  We show by means of the AdS/CFT correspondence in the context of quantum
gravity how inter-representational relations - loosely speaking relations among
different equivalent representations of one and the same physics - can play out
as a tool for intra-theoretical developments and thus boost theory development
in the context of discovery. More precisely, we first show that, as a duality,
the AdS/CFT correspondence cannot in itself testify to the quantum origin of
gravity (though it may be utilized for this purpose). We then establish through
two case studies from emergent gravity (Jacobson (2016), Verlinde (2017)) that
the holographic AdS/CFT correspondence can, however, still excel as a guiding
principle towards the quantum origin of gravity (similar in nature to
quantisation).
