A informação não é de agora mas em F-Shaped Pattern For Reading Web Content, encontram uma das explicações para o modo como lemos as páginas na internet.
Porque sabemos que nem todos leem tudo, importa saber os locais onde a maioria dos olhares se concentram. A investigação referida neste artigo destaca que a maioria lê em F, concentrando a atenção em duas faixas de texto horizontais e uma vertical, alguns leem em E e outros em L. Portanto, antes de escrever para um site, blogue ou e-letter pense no modo como as pessoas vão ver a informação.
F for fast . That’s how users read your precious content. In a few seconds, their eyes move at amazing speeds across your websites words in a pattern that’s very different from what you learned in school.
In our new eyetracking study , we recorded how 232 users looked at thousands of Web pages. We found that users’ main reading behavior was fairly consistent across many different sites and tasks. This dominant reading pattern looks somewhat like an F and has the following three components:
- Users first read in a horizontal movement , usually across the upper part of the content area. This initial element forms the F’s top bar.
- Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F’s lower bar.
- Finally, users scan the content’s left side in a vertical movement . Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F’s stem.
(…) Sometimes users will read across a third part of the content, making the pattern look more like an E than an F. Other times they’ll only read across once, making the pattern look like an inverted L (with the crossbar at the top). Generally, however, reading patterns roughly resemble an F, though the distance between the top and lower bar varies.