Today we are delving into the colour YELLOW, the last of the primary colours in our colour blog series.
It seems that yellow is a very complex colour! It is one of the oldest colours, appearing in both Ancient Egyptian and Ancient Roman paintings.
The Ancient Egyptians worshipped sun gods and as such yellow became associated with these deities as a divine colour. The Christians on the other hand, often associated yellow with Judas, the disciple who betrayed Jesus and as such yellow was seen as cowardly. Quite different perceptions!
It is said that yellow is the brightest colour that can be seen by the human eye. Interestingly, this may be the reason that taxis were painted yellow in the USA. A study carried out by the University of Chicago found that yellow was the colour most easily seen at a distance. Based on these findings, Chicago taxi entrepreneur John D Hertz painted his taxis yellow.
When people think of yellow, they often think of the sun, stars and flowers and as such it can be considered to be a joyous and happy colour. Maybe that is why McDonalds chose yellow for the golden arches.
Yellow is fun, energetic and cheerful. It stimulates the mind and grabs your attention. Yellow is a good colour to paint a study as it is thought to improve study performance and increase alertness.
On the flip side, some people find yellow can cause them to be irritated and angered.
Yellow is great to use in your crafting to add colour and light, you can use it to draw attention to a specific element or aspect of your card or layout.
So don't shy away from yellow but do remember not to overdo it as it is said that too much yellow can lead to visual fatigue!