  Based on Run I data we present a comprehensive analysis of Higgs couplings.
For the first time this SFitter analysis includes independent tests of the
Higgs-gluon and top Yukawa couplings, Higgs decays to invisible particles, and
off-shell Higgs measurements. The observed Higgs boson is fully consistent with
the Standard Model, both in terms of coupling modifications and effective field
theory. Based only on Higgs total rates the results using both approaches are
essentially equivalent, with the exception of strong correlations in the
parameter space induced by effective operators. These correlations can be
controlled through additional experimental input, namely kinematic
distributions. Including kinematic distributions the typical Run I reach for
weakly interacting new physics now reaches 300 to 500 GeV.
