  The dynamic capability and marketing strategy are challenges to the banking
sector in Indonesia. This study uses a survey method solving 39 banks in
Makassar. Data collection was conducted of questionnaires. The results show
that, the dynamic capability has a positive yet insignificant impact on the
organizational performance, the marketing strategy has a positive and
significant effect on organizational performance and, dynamic capability and
marketing strategy have a positive and significant effect on the organization's
performance in the banking sector in Makassar. Keywords : dynamic capability,
marketing strategy, organizational performance, banking
