  Multiferroics, where two or more ferroic order parameters coexist, is one of
the hottest fields in condensed matter physics and materials science[1-9].
However, the coexistence of magnetism and conventional ferroelectricity is
physically unfavoured[10]. Recently several remedies have been proposed, e.g.,
improper ferroelectricity induced by specific magnetic[6] or charge orders[2].
Guiding by these theories, currently most research is focused on frustrated
magnets, which usually have complicated magnetic structure and low magnetic
ordering temperature, consequently far from the practical application. Simple
collinear magnets, which can have high magnetic transition temperature, have
never been considered seriously as the candidates for multiferroics. Here, we
argue that actually simple interatomic magnetic exchange interaction already
contains a driving force for ferroelectricity, thus providing a new microscopic
mechanism for the coexistence and strong coupling between ferroelectricity and
magnetism. We demonstrate this mechanism by showing that even the simplest
antiferromagnetic (AFM) insulator MnO, can display a magnetically induced
ferroelectricity under a biaxial strain.
