  We present our recent results for long-distance QCD effects in the FCNC
radiative leptonic decays $B\to\gamma\ell^+\ell^-$, $\ell=\{e,\mu\}$. One
encounters here two distinct types of long-distance effects: those encoded in
the $B\to\gamma$ transition form factors induced by the $b\to q$ quark
currents, and those related to the charm-loop effects. We calculate the
$B\to\gamma$ form factors in a broad range of the momentum transfers making use
of the relativisitc dispersion approach based on the constituent quark picture
which has proven to provide reliable predictions for many weak-transition form
factors. Concerning the description of the charm-loop contributions, we point
out two observations: First, the precise description of the charmonium
resonances, in particular, the relative phases between $\psi$ and $\psi'$, has
impact on the differential distributions and on the forward-backward asymmetry,
$A_{\rm FB}$, in a broad range of $q^2\ge 5$ GeV$^2$. Second, the shape of
$A_{\rm FB}$ in $B\to\gamma\ell^+\ell^-$ and in $B\to V\ell^+\ell^-$ ($V$ the
vector meson) {\it in the $q^2$-region between $\psi$ and $\psi'$} provides an
unambiguous probe of the relative phases between $\psi$ and $\psi'$. Fixing the
latter will lead to a strong reduction of the theoretical uncertainties in
$A_{\rm FB}$ at $q^2=5-9$ GeV$^2$ where it has the sensitivity to physics
beyond the SM.
