  Metaverse is a virtual universe that combines the physical world and the
digital world. People can socialize, play games and even shop with their
avatars created in this virtual environment. Metaverse, which is growing very
fast in terms of investment, is both a profitable and risky area for consumers.
In order to enter the Metaverse for investment purposes, it is necessary to do
a certain research and gather information. In this direction, the aim of the
study is to determine the effect of the quality of the information obtained by
the consumers about the metaverse world, the reliability of the information and
the perceived risk, on the purchase intention from the point of view of the
information adoption model. For the research, data were collected online from
495 consumers who were interested in metaverse investment. AMOS and SPSS
package programs were used in the analysis. First, descriptive statistical
analyzes were made for the basic structure of the variables. Then the
reliability and validity of the model were tested. Finally, the structural
equation model was used to test the proposed model. According to the findings,
the reliability and quality of the information affect the purchase intention
positively and significantly, while the perceived risk affects the purchase
intention negatively and significantly.
