  This paper argues that existing research in Enterprise Architecture (EA)
tends to emphasise the technical aspects of implementation and neglects the
role of 'people'. The paper uses Archer's Morphogenetic Approach (MA) to
elaborate the social context of EA. This approach examines the relationships
between agency, structure and culture to understand how stakeholders affect and
are affected by EA implementation. A university just commencing an EA program
is used as a case example. The case example describes the challenging
university environment and provides an illustration of the important
situational logics that direct agency action within the complex social context
of a university.
