  Predicting when an individual will adopt a new behavior is an important
problem in application domains such as marketing and public health. This paper
examines the perfor- mance of a wide variety of social network based
measurements proposed in the literature - which have not been previously
compared directly. We study the probability of an individual becoming
influenced based on measurements derived from neigh- borhood (i.e. number of
influencers, personal network exposure), structural diversity, locality,
temporal measures, cascade mea- sures, and metadata. We also examine the
ability to predict influence based on choice of classifier and how the ratio of
positive to negative samples in both training and testing affect prediction
results - further enabling practical use of these concepts for social influence
applications.
