The South Atlantic Express, a 10,000 km (6,214 mi) submarine communications cable connecting Africa to South America, run by the undersea fibre optic provider eFive, will pass St Helena relatively closely. There were no plans to land the cable and install a landing station ashore, which could supply St Helena's population with sufficient bandwidth to fully leverage the benefits of today's Information Society. In January 2012, a group of supporters petitioned the UK government to meet the cost of landing the cable at St Helena. On 6 October 2012, eFive agreed to reroute the cable through St. Helena after a successful lobbying campaign by A Human Right, a San Francisco-based NGA working on initiatives to ensure all people are connected to the Internet. Islanders have sought the assistance of the UK Department for International Development and Foreign and Commonwealth Office in funding the £10m required to bridge the connection from a local junction box on the cable to the island. The UK Government have announced that a review of the island's economy would be required before such funding would be agreed to.
Who lobbied for the cable reroute into South Helena?
A Human Right