Advertising is news or messages that serve to inform the public about a product or service produced by the company and will immediately transfer ownership experience through the process of buying and selling between producers and consumers, whereas advertising is an activity of market products or services to the public through the media with a message or a message. Successful ads are ads that are not only warm but also needs to have the contents clear that companies must be able to present the ads that match the conditions that are taking place in society. Ads served to increase the boost in self-consumer of the wishes and needs of a product or service. An ad must have appeal, containing interest and attention, make consumers want to have or try, raises confidence in the product, generate satisfaction, and the last is driving consumers to action to buy the product. Based on the concept, the company must know the needs, market segments and behavior patterns of consumers before they make advertising. If the company has been implementing the concept, then the consumer is expected to make purchases continuously.
The Characteristics of Advertising
Successful ads must use an interesting phrase, logical, precise, clear, and polite. The phrase used in the ad is suggestive and enthralling. Ads are prepared with a short and emphasize the important part. Ads content should be objective and honest. The sentence should be short and does not offend other manufacturers or specific groups, and can attract many people. When viewed from nature, then the ad is divided into two types of commercial and non-commercial advertising. Rent non-commercial public service ads or commonly called social advertising. This ad does not work for the offering of goods or services but the ads it serves to achieve living conditions are better, such as ads on river pollution, advertisement on the cleanliness, the ad about global warming, advertising on deforestation, advertisement on kekerasab against children, advertising about the dangers of smoking, and so forth, while commercial ads are ads that offer products or services to the public. In the manufacture of commercial advertising, we must pay attention to the terms of the ad creation so that we attract advertising.
A Simple Advertising
You can create an ad that is simple and not too long. This ad will make consumers curious to find out more about the product or service you market. You can make a creative picture with a few sentences to make your ad more attractive. Successful ads will be in accordance with the specified target market. Do not forget to think about the title of your advertising. People pay more attention to the title of the ad rather than the content of the advertising. Hence the title of the ad for the manufacture of large companies did require a huge cost. You can create ad title, which contains 10 words with brief information. Ads style that use persuasive language is able to make consumers think about the positive things that exist in the product. Ads that can provide clear information would make consumers buy the product.
Test Your Advertising
The final way that can be done to create successful ads is to test on your advertising. Previously set up several ad concepts that you will use, and then test it on the concept of the advertising. You can determine the effectiveness of your ad after you test them. Ad concept records the most accurate and attracts customers. Use ad concept most excellent results of the test as an official advertisement of your company. Bottom line advertising makes everyone want to consume these products regardless of their social status so that through advertising, the company is able to make the product shortcomings into advantages that are profitable. Advertising is media information to make the product better known by consumers.