  Inflation is painful, for firms, customers, employees, and society. But
careful study of periods of hyperinflation point to ways that firms can adapt.
In particular, companies need to think about how to change prices regularly and
cheaply, because constant price changes can ultimately be very, very expensive.
And they should consider how to communicate those price changes to customers.
Providing clarity and predictability can increase consumer trust and help firms
in the long run.
