  Retrieval and content management are assumed to be mutually exclusive. In
this paper we suggest that they need not be so. In the usual information
retrieval scenario, some information about queries leading to a website (due to
`hits' or `visits') is available to the server administrator of the concerned
website. This information can used to better present the content on the
website. Further, we suggest that some more information can be shared by the
retrieval system with the content provider. This will enable the content
provider (any website) to have a more dynamic presentation of the content that
is in tune with the query trends, without violating the privacy of the querying
user. The result will be a better synchronization between retrieval systems and
content providers, with the purpose of improving the user's web search
experience. This will also give the content provider a say in this process,
given that the content provider is the one who knows much more about the
content than the retrieval system. It also means that the content presentation
may change in response to a query. In the end, the user will be able to find
the relevant content more easily and quickly.
