  We present a novel route to Bose-Einstein condensation devised for
two-electron atoms, which do not admit practicable cooling techniques based
upon narrow intercombination lines. A dipole trap for $^{40}$Ca atoms in the
singlet ground state is loaded from a moderately cold source of metastable
triplet atoms via spatially and energetically selective optical pumping
permitting four orders of magnitude increase of the phase space density.
Further cooling to quantum degeneracy is achieved by forced evaporation
optimized to minimize three-body losses. In a combined loading and evaporation
cycle of less than three seconds we are able to condense 3000 atoms.
