  Projected augmented reality, also called projection mapping or video mapping,
is a form of augmented reality that uses projected light to directly augment 3D
surfaces, as opposed to using pass-through screens or headsets. The value of
projected AR is its ability to add a layer of digital content directly onto
physical objects or environments in a way that can be instantaneously viewed by
multiple people, unencumbered by a screen or additional setup.
  Because projected AR typically involves projecting onto non-flat, textured
objects (especially those that are conventionally not used as projection
surfaces), the digital content needs to be mapped and aligned to precisely fit
the physical scene to ensure a compelling experience. Current projected AR
techniques require extensive calibration at the time of installation, which is
not conducive to iteration or change, whether intentional (the scene is
reconfigured) or not (the projector is bumped or settles). The workflows are
undefined and fragmented, thus making it confusing and difficult for many to
approach projected AR. For example, a digital artist may have the software
expertise to create AR content, but could not complete an installation without
experience in mounting, blending, and realigning projector(s); the converse is
true for many A/V installation teams/professionals. Projection mapping has
therefore been limited to high-end event productions, concerts, and films,
because it requires expensive, complex tools, and skilled teams ($100K+
budgets).
  Lightform provides a technology that makes projected AR approachable,
practical, intelligent, and robust through integrated hardware and
computer-vision software. Lightform brings together and unites a currently
fragmented workflow into a single cohesive process that provides users with an
approachable and robust method to create and control projected AR experiences.
