Behind the scenes, the bookers in a company will place the title on the most accomplished performer, or those the bookers believe will generate fan interest in terms of event attendance and television viewership. Lower ranked titles may also be used on the performers who show potential, thus allowing them greater exposure to the audience. However other circumstances may also determine the use of a championship. A combination of a championship's lineage, the caliber of performers as champion, and the frequency and manner of title changes, dictates the audience's perception of the title's quality, significance and reputation.
Who else do bookers focus on? 
those the bookers believe will generate fan interest