  An easily moving and safe transportation is an indicator in any country in
the world of economic growth and well-being. For the past 100 years, innovation
within the automotive sector has brought major technological advances leading
to safer, cleaner and more affordable vehicles. But for the most time since the
inception of the moving assembly line for vehicle production by Henry Ford, the
changes have been incremental / evolutionary. Thanks to the new possibilities
due to the IT / wireless revolution, the automotive industry appears to be on
the cusp of revolutionary change with potential to dramatically reshape not
just the competitive landscape but also the way we interact with vehicles, and
indeed the future design of our roads and cities. Apart from connected personal
mobility, vehicles are also envisioned to provide Value Added Services (VAS)
such as autonomous driving via Vehicle-to-Vehicle (V2V) and
Vehicle-to-infrastructure (V2I), electric load balancing via Vehicle-to-Grid
(V2G) solutions, communication solutions using Visible Light Communications
(VLC) etc. The development and evaluation of vehicular VAS requires a modular
and scalable multidisciplinary simulation platform. In this paper we propose a
novel simulation platform named Cyber-Automotive Simulation \& Evaluation
Platform (CASEP). The purpose of CASEP is to evaluate and visualize the gains
of various vehicular VAS with special emphasis on commercial vehicle VAS. The
use cases are evaluated with respect to the mission-specific performance
indicators, thereby providing usable metrics for optimization. The
visualization platform is being developed using the UNITY 3D engine, thereby
enabling intuitive interaction as in real physics-based games
