OUR STORYWe humans have a long history
with cats. But the history of cat litter
is relatively short. Clay litter was
introduced in 1947, but it didn't clump.
In the 1980s, clumping clay litter
was introduced. But we asked ourselves,
"IS THAT THE BEST HUMANS
So we set out to raise the expectations
of a clumping cat litter and found the
answer in a process that harnesses
the concentrated power of corn.