  In the field of femtomagnetism magnetic matter is controlled by ultrafast
laser pulses; here we show that coupling phonon excitations of the nuclei to
spin and charge leads to femto-phono-magnetism, a powerful route to control
magnetic order at ultrafast times. With state-of-the-art theoretical
simulations of coupled spin-, charge-, and lattice-dynamics we identify strong
non-adiabatic spin-phonon coupled modes that dominate early time spin dynamics.
Activating these phonon modes we show leads to an additional (up to 40\% extra)
loss of moment in FePt occurring within 40 femtoseconds of the pump laser
pulse. Underpinning this enhanced ultrafast loss of spin moment we identify a
physical mechanism in which minority spin-current drives an enhanced inter-site
minority charge transfer, in turn promoting increased on-site spin flips. Our
finding demonstrates that the nuclear system, often assumed to play only the
role of an energy sink aiding long time re-magnetisation of the spin system,
can play a profound role in controlling femtosecond spin-dynamics in materials.
