  Let $A$ be a positive bounded operator on a Hilbert space $\big(\mathcal{H},
\langle \cdot, \cdot\rangle \big)$. The semi-inner product ${\langle x,
y\rangle}_A := \langle Ax, y\rangle$, $x, y\in\mathcal{H},$ induces a seminorm
${\|\cdot\|}_A$ on $\mathcal{H}$. Let $w_A(T)$ denote the $A$-numerical radius
of an operator $T$ in the semi-Hilbertian space $\big(\mathcal{H},
{\|\cdot\|}_A\big)$. In this paper, for any semi-Hilbertian operators $T$ and
$S$, we show that $w_A(TR) = w_A(SR)$ for all ($A$-rank one) semi-Hilbertian
operator $R$ if and only if $A^{1/2}T = \lambda A^{1/2}S$ for some complex unit
$\lambda$. From this result we derive a number of consequences.
