  In the world of communication, nobody can be out of the fray! Since many
years science communication and more in general the ability of a researcher to
communicate his/her work to founding agency, policy makers, entrepreneurs and
public at large, starts to be a fundamental skill of the researchers job. This
skill is needed and requested to access funds and successfully disseminate the
research outcome, as well as to engage society in understanding science and its
benefits. Moreover, due to the large decrease of research funds and of people
starting scientific carrier, researchers must be in the front line to promote
the scientific culture in order to invert the dreadful trend of last years.
Where are we and where are we going to? We try to answer such questions
introducing successful models that can be used without huge overloads for our
job. This paper reports on the experience of one of the largest and oldest
project in Europe of the Marie Sklodowska-Curie Actions European Researchers'
Night and describes how this project followed the evolution in science
communication.
