  In spite of the large lepton flavour violation (LFV) observed in neutrino
oscillations, within the Standard Model, we do \textit{not} expect any visible
LFV in the charged lepton sector ($\mu \to e, \gamma$, $\tau \to \mu, \gamma$,
etc.). On the contrary, the presence of new physics close to the electroweak
scale can enhance the amplitudes of these processes. We discuss this in general
and focus on a particularly interesting case: the marriage of low-energy
supersymmetry (SUSY) and seesaw mechanism for neutrino masses (SUSY seesaw).
Several ideas presented in this context are reviewed both in the bottom-up and
top-down approaches. We show that there exist attractive models where the rate
for LFV processes can attain values to be probed in pre-LHC experiments.
