  We introduce a novel photon production mechanism stemming from the conformal
anomaly of QCDxQED and the existence of strong (electro)magnetic fields in
heavy ion collisions. Using the hydrodynamical description of the bulk modes of
QCD plasma, we show that this mechanism leads to the photon production yield
that is comparable to the yield from conventional sources. This mechanism also
provides a significant positive contribution to the azimuthal anisotropy of
photons, $v_2$, as well as to the radial "flow". We compare our results to the
data from the PHENIX Collaboration.
