  We measure long (2200-4000 ang) and short (1450-2200 ang) wavelength spectral
slopes \alpha (F_\nu proportional to \nu^\alpha) for quasar spectra from the
Sloan Digital Sky Survey. The long and short wavelength slopes are computed
from 3646 and 2706 quasars with redshifts in the z=0.76-1.26 and z=1.67-2.07
ranges, respectively. We calculate mean slopes after binning the data by
monochromatic luminosity at 2200 ang and virial mass estimates based on
measurements of the MgII line width and 3000 ang continuum luminosity. We find
little evidence for mass dependent variations in the mean slopes, but a
significant luminosity dependent trend in the near UV spectral slopes is
observed with larger (bluer) slopes at higher luminosities. The far UV slopes
show no clear variation with luminosity and are generally lower (redder) than
the near UV slopes at comparable luminosities, suggesting a slightly concave
quasar continuum shape. We compare these results with Monte Carlo distributions
of slopes computed from models of thin accretion disks, accounting for
uncertainties in the mass estimates. The model slopes produce mass dependent
trends which are larger than observed, though this conclusion is sensitive to
the assumed uncertainties in the mass estimates. The model slopes are also
generally bluer than observed, and we argue that reddening by dust intrinsic to
the source or host galaxy may account for much of the discrepancy.
