  There is an increasing supply and demand for political advertising throughout
the world. At the same time, societal threats, such as election interference by
foreign governments and other bad actors, continues to be a pressing concern in
many democracies. Furthermore, manipulation of electoral outcomes, whether by
foreign or domestic forces, continues to be a concern of many citizens who are
also worried about their fundamental rights. To these ends, the European Union
(EU) has launched several initiatives for tackling the issues. A new regulation
was proposed in 2020 also for improving the transparency of political
advertising in the union. This short commentary reviews the regulation proposed
and raises a few points about its limitations and potential impacts.
