  The production cross section of inclusive isolated photons has been measured
by the ALICE experiment at the CERN LHC in pp collisions at a
centre-of-momentum energy of $\sqrt{s}=$ 7 TeV. The measurement is performed
with the electromagnetic calorimeter EMCal and the central tracking detectors,
covering a range of $|\eta|<0.27$ in pseudorapidity and a transverse momentum
range of $ 10 < p_{\rm T}^{\gamma} < $ 60 GeV/$c$. The result extends the
$p_{\rm T}$ coverage of previously published results of the ATLAS and CMS
experiments at the same collision energy to smaller $p_{\rm T}$.
  The measurement is compared to next-to-leading order perturbative QCD
calculations and to the results from the ATLAS and CMS experiments. All
measurements and theory predictions are in agreement with each other.
