  We derive an analytic formula at three loops for the cusp anomalous dimension
Gamma_cusp(phi) in N=4 super Yang-Mills. This is done by exploiting the
relation of the latter to the Regge limit of massive amplitudes. We comment on
the corresponding three loops quark anti-quark potential. Our result also
determines a considerable part of the three-loop cusp anomalous dimension in
QCD. Finally, we consider a limit in which only ladder diagrams contribute to
physical observables. In that limit, a precise agreement with strong coupling
is observed.
