  The next generation of PaaS technology accomplishes the true promise of
object-oriented and 4GLs development with less effort. Now PaaS is becoming one
of the core technical services for application development organizations. PaaS
offers a resourceful and agile approach to develop, operate and deploy
applications in a cost-effective manner. It is now turning out to be one of the
preferred choices throughout the world, especially for globally distributed
development environment. However it still lacks the scale of popularity and
acceptance which Software-as-a-Service (SaaS) and Infrastructure-as-a-Service
(IaaS) have attained. PaaS offers a promising future with novel technology
architecture and evolutionary development approach. In this article, we
identify the strengths, weaknesses, opportunities and threats for the PaaS
industry. We then identify the various issues that will affect the different
stakeholders of PaaS industry. This research will outline a set of
recommendations for the PaaS practitioners to better manage this technology.
For PaaS technology researchers, we also outline the number of research areas
that need attention in coming future. Finally, we also included an online
survey to outline PaaS technology market leaders. This will facilitate PaaS
technology practitioners to have a more deep insight into market trends and
technologies.
