  Bounce Rate of different E-commerce websites depends on the different factors
based upon the different devices through which traffic share is observed. This
research paper focuses on how the type of products sold by different E-commerce
websites affects the bounce rate obtained through Mobile/Desktop. It tries to
explain the observations which counter the general trend of positive relation
between Mobile traffic share and bounce rate and how this is different for the
Desktop. To estimate the differences created by the types of products sold by
E-commerce websites on the bounce rate according to the data observed for
different time, fixed effect model (within group method) is used to determine
the difference created by the factors. Along with the effect of the type of
products sold by the E-commerce website on bounce rate, the effect of
individual website is also compared to verify the results obtained for type of
products.
