  This chapter will extend its preliminary scope by examining how literary
transportation further amplifies presence and affects user response vis-\'a-vis
virtual heritage by focusing on embodiment and aesthetic experience. To do so,
it will draw on recent findings emerging from the fields of applied psychology,
neuroaesthetics and cognitive literary studies; and consider a case study
advancing the use of literary travel narratives in the design of DCH
applications for Antiquities - in this case the well-known ancient Greek
monument of Acropolis. Subsequently, the chapter will discuss how
Literary-based MR Presence shifts public reception from an
education-entertainment-touristic consumption paradigm to a response predicated
on valuation. It will show that this type of public engagement is more closely
aligned both with MR applications' default mode of usership, and with newly
emerging conceptions of a user-centered museum (e.g., the Museum 3.0), thus
providing a Virtual Museum model expressly suited to cultural heritage.
