  We study the generation of the GUT scale through radiative corrections in the
context of a R-symmetric "flipped" SU(5) X U(1)_X model. A negative mass
squared term for the GUT Higgs fields develops due to radiative effects along a
flat direction at a superheavy energy scale. The R-symmetry is essential in
maintaining triplet-doublet splitting and F-flatness in the presence of
non-renormalizable terms. The model displays radiative electroweak symmetry
breaking and satisfies all relevant phenomenological constraints.
