  In the context of the AdS/CFT correspondence we discuss the gravity dual of a
high energy collision in a strongly coupled ${\cal N}=4$ SYM gauge theory. We
suggest a setting in which two colliding objects are made of non-dynamical
heavy quarks and antiquarks, which allows to treat the process in classical
string approximation. Collision ``debris'' consist of closed as well as open
strings. If the latter have ends on two outgoing charges, and thus are being
``stretched'' along the collision axes. We discuss motion in AdS of some simple
objects first -- massless and massive particles -- and then focus on open
strings. We study the latter in a considerable detail, concluding that they
rapidly become ``rectangular'' in proper time -spatial rapidity $\tau-y$
coordinates with well separated fragmentation part and a near-free-falling
rapidity-independent central part. Assuming that in the collisions of ``walls''
of charges multiple stretching strings are created, we also consider the motion
of a 3d stretching membrane. We then argue that a complete solution can be
approximated by two different vacuum solutions of Einstein eqns, with matter
membrane separating them. We identify one of this solution with
Janik-Peschanski stretching black hole solution, and show that all objects
approach its (retreating) horizon in an universal manner.
