  Polarized and unpolarized neutron scattering experiments on the frustrated
ferromagnetic spin-1/2 chain LiCuVO4 show that the phase transition at HQ of 8
Tesla is driven by quadrupolar fluctuations and that dipolar correlations are
short-range with moments parallel to the applied magnetic field in the
high-field phase. Heat-capacity measurements evidence a phase transition into
this high-field phase, with an anomaly clearly different from that at low
magnetic fields. Our experimental data are consistent with a picture where the
ground state above HQ has a next-nearest neighbour bond-nematic order along the
chains with a fluid-like coherence between weakly coupled chains.
