  We study the scenario in which the Standard model is augmented by three
generations of right-handed neutrinos and a scalar doublet. The newly
introduced fields share an odd charge under a $\mathbb{Z}_2$ parity symmetry.
This model, commonly known as "Scotogenic", was designed to provide a mechanism
for active neutrino mass generation as well as a viable dark matter candidate.
In this paper we consider a scenario in which the dark matter particle is at
the keV-scale. Such particle is free from X-ray limits due to the unbroken
parity symmetry that forbids the mixing between active and right-handed
neutrinos. The active neutrino masses are radiatively generated from the new
scalars and the two heavier right-handed states with $\sim \mathcal{O}(100)$
GeV masses. These heavy fermions can produce the observed baryon asymmetry of
the Universe through the combination of Akhmedov-Rubakov-Smirnov mechanism and
recently proposed scalar decays. To the best of our knowledge, this is the
first time that these two mechanisms are shown to be successful in any
radiative model. We identify the parameter space where the successful
leptogenesis is compatible with the observed abundance of dark matter as well
as the measurements from the neutrino oscillation experiments. Interestingly,
combining dark matter production and successful leptogenesis gives rise to
strict limits from big bang nucleosynthesis which do not allow the mass of dark
matter to lie above $\sim 10$ keV, providing a phenomenological hint for
considered low-scale dark matter. By featuring the keV-scale dark matter free
from stringent X-ray limits, successful baryon asymmetry generation and
non-zero active neutrino masses, the model is a direct analogue to the $\nu$MSM
model proposed by Asaka, Blanchet and Shaposhnikov. Therefore we dub the
presented framework as "The new $\nu$MSM" abbreviated as $\nu\nu$MSM.
