  Mom vloggers are stay-at-home moms who record and share their daily life
through short videos. In this exploratory study, we aspire to understand mom
vloggers' motivations, practices, and challenges. Our mixed-methods inspection
contained interviews with 4 mom vloggers in China and a content analysis of mom
vlogs of 5 other mom vloggers. Mom vloggers' primary motivations are to make
money, record daily life, and seek their individual identities and values, well
meeting their financial and social needs after leaving their paid employment.
When creating vlog content, mom bloggers encounter various challenges, such as
a lack of video visibility, being stretched by both intensive motherhood and
heavy digital work, privacy and self-presentation concerns, and so on. Based on
the findings, we propose design implications toward resolving these challenges
and benefiting mom vloggers' experiences.
