  We give a systematic procedure to evaluate conformal partial waves involving
symmetric tensors for an arbitrary CFT$_d$ using geodesic Witten diagrams in
AdS$_{d+1}$. Using this procedure we discuss how to draw a line between the
tensor structures in the CFT and cubic interactions in AdS. We contrast this
map to known results using three-point Witten diagrams: the maps obtained via
volume versus geodesic integrals differ. Despite these differences, we show how
to decompose four-point exchange Witten diagrams in terms of geodesic diagrams,
and we discuss the product expansion of local bulk fields in AdS.
