  In the past decade, tracking health trends using social media data has shown
great promise, due to a powerful combination of massive adoption of social
media around the world, and increasingly potent hardware and software that
enables us to work with these new big data streams. At the same time, many
challenging problems have been identified. First, there is often a mismatch
between how rapidly online data can change, and how rapidly algorithms are
updated, which means that there is limited reusability for algorithms trained
on past data as their performance decreases over time. Second, much of the work
is focusing on specific issues during a specific past period in time, even
though public health institutions would need flexible tools to assess multiple
evolving situations in real time. Third, most tools providing such capabilities
are proprietary systems with little algorithmic or data transparency, and thus
little buy-in from the global public health and research community. Here, we
introduce Crowdbreaks, an open platform which allows tracking of health trends
by making use of continuous crowdsourced labelling of public social media
content. The system is built in a way which automatizes the typical workflow
from data collection, filtering, labelling and training of machine learning
classifiers and therefore can greatly accelerate the research process in the
public health domain. This work introduces the technical aspects of the
platform and explores its future use cases.
