  We investigate the exclusive B -> pi e^+ e^- and B -> rho e^+ e^- decays in
framework of the general two Higgs doublet model (model III), in which an extra
phase angle in the charged--Higgs fermion coupling, i.e., a new source for CP
violation exists. The CP violation for both decays are calculated and it is
observed that the CP violating asymmetry in model III differs significantly
than the one predicted by the standard model and model II which is a special
case of model III. Furthermore, it is shown that the zero value of forward
backward asymmetry A_{FB} is shifted when compared with the SM value, which can
also serve as the efficiency tool for establishing new physics.
