Did you know that there are more than 250 million websites on the internet? Have you ever wondered why some websites feature more prominently among search engines than others? To best understand this, you need to know what search engine optimization (SEO) is and what it entails. SEO is a technique used by professionals to make a website visible on the internet by creating sites that can be easily located by giant search engines such as Google, Bing, and Yahoo among others. Therefore, what makes one site feature prominently than another is the level of SEO used.
Types of search engine optimization
There are basically two types of SEO. namely on page SEO and off page SEO. The difference between the two is that in on page SEO you are building and working on your website and in off page SEO you are building your reputation out of your website-in places such as social media.
To make a website have a good rating among search engines, several techniques are used. The first method is creating a unique content- a content that is not a spin or a duplicate of another. Use of keywords is another common method- keywords are essential in making a specific webpage pop up to users when they type in search engines. Other additional methods used include cross linking, back linking, URL normalization and keyword stuffing among others
Benefits of SEO
SEO is used to increase the visibility of sites which as a matter of fact is an important aspect in the marketing of an organization. It is also used by businesses to advertise their products. Additionally, SEO is helpful in increasing audiences to a site which in turn may generate revenues for an organization. Nonetheless, it is a cost effective method of advertising as compared to other methods of marketing.
Basically, search engine optimization is an important tool in the internet world. It is the one responsible for the visibility of websites.