  Using seasonal topics as the study subject, in this study, we focus on the
timing gap between social media writing and online search behavior. To conduct
our analysis, we used the mathematical model of search behavior, comprising the
sociophysics approach. The seasonal topics selected were St.Valentine's Day,
Halloween and New Year countdown. We also picked up the event like Christmas
and Halloween. We analyzed the influence of blogs and Twitter on search
behavior and found a deviation of interest in terms of timing. We also analyzed
Japanese seasonal event of eating Eho-maki in February 3 and eels at the day of
the ox in midsummer.
