  Internet research on search engine quality and validity of results demand
much concern. Thus, the focus in our study has been to measure the impact of
quotation marks usage on the internet search outputs in terms of google search
outcomes distributions, through Benford Law. The current paper is focused on
applying a Benford Law analysis on two related types of internet searches
distinguished by the usage or absence of quotation marks. Both search results
values are assumed as variables. We found that the first digit of outcomes does
not follow the Benford Law first digit of numbers in the case of searching text
without quotation marks. Unexpectedly, the Benford Law is obeyed when quotation
marks are used, even if the variability of search outcomes is considerably
reduced. By studying outputs demonstrating influences of (apparently at first)
"details", in using a search engine, the authors are able to further warn the
users concerning the validity of such outputs.
