  In recent years, the global unemployment rate has remained persistently high.
Compounding this issue, the ageing population in China often encounters
additional challenges in finding employment due to prevalent age discrimination
in daily life. However, with the advent of social media, there has been a rise
in the popularity of short videos and live-streams for recruiting ageing
workers. To better understand the motivations of ageing job seekers to engage
with these video-based recruitment methods and to explore the extent to which
such platforms can empower them, we conducted an interview-based study with
ageing job seekers who have had exposure to these short recruitment videos and
live-streaming channels. Our findings reveal that these platforms can provide a
job-seeking choice that is particularly friendly to ageing job seekers,
effectively improving their disadvantaged situation.
