  Changes in the UK electricity market, particularly with the roll out of smart
meters, will provide greatly increased opportunities for initiatives intended
to change households' electricity usage patterns for the benefit of the overall
system. Users show differences in their regular behaviours and clustering
households into similar groupings based on this variability provides for
efficient targeting of initiatives. Those people who are stuck into a regular
pattern of activity may be the least receptive to an initiative to change
behaviour. A sample of 180 households from the UK are clustered into four
groups as an initial test of the concept and useful, actionable groupings are
found.
