  The importance of a Super-B Factory in the search for New Physics, in
particular, due to CP-od phase(s) from physics beyond the Standard Model is
surveyed. The first point to emphasize is that we know now how to directly
measure all three angles of the unitarity triangle very cleanly, {\it i.e.
without theoretical assumptions} with {\it irreducible theory error $ \lsim
1%$}; however this requires much more luminosity than is currently available at
B-factories. Direct searches via penguin-dominated hadronic modes as well as
radiative, pair-leptonic and semi-leptonic decays are also discussed. {\bf Null
tests of the SM} are stressed as these will play a crucial role especially if
the effects of BSM phase(s) on B-physics are small.
