  Creativity has always been considered a major differentiator to separate the
good from the great, and we believe the importance of creativity for software
development will only increase as GenAI becomes embedded in developer
tool-chains and working practices. This paper uses the McLuhan tetrad alongside
scenarios of how GenAI may disrupt software development more broadly, to
identify potential impacts GenAI may have on creativity within software
development. The impacts are discussed along with a future research agenda
comprising six connected themes that consider how individual capabilities, team
capabilities, the product, unintended consequences, society, and human aspects
can be affected.
