  In the course of the Pico dos Dias survey (PDS), we identified the stellar
like object PDS456 at coordinates alpha = 17h 28m 19.796s, delta = -14deg 15'
55.87'' (epoch 2000), with a relatively nearby (z = 0.184) and bright (B =
14.69) quasar. Its position at Galactic coordinates l_II = 10.4deg, b_II =
+11.2deg, near the bulge of the Galaxy, may explain why it was not detected
before. The optical spectrum of PDS456 is typical of a luminous quasar, showing
a broad (FWHM ~ 4000 km/s) H_\beta line, very intense FeII lines and a weak
[OIII]\lambda5007 line. PDS456 is associated to the infrared source IRAS
17254-1413 with a 60 \mum infrared luminosity L_{60} = 3.8 x 10^{45} erg/s. The
relatively flat slopes in the infrared (\alpha(25,60) = -0.33 and \alpha(12,25)
= -0.78) and a flat power index in the optical (F_{\nu} \propto \nu^{-0.72})
may indicate a low dust content. A good match between the position of PDS456
and the position of the X-ray source RXS J172819.3-141600 implies an X-ray
luminosity L_x = 2.8 x 10^{44} erg/s. The good correlation between the strength
of the emission lines in the optical and the X-ray luminosity, as well as the
steep optical to X-ray index estimated (\alpha_{ox} = -1.64) suggest that
PDS456 is radio quiet. A radio survey previously performed in this region
yields an upper limit for radio power at ~ 5 GHz of ~ 2.6 x 10^{30} erg/s/Hz.
We estimate the Galactic reddening in this line-of-sight to be A_B \simeq 2.0,
implying an absolute magnitude M_B = -26.7 (using H_0 = 75 km s^{-1} Mpc^{-1}
and q_0 = 0). In the optical, PDS456 is therefore 1.3 times more luminous than
3C 273 and the most luminous quasar in the nearby (z \leq 0.3) Universe.
