  The advent of the digital era provided a fertile ground for the development
of virtual societies, complex systems influencing real-world dynamics.
Understanding online human behavior and its relevance beyond the digital
boundaries is still an open challenge. Here we show that online social
interactions during a massive voting event can be used to build an accurate map
of real-world political parties and electoral ranks. We provide evidence that
information flow and collective attention are often driven by a special class
of highly influential users, that we name "augmented humans", who exploit
thousands of automated agents, also known as bots, for enhancing their online
influence. We show that augmented humans generate deep information cascades, to
the same extent of news media and other broadcasters, while they uniformly
infiltrate across the full range of identified groups. Digital augmentation
represents the cyber-physical counterpart of the human desire to acquire power
within social systems.
