  The rapid increase in data volumes in companies has meant that momentous and
comprehensive information gathering is barely possible by manual means.
Business intelligence solutions can help here. They provide tools with
appropriate technologies to assist with the collection, integration, storage,
editing, and analysis of existing data. While almost only large companies were
interested in this topic a few years ago, it has meanwhile also become
necessary for start-up companies, and so the market for business intelligence
has been growing for years. This article focuses on the general potentials of
using BI in start-ups. First, will be examined which providers of BI solutions
that are suitable for start-ups and what opportunities exist for implementing
BI systems in start-ups. Then it will be shown to what extent BI has prevailed
in start-ups, in which areas the techniques of BI are used in start-ups and
what purpose BI has in start-ups. Finally, the success factors for BI projects
in start-ups are considered.
