  The Stern-Gerlach-Experiment (SGE) of 1922 is a seminal benchmark experiment
of quantum physics providing evidence for several fundamental properties of
quantum systems. Based on today's knowledge we illustrate the different
benchmark results of the SGE for the development of modern quantum physics and
chemistry.
  The SGE provided the first direct experimental evidence for angular momentum
quantization in the quantum world and thus also for the existence of
directional quantization of all angular momenta in the process of measurement.
It measured for the first time a ground state property of an atom, it produced
for the first time a `spin-polarized' atomic beam, it almost revealed the
electron spin. The SGE was the first fully successful molecular beam experiment
with high momentum-resolution by beam measurements in vacuum. This technique
provided a new kinematic microscope with which inner atomic or nuclear
properties could be investigated.
  The original SGE is described together with early attempts by Einstein,
Ehrenfest, Heisenberg, and others to understand directional quantization in the
SGE. Heisenberg's and Einstein's proposals of an improved multi-stage SGE are
presented. The first realization of these proposals by Stern, Phipps, Frisch
and Segr\`e is described. The set-up suggested by Einstein can be considered an
anticipation of a Rabi-apparatus. Recent theoretical work is mentioned in which
the directional quantization process and possible interference effects of the
two different spin states are investigated.
  In full agreement with the results of the new quantum theory directional
quantization appears as a general and universal feature of quantum
measurements. One experimental example for such directional quantization in
scattering processes is shown. Last not least, the early history of the
`almost' discovery of the electron spin in the SGE is revisited.
