  Selfies represent people's desires, and social media platforms like Instagram
have been flooded with them. This study uses selfie data to examine how
peoples' desires for ideal facial representations vary by region, particularly
in East Asia. Through the analysis, we aim to refute the "all Asians prefer
identical visuals," which is a subset of the prevalent Western belief that "all
Asians look the same." Our findings, reinforced by postcolonial
interpretations, dispute those assumptions. We propose a strategy for resolving
the mismatch between real-world desires and the Western beauty market's views.
We expect the disparity between hegemonic color schemes and the augmented skin
colors shown by our results may facilitate the study of color and Asian
identity.
