  We address, in the AdS/CFT context, the issue of the universality of the
couplings of the rho meson to other hadrons. Exploring some models, we find
that generically the rho-dominance prediction f_\rho g_{\rho H H}=m_\rho^2 does
not hold, and that g_{\rho H H} is not independent of the hadron H. However, we
prove that, in any model within the AdS/QCD context, there are two limiting
regimes where the g_{\rho H H}, along with the couplings of all excited vector
mesons as well, become H-independent: (1) when H is created by an operator of
large dimension, and (2) when H is a highly-excited hadron. We also find a
sector of a particular model where universality for the rho coupling is exact.
Still, in none of these cases need it be true that f_\rho g_\rho=m_\rho^2,
although we find empirically that the relation does hold approximately (up to a
factor of order two) within the models we have studied.
