  The value and relevance of indigenous knowledge towards sustainability of
human societies drives for its preservation. This work explored the use of
Facebook groups to promote indigenous knowledge among Igorot peoples in the
diaspora. The virtual communities help intensify the connection of Igorot
migrants to their traditional culture despite the challenges of assimilation to
a different society. A survey of posts on 20 Facebook groups identified and
classified the indigenous cultural elements conveyed through social media. A
subsequent survey of 56 Igorot migrants revealed that popular social media has
a significant role in the exchange, revitalization, practice, and learning of
indigenous culture; inciting an effective medium to leverage preservation
strategies.
