  We report on the implementation of a novel optical setup for generating
high-resolution customizable potentials to address ultracold bosonic atoms in
two dimensions. Two key features are developed for this purpose. The
customizable potential is produced with a direct image of a spatial light
modulator, conducted with an in-vacuum imaging system of high numerical
aperture. Custom potentials are drawn over an area of 600 $\times$ 400 {\mu}m
with a resolution of 0.9 {\mu}m. The second development is a two-dimensional
planar trap for atoms with an aspect ratio of 900 and spatial extent of
Rayleigh range 1.6 $\times$ 1.6 mm, providing near-ballistic in-planar
movement. We characterize the setup and present a brief catalog of experiments
to highlight the versatility of the system.
