  We have measured redshifts and Kron-Cousins R-band magnitudes for a sample of
galaxies in the poor cluster AWM 7. We have measured redshifts for 172
galaxies; 106 of these are cluster members.
  We determine the luminosity function from a photometric survey of the central
1.2 h^{-1} x 1.2 h^{-1} Mpc. The LF has a bump at the bright end and a
faint-end slope of \alpha = -1.37+-0.16, populated almost exclusively by
absorption-line galaxies.
  The cluster velocity dispersion is lower in the core (\sim 530 km/s) than at
the outskirts (\sim 680 km/s), consistent with the cooling flow seen in the
X-ray. The cold core extends \sim 150 h^{-1} kpc from the cluster center. The
Kron-Cousins R-band mass-to-light ratio of the system is 650+-170 h
M_\odot/L_\odot, substantially lower than previous optical determinations, but
consistent with most previous X-ray determinations.
  We adopt H_0 = 100 h km/s/Mpc throughout this paper; at the mean cluster
redshift, (5247+-76 km/s), 1 h^{-1} Mpc subtends 65$\farcm$5.
