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Welcome to our new weekly Facebook Fanpage Blog Series! Every Friday, we will discuss strategies, technical development and layout of your company Facebook Fanpage.
It is 2010 and by now, surely you have a website for your business! If not, you should definitely consider it. Your online marketing strategy doesn’t begin and end with just a website. Generating inbound links to your site using social media and networking sites can be a beneficial way to increase traffic, generate sales leads, build your network etc.
Facebook, in its recent popularity, has developed a platform for companies to produce a Fan Page. A Fan page is a business oriented profile, much like a user profile, but with some specific features. It utilizes a special language called FBML, similar to HTML to interact with modules and applications.
There’s a vast amount of interactivity between other social networking sites (YouTube, LinkedIn, Twitter) to connect your networking profiles. There are also some cool visual capabilities such as; adding graphics to your profile, navigation structure, landing pages and video implementation (most of these we will talk about later on in the series).
Let’s get to the good stuff, you must have a personal profile on Facebook to have a company profile, you will be the administrator (you can also designate others as an admin, more on that later).
Next, you can goto Facebook’s Pages section and begin your journey to a new fan page (click “Click Here!”).
Select from 3 different types of business categories. Whether you are a local company or a small to large brand/product/organization there are a wide variety of industries to choose from.
Name your company page – This is a little more important than you think. In terms of SEO, these pages are index-able (meaning they are able to be found through search) Definitely have your company title!
You have the option to make the page publicly visible, whether or not you want people or fans to see this work in progress before we turn it into a masterpiece is up to you.
Now you’ll be taken to something that resembles an empty profile. Congratulations, this is your company’s new Fan Page!
You now have an identity on your Facebook page! Tune in next week as we talk about adding content to your Facebook Profile with Boxes and Photos!
Hall is a globally recognized, data driven, digital agency that focuses on Search Engine Optimization, Technical SEO for Retailers, Paid Search Marketing, Digital Advertising and Retargeting, Web Analytics, User Experience Optimization, Email Marketing and the design and development of Wordpress and WooCommerce websites.
Hall is a Maine based agency providing search engine optimization, paid search, and web analytics services alongside responsive web design and WordPress development.
