  Quantum technology is expected to have an impact on society. Scientists warn
against the use of certain frames because they may create barriers to effective
science communication. We studied 385 Dutch newspaper articles for the use of
these frames. Newspapers commonly explained quantum concepts when mentioning
quantum technology. They also regularly framed quantum technology as beneficial
and enigmatic, often in prominent positions of the articles. The economic
development/competitiveness frame, the social progress frame and the risk frame
were less common. Although these frames are only potential barriers, we
encourage journalists to weigh them when communicating about quantum
technology.
