  The fluorescence spectrum resulting from laser excitation of the
A^{2}\Pi_{1/2} - X^{2}\Sigma^{+} (0,0) band of ytterbium monofluoride, YbF, has
been recorded and analyzed to determine the Franck-Condon factors. The measured
values are compared with those predicted from Rydberg-Klein-Rees (RKR)
potential energy curves. From the fluorescence decay curve the radiative
lifetime of the A^{2}\Pi_{1/2} state is measured to be 28\pm2 ns, and the
corresponding transition dipole moment is 4.39\pm0.16 D. The implications for
laser cooling YbF are discussed.
