What is cookies?
Cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) is a small file of data stored on your computer by the browser that contains information about your browsing history and configuration preferences.
Cookies help us come back to the websites we visited, fill out typical forms, log in to accounts. In terms of ecommerce, they remember what your customers add to their carts and display the products if the customers come back to the store.
Cookies are also used by traffic analytics systems to create reliable data about traffic, conversions, and customer behavior. Besides, cookies help advertising networks to select and display the ads that are relevant to you and have more chances to get a click.
European law requires that all websites targeting European Union member states gain informed consent from users before storing
How to avoid being tracked
Use Incognito mode to restrict the browser from recording your activity history. It will also prevent browsers from remembering all your inputs and credentials.
No one wants to be tracked by other websites, but when you are a business, you look at this stumbling block from a different angle. Cookies themself are helpful, but in the wrong hands, they can be dangerous.