  It is pointed out that the radiative decays of a $\phi$ meson, $\phirho$ and
$\phiom$, receive dominant contributions from the pseudoscalar ($P = \eta,
\eta^{'}$) exchanges. Using the vector meson dominance model, we find that $B
(\phirho) \approx 1.3 \times 10^{-4}$ and $B (\phiom) \approx 1.5 \times
10^{-5}$, which are mainly from the $\eta^{'}$ pole. Thus, these decays are
well within the reach of the $\phi$ factory. Our estimates are a few orders of
magnitude larger than the chiral loop contributions in the heavy vector meson
chiral lagrangian, which is about ( a few ) $\times 10^{-9}$.
