  In recent years, several observables associated to semileptonic $b \to s$
processes have been found to depart from their predicted values in the Standard
Model, including a few tantalizing hints of lepton flavor universality
violation. In this work we consider an existing model with a massive $Z^\prime$
boson that addresses the anomalies in $b \to s$ transitions and extend it with
a non-trivial embedding of neutrino masses. We analyze lepton flavor violating
effects, induced by the non-universal interaction associated to the $b \to s$
anomalies and by the new physics associated to the neutrino mass generation,
and determine the expected ranges for the most relevant observables.
