Parkson enters by acquiring local brand Centro Department Store in 2011. Centro still operates for middle market while the 'Parkson' brand itself, positioned for middle-up segment, enters in 2014 by opening its first store in Medan, followed by its second store in Jakarta. Lotte, meanwhile, enters the market by inking partnership with Ciputra Group, creating what its called 'Lotte Shopping Avenue' inside the Ciputra World Jakarta complex, as well as acquiring Makro and rebranding it into Lotte Mart.
Where did Centro open it's first store of 2014?
Medan