  We study the photoproduction helicity amplitudes of negative parity baryons
in the context of the $1/N_c$ expansion of QCD. A complete analysis to
next-to-leading order is carried out. The results show sub-leading effects to
be within the magnitude expected from the $1/N_c$ power counting. They also
show significant deviations from the quark model, in particular the need for
2-body effects.
