  The aim of this paper is to enlight the emerging relevance of Quantum
Information Theory in the field of Quantum Gravity. As it was suggested by J.
A. Wheeler, information theory must play a relevant role in understanding the
foundations of Quantum Mechanics (the "It from bit" proposal). Here we suggest
that quantum information must play a relevant role in Quantum Gravity (the "It
from qubit" proposal). The conjecture is that Quantum Gravity, the theory which
will reconcile Quantum Mechanics with General Relativity, can be formulated in
terms of quantum bits of information (qubits) stored in space at the Planck
scale. This conjecture is based on the following arguments: a) The holographic
principle, b) The loop quantum gravity approach and spin networks, c) Quantum
geometry and black hole entropy. Here we present the quantum version of the
holographic principle by considering each pixel of area of an event horizon as
a qubit. This is possible if the horizon is pierced by spin networks' edges of
spin 1\2, in the superposed state of spin "up" and spin "down".
