  This research explores the accessibility issues with regard to the e-commerce
websites in developing countries, through a study of Sri Lankan hotel websites.
A web survey and a web content analysis were conducted as the methods to elicit
data on web accessibility. Factors preventing accessibility were hypothesized
as an initial experiment. Affecting design elements are identified through web
content analysis, the results of which are utilized to develop specific
implications for improving web accessibility. The hypothesis tests show that
there is no significant correlation between accessibility and geographical or
economic factors. However, physical impairments of users have a considerable
influence on the accessibility of web page user interface if it has been
designed without full consideration of the needs of all users. Especially,
visual and mobility impaired users experience poor accessibility. Poor
readability and less navigable page designs are two observable issues, which
pose threats to accessibility. The lack of conformance to W3C accessibility
guidelines and the poor design process are the specific shortcomings which
reduce the overall accessibility. Guidelines aim to improve the accessibility
of sites with a strategic focus. Further enhancements are suggested with
adherence to principles, user centered design and developing customizable web
portals compatible for connections with differing speeds. Re-ordering search
results has been suggested as one of the finest step towards making the web
content accessible for users with differing needs. A need for developing new
design models for differencing user groups and implementing web accessibility
strategy are emphasized as vital steps towards effective information
dissemination via e-commerce websites in the developing countries.
