  The exponential growth in user acquisition and popularity of OpenAIs ChatGPT,
an artificial intelligence(AI) powered chatbot, was accompanied by widespread
mainstream media coverage. This article presents a quantitative data analysis
of the early trends and sentiments revealed by conducting text mining and NLP
methods onto a corpus of 10,902 mainstream news headlines related to the
subject of ChatGPT and artificial intelligence, from the launch of ChatGPT in
November 2022 to March 2023. The findings revealed in sentiment analysis,
ChatGPT and artificial intelligence, were perceived more positively than
negatively in the mainstream media. In regards to word frequency results, over
sixty-five percent of the top frequency words were focused on Big Tech issues
and actors while topics such as jobs, diversity, ethics, copyright, gender and
women were poorly represented or completely absent and only accounted for six
percent of the total corpus. This article is a critical analysis into the power
structures and collusions between Big Tech and Big Media in their hegemonic
exclusion of diversity and job challenges from mainstream media.
