|Just what is
Simply put, it's understanding how the media works, what messages it conveys to us, and what effects it has on all of us as consumers of video, audio and printed materials.
When it comes to television, media literacy most often means helping children develop critical viewing skills, because sometimes they don't fully understand what they see and hear on TV. Television can have a strong influence on children. Therefore, it is important that children and parents understand how to get the most from it.
|Make a plan |
on how to manage
Help your children
see on the news…
In 1987, the Canadian Association of Broadcasters (CAB) developed its first Code to address the portrayal of violence in television programming. Revised and strengthened in 1994, the current CAB Voluntary Code Regarding Violence in Television Programming is today the toughest of its kind in North America.
Among the Code's
| What you can do
The Canadian Broadcast Standards Council (CBSC) is an independent organization, established in 1990 by Canada's private broadcasters. The CBSC administers the GAB Voluntary Code Regarding Violence in Television Programming, as well as industry codes dealing with ethics and sex-role portrayal. The CBS helps Canadians voice their concerns and resolve their complaints about private radio and television programming.
The first step in registering a complaint is to call, write or fax the station. Most complaints are settled this way. Viewers and listeners not satisfied with the station's response should forward their complaint to the CBSC for further action.
For more information, contact CBSC, PO. Box
3265, Station D, Ottawa, Canada, K1P 6H8,