  According to the Center for Disease Control and Prevention, in the United
States hundreds of thousands initiate smoking each year, and millions live with
smoking-related dis- eases. Many tobacco users discuss their habits and
preferences on social media. This work conceptualizes a framework for targeted
health interventions to inform tobacco users about the consequences of tobacco
use. We designed a Twitter bot named Notobot (short for No-Tobacco Bot) that
leverages machine learning to identify users posting pro-tobacco tweets and
select individualized interventions to address their interest in tobacco use.
We searched the Twitter feed for tobacco-related keywords and phrases, and
trained a convolutional neural network using over 4,000 tweets dichotomously
manually labeled as either pro- tobacco or not pro-tobacco. This model achieves
a 90% recall rate on the training set and 74% on test data. Users posting pro-
tobacco tweets are matched with former smokers with similar interests who
posted anti-tobacco tweets. Algorithmic matching, based on the power of peer
influence, allows for the systematic delivery of personalized interventions
based on real anti-tobacco tweets from former smokers. Experimental evaluation
suggests that our system would perform well if deployed. This research offers
opportunities for public health researchers to increase health awareness at
scale. Future work entails deploying the fully operational Notobot system in a
controlled experiment within a public health campaign.
