  We review the fireball shock model of gamma-ray burst prompt and early
afterglow emission in light of rapid follow-up measurements made and enabled by
the multi-wavelength Swift satellite. These observations are leading to a
reappraisal and expansion of the previous standard view of the GRB and its
fireball. New information on the behavior of the burst and afterglow on minutes
to hour timescales has led, among other results, to the discovery and follow-up
of short GRB afterglows, the opening up of the z>6 redshift range, and the
first prompt multi-wavelength observations of a long GRB-supernova. We discuss
the salient observational results and some associated theoretical issues.
