  We present a framework to generate the quark mass hierarchies and mixing
angles by extending the Standard Model with one extra Higgs doublet. The charm
and strange quark masses are generated by small quantum effects, thus
explaining the hierarchy between the second and third generation quark masses.
All the mixing angles are also generated by small quantum effects: the Cabibbo
angle is generated at zero-th order in perturbation theory, while the remaining
off-diagonal entries of the Cabibbo-Kobayashi-Maskawa matrix are generated at
first order, hence explaining the observed hierarchy $|V_{ub}|,|V_{cb}|\ll
|V_{us}|$. The values of the radiatively generated parameters depend only
logarithmically on the heavy Higgs mass, therefore this framework can be
reconciled with the stringent limits on flavor violation by postulating a
sufficiently large new physics scale.
