  Social media has had a significant impact on our individual lives, including
our behavior regarding the purchasing of daily products. This study
investigates the factors influencing Omani nationals' intentions to obtain
products via social commerce. The researcher surveyed 202 participants and
utilized the Technology Acceptance Model to develop the theoretical framework.
The data collection was analyzed statistically using an appropriate testing
mechanism. Statistical methods, including Cronbach's alpha and multiple linear
regression, were utilized for reliability and hypotheses testing. After
analyzing the collected data and testing the hypotheses, the findings indicated
that perceived usefulness, enjoyment, and ease of use of social commerce affect
positively on Omani nationals' intentions to utilize social commerce for
shopping. The independent variables had a statistically significant impact on
the intention to use social commerce shopping for products; these explain 69.9%
of the variation on customers intention to utilize social commerce for
shopping.
