  Conformal geodesics are distinguished curves on a conformal manifold, loosely
analogous to geodesics of Riemannian geometry. One definition of them is as
solutions to a third order differential equation determined by the conformal
structure. There is an alternative description via the tractor calculus. In
this article we give a third description using ideas from holography. A
conformal $n$-manifold $X$ can be seen (formally at least) as the asymptotic
boundary of a Poincar\'e--Einstein $(n+1)$-manifold $M$. We show that any curve
$\gamma$ in $X$ has a uniquely determined extension to a surface
$\Sigma_\gamma$ in $M$, which which we call the \emph{ambient surface of
$\gamma$}. This surface meets the boundary $X$ in right angles along $\gamma$
and is singled out by the requirement that it it be a critical point of
renormalised area. The conformal geometry of $\gamma$ is encoded in the
Riemannian geometry of $\Sigma_\gamma$. In particular, $\gamma$ is a conformal
geodesic precisely when $\Sigma_\gamma$ is asymptotically totally geodesic,
i.e. its second fundamental form vanishes to one order higher than expected.
  We also relate this construction to tractors and the ambient metric
construction of Fefferman and Graham. In the $(n+2)$-dimensional ambient
manifold, the ambient surface is a graph over the bundle of scales. The tractor
calculus then identifies with the usual tensor calculus along this surface.
This gives an alternative compact proof of our holographic characterisation of
conformal geodesics.
