Assessment 1 : Fact Sheet
This assignment is for these student only: Gold Coast; Melbourne - Hotel School; Online; Sydney - Hotel School
Assessment 1 Task
This Assessment will help thinking skills regarding the location of choice for all assessments in MKT01906. Prepare a two page Fact Sheet which outlines important details about the destination related to international tourism. The details will provide background to support future assessments in MKT01906.
by week 3, please ensure you have approval for your location from your academic supervisor. Only one student per location for each cohort.
- Identify the location (destination) of choice for MKT01906.
- Use a range of information sources (online or hard copy) to prepare a two page Fact Sheet explanning:
- Number of international visitors, visitor origin; key attractions; type of tourism
- What accommodation options are available?
- What is the economic impact of tourism on GDP?
- What are key tourism activities at the location?
- What other destination features need to be showcased?
Once information has been gathered, prepare the Fact Sheet including relevant graphs and tables (maximum of 2 each) to present the reader with background on international tourism at the destination.
- Logical Argument
- Presentation and discussion of facts
- Information sources identified
- Clarity of expression
Assessment 2 : Annotated bibliography
Your are required to complete an annotated bibliography of literature related to tourism impacts and your case study location.
- Seethe Academic Skills Quick Guide 'Writing an Annotated Bibliography' on the MySCU sire produced by SCU centre for teaching and learning.
- Locate, summarise and evaluate six (6) articles (three (3) non-academic ones) relating to positive or negative impacts of tourism and your study location (see question 5 instruction for Assessment 3).
Your annotated bibliography should be presented as follows:
- Provide a heading for each source with full bibliographic details arranged in alphabetical order, following the Harvard format.
- Provide a description of the contents of each source and an analysis of each source in addressing Questions 4, 5 or 6 (Assessment 3)
- Provide a statement on the relevance of each source to the case study location (Assessment 3). What is the article about? What are key ideas in the article? How do key ideas related to study location? What are implications from applying key ideas to tourism impacts at the location?
Notes: Readings or your text for this unit cannot be used as academic sources for this assessment.
- Correct bibliographic details for each academic source
- Review and evaluation of six sources (3 academic and 3 non-academic ) relevant to Assignment 3
- Correct spelling, grammar and writing
Assessment 3 : Case Study
This assignment requires you to develop a case study showcasing the international tourism system of an international destination location. You have selected the location prior to Week 3. The assignment will develop critical thinking, analysis and literacy skills to synthesise information related to theories studied in this unit.
Identify the main issue for the location as a tourism destination and contrast these with concepts from at least ten (10) recent and relevant academic literature sources. Assessment 2 (Annotated Bibliography), will assist with additional literature required. You can draw on other sources to support. Follow the structure and criteria below.
Case study structure
- Introduce the location and outline main themes to be discussed and analysed in the case study. (100 words)
- Provide analysis of tourist visitation to your location. Use relevant statistics to support your answer. (350 words)
- Explain what makes the destination attractive to tourists. Relate to the tourism system, motivation or satisfaction theories in this unit (250 words)
- Identify and analyse issues related to tourism and destination development at the location. (750 words)
- Identify and analyse negative and positive impacts of tourism activity on the host community at the location. (750 words)
- Identify a11d discuss four (4) policy implications to achieve sustainable tourism outcomes for the destination. (300 words)
Include a list of all references you have cited at the end of the case study (the reference list is not included in the word count for this assessment).
Assignment Marking criteria
Case study discussion>
- Logical discussion and argument
- Clarity of expression
Case study analysis
- Tourism visitation
- Destination attractiveness
- Issue analysis
- Impacts of tourism
- Policy Implications
- Correct referencing within body of report
- Correct referencing style for reference list