Importance of Implementing an Integrated Shipping Solution for Your eCommerce Small Business Today, there are a lot of ecommerce small businesses operating in the US and this is the reason for the fierce and unforgiving competition among them. Online shoppers do look for great bargain and value when they come to your store. There are other things that dictate your online sales aside from these. The fact is that the money they are going to pay in shipping and handling is one big concern of many shoppers. The reason for this is that if the shipping cost is too high, the value you got for the product is diminished. You should have a shipping system with affordable shipping rates with fast delivery windows, so that customers will not be discouraged from getting the product which you have offered with great value. There are benefits for integrating this shipping solution into your online store. This can attract new customer and retain current ones thus helping you increase your sales. It has been shown by recent studies that if a company’s shipping costs are very high, they stand to lose about sixty percent of their customers. The problem for most businesses is that they are not able to access the cheap pricing offered by the USPS on Priority Mail shipments, since they cannot meet the required 150,000 packages shipped per year. The good news is that there are other providers that offer big volume discounts with your membership. The best small business shipping solutions integrate with this service and most major ecommerce shopping carts. If the major courier services can successfully deliver millions of packages per day, according to reports, by using their own integrated shipping software, your business can also do the same thing on a much smaller scale. If you have an integrated solution, your ecommerce orders can be automatically exported to your software solutions where shipping carriers, and their aggregate rates, can be compared, and this will allow you to choose the lowest rate with the fastest delivery window for your customers. Growth and retention can be retained with this. Many ecommerce owners still manually complete the process when it is easier to automate it. There are many processes that can already be automated like exporting orders, checking for errors, updating order statuses, adding comments, updating customers with tracking information, and printing shipping labels. You can then focus your core efforts on expansion and growth if you automate these processes. You will no longer have to do the remedial and tedious pack and ship processes.
