  We present a toy model which has the following properties: i) it is strongly
coupled at a certain scale and breaks supersymmetry at this scale; ii) matter
superfields of (one generation of) the Standard Model are effective low energy
degrees of freedom of this strongly coupled theory; iii) direct gauge mediation
of supersymmetry breaking occurs due to messenger superfields that are also
effective low energy degrees of freedom. We discuss the way to generalize this
approach to realistic models with three generations. These models might be
favorable from the point of view of string theory compactifications.
