  Motivated by the Freed-Hopkins-Teleman theorem we study equivariant higher
twists of $K$-theory for the groups $G = SU(n)$ induced by exponential
functors. We compute the rationalisation of these groups for all $n$ and all
non-trivial functors $F$ using the Mayer-Vietoris spectral sequence. Similar to
the classical case only the $K$-theory in degree $\dim(G)$ is non-trivial and
the non-vanishing group is a quotient of a localisation of the representation
ring $R(G) \otimes \mathbb{Q}$ by a higher fusion ideal $J_{F,\mathbb{Q}}$. We
give generators for this ideal and prove that these can be obtained as
derivatives of a potential.
