  As a result of the rapidly advancing digital transformation of teaching,
universities have started to face major competition from Massive Open Online
Courses (MOOCs). Universities thus have to set themselves apart from MOOCs in
order to justify the added value of three to five-year degree programs to
prospective students. In this paper, we show how we address this challenge at
Deggendorf Institute of Technology in ML and AI. We first share our best
practices and present two concrete courses including their unique selling
propositions: Computer Vision and Innovation Management for AI. We then
demonstrate how these courses contribute to Deggendorf Institute of
Technology's ability to differentiate itself from MOOCs (and other
universities).
