  Albeit, the implicit feedback based recommendation problem - when only the
user history is available but there are no ratings - is the most typical
setting in real-world applications, it is much less researched than the
explicit feedback case. State-of-the-art algorithms that are efficient on the
explicit case cannot be straightforwardly transformed to the implicit case if
scalability should be maintained. There are few if any implicit feedback
benchmark datasets, therefore new ideas are usually experimented on explicit
benchmarks. In this paper, we propose a generic context-aware implicit feedback
recommender algorithm, coined iTALS. iTALS apply a fast, ALS-based tensor
factorization learning method that scales linearly with the number of non-zero
elements in the tensor. The method also allows us to incorporate diverse
context information into the model while maintaining its computational
efficiency. In particular, we present two such context-aware implementation
variants of iTALS. The first incorporates seasonality and enables to
distinguish user behavior in different time intervals. The other views the user
history as sequential information and has the ability to recognize usage
pattern typical to certain group of items, e.g. to automatically tell apart
product types or categories that are typically purchased repetitively
(collectibles, grocery goods) or once (household appliances). Experiments
performed on three implicit datasets (two proprietary ones and an implicit
variant of the Netflix dataset) show that by integrating context-aware
information with our factorization framework into the state-of-the-art implicit
recommender algorithm the recommendation quality improves significantly.
