  The study aims to identify the possibilities offered by academic studies in
Cuba for the training of information professionals as marketing managers. A
theoretical analysis is conducted of the basic functions of marketing and its
information dimension, the specific features of the work of the marketing
manager, and the competencies developed by Curriculum D in information science
graduates in the Cuban context. Based on the analysis of curricular contents
and interviews with ten information professionals working as marketing
managers, determination was made of some indispensable competencies which
should be developed during the training and later on during service practice.
