Chapter 1 Introduction to Social Psychology Part 2: How to Psychologists Study Social Behavior How Psychologists Study Social Behavior Hypothesis - a researcher?s prediction about what he or she will find Descriptive methods involve attempts to measure or record behaviors, thoughts, or feelings in their natural state. Experimental methods uncover causes of behavior by systematically varying some aspect of the situation. Descriptive Methods: Experimental Methods To determine causality we must turn to experimental methods. An experiment is a research method in which the researcher sets out to systematically manipulate one source of influence while holding others constant. Chapter 2 The Person and the Situation The Person Motivation Goal Motive Attention Automaticity Feelings Attitudes Emotions Moods The Situation Affordance Descriptive norm - information about what people commonly do in a situation Pluralistic ignorance ? Rules: Injunctive Norms and Scripted Situations Injunctive norm Scripted situation Strong Versus Weak Situations Culture The Person and the Situation Interact Different Persons Respond Differently to the Same Situation Situations Choose the Person Persons Choose Their Situations Different Situations Prime Different Parts of the Person Persons Change The Situation Situations Change the Person
Want to see the other 2 page(s) in Chapter 1 Outline?JOIN TODAY FOR FREE!