  We study the helicity amplitudes describing the quasielastic production of
vector mesons in deep inelastic scattering within the context of the model
which we previously introduced to describe the ratio of longitudinal to
transverse cross sections. We calculate here a full set of spin flip (and
non-flip) amplitudes and naturally find a significant violation of s-channel
helicity conservation. We present predictions for the 15 spin-density matrix
elements which completely define the angular distributions and the helicity
properties of the produced meson.
