  How did the popularity of the Greek Prime Minister evolve in 2015? How did
the predominant sentiment about him vary during that period? Were there any
controversial sub-periods? What other entities were related to him during these
periods? To answer these questions, one needs to analyze archived documents and
data about the query entities, such as old news articles or social media
archives. In particular, user-generated content posted in social networks, like
Twitter and Facebook, can be seen as a comprehensive documentation of our
society, and thus meaningful analysis methods over such archived data are of
immense value for sociologists, historians and other interested parties who
want to study the history and evolution of entities and events. To this end, in
this paper we propose an entity-centric approach to analyze social media
archives and we define measures that allow studying how entities were reflected
in social media in different time periods and under different aspects, like
popularity, attitude, controversiality, and connectedness with other entities.
A case study using a large Twitter archive of four years illustrates the
insights that can be gained by such an entity-centric and multi-aspect
analysis.
