  The fast adoption of new technologies forces companies to continuously adapt
their operations making it harder to predict workforce requirements. Several
recent studies have attempted to predict the emergence of new roles and skills
in the labour market from online job ads. This paper aims to present a novel
ontology linking business transformation initiatives to occupations and an
approach to automatically populating it by leveraging embeddings extracted from
job ads and Wikipedia pages on business transformation and emerging
technologies topics. To our knowledge, no previous research explicitly links
business transformation initiatives, like the adoption of new technologies or
the entry into new markets, to the roles needed. Our approach successfully
matches occupations to transformation initiatives under ten different
scenarios, five linked to technology adoption and five related to business.
This framework presents an innovative approach to guide enterprises and
educational institutions on the workforce requirements for specific business
transformation initiatives.
