  Mobile applications have been rapidly changing the way business organizations
deliver their services to their customers and how customers can interact with
their service providers in order to satisfy their needs. The use of mobile
applications increases rapidly, and has been used in many segments including
banking segment. This research aims at extending the Technology Adoption Model
(TAM) to incorporate the role of factors in influencing customers perception
towards mobile banking adoption. Furthermore, the extended TAM model was
evaluated empirically to measure its impact on m-banking adoption in of
Bahrain. The model was evaluated using a sample survey of 372 customers. The
results reveal that the intention to adopt mobile banking is mainly affected by
specific factors which are: Perceived Usefulness and Ease of Use. On the other
hand, some factors such as perceived cost and perceived risk did not show any
affect on the users' intention to use mobile banking. The result of this
research is beneficial for banking service managers to consider the factors
that can enforce the Mobile Banking services adoption and increase the take-up
of their mobile services.
