  We discuss aspects of holography in the AdS_3 \times S^p near string geometry
of a collection of straight fundamental heterotic strings. We use anomalies and
symmetries to determine general features of the dual CFT. The symmetries
suggest the appearance of nonlinear superconformal algebras, and we show how
these arise in the framework of holographic renormalization methods. The
nonlinear algebras imply intricate formulas for the central charge, and we show
that in the bulk these correspond to an infinite series of quantum gravity
corrections. We also makes some comments on the worldsheet sigma-model for
strings on AdS_3\times S^2, which is the holographic dual geometry of parallel
heterotic strings in five dimensions.
