  In this paper we explore relationship between representations of a Jordan
algebra $\J$ and the Lie algebra $\g$ obtained from $\J$ by the
Tits-Kantor-Koecher construction. More precisely, we construct two adjoint
functors $Lie :\JJ\to \ggm$ and $Jor:\ggm\to\JJ$, where $\JJ$ is the category
of unital $\J$-bimodules and $\ggm$ is the category of $\g$-modules admitting a
short grading. Using these functors we classify $\J$ such that its semisimple
part is of Clifford type and the category $\JJ$ is tame.
