  We propose a "Moral Imagination" methodology to facilitate a culture of
responsible innovation for engineering and product teams in technology
companies. Our approach has been operationalized over the past two years at
Google, where we have conducted over 50 workshops with teams across the
organization. We argue that our approach is a crucial complement to existing
formal and informal initiatives for fostering a culture of ethical awareness,
deliberation, and decision-making in technology design such as company
principles, ethics and privacy review procedures, and compliance controls. We
characterize some of the distinctive benefits of our methodology for the
technology sector in particular.
