Risk Communication in Agriculture
November 17, 2015
San Jose, Costa Rica
Risk communication is understood as an interactive process to exchange information and opinions among individuals, groups and institutions. The discussion will be related to health safety, environmental threats, among others. This includes any communication to inform individuals about the existence, nature, form, severity, and acceptability of a risk.
For example, risk communication will be critical in the early warning systems for extreme events like hurricanes or heat waves, as should provide the way to approach to vulnerable groups in order to protect their health, reduce mortality and reduce losses and damages. Similarly, communication of lack of products could lead to speculation and rising prices, if not properly conducted. Should an outbreak occur and was mistakenly associated with a product, people may stop using the product, causing losses in the production sector or market loss by a country.
Therefore, risk communication should be designed to ensure that messages reach the target population groups, clearly and concisely, in precise time and by the relevant channel for the audience to which it is addressed.
In this context, this VC is developed to address risk communication as a whole, and then make risk communication in the health safety field.
|November 17, 2015 - Costa Rica Time||Activity||Speakers|
|8:30 – 9:00 a.m.||Registration||IICA Offices|
|9:00 – 9:15 a.m.||Welcome - Opening Remarks||DCT IICA Flagship Project Leader, Muhammad Ibrahim - Rolando Flores, Representative of UNL|
|9:15 – 9:30 a.m.||Event overview and methodology||Alejandra Díaz and Marcelo Núñez, IICA|
|9:30 – 10:00 a.m.||Conceptual framework and tools – Production Risks||Fernando Vila, IICA|
|10:00 – 11:00 a.m.||Risk Communication in Agriculture – Conceptual Framework, strategies and tools, lessons learned. BSE Case.||George Gray UGW – USA - Bing Wang UNL - USA|
|11:00 – 11:30 a.m.||Questions and comments||Speakers and Participants|
|11:30 – 11:45 a.m.||Final remarks||Flagship Project Leader. Dr. Muhammad Ibrahim|
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