  The presence of the term $\left(\case{v}{c}\right)$ that characterizes the
electrodynamic retarded potentials, also known as Li\'enard-Wiechert
potentials, is thought to be reminiscent of a Doppler effect. Here, we show
that these potentials are consistent with the Doppler shifted electromagnetic
(e.m.) field generated by a charge moving along a generic trajectory with
respect to the laboratory reference frame. Of course, the retarded potentials
derived here are formally the same as those reported in the current literature.
Nonetheless, this work sheds a new light on the origin of the electrodynamics
retarded fields, while offering a direct physical interpretation of the term
$\left(\case{v}{c}\right)$ characterizing the related potentials.
