  We study various entanglement measures associated with certain non-conformal
field theories. We consider non-conformal D$p$-brane backgrounds, which are
dual to these field theories, for our holographic analysis. Restricting our
interests in $p=1,2,4$, we explicitly compute properties of holographic
entanglement entropy and entanglement wedge cross section, $\text{E}_{W}$,
corresponding to two parallel strip shaped boundary subregions in these set
ups. We study low and high temperature behaviours of these quantities
analytically as well as using numerical methods. In all cases, the
$\text{E}_{W}$ decrease monotonically with temperature. We observe
discontinuous jumps in $\text{E}_{W}$ while the width of (as well as the
separation between) the subregions reach critical values in all the cases
considered. However, the corresponding holographic mutual information
$\texttt{I}_{M}$ continuously decreases to zero for the aforementioned
configurations. We also notice that the conjectured inequality $\text{E}_{W}
\geq \texttt{I}_{M}/2$ still holds for non-conformal field theories as well. We
analytically determine the critical separation between these subregions that
triggers a phase transition in the holographic mutual information.
