An introduction to the nature of small businesses. Major topics covered include: the impact of small business on the overall economy, entrepreneurial alternatives/start-up plans, small business marketing, practices used in the operation of a small business, and social, legal, and ethical issues. PR: MGMT 210. Spring.
An in-depth analysis of entrepreneurial marketing strategies for today’s small business, focused on how small businesses in different industries reach their specific marketplace. Special emphasis on the use of e-commerce strategies and techniques is provided.
An analysis of the knowledge, skills, abilities, strategies and tools required to be successful in creating and growing an entrepreneurial venture. The case study approach will be utilized in this class and students will also interface with regional entrepreneurs.
This course is about how to create interest in a new business venture. It will focus on developing the three items that are commonly used by entrepreneurs to gain support for a business idea: 1) the executive summary (or summary of a business idea); 2) the feasibility plan; and 3) the elevator pitch. Students will be prepared for and required to participate in available business plan competitions.