  We investigate two transport coefficients, shear viscosity and conductivity,
in a non-relativistic boundary filed theory without hyperscaling symmetry,
which is dual to a bulk charged hyperscaling violating black brane. Employing
matching method, we obtain that the ratio of shear viscosity and the entropy
density is alway $1/4\pi$ at any temperature, which satisfies the
Kovtun-Starinets-Son (KSS) bound. Besides, we also present the universal
formulas of AC conductivity, which is closely dependent on the relation between
geometrical parameters $z$ and $\theta$. The optical conductivity at high
frequency limit behaves with a (non)-power law scaling or approaches to be
constant, depending on the choice of $z$ and $\theta$. This feature is
different from the observes in Lifshitz black brane that the optical
conductivity always complies with a (non)-power law scaling in high frequency
limit when the Lifshitz exponent $z>1$. We also argue that the temperate has no
print on the exponent of (non)-power law scaling in large frequency while it
will affect the strength of conductivity at low frequency.
