  Sustainable business models also offer banks competitive advantages such as
increasing brand reputation and cost reduction. However, no framework is
presented to evaluate the sustainability of banking business models. To bridge
this theoretical gap, the current study using A Delphi-Analytic Hierarchy
Process method, firstly, developed a sustainable business model to evaluate the
sustainability of the business model of banks. In the second step, the
sustainability performance of sixteen banks from eight European countries
including Norway, the UK, Poland, Hungary, Germany, France, Spain, and Italy,
assessed. The proposed business model components of this study were ranked in
terms of their impact on achieving sustainability goals. Consequently, the
proposed model components of this study, based on their impact on
sustainability, are respectively value proposition, core competencies,
financial aspects, business processes, target customers, resources, technology,
customer interface, and partner network. The results of the comparison of the
banks studied by each country disclosed that the sustainability of the
Norwegian and German banks business models is higher than in other counties.
The studied banks of Hungary and Spain came in second, the banks of the UK,
Poland, and France ranked third, and finally, the Italian banks ranked fourth
in the sustainability of their business models.
