Structured data is a piece of HTML code that Google interprets recognize the content of a website and that way position the content faster. Also, understanding the content of a web page will position it correctly, increasing its visibility and reach.
Structured data is used by Google to interpret the content of a webpage without having to scan it completely.
Structured data works in a similar way to tags, that is, it tells the search engine spiders what a particular url contains so that they can better organize that content within the search engine while also displaying the content in the search results page is more attractive thanks to the abundant results.
These tags are similar to meta descriptions in that they are also metadata. In contrast to meta-descriptions, which are intended for users, structured data are only visible to search engines. This allows the engines to better understand what a page contains, such as if it is a product, review, list, or carousel of images.
Thanks to structured data, search engines do not need to use their algorithms to read and understand what is displayed in the URL, as it is the data itself that explains that it is a product page, for example.
Structured data needs a sequence. In this case, the rules for organizing these labels are defined in Schema.org.
How does structured data work?
In order for the structured data of a page to be displayed on the search results pages, users have several options:
-JSON-LD: Since it is a programming language, this type of structured data must be created by a developer. This is the google recommended way.
-Microdata: These are HTML code structures. This is the most common way to create structured data for a specific URL on a webpage, e.g. B. for a contact page.
-RDFa: It is a rare and highly recommended method that uses an HTML markup structure.
-Search console: It is most advisable for all users who are new to programming as no knowledge is required.