  We study moduli spaces of lattice-polarized K3 surfaces in terms of orbits of
representations of algebraic groups. In particular, over an algebraically
closed field of characteristic 0, we show that in many cases, the nondegenerate
orbits of a representation are in bijection with K3 surfaces (up to suitable
equivalence) whose N\'eron-Severi lattice contains a given lattice. An
immediate consequence is that the corresponding moduli spaces of these
lattice-polarized K3 surfaces are all unirational. Our constructions also
produce many fixed-point-free automorphisms of positive entropy on K3 surfaces
in various families associated to these representations, giving a natural
extension of recent work of Oguiso.
