  [Context and motivation] Internet of Things (IoT) is becoming common
throughout everyday lives. However, the interaction is often different from
when using e.g. computers and other smart devices. Furthermore, an IoT device
is often dependent on several other systems, heavily impacting the user
experience (UX). Finally, the domain is changing rapidly and is driven by
technological innovation.
  [Question/problem] In this qualitative study, we explore how companies elicit
UX requirements in the context of IoT. A key part of contemporary IoT
development is also data-driven approaches. Thus, these are also considered in
the study.
  [Principal idea / Results] There is a knowledge gap around data-driven
methodologies, there are examples of companies that collect large amount of
data but do not always know how to utilize it. Furthermore, many of the
companies struggle to handle the larger system context, where their products
and the UX they control are only one part of the complete IoT ecosystem.
  [Contribution] We provide qualitative empirical data from IoT developing
companies. Based on our findings, we identify challenges for the companies and
areas for future work.
