  We perform a state-of-the-art global fit to all Higgs data. We synthesise
them into a 'universal' form, which allows to easily test any desired model. We
apply the proposed methodology to extract from data the Higgs branching ratios,
production cross sections, couplings and to analyse composite Higgs models,
models with extra Higgs doublets, supersymmetry, extra particles in the loops,
anomalous top couplings, invisible Higgs decay into Dark Matter. Best fit
regions lie around the Standard Model predictions and are well approximated by
our 'universal' fit. Latest data exclude the dilaton as an alternative to the
Higgs, and disfavour fits with negative Yukawa couplings. We derive for the
first time the SM Higgs boson mass from the measured rates, rather than from
the peak positions, obtaining $M_h = 125.0 \pm 1.8$ GeV.
