  We construct a "stringy" version of Newton-Cartan gravity in which the
concept of a Galilean observer plays a central role. We present both the
geodesic equations of motion for a fundamental string and the bulk equations of
motion in terms of a gravitational potential which is a symmetric tensor with
respect to the longitudinal directions of the string. The extension to include
a non-zero cosmological constant is given. We stress the symmetries and
(partial) gaugings underlying our construction. Our results provide a
convenient starting point to investigate applications of the AdS/CFT
correspondence based on the non-relativistic "stringy" Galilei algebra.
