On 21st October, Microsoft launched an initiative called the global anti piracy day. The objective was to launch enforcement actions and education programs in 49 countries. See the Microsoft’s press release. This Global anti piracy day did not attract a lot of interest from media. Nevertheless, The Pirate Bay brought its “contribution” to this day. See Pirate Bay’s doodles.
More seriously, better awareness of the consequences and risks of counterfeiting and piracy is an important tool. It would be perhaps more interesting to have combined initiatives with many industries suffering piracy. It would be interesting to demonstrate the risks people take by using pirated, counterfeited goods (virus, fake devices, litigations, …) At the early day of CPTWG, the motto was “Keep honest people honest”. Increasing awareness is going in this direction.