  We show that the spin Hall conductivity in insulators is related with a
magnetic susceptibility representing the strength of the spin-orbit coupling.
We use this relationship as a guiding principle to search real materials
showing quantum spin Hall effect. As a result, we theoretically predict that
bismuth will show the quantum spin Hall effect, both by calculating the helical
edge states, and by showing the non-triviality of the Z_2 topological number,
and propose possible experiments.
