  We present early results from the Faint InfraRed Extragalactic Survey (FIRES)
at the VLT, the main goal of which is to study galaxy evolution in a deep,
K-band selected sample. With our NIR selection, we select galaxies based on
their rest-frame optical light at all redshifts z<3. Our seven band photometry,
coupled with an accurate and reliable photometric redshift technique, gives us
the ability to study galaxies at the same rest-frame wavelength across a large
range in redshift. We present here the rest-frame V-band luminosity of objects
in our sample as a function of redshift and demonstrate the importance of near
infrared data in measuring the correct photometric redshift and rest-frame
optical luminosity.
