  We study the beta functions of the quartic and Yukawa couplings of General
Relativity and Unimodular Gravity coupled to the $\lambda\phi^4$ and Yukawa
theories with masses. We show that the General Relativity corrections to those
beta functions as obtained from the 1PI functional by using the standard MS
multiplicative renormalization scheme of Dimensional Regularization are gauge
dependent and, further, that they can be removed by a non-multiplicative,
though local, field redefinition. An analogous analysis is carried out when
General Relativity is replaced with Unimodular Gravity. Thus we show that any
claim made about the change in the asymptotic behaviour of the quartic and
Yukawa couplings made by General Relativity and Unimodular Gravity lack
intrinsic physical meaning.
