  This paper presents a set of algorithms used for music recommendations and
personalization in a general purpose social network www.ok.ru, the second
largest social network in the CIS visited by more then 40 millions users per
day. In addition to classical recommendation features like "recommend a
sequence" and "find similar items" the paper describes novel algorithms for
construction of context aware recommendations, personalization of the service,
handling of the cold-start problem, and more. All algorithms described in the
paper are working on-line and are able to detect and address changes in the
user's behavior and needs in the real time.
  The core component of the algorithms is a taste graph containing information
about different entities (users, tracks, artists, etc.) and relations between
them (for example, user A likes song B with certainty X, track B created by
artist C, artist C is similar to artist D with certainty Y and so on). Using
the graph it is possible to select tracks a user would most probably like, to
arrange them in a way that they match each other well, to estimate which items
from a fixed list are most relevant for the user, and more.
  In addition, the paper describes the approach used to estimate algorithms
efficiency and analyze the impact of different recommendation related features
on the users' behavior and overall activity at the service.
