  Regional promotion and centralized correction in Tokyo have long been the
goals of the Government of Japan. Furthermore, in the wake of the recent new
coronavirus (COVID-19) epidemic, the momentum for rural migration is
increasing, to prevent the risk of infection with the help of penetration of
remote work. However, there is not enough debate about what kind of land will
attract the population. Therefore, in this paper, we will consider this problem
by performing correlation analysis and multiple regression analysis with the
inflow rate and the excess inflow rate of the population as the dependent
variables, using recent government statistics for each prefecture. As a result
of the analysis, in addition to economic factor variables, variables of
climatic, amenity, and human factors correlated with the inflow rate, and it
was shown that the model has the greatest explanatory power when multiple
factors were used in addition to specific factors. Therefore, local prefectures
are required to take regional promotion measures focusing on not only economic
factors but also multifaceted factors to attract the outside population.
