  The institutionalization of digital trade is one of the most important
directions in the formation of the information society in the Russian
Federation. The studies reflect the emerging lag in the Russian economy
readiness index to support online shopping. The author analyzes the reasons for
the lag in the context of the institutional features of the development of
digital trade. As the main obstacle that reduces the economic efficiency and
competitiveness of digital trade, insufficient attention of the state to the
formation of innovative institutions of the digital market is highlighted.
