visits your website or sees your ad what they thought of it, then analyzes their responses.
This is where Customer Relationship Management (CRM) software comes in. Combining AI and big data technology, CRM gathers information about your customers from various sources and gives you detailed insights about your customer or potential customers. This helps you to understand your customer and their behavior in detail, but you can also use it to improve the personalized experience on your website. You can offer up customized homepages to each user fitting to their interests. Or you can personalize ad messages to individual users based on their previous purchases. Personalized ads and pages are far more effective than generalized ones.
Although this varies significantly from one industry to another, most businesses lose more customers than they retain in an average year. And yet, new customers are harder to acquire, harder to convert, less likely to stay loyal to the brand, and less likely to make big purchases, so they require a greater effort in marketing. Therefore, it is best to do what you can to keep your existing customers happy. AI can help you by tracking your customer’s actions pertaining to your brand in real-time.
Customer service is the top priority for any brand. So when a customer contacts you, you need to treat them well. Being there for your customers and catering to their needs is a must to build a strong customer base, stay on the line with them for as long as they need you to, and answer all of their questions in a satisfactory manner. But you probably don’t have the resources or manpower to do this, especially if you have a large customer base. The solution is chatbots. Although not as helpful as real-life customer service agents, chatbots will quickly resolve the most frequently asked questions for your customers.
When implementing artificial intelligence in digital marketing for your business, you must first set targets. What are you trying to achieve? And how can AI help you with that? Then, you should find software that does what you’re looking for. Read reviews to see others’ experiences before making the final choice. Remember to check for compatibility with your current systems and software too. Finally, install the software, set it up, and teach your employees how to use it. You should be prepared for some issues with this step because there’s always a learning curve with new technology. You’ll probably need to make some tweaks to the settings as you go along, so keep monitoring your progress and make adjustments to your AI software as needed.
Even if it requires investing in new software, using AI for digital marketing is worth the benefits it brings in. An AI can process huge amounts of data very quickly, giving you the information you need to improve your marketing strategies by providing you with advanced insights and analytics. AI will help you come up with better marketing strategies specific to your users, and yes, AI works 24*7. AI can automate various marketing processes, making them faster and easier to complete.
Also Read: Future Of Augmented Reality for Marketers