"Webbiquity" is about being everywhere online when and where buyers are looking for what you sell. It's what I help B2B clients achieve through a coordinated strategy of SEO, search marketing, social media, brand management, content marketing, and influencer relations, supported by the right marketing technology.
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.
But as companies grow, and produce more content, their needs may become more sophisticated. The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics.
The content management platforms add content workflow and asset management, audience insights, and content performance analytics.
Hi, I'm Tom. In addition to writing this blog, I help B2B companies improve their business results online: more traffic, more leads, more sales. Want to grow top line revenue? Maybe we should talk.
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Some posts on this blog contain affiliate links, which on extremely rare occasions lead to sales for which I am compensated a tragicomically small sum of money. If you purchase anything through one of these links (bless you!) there will be small and momentary joy in my bank account. This in no way affects your cost.
