  'Digital humans' are digital reproductions of humans powered by artificial
intelligence (AI) and capable of communicating and forming emotional bonds. The
value creation potential of digital humans is overlooked due to the limitations
of digital human technologies. This article explores the value creation
potential and the value realisation limitations of digital humans. The analysis
is based on a review of 62 articles retrieved from the Web of Science database.
The analysis suggests that digital humans have the potential to alleviate
labour and skill shortages, reduce the natural human element in high-risk
tasks, avoid design errors, improve the ergonomics of products and workplaces,
and provide guidance and emotional support, all of which will benefit natural
humans in the workplace. However, technical limits, evolving understanding of
digital humans, the social significance and acceptance of digital humans,
ethical considerations, and the adjustment of legal tradition limit the value
realisation. This review suggests that digital humans' perceived usefulness and
ease of development determine organisations' willingness to utilise this
technology. Overcoming the limitations, which still involve engineering
challenges and a change in how they are perceived, will positively affect
realising the value potential of digital humans in organisations.
