Probably the most popular proponents of the goal setting theory are philosophers E. A. Locke and G. Latham. Their rationale suggests that goal setting is intrinsic among human beings and that identifying and mapping out strategies to reach them are some of the most natural factors of human behavior.
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As an entrepreneur and small business management; it is necessary for you to know that goal setting is rooted on four key ideas:
1. People rationally set task-related goals.
2. People are the ones that ascertain how much time and effort are afforded into reaching these goals.
3. Goals, to be effective, must be precise, accepted, and attainable.
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4. It is important to list feed-back on overall performance.
The goal setting theory assumes all the above and makes the following general claims:
1. Goal setting affects behavior.
2. Challenging goals result in higher performance levels.
3. Motivation arises from lessons from a previous goal.
4. Goal distinction affects efficiency.
5. Goal difficulty is directly proportional to satisfaction.
Goal setting and behavior for the internet business entrepreneur.
Goal setting theory claims that identifying goals allows entrepreneurs to make measured decisions. Once these are realized, they typically direct and provide motivations so that these goals are attained. It also helps people commit to something and plan their activities so as not to deter them from the desired achievement.
Performance is correlated to difficulty for the business entrepreneur.
The more challenging and difficult it is to achieve a goal, the higher the resulting performance intensity. Obviously, if a task is a little daunting, the more energy a person will likely give to accomplish it. According to the goal setting theory, efficiency is influenced by four key factors.
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For starters, goal setting centers on a person's attention to actions that would result in a goal, thereby reducing the time and energy given to things completely unrelated. Second, as mentioned earlier, the higher the goal, the more input is required. Third, when a person recognizes he has control over the time and effort to be set aside, the more persistent he becomes. And finally, there are lessons to be learned.
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Motivation is determined by past actions
People get focused to work toward a goal if they were exposed to or familiar with a similar situation that saw fiasco in the past. Goal setting theory notes that errors and displeasure push people to do better the next time.
The clearer the goal, the better the accomplishment
This needs no further explanation. If a successful business entrepreneur understands exactly what he wants to attain, it will most likely be a lot easier to determine proceeding actions and easier to reach the goal. Performance works at its full capability this way.
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Goal difficulty affects satisfaction
With regards to factor number two, people are inclined to derive a greater worth once they complete difficult tasks. According to Locke and Latham's goal setting theory, fulfillment levels are driven by the amount of effort and sacrifice put into a specific goal. For the successful business entrepreneur tricky goals give a stronger feeling of achievement.
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