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What is a Logo?1:06 with Mat Helme
In this video you will learn what a logo is and how it differs from a brand.
Make sure to pay close attention to the difference between a logo and a brand.
logo is a graphical mark that represents something,
this could be an organization or an individual.
logo gives a company substance, a great logo is
so many things, but so simple at first glance.
What a logo isn't is a brand.
A brand is the perception others have towards something.
This can be perceived through any of the
five senses - touch, sight, taste, hearing, and smell.
The logo is the identity of that brand.
It's the visual indicator that represents that brand.
Now that we understand what a logo is, let's
take a look at the different types of logos.
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