To meet the food and fiber needs of a world population projected to double just 20 years from now will require a more productive agriculture and an increased utilization of technology. Surveys conducted of Southern producers since 2000 indicate continued adoption of precision farming technology and a significant increase in the use of GPS guidance. According to surveys of cotton grower adoption in the 2000, 2004 and 2008 seasons, 63 percent of farmers who responded are now using some form of precision farming. The biggest change from 2004 to 2008 was in GPS guidance. By field operation, the most popular use of GPS guidance was spraying, but it is being used more and more today for planting and tillage.