After the sync field, all packets are made of 8-bit bytes, transmitted least-significant bit first. The first byte is a packet identifier (PID) byte. The PID is actually 4 bits; the byte consists of the 4-bit PID followed by its bitwise complement. This redundancy helps detect errors. (Note also that a PID byte contains at most four consecutive 1 bits, and thus never needs bit-stuffing, even when combined with the final 1 bit in the sync byte. However, trailing 1 bits in the PID may require bit-stuffing within the first few bits of the payload.)
How are the bit bytes transmitted?
least-significant bit first