Original ArticlesConsumers' Ability to Distinguish Between Milk Types Results of Blind Taste TestingGlanz, Karen PhD, MPH; Fenoglio, Casey MPH; Quinn, Ryan MPH; Karpyn, Allison PhD; Paulhamus Giordano, Donna MS, RDN Author Information Department of Biostatistics, Epidemiology and Informatics, Perelman School of Medicine and School of Nursing, University of Pennsylvania, Philadelphia (Dr Glanz); Perelman School of Medicine, University of Pennsylvania, Philadelphia (Messrs Fenoglio and Quinn and Ms Paulhamus Giordano); and Human Development and Family Studies, University of Delaware, Newark (Dr Karpyn). Correspondence: Karen Glanz, PhD, MPH, Department of Biostatistics, Epidemiology and Informatics, Perelman School of Medicine and School of Nursing, University of Pennsylvania, 801 Blockley Hall, 423 Guardian Dr, Philadelphia, PA 19104 ([email protected]). Research reported in this publication was supported by the National Institute of Diabetes and Digestive and Kidney Diseases of the National Institutes of Health, award number DK10162904. The authors wish to acknowledge Knashawn Morales, ScD, for advice on study design and data analysis. The authors declare no conflicts of interest. Family & Community Health: July/September 2021 - Volume 44 - Issue 3 - p E1-E6 doi: 10.1097/FCH.0000000000000284 Buy Metrics Abstract The objective of this study was to assess consumers' ability to correctly identify different types of milk in a blind taste test and correlates of plans to purchase lower fat milk. Adults from 8 supermarkets in low-income neighborhoods tasted 3 types of unlabeled lower fat or fat-free milk samples and guessed the type of each sample. Of the 1074 participants, only 7.6% were able to identify all 3 unlabeled samples correctly. Most adults in this study reported consuming higher fat milk and could not correctly identify milk type by taste alone. Blind taste tests may encourage consumers to drink lower fat milk. © 2020 Wolters Kluwer Health, Inc. All rights reserved.