  We describe a program of surface brightness fluctuation (SBF) measurements
for determining galaxy distances. This paper presents the photometric
calibration of our sample and of SBF in general. Basing our zero point on
observations of Cepheid variable stars, we find that the absolute SBF magnitude
in the Kron-Cousins I band correlates well with the mean (V-I)o color of a
galaxy according to
  M_Ibar = (-1.74 +/- 0.07) + (4.5 +/- 0.25) [ (V-I)o - 1.15 ]
  for 1.0 < (V-I) < 1.3. This agrees well with theoretical estimates from
stellar population models. Comparisons between SBF distances and a variety of
other estimators, including Cepheid variable stars, the Planetary Nebula
Luminosity Function (PNLF), Tully-Fisher (TF), Dn-sigma, SNII, and SNIa,
demonstrate that the calibration of SBF is universally valid and that SBF error
estimates are accurate. The zero point given by Cepheids, PNLF, TF (both
calibrated using Cepheids), and SNII is in units of Mpc; the zero point given
by TF (referenced to a distant frame), Dn-sigma and SNIa is in terms of a
Hubble expansion velocity expressed in km/s. Tying together these two zero
points yields a Hubble constant of H_0 = 81 +/- 6 km/s/Mpc. As part of this
analysis, we present SBF distances to 12 nearby groups of galaxies where
Cepheids, SNII, and SNIa have been observed.
