  Big data revolutionizes accounting and auditing, offering deep insights but
also introducing challenges like data privacy and security. With data from IoT,
social media, and transactions, traditional practices are evolving.
Professionals must adapt to these changes, utilizing AI and machine learning
for efficient data analysis and anomaly detection. Key to overcoming these
challenges are enhanced analytics tools, continuous learning, and industry
collaboration. By addressing these areas, the accounting and auditing fields
can harness big data's potential while ensuring accuracy, transparency, and
integrity in financial reporting. Keywords: Big Data, Accounting, Audit, Data
Privacy, AI, Machine Learning, Transparency.
