  Recent advances in understanding the propagation of perturbations through the
transition from big crunch to big bang (esp. Tolley et al. hep-th/0306109) make
it possible for the first time to consider the full set of phenomenological
constraints on the scalar field potential in cyclic models of the universe. We
show that cyclic models require a comparable degree of tuning to that needed
for inflationary models. The constraints are reduced to a set of simple design
rules including "fast-roll" parameters analogous to the "slow-roll" parameters
in inflation.
