  As a continuation of the study of the herding model proposed in (Bae et al.
in arXiv:1712.01085, 2017), we consider in this paper the derivation of the
kinetic version of the herding model, the existence of the measure-valued
solution and the corresponding herding behavior at the kinetic level. We first
consider the mean-field limit of the particle herding model and derive the
existence of the measure-valued solutions for the kinetic herding model. We
then study the herding phenomena of the solutions in two different ways by
introducing two different types of herding energy functionals. First, we derive
a herding phenomena of the measure-valued solutions under virtually no
restrictions on the parameter sets using the Barbalat's lemma. We, however,
don't get any herding rate in this case. On the other hand, we also establish a
Gr\"onwall type estimate for another herding functional, leading to the
exponential herding rate, under comparatively strict conditions. These results
are then extended to smooth solutions.
