Anemia is a huge problem in the developing world. In many countries. Iron deficiency is the cause of weakness and impairs cognitive development in children.
The Lucky Iron Fish™ is a social entrepreneurship organization implementing a simple health innovation to alleviate iron deficiency and iron deficiency anemia in Cambodia, especially in women and children. How? Just with a fish made out of iron.
The solution is as simple as amazing.
Using the Lucky Iron Fish™ every day preparing food or sterilizing water, halves the incidence of clinical anemia … But how did this lucky iron fish idea start?
Well, all started with a piece of iron. Women were asked to add it to their soups and cooking food into the melting pots. But they did not do – and let’s be clear: who of you would put a piece of metal into cooking food? Or some nails or similar?
Sometimes it is just a way of presenting things that can change so much:
what if the metal has the form of a fish and the fish is a symbol of luck? Well, then women could be persuaded to add it to their pots…
I fully understand this behavior, and you?
By the way, the fish can be made from scrap metal by local metal workers, and in this way create small businesses across Cambodia to produce and distribute the fish. If you want to find out more, have a look at this video: