In the late 17th century, Gottfried Leibniz proposed the idea of the Latin: vis viva, or living force, which defined as the product of the mass of an object and its velocity squared; he believed that total vis viva was conserved. To account for slowing due to friction, Leibniz theorized that thermal energy consisted of the random motion of the constituent parts of matter, a view shared by Isaac Newton, although it would be more than a century until this was generally accepted. The modern analog of this property, kinetic energy, differs from vis viva only by a factor of two.
What is defined as the product of mass of an object and its velocity squared?
vis viva