Benjamin Moore Helps Define the Color of the Universe
November 29, 2009
Benjamin Moore’s Ivory Tower 2157-70 is the paint color most closely matched to the beige tone that NASA scientists say is the color of our universe.
MONTVALE, NJ – Benjamin Moore’s Ivory Tower 2157-70 is the paint color most closely matched to the beige tone that NASA scientists say is the color of our universe.
A report recently issued on nasa.gov noted that a group of NASA scientists wondered what color the entire sky would be if it was “smeared out.” Their curiosity was triggered while researching what stars are commonplace in nearby galaxies. The answer was a “conditionally perceived shade of beige” that earned the name “Cosmic Latte.” Benjamin Moore’s color experts analyzed the posted hue and found the Ivory Tower match among its 3,300-color palette.
And, just what did it take for the NASA team to come to its findings?
They measured light from thousands of stars from more than 200,000 galaxies and computed a total average, assigning a color value. The single perceived composite color they came up with has become much less blue over the past 10 billion years, indicating that redder stars are becoming more prevalent.
“The science behind this NASA discovery was quite complex,” said Carl Minchew, Benjamin Moore’s Director of Color Technology. “And, though they had to make some assumptions, it’s an ambitious and tremendously exciting concept for us all to ponder.”