Fifth Third's facilities generate electricity from diverse generation sources in regulated and deregulated markets, which could result in higher generation costs from coal or natural gas-using generators. As a result, the company signed a Power Purchase Agreement Ppa in 2017 to acquire as much power as necessary for a new solar project. While the primary goal of this agreement was to demonstrate the company's environmental leadership, a secondary benefit was the company's long-term contract to purchase carbon-free power.