  The PHOBOS experiment at RHIC has measured the multiplicity of primary
charged particles as a function of centrality and pseudorapidity in Au+Au
collisions at sqrt(s_NN) = 19.6, 130 and 200 GeV. Two kinds of universal
behavior are observed in charged particle production in heavy ion collisions.
The first is that forward particle production, over a range of energies,
follows a universal limiting curve with a non-trivial centrality dependence.
The second arises from comparisons with pp/pbar-p and e+e- data.
N_tot/(N_part/2) in nuclear collisions at high energy scales with sqrt(s) in a
similar way as N_tot in e+e- collisions and has a very weak centrality
dependence. This feature may be related to a reduction in the leading particle
effect due to the multiple collisions suffered per participant in heavy ion
collisions.
