  Functional neuroimaging measures how the brain responds to complex stimuli.
However, sample sizes are modest, noise is substantial, and stimuli are high
dimensional. Hence, direct estimates are inherently imprecise and call for
regularization. We compare a suite of approaches which regularize via
shrinkage: ridge regression, the elastic net (a generalization of ridge
regression and the lasso), and a hierarchical Bayesian model based on small
area estimation (SAE). We contrast regularization with spatial smoothing and
combinations of smoothing and shrinkage. All methods are tested on functional
magnetic resonance imaging (fMRI) data from multiple subjects participating in
two different experiments related to reading, for both predicting neural
response to stimuli and decoding stimuli from responses. Interestingly, when
the regularization parameters are chosen by cross-validation independently for
every voxel, low/high regularization is chosen in voxels where the
classification accuracy is high/low, indicating that the regularization
intensity is a good tool for identification of relevant voxels for the
cognitive task. Surprisingly, all the regularization methods work about equally
well, suggesting that beating basic smoothing and shrinkage will take not only
clever methods, but also careful modeling.
