  Developments in IoT applications are playing an important role in our
day-to-day life, starting from business predictions to self driving cars. One
of the area, most influenced by the field of AI and IoT is retail analytics. In
Retail Analytics, Conversion Rates - a metric which is most often used by
retail stores to measure how many people have visited the store and how many
purchases has happened. This retail conversion rate assess the marketing
operations, increasing stock, store outlet and running promotions ..etc. Our
project intends to build a cost-effective people counting system with AI at
Edge, where it calculates Conversion rates using total number of people counted
by the system and number of transactions for the day, which helps in providing
analytical insights for retail store optimization with a very minimum hardware
requirements.
