  The insular nature of the Standard Model may be explained if the Higgs mass
parameter is only sensitive to quantum corrections from physical states.
Starting from a scale-free electroweak sector at tree-level, we postulate that
quantum effects of heavy right-handed neutrinos induce a mass term for a scalar
weak doublet that contains the dark matter particle. In turn, below the scale
of heavy neutrinos, the dark matter sector sets the scale of the Higgs
potential. We show that this framework can lead to a Higgs mass that respects
physical naturalness, while also providing a viable scalar dark matter
candidate, realistic light neutrino masses, and the baryon asymmetry of the
Universe via leptogenesis. The proposed scenario can remain perturbative and
stable up to the Planck scale, thereby accommodating simple extensions to
include a high scale (2\times 10^{16} GeV) inflationary sector, implied by
recent measurements. In that case, our model typically predicts that the dark
matter scalar is close to 1 TeV in mass and could be accessible in near future
direct detection experiments.
