  We study the entanglement entropy of blocks of contiguous spins in
non-periodic (quasi-periodic or more generally aperiodic) critical Heisenberg,
XX and quantum Ising spin chains, e.g. in Fibonacci chains. For marginal and
relevant aperiodic modulations, the entanglement entropy is found to be a
logarithmic function of the block size with log-periodic oscillations. The
effective central charge, c_eff, defined through the constant in front of the
logarithm may depend on the ratio of couplings and can even exceed the
corresponding value in the homogeneous system. In the strong modulation limit,
the ground state is constructed by a renormalization group method and the
limiting value of c_eff is exactly calculated. Keeping the ratio of the block
size and the system size constant, the entanglement entropy exhibits a scaling
property, however, the corresponding scaling function may be nonanalytic.
