  With the advent of numerous online content providers, utilities and
applications, each with their own specific version of privacy policies and its
associated overhead, it is becoming increasingly difficult for concerned users
to manage and track the confidential information that they share with the
providers. Users consent to providers to gather and share their Personally
Identifiable Information (PII). We have developed a novel framework to
automatically track details about how a users' PII data is stored, used and
shared by the provider. We have integrated our Data Privacy ontology with the
properties of blockchain, to develop an automated access control and audit
mechanism that enforces users' data privacy policies when sharing their data
across third parties. We have also validated this framework by implementing a
working system LinkShare. In this paper, we describe our framework on detail
along with the LinkShare system. Our approach can be adopted by Big Data users
to automatically apply their privacy policy on data operations and track the
flow of that data across various stakeholders.
