Probiotics are friendly bacteria, naturally present in the body as an integral part of a healthy digestive system.
Living mainly in the intestines, probiotics are beneficial and essential to good health in several ways:
The delicate intestinal environment requires healthy amounts of good bacteria. However, these bacteria are destroyed by antibiotics, disease, poor diet, and even stress. Supplementation and proper delivery of live organisms to the intestinal tract replaces valuable organisms lost to these and other factors.
The good news for probiotics is, unlike many other dietary supplements, more is better. Studies consistently show that even huge doses of natural probiotic organisms cause no ill effects for the vast majority of consumers.
Consumers are increasingly aware of the importance and benefits of probiotics. Faced with a plethora of products and marketing hype, savvy consumers are now choosing probiotic products that exhibit the hallmarks of quality, viability and effective delivery.