  The LHC has not discovered any New Physics beyond the anticipated $h(125)$
boson, and new ideas abound for out-of-the-box searches, or Effective Field
Theories with multi-TeV cutoff. But, have we exhausted dimension-4 operators
involving sub-TeV particles that are {\it not} exotic (non-XLP)? We advocate
the existence of an extra Higgs doublet that carry extra Weinberg couplings,
where {\it emergent} mass-mixing hierarchies {\it and} alignment have hidden
their effects very well so far. ${\cal O}(1)$ Higgs quartics can induce first
order electroweak phase transition and imply sub-TeV $H, A, H^\pm$ spectrum.
The extra Weinberg couplings, led by $\rho_{tt}$ and $\rho_{tc}$ at ${\cal
O}(1)$, can drive electroweak baryogenesis, while $|\rho_{ee}/\rho_{tt}|
\propto \lambda_e/\lambda_t$, the ratio of usual electron and top Weinberg
couplings, can tame electron EDM. Finding these extra Higgs bosons via $cg \to
tH/A \to tt\bar c$, $tt\bar t$ and $cg \to bH^+ \to bt\bar b$ processes (and
those allowed by Higgs boson splittings) at the LHC, and pushing the flavor
frontier to break the flavor code, would usher in a new Higgs/flavor era. A new
scale at 10--20 TeV, possibly related to the Landau pole of the scalar sector,
may emerge.
