  We consider mass-deformed conformal gauge theories (mCGT) and investigate the
scaling behaviour of hadronic observables as a function of the fermion mass.
Applying renormalization group arguments directly to matrix elements, we find
m_H ~ m^{1/(1+gamma*)} and F ~ m^{\eta_F(gamma*)} for the decay constants,
thereby generalizing our results from a previous paper to the entire spectrum.
We derive the scaling law m_H \~m^{1/(1+gamma*)} using the Hellmann-Feynman
theorem, and thus provide a derivation which does not rely on renormalization
group arguments. Using the new results we reiterate, on the phenomenologically
important, S-parameter. Finally, we discuss how spectral representations can be
used to relate the mass and decay constant trajectories.
