Madonna's popularity was further enhanced by her film roles, including Desperately Seeking Susan (1985), Dick Tracy (1990), and Evita (1996); the latter earned her a Golden Globe Award for Best Actress. However, most of her other films have been panned by critics. Her other ventures include fashion design, writing children's books, and filmmaking. She has been acclaimed as a businesswoman, particularly after she founded entertainment company Maverick (including the label Maverick Records). In 2007 she signed an unprecedented US $120 million 360 deal with Live Nation.
What is the name of the entertainment company that Madonna founded?
Maverick