Philips' preferred name for the format was "VLP", after the Dutch words Video Langspeel-Plaat ("Video long-play disc"), which in English-speaking countries stood for Video Long-Play. The first consumer player, the Magnavox VH-8000 even had the VLP logo on the player. For a while in the early and mid-1970s, Philips also discussed a compatible audio-only format they called "ALP", but that was soon dropped as the Compact Disc system became a non-compatible project in the Philips corporation. Until early 1980, the format had no "official" name. The LaserVision Association, made up of MCA, Universal-Pioneer, IBM, and Philips/Magnavox, was formed to standardize the technical specifications of the format (which had been causing problems for the consumer market) and finally named the system officially as "LaserVision".
Which group officially chose the name "Laservision"?
The LaserVision Association