  In this paper, we conduct a comprehensive analysis of gender stereotypes in
the character design of Honor of Kings, a popular multiplayer online battle
arena (MOBA) game in China. We probe gender stereotypes through the lens of
role assignments, visual designs, spoken lines, and background stories,
combining qualitative analysis and text mining based on the moral foundation
theory. Male heroes are commonly designed as masculine fighters with power and
female heroes as feminine "ornaments" with ideal looks. We contribute with a
culture-aware and multi-modal understanding of gender stereotypes in games,
leveraging text-, visual-, and role-based evidence.
