  On May 15th, 2017, the \emph{FERMI}/LAT gamma-ray telescope observed a
transient source not present in any previous high-energy catalogue: J1544-0649.
It was visible for two consecutive weeks, with a flux peak on May 21st.
Subsequently observed by a \emph{Swift}/XRT follow-up starting on May 26, the
X-ray counterpart position was coincident with the optical transient
ASASSN-17gs = AT2017egv, detected on May 25, with a potential host galaxy at
$z$=0.171. We conducted a 4-months follow-up in radio (Effelsberg-100m) and
optical (San Pedro M\'artir, 2.1m) bands, in order to build the overall
Spectral Energy Distribution (SED) of this object. The radio data from 5 to 15
GHz confirmed the flat spectrum of the source, favoring a line of sight close
to jet axis, not showing significant variability in the explored post-burst
time-window. The Rx ratio, common indicator of radio loudness, gives a value at
the border between the radio-loud and radio-quiet AGN populations. The
Ca$_{\rm{II}}$ H\&K break value (0.29$\pm$0.05) is compatible with the range
expected for the long-sought intermediate population between BL Lacs and FRI
radio galaxies. An overall SED fitting from Radio to $\gamma$-ray band shows
properties typical of a low-power BL Lac. As a whole, these results suggest
that this transient could well be a new example of the recently discovered
class of radio-weak BL Lac, showing for the first time a flare in the
gamma/X-ray bands.
