Most of the species in the Ericaceae are sun-loving
plants that grow in acid soils. Bogs, pocosins, and moors are some habitats
where Ericaceae can be found in abundance. The flowers in the family can
be showy and insect pollinated or wind pollinated and brownish in color.
Many members of the Ericaceae are important in horticulture (e.g., rhododendrons,
azaleas) or in small fruit crops (cranberries, blueberries). Shrubs and
trees are the most common growth form in the family, but some species
are epiphytes, lianas, or extremely small mat-forming shrubs.
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