TechRadar deemed the Xbox 360 as the most influential game system through its emphasis of digital media distribution, Xbox Live online gaming service, and game achievement feature. During the console's lifetime, the Xbox brand has grown from gaming-only to encompassing all multimedia, turning it into a hub for "living-room computing environment". Five years after the Xbox 360's original debut, the well-received Kinect motion capture camera was released, which became the fastest selling consumer electronic device in history, and extended the life of the console.
The Xbox brand turned away from multimedia to what?