  This literature review focuses on the use of Natural Language Generation
(NLG) to automatically detect and generate persuasive texts. Extending previous
research on automatic identification of persuasion in text, we concentrate on
generative aspects through conceptualizing determinants of persuasion in five
business-focused categories: benevolence, linguistic appropriacy, logical
argumentation, trustworthiness, tools and datasets. These allow NLG to increase
an existing message's persuasiveness. Previous research illustrates key aspects
in each of the above mentioned five categories. A research agenda to further
study persuasive NLG is developed. The review includes analysis of
seventy-seven articles, outlining the existing body of knowledge and showing
the steady progress in this research field.
