When do you need the services of a professional mailing management company? Throughout the lifecycle of a car.
The launch of a new model is of course a critical time, and you need to make the biggest possible impact.
With TV viewing becoming ever more fragmented, press being notoriously scattergun in its approach, and online not really delivering buyers to showrooms, the best route to adopt is high-quality direct mail. It’s not called ‘direct’ for nothing.
Working either with car manufacturers, main dealers, or advertising agencies, AMS can maximise the impact and optimise the delivery of your communication.
This is the time when a sleek, high-quality mailer or brochure package is really required. These can either be fulfilled via our envelope enclosing or polywrapping services. Either way AMS will ensure that your creative ideas are translated into high-quality execution.
Safety recalls are an inevitable fact of vehicle manufacture from time to time – when they happen, it is vital to reach all the buyers quickly and efficiently. Direct mail is the best route: even if you have an email address, there is no guarantee it will not end up in a junk folder or be accidentally deleted. With a mailing, you can communicate effectively and explain what action needs to be taken.
Over time, address lists get outdated, but AMS has the systems to identify issues, to correct postcodes and log changes of address.
Manufacturers can support their dealer network with nationwide promotions, communicated directly to homes.
family days special offers – ‘VAT free’ etc.
These are all best communicated, attractively and colourfully, straight to the end user by mail.
AMS can help deliver these incentives using either addressed mail, or coordinate the delivery using non-personalised door drop marketing.
How can AMS add value?
Why not check out our excellent level of customer feedback.
* All calls to 03 numbers in the UK cost no more than a national rate call to an 01 or 02 number and count towards any inclusive minutes in the same way as 01 and 02 calls, see Ofcom website for more details.
Registered in Scotland with Company Number SC227528.
