  Content marketing is todays one of the most remarkable approaches in the
context of marketing processes of companies. Value of this kind of marketing
has improved in time, thanks to the latest developments regarding to computer
and communication technologies. Nowadays, especially social media based
platforms have a great importance on enabling companies to design multimedia
oriented, interactive content. But on the other hand, there is still something
more to do for improved content marketing approaches. In this context,
objective of this study is to focus on intelligent content marketing, which can
be done by using artificial intelligence. Artificial Intelligence is todays one
of the most remarkable research fields and it can be used easily as
multidisciplinary. So, this study has aimed to discuss about its potential on
improving content marketing. In detail, the study has enabled readers to
improve their awareness about the intersection point of content marketing and
artificial intelligence. Furthermore, the authors have introduced some example
models of intelligent content marketing, which can be achieved by using current
Web technologies and artificial intelligence techniques.
