  We analyze the Higgs sector of the Standard Model in the light of recently
found exact solutions of its dynamical equation. We work in a conformal regime
with zero mass term. It is seen that, provided self-interaction coupling is
finite, the field acquires mass and behaves exactly as a vanilla Higgs field at
the tree level. Changes are expected in the decay rates to vector bosons. We
evaluate this with a quantitative analysis showing how difficult could be to
observe higher excited states of the Higgs field presently. This field works
like an impostor with respect to the Standard Model formulation.
