  Metrics can be used by businesses to make more objective decisions based on
data. Software startups in particular are characterized by the uncertain or
even chaotic nature of the contexts in which they operate. Using data in the
form of metrics can help software startups to make the right decisions amidst
uncertainty and limited resources. However, whereas conventional business
metrics and software metrics have been studied in the past, metrics in the
spe-cific context of software startup are not widely covered within academic
literature. To promote research in this area and to create a starting point for
it, we have conducted a multi-vocal literature review focusing on practitioner
literature in order to compile a list of metrics used by software startups.
Said list is intended to serve as a basis for further research in the area, as
the metrics in it are based on suggestions made by practitioners and not
empirically verified.
