We’re celebrating not one, but two award wins at the International Communications Arts Awards. Our Creative Director Pete Calvert has been recognised for our latest Winsor & Newton campaign – the photography series White World and the single photography Winsor Red have both been awarded best-in-class use of photography in advertising.
Winsor & Newton, a brand synonymous with the world’s finest art materials, briefed us to reaffirm its premium positioning through a new visual language that would roll out across all communications. We commissioned one of the most coveted still life photographers, Timothy Hogan, to create a series of striking images that portray Winsor & Newton’s range of links, paints, brushes and pens as works of art in themselves.
Using dramatic upward angles and ultra-hard lighting, the photographs evoke the impression that the items are positioned on gallery pedestals, giving them a heroic Hogan look.
Our Creative Director Pete Calvert explains: “Winsor & Newton is synonymous with outstanding quality. For inspiration, we looked to different sectors including cars, fragrances and jewellery, the imagery that they use and the brand stories that they tell.
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