While ethical decision-making permeates every facet of personal and professional life, this course focuses specifically upon ethical issues that are inherent in personal and public forms of communication. Special emphases are placed on ethical issues in commercial communication. Ethical decision-making models will be discussed and applied to cases involving various contemporary and controversial communication topics.
Identify the role of ethics in professional communications.
Summarize common models of ethical decision making.
Apply an ethical decision-making model to an ethical problem related to communication.
Ethics and Journalism
Analyze the conflict between the public’s right to know and an individual’s right to privacy.
Contrast ethically responsible and irresponsible news reporting.
Ethics and Advertising
Describe the positive and negative aspects of advertising.
Analyze ethical issues in the advertising of products and services.
Evaluate the advertising of products and services.
Ethics, Public Relations, and Public Affairs
Explain the manipulation of public perception through public relations.
Evaluate the issue of conflicting loyalties in business and political communication.
Assess the influence of ethics and social responsibility on public relations.
Ethics and Entertainment
Describe the tension between artistic, commercial, and ethical demands in the entertainment industry.
Explain what media content should be censored and by whom.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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