LONDON — "Shrinkflation" is a word you might not have heard in everyday conversation, but chances are you will have unwittingly encountered it on your grocery shop since Brexit.
The phenomenon is simple: Retailers and consumer goods giants are cutting the size of their products and selling them at the same or increased price.
This is helping them get around currency fluctuations, particularly deterioration in the pound, and inflated raw material costs. It is also preventing big price increases being passed on to customers.
You may have heard about Toblerone bars slimming down by around 10% last year as Mondelez International attempted to cut the cost of making the chocolate brand. This was "Shrinkflation" in action.
British broadcaster Channel 4 investigated the post-Brexit trend in its current affairs show "Dispatches" on Monday night. Scroll on to see eight of the products it exposed.
The British Retail Consortium, the body that represents supermarkets, told Channel 4:
"Major supermarkets have worked with Government and public bodies to make pricing clearer and simpler for customers, such as improving the way that unit price is displayed.
"Sizing and pricing of products are regularly reviewed and are impacted by a number of factors including: The cost of raw materials, commercial negotiations with manufacturers and changing portion sizes Prices and sizes of all products are clearly labelled so that customers can make informed decisions about their purchases."