  Over the last 30 years, the World Wide Web has changed significantly. In this
paper, we argue that common practices to prepare web pages for delivery
conflict with many efforts to present content with minimal latency, one
fundamental goal that pushed changes in the WWW. To bolster our arguments, we
revisit reasons that led to changes of HTTP and compare them systematically
with techniques to prepare web pages. We found that the structure of many web
pages leverages features of HTTP/1.1 but hinders the use of recent HTTP
features to present content quickly. To improve the situation in the future, we
propose fine-grained content segmentation. This would allow to exploit
streaming capabilities of recent HTTP versions and to render content as quickly
as possible without changing underlying protocols or web browsers.
