The Big Texan Steak Ranch in Amarillo Texas has been a Route 66 icon since 1960.  <br />
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The towering sign of a long-legged cowboy that Bob erected next to the building became a major landmark on Route 66. From the beginning, the Big Texan welcomed weary travelers and migrating families whose roots spread all across America.<br />
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The now World-famous FREE 72-oz. steak came to life not long after Bob opened the doors to the Big Texan Steak Ranch.