  Supersymmetry breaking in a metastable vacuum allows one to build simple and
concrete models of gauge mediation. Generation of gaugino masses requires that
R-symmetry be broken in this vacuum. In general, there are two possible ways to
break R-symmetry, explicitly or spontaneously. We find that the MSSM
phenomenology depends crucially on how this breaking occurs in the Hidden
Sector. Explicit R-symmetry breaking models can lead to fairly standard gauge
mediation, but we argue that in the context of ISS-type models this only makes
sense if B=0 at the mediation scale, which leads to high tan(beta). If on the
other hand, R-symmetry is broken spontaneously, then R-symmetry violating soft
terms tend to be suppressed with respect to R-symmetry preserving ones, and one
is led to a scenario with large scalar masses. These models interpolate between
standard gauge mediation and split SUSY models. We provide benchmark points for
the two scenarios. They demonstrate that the specific dynamics of the Hidden
Sector -- the underlying nature of supersymmetry and R-symmetry breaking --
affects considerably the mass spectrum of the MSSM, and vice versa.
