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What Inspires You?
With content marketing expanding and evolving at such a rapid rate, it is important to differentiate your company from the pack. To do so, one must draw on various inspirations to keep creating high quality, valuable, shareable content.
The Content Council Board of Directors share their various inspirations in content marketing and beyond.
“It is incredibly energizing when creativity and technology align. There was a burst of technological innovation over the past few years, and we were all charged with understanding the spectrum of new devices and channels and how people were engaging with them and on them.
“Trust.
Ask a marketer what the Holy Grail of their business is and often the reaction will be “transactions”. Ask anyone who has been in the content creation business and they’ll likely respond, “trust”. We know that without trust, transactions likely won’t follow. No question, gamification, coupons, sweepstakes, etc., can move the needle but they’re short term solutions to far more important goals: connection, engagement, commitment and if you’ll pardon the expression, “brand love”.
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