  We present the first results from the ALICE experiment on the nuclear
modification factors for heavy-flavour hadron production in Pb-Pb collisions at
sqrt{s_NN}=2.76 TeV. Using proton-proton and lead-lead collision samples at
sqrt{s}=7 TeV and sqrt{s_NN}=2.76 TeV, respectively, nuclear modification
factors R_AA(pt) were measured for D mesons at central rapidity (via displaced
decay vertex reconstruction), and for electrons and muons, at central and
forward rapidity, respectively.
