  We study the holographic Dynamic AdS/QCD description of a SU($N_c$)
non-abelian gauge theory with $N_f$ fermions in the fundamental representation
which also have Nambu-Jona-Lasinio interactions included using Witten's
multi-trace prescription. In particular here we study aspects of the dynamics
in and near the conformal window of the gauge theory as described by the two
loop running of the gauge theory. If the number of flavours is such that the IR
fixed point lies with the anomalous dimension, $\gamma$, of the quark bilinear
above one then chiral symmetry breaking occurs. Here we display a spiral in the
mass - quark condensate plane describing a sequence of unstable excited states
of the vacuum. An attractive NJL operator enhances the vacuum condensate but
only an infinitely repulsive NJL interaction switches off the condensation
completely. When $N_f$ changes so that the IR fixed point falls below one (the
conformal window region) there is a numerical discontinuity in the phase
structure with condensation only occurring with a super critical NJL
interaction. In the conformal window, the running of $\gamma$ to a non-trivial
IR fixed point is similar to walking dynamics, although chiral symmetry
breaking is not triggered. In the "Ideal Walking" scenario, chiral symmetry is
broken in that IR conformal regime by the NJL interaction, but the change in
$\gamma$ enhances the UV condensate. That enhancement of the condensate is
shown in an analytic model with a sharp change in $\gamma$ and we show
equivalent numerical results for the case of the two loop running. In the model
the $\sigma$ becomes massless as the gauge theory running becomes near
conformal and we show it is possible to realize a light higgs-like state in
Ideal Walking models.
