  We present an analysis to determine the charm quark mass from
non-relativistic sum rules, using a combined approach taking into account
fixed-order and effective-theory calculations. Non-perturbative corrections as
well as higher-order perturbative corrections are under control. For the PS
mass we find m_{PS}(0.7 GeV) = 1.50\pm 0.04 GeV, which translates into a MS-bar
mass of m = 1.25\pm 0.04 GeV.
