  This study investigates the usage patterns and purposes of designer perfumes
among Filipino consumers, employing purposive and snowball sampling methods as
non-probability sampling techniques. Data was collected using Google Forms, and
the majority of respondents purchased full bottles of designer perfumes from
retailers, wholesalers, and physical stores, with occasional "blind purchases."
Daily usage was common, with respondents applying an average of 5.88 sprays in
the morning, favoring fresh scent notes and Eau De Parfum concentration. They
tended to alternate perfumes daily, selecting different scent profiles
according to the Philippine climate. The study reveals that Filipino
respondents primarily use designer perfumes to achieve a pleasant and fresh
fragrance. Additionally, these perfumes play a role in boosting self-esteem,
elevating mood, and enhancing personal presentation. Some respondents reported
fewer common applications, such as using perfume to address insomnia and
migraines. Overall, the research highlights the significant role of perfume in
the grooming routine of Filipino consumers. This study represents the first
attempt to comprehend perfume usage patterns and purposes specifically within
the Filipino context. Consequently, its findings are invaluable for
manufacturers and marketers targeting the Filipino market, providing insights
into consumer preferences and motivations.
