  This work models the interconnection of company's investment managers'
representations and the market attraction of its shares. The models that
reflect the connection of the company's market effectiveness indices and
parameters of its economic activity are created on the basis of the
Mean-Variance Analysis and Regression Analysis. On another side, expert
evaluation methods also clarified the same influence parameters, but it was
made according to the opinion of company managers. These two evaluation rows
are used when making managerial decisions.
