Every person nurtures an innate desire of looking good and feel accepted in the socio-economic circle. The word fashion instantaneously brings to mind a flash of colour with a dash of glamour.
Women are taking to fashion in a big way, and are experimenting with different looks, styles, and textures.
Fashion plays an increasingly important role in an individual life because it is considered as a means of self-expression. The garments and accessories that man or women wear, help them to identify with a group of others-whether it is a lifestyle, profession, a religion, or an attitude. Thus, the term ‘fashion’ has become synonymous with the overall growth of the country as well.
Fashion in India, a land rich in culture and tradition, has evolved through the centuries. This country, rich in culture represents a kaleidoscope of changing trends and traditions. Here, clothes perform different functions depending on the occasion. Be it festivals, parties, profession, or just a matter of reflecting attitude … fashion is simply ‘in’.
Today, fashion does not necessarily mean glamour, or the urge to follow the current trends. It is more a way of life, a reflection of inner beauty, where the intellect shines through, complete with comfort quotient.
Fashion not only highlights the social history and the needs of person but also the overall cultural aesthetic of the various periods. The evolution of fashion dates back to several hundred years and as our attitude and culture change, fashion comes along with it.