  The elicitation of end-users' human values - such as freedom, honesty,
transparency, etc. - is important in the development of software systems. We
carried out two preliminary Q-studies to understand (a) the general human value
opinion types of eHealth applications (apps) end-users (b) the eHealth domain
human value opinion types of eHealth apps end-users (c) whether there are
differences between the general and eHealth domain opinion types. Our early
results show three value opinion types using generic value instruments: (1)
fun-loving, success-driven and independent end-user, (2) security-conscious,
socially-concerned, and success-driven end-user, and (3) benevolent,
success-driven, and conformist end-user Our results also show two value opinion
types using domain-specific value instruments: (1) security-conscious,
reputable, and honest end-user, and (2) success-driven, reputable and
pain-avoiding end-user. Given these results, consideration should be given to
domain context in the design and application of values elicitation instruments.
