  Financial potential is an important part of enterprise activities. The
technique of the enterprise's financial potential assessment is offered in the
paper. It is presented by particular stages, where each stage is related to a
certain task. The characteristics of the company's financial potential, based
on the analysis of the related literature, are determined. The implementation
of each task is carried out. Thus, the study proposes a mechanism for managing
the financial potential of enterprises, which allows to emphasize the elements
that can be useful for economic development. It is based on the general
strategic principles of the enterprise management. The study results can be
used to assess enterprise purposes and develop the formation goals of its
financial potential. It can also help to forecast and separate main directions
of accumulation, formation, and distribution of financial resources. It should
be noted, that analysis and control over the financial potential formation
strategy, as well as the use of analysis results for specifying the strategic
directions of the enterprise development, are of high importance. Therefore,
the management of the financial potential is a system of rational management of
business financing, which includes the formation of financial relations,
emerging as a result of finance resources flow.
