social norms approach has been used effectively in the area of tobacco
reduction, both to promote cessation and to prevent the onset of use.
These interventions have occurred in universities, high schools, and community-statewide
Among the universities that have used the social norms
approach in this way are:
Commonwealth University (VCU)
of Wisconsin at Oshkosh (UW Oshkosh)
High schools that are using social norms in this way
Finally, one groundbreaking project in this area was
an effective 8-month social norms campaign targeting youth initiation
of smoking in seven counties in western Montana:
Use the navigation
bar to the left to access detailed descriptions of any of these projects.
of the information presented on this page were originally prepared by Michael
Haines and Richard Rice and are printed here with their permission.