  We document that p(gamma,e+e-)p measurements will yield new, important
information about the off-shell time-like nucleon form factors, especially in
the phi meson region (q^2 = M^2_{phi}) governing the phi N couplings
g^{V,T}_{\phi N N}. Calculations for p(gamma,e+e-)p, utilizing vector meson
dominance, predict measurable phi enhancements at high |t| compared to the
expected phi background production from pi, eta and Pomeron exchange. The phi
form factor contribution generates a novel experimental signature for OZI
violation and the proton strangeness content. The phi N couplings are
determined independently from a combined analysis of the neutron electric form
factor and recent high |t| phi photoproduction. The pi, eta and Pomeron
transition form factors are also predicted and the observed pi and eta
transition moments are reproduced.
