  I discuss recent progress in our understanding of exclusive rare and
semileptonic decays. I show the impact of HQET when combined with the
predictions in the Large Energy Limit of QCD, focusing first on applications to
$B\to K^*\ell^+\ell^+$. I also discuss the constraints on semileptonic
form-factors that appear in HQET/LEET with the use of radiative decay data, and
update these to include the effects of next-to-leading order contributions in
$B\to K^*\gamma$, as well as the latest data.
