The site where the Saint Petersburg Passage sprawls had been devoted to trade since the city's foundation in the early 18th century. It had been occupied by various shops and warehouses (Maly Gostiny Dvor, Schukin Dvor, Apraksin Dvor) until 1846, when Count Essen-Stenbock-Fermor acquired the grounds to build an elite shopping mall for the Russian nobility and wealthy bourgeoisie. Stenbock-Fermor conceived of the Passage as more than a mere shopping mall, but also as a cultural and social centre for the people of St Petersburg. The edifice contained coffee-houses, confectioneries, panorama installations, an anatomical museum, a wax museum, and even a small zoo, described by Dostoyevsky in his extravaganza "Crocodile, or Passage through the Passage". The concert hall became renowned as a setting for literary readings attended by the likes of Dostoevsky and Turgenev. Parenthetically, the Passage premises have long been associated with the entertainment industry and still remains home to the Komissarzhevskaya Theatre.
Who founded a shopping mall reserved for the most elites of society? 
Count Essen-Stenbock-Fermor