  The issue of sustainability is at the top of the political and societal
agenda, being considered of extreme importance and urgency. Human individual
action impacts the environment both locally (e.g., local air/water quality,
noise disturbance) and globally (e.g., climate change, resource use). Urban
environments represent a crucial example, with an increasing realization that
the most effective way of producing a change is involving the citizens
themselves in monitoring campaigns (a citizen science bottom-up approach). This
is possible by developing novel technologies and IT infrastructures enabling
large citizen participation. Here, in the wider framework of one of the first
such projects, we show results from an international competition where citizens
were involved in mobile air pollution monitoring using low cost sensing
devices, combined with a web-based game to monitor perceived levels of
pollution. Measures of shift in perceptions over the course of the campaign are
provided, together with insights into participatory patterns emerging from this
study. Interesting effects related to inertia and to direct involvement in
measurement activities rather than indirect information exposure are also
highlighted, indicating that direct involvement can enhance learning and
environmental awareness. In the future, this could result in better adoption of
policies towards decreasing pollution.
