  We perform a phenomenological fit to all ATLAS, CMS, CDF and D0 Higgs boson
data available after Moriond 2012. We allow all Higgs boson branching
fractions, its couplings to standard model particles, as well as to an
hypothetical invisible sector to vary freely, and determine their current
favourite values. The standard model Higgs boson with a mass 125 GeV correctly
predicts the average observed rate and provides an acceptable global fit to
data. However, better fits are obtained by non-standard scenarios that
reproduce anomalies in the present data (more \gamma\gamma{} and less WW
signals than expected), such as modified rates of loop processes or partial
fermiophobia. We find that present data disfavours Higgs boson invisible
decays. We consider implications for the standard model, for supersymmetric and
fermiophobic Higgs bosons, for dark matter models, for warped extra-dimensions.
