  Numerous reports have been made of features, either in emission or
absorption, in the 10 - 1000 keV spectra of some gamma-ray bursts. Originally
interpreted in the context of Galactic neutron star models as cyclotron line
emission and $e^+ - e^-$ annihilation features, the recent demonstration that
the majority of GRBs lie at cosmological distances make these explanations
unlikely. In this letter, we adopt a relativistic fireball model for
cosmological GRBs in which dense, metal rich blobs or filaments of plasma are
entrained in the relativistic outflow. In the context of this model, we
investigate the conditions under which broadband features, similar to those
detected, can be observed. We find a limited region of parameter space capable
of reproducing the observed GRB spectra. Finally, we discuss possible
constraints further high-energy spectral observations could place on fireball
model parameters.
