In July 2007, the National Archives announced it would make its collection of Universal Newsreels from 1929 to 1967 available for purchase through CreateSpace, an Amazon.com subsidiary. During the announcement, Weinstein noted that the agreement would "... reap major benefits for the public-at-large and for the National Archives." Adding, "While the public can come to our College Park, MD research room to view films and even copy them at no charge, this new program will make our holdings much more accessible to millions of people who cannot travel to the Washington, DC area." The agreement also calls for CreateSpace partnership to provide the National Archives with digital reference and preservation copies of the films as part of NARA's preservation program.
What did Amazon.com think partnering with Weinstein would accomplish?