Placing two letters together in this way can create negative space and another shape.
Typeset the initials of your name (or for a company that has two or three initials).
Create a logo (a visual identifier) for yourself by having the letters of your name form a symbol. Be aware of the negative space you are creating in the process, and think about the image you are projecting with this symbol.
Do at least 5 treatments in black, then make some variations in color.
Your objectives are:
- to make connections between the physical characteristics of the letters;
- to create new interesting negative space; and
- to create an overall design that is unified and looks like a symbol.
- Selection of letters
- Making connections between parts
- Looking to create interesting negative space
- Converting type to outlines
- Eliminating awkward “jogs”
- Adding, removing, adjusting anchor points – shifting angles
Once you have completed five treatments in black, create some color combinations – make a few full color personal letterform logos from the black designs.
(Project from Graphic Design on the Desktop, by Marcelle Lapow Tour)
To turn in:
- Unlock all
- Select all
- Type -- Create Outlines
- Save As: “letterform yourlastname.eps” in EPS format (to your Desktop)
- Drag file into the Graphic Design network folder
Clear Communication of Idea
Image has Visual Impact
Skillful use of tools of Illustrator