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Nicely written! Just wanted to add another idea to the section about videos. Sometimes dealing with videos can seem a bit too overwhelming, especially for up-and-coming or newbie e-commerce stores who don't have the time or budget (or creativity!) to make their own content. But that doesn't mean they should forget about videos altogether.
That's the approach we took with e-commerce store Buldoza (sorry for blunt self-promotion), and the ROI was 1:22 in terms of investment vs revenue. Most importantly, the store got 29% boost in AOV with videos and 42% more add-to-cart clicks (and they didn't even have to lift a finger to press 'record'). I'd be happy to share the link to the case study if anyone is interested.
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