Advertising movies, viral campaigns, and music videos can be easily grasped, but terms such as »motion design, soundscapes, video mapping, type’n’motion, motion capturing or augmented reality« are less common and hereby associated with some uncharted territory.
All these formats, products, terms, and characteristics of »communication design in motion« are captured in the particular realm of »Image & Motion«. Here, the overall topic is the analysis, the comprehension, and creating of the complexity which is generated by the scope of contemporary audiovisual design possibilities.
Integral parts of it are discovery, impact, failure, play and experiment, risk, courage – the known and unknown. »Motion« represents movement attended by rhythm, dynamics, tempo, pace. Linked to physics, object, subject, body and sound we negotiate all of that within a time line. »Image« is not only surrogating the visual picture, its creative leeway, and impact, but also means the product itself, the function of an understood or misunderstood image, it represents the level of information and the spatial context in which perception takes place. It is in this sense performing. Trueness vs. Fiction. Hi Definition vs. Hi Soul. Trace vs. Pace.