  Rubber friction on wet rough substrates at low velocities is typically 20-30%
smaller than for the corresponding dry surfaces. We show that this cannot be
due to hydrodynamics and propose a novel explanation based on a sealing effect
exerted by rubber on substrate "pools" filled with water. Water effectively
smoothens the substrate, reducing the major friction contribution due to
induced viscoelastic deformations of the rubber by surface asperities. The
theory is illustrated with applications related to tire-road friction.
