  The mass-generation mechanism is one of the most important problems in modern
particle physics. The discovery and study of the Higgs boson would greatly
contribute to the understanding and solving of this problem. One of the
unknowns in the Higgs potential is the Higgs quadric self-coupling parameter
{\lambda}. A {\lambda} parameter value equal to 1 leads to the prediction that
the Standard Model Higgs mass is twice the top quark mass or about 347 GeV. It
is, then, argued that this could have a dramatic increase of the SM Higgs
production cross section at the Tevatron and the LHC, thus making possible its
discovery even at the Tevatron with about 5 fb(-1) of integrated luminosity.
