  Thus far, in spite of many interesting developments, the overall progress
towards a systematic study and classification of various 'strange' metallic
states of matter has been rather limited. To that end, it was argued that a
recent proliferation of the ideas of holographic correspondence originating
from string theory might offer a possible way out of the stalemate. However,
after almost a decade of intensive studies into the proposed extensions of the
holographic conjecture to a variety of condensed matter problems, the validity
of this intriguing approach remains largely unknown. This discussion aims at
ascertaining its true status and elucidating the conditions under which some of
its predictions may indeed be right (albeit, possibly, for a wrong reason).
