  We consider the Soft-Wall-model of AdS/QCD to calculate photon production in
strongly coupled Quark Gluon Plasma (sQGP). The IR cut-off only affects the
low-frequency-component of the production rate. The full spectral function is
determined numerically and shows remarkable similarity to computations of the
photon production rate in AdS-duals of $\mathcal{N}=2$ theories with massive
flavor. It is further support that Soft-Wall AdS-QCD correctly captures the IR
physics of the chiral perturbation theory regime of QCD. We confirm this by
relating the IR-effects of the massive flavor deformations to the AdS/QCD soft
wall cut-off. The AdS/QCD spectral function is smooth, however, and unlike
massive flavor models shows no spectral peaks.
