  Business and Information Technology Alignment (BITA) has been one of the main
concerns of IT and Business executives and directors due to its importance to
overall company performance, especially today in the age of digital
transformation. For BITA has been developed several models which in general has
focused in the implementation of alignment strategies for the internal
operation of the organizations and in the measurement of this internal
alignment, but, there is still a big gap in measurement models of the alignment
with the external environment of the organizations. In this paper is presented
the design and application of a maturity measurement model for BITA with the
customers, where the customers are actors of the external environment of the
companies. The proposed model involves evaluation criteria and business
practices which the companies ideally do for improve the relationship with
their customers.
