In The Madonna Companion biographers Allen Metz and Carol Benson noted that more than any other recent pop artist, Madonna had used MTV and music videos to establish her popularity and enhance her recorded work. According to them, many of her songs have the imagery of the music video in strong context, while referring to the music. Cultural critic Mark C. Taylor in his book Nots (1993) felt that the postmodern art form par excellence is video and the reigning "queen of video" is Madonna. He further asserted that "the most remarkable creation of MTV is Madonna. The responses to Madonna's excessively provocative videos have been predictably contradictory." The media and public reaction towards her most-discussed songs such as "Papa Don't Preach", "Like a Prayer", or "Justify My Love" had to do with the music videos created to promote the songs and their impact, rather than the songs themselves. Morton felt that "artistically, Madonna's songwriting is often overshadowed by her striking pop videos."
Madonna used which TV company to help with her career?
MTV