  Experimentation has been considered critical for successful software product
and business development, including in video game startups. Video game startups
need "wow" qualities that distinguish them from the competition. Thus, they
need to continuously experiment to find these qualities before running out of
time and resources. In this study, we aimed to explore how these companies
perform experimentation. We interviewed four co-founders of video game
startups. Our findings identify six practices, or scenarios, through which
video game startups conduct experiments and challenges associated with these.
The initial results could inform these startups about the possibilities and
challenges and guide future research.
