  It is shown that a Coulomb potential using a running coupling slightly
modified from the perturbative form can produce an interquark potential that
appears nearly linear over a large distance range. Recent high-statistics SU(2)
lattice gauge theory data fit well to this potential without the need for a
linear string-tension term. This calls into question the accuracy of string
tension measurements which are based on the assumption of a constant
coefficient for the Coulomb term. It also opens up the possibility of obtaining
an effectively confining potential from gluon exchange alone.
