This is IMPORTANT because it sets the stage for everything else.
The human mind is an amazing thing.
It's responsible for everything we do.
Breathing. Sleeping. Imagining. Visualizing. Thinking.
It's all controlled by the mind.
But as amazing as the mind is it still needs to protect itself from overload.
This is the reason why modern psychology says that humans are "cognitive misers".
Meaning that we try to reserve our cognitive resources as much as we can.
Let me break this down in simple terms.
If the human mind had to consciously think about, scrutinize and focus on every single piece of data that it was exposed to on daily basis, it would overload and probably shut down.
So in an effort to preserve itself the mind uses mental short cuts called "heuristics" to process information most of the time.
It works like this.
Every time a person is exposed to a piece of information it they subconsciously cross reference that information with previous information in order to draw a conclusion about it .
The key word here is SUBCONSCIOUSLY.
This does not happen on a conscious level.
It happens in a matter of seconds without us even realizing it.
Here's a quick example.
Let's say you have three buckets of water.
One is filled with cold water, one with hot water and one with warm water.
You put your left foot in the hot water.
You put your right foot in the cold water.
Then you take both feet and put them in the warm water.
The foot that was in the cold water would now feel that the water is hotter and the foot that was in hot water would feel the water is cold.
This is the mind using comparison subconsciously without us even thinking about it.
It's kind of like a mental filing system used to filter data.
And this the way the majority of our decisions are made.
There are ten known psychological "triggers" that you can add to your presentations when trying to persuade others that work based on the heuristics principle.
And today I want to share them with you.