  Latest experimental progress is reviewed on the searches for physics beyond
the Standard Model using the radiative and electroweak penguin decays of B
mesons. This review covers inclusive and exclusive measurements of the b --> s
gamma, b --> d gamma and b --> s l+ l- processes, including the first
observation of B --> K l+ l- and the first attempt to measure the inclusive B
--> X(s) l+ l- branching fraction.
