  Currently, there is a limited understanding of how data privacy concerns vary
across the world. The Cambridge Analytica scandal triggered a wide-ranging
discussion on social media about user data collection and use practices. We
conducted an inter-language study of this online conversation to compare how
people speaking different languages react to data privacy breaches. We
collected tweets about the scandal written in Spanish and English between April
and July 2018. We used the Meaning Extraction Method in both datasets to
identify their main topics. They reveal a similar emphasis on Zuckerberg's
hearing in the US Congress and the scandal's impact on political issues.
However, our analysis also shows that while English speakers tend to attribute
responsibilities to companies, Spanish speakers are more likely to connect them
to people. These findings show the potential of inter-language comparisons of
social media data to deepen the understanding of cultural differences in data
privacy perspectives.
