Infant Formula Marketing Codes
Breast milk is the best nutrition for infants and for this reason the promotion and protection of breastfeeding is a key factor in ensuring infant health and well being.
The International Code of Marketing of Breast-Milk Substitutes 1981 (WHO Code)
aims to contribute to providing safe and adequate nutrition for infants by protecting and promoting breastfeeding. It also aims to ensure the proper use of breast milk substitutes, when these are necessary, on the basis of adequate information and through appropriate marketing and distribution.