  We use Chandra data to derive a detailed gas temperature map of the nearby,
hot, merging galaxy cluster A754. Combined with the X-ray and optical images,
the map reveals a more complex merger geometry than previously thought,
possibly involving more than two subclusters or a cool gas cloud sloshing
independently from its former host subcluster. In the cluster central region,
we detect spatial variations of the gas temperature on all linear scales, from
100 kpc (the map resolution) and up, which likely remain from a merger shock
passage. These variations are used to derive an upper limit on effective
thermal conductivity on a 100 kpc scale, which is at least an order of
magnitude lower than the Spitzer value. This constraint pertains to the bulk of
the intracluster gas, as compared to the previously reported estimates for cold
fronts (which are rather peculiar sites). If the conductivity in a tangled
magnetic field is at the recently predicted higher values (i.e., about 1/5 of
the Spitzer value), the observed suppression can be achieved, for example, if
the intracluster gas consists of magnetically isolated domains.
