©Mirko Vitali via 123RF
- How youth plan and book travel
- How much youth spend on travel
- Which activities youth participate in while in a destination
- The underlying motivations to travel
How to tap into the power of youth travel
The survey found that the most important travel motivations for 18 to 35-year-olds relate to desires to experience destinations and their cultures and increase their self-knowledge. More traditional holiday motivations, such as relaxing, are less important to young travellers.
“Many destinations ask me how they can tap into the power of youth travel, how they can attract more Millennials or prepare for Gen Z travellers or even Alphas,” said David Chapman, director general of the World Youth Student and Educational (WYSE) Travel Confederation.
“My answer to them is usually in the form of a question: Have you looked at your country’s policies around cultural exchange?”
“More caution and consideration seem to be the trend for youth choosing a travel destination,” said David Chapman. “While political and social unrest is not stopping young people from travelling, issues of political and social nature have them thinking about where they are welcome.”