  Being an emerging business practice, gamification is going to the mainstream
to enable and transform social business initiatives across enterprises. With
the consistent focus on customer behavior and experience, there is a paradigm
shift in thinking about how Gamification and Social initiatives together help
to increase the engagement level of knowledge worker, yielding better business
results. Business scenarios for gamification are wide spread ranging from
customer service and support to communities and collaboration.
  The Paper discusses the characteristics & mechanism to learn from games that
are important for businesses to understand and apply. It also gives insights on
gamification trends, real-world business challenges and also describes on how
game thinking can revolutionize the business and create an engaging experience.
