  We establish some Lie--Trotter formulae for unital complex Jordan--Banach
algebras, showing that for each couple of elements $a,b$ in a unital complex
Jordan--Banach algebra $\mathfrak{A}$ the identities $$ \lim_{n\to \infty}
\left(e^{\frac{a}{n}}\circ e^{\frac{b}{n}} \right)^{n} = e^{a+b},\ \lim_{n\to
\infty} \left(U_{e^{\frac{a}{n}}} \left( e^{\frac{b}{n}}\right) \right)^{n} =
e^{2 a+b}, \hbox{ and }$$ $$ \lim_{n\to \infty}
\left(U_{e^{\frac{a}{n}},e^{\frac{c}{n}}} \left( e^{\frac{b}{n}}\right)
\right)^{n} = e^{a+b + c}$$ hold. These formulae are actually deduced from a
more general result involving holomorphic functions with values in
$\mathfrak{A}$. These formulae are employed in the study of spectral-valued
(non-necessarily linear) functionals $f:\mathfrak{A}\to \mathbb{C}$ satisfying
$f(U_x (y))=U_{f(x)}f(y),$ for all $x,y\in \mathfrak{A}$. We prove that for any
such a functional $f,$ there exists a unique continuous (Jordan-)multiplicative
linear functional $\psi\colon \mathfrak{A}\to\mathbb{C}$ such that $
f(x)=\psi(x),$ for every $x$ in the connected component of set of all
invertible elements of $\mathfrak{A}$ containing the unit element. If we
additionally assume that $\mathfrak{A}$ is a JB$^*$-algebra and $f$ is
continuous, then $f$ is a linear multiplicative functional on $\mathfrak{A}$.
The new conclusions are appropriate Jordan versions of results by Maouche,
Brits, Mabrouk, Shulz, and Tour{\'e}.
