» About the film:
In this film, FRONTLINE investigates the battle being waged between major pharmaceutical companies and American consumers fed up with paying the highest drug prices in the world. Through interviews with legislators, scientists, consumers, and industry leaders, FRONTLINE examines how states like Maine and Oregon are attempting to control escalating prescription drug costs in the face of strong opposition from the pharmaceutical industry. The program also examines the growing conflict between Americans' appetite for life-saving medical innovation and society's need to provide affordable drugs for all.
» A Note to Teachers:
"The Other Drug War" documents the ongoing battle between large drug companies and U.S. citizens who are demanding lower prices. The purpose of this guide is to help teachers use the film with their students to consider the debate over prescription drug pricing; the role of government in regulating drug prices; concepts of media literacy; and the role of these concepts as they relate to prescription drug advertising.
Though this FRONTLINE program, which first aired on June 19, 2003, concentrates on senior citizens, it is easy to make connections of relevance to high school students. Many will have aging relatives dealing with problems similar to those expressed in this program, and many will themselves take prescription drugs. Most will be familiar with vague television advertisements for prescription drugs that leave them wondering, "But what is the drug's purpose? Who should take it? Why should I ask my doctor about it?"
CAUTION: Drug use, both legal and illegal, can be a sensitive topic in the lives of your students. To minimize discomfort and strong emotions, we suggest that teachers carefully consider which examples of illnesses and drugs will be used in class discussions. Drugs used to treat arthritis, cholesterol, or allergies may be a potential focus.
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» Purchasing the Video
This teacher guide was developed by Simone Bloom Nathan of Media Education Consultants. It was written by Lynn McBrien, PhD candidate in Educational Studies at Emory University, Atlanta. Pat Grimmer, Chair of the Social Studies Department at Carbondale Community High School, Carbondale Ill. and Ellen Greenblatt of University High School, San Francisco, Calif. were advisers.