  We report on the observation of magnetic dipole allowed transitions in the
well-characterized $A\,^2\Sigma^+ - X\,^2\Pi$ band system of the OH radical. A
Stark decelerator in combination with microwave Rabi spectroscopy is used to
control the populations in selected hyperfine levels of both $\Lambda$-doublet
components of the $X\,^2\Pi_{3/2},v=0,J=3/2$ ground state. Theoretical
calculations presented in this paper predict that the magnetic dipole
transitions in the $\nu'=1 \leftarrow \nu=0$ band are weaker than the electric
dipole transitions by a factor of $2.58\times 10^3$ only, i.e., much less than
commonly believed. Our experimental data confirm this prediction.
