  Recent trends in academics show an increase in enrollment levels in higher
education Predominantly in Doctoral programmes where individual scholars
institutes and supervisors play the key roles The human factor at receiving end
of academic excellence is the scholar having a supervisor at the facilitating
end In this paper I try to establish the role of different factors and
availability of information about them in forming the basic choice set in a
scholars mind After studying three different groups of individuals who were
subjected to substitutive choices we found that scholars prefer an
approachable, moderately intervening and frequently interacting professor as
their guide
