  A phenomenology of magnetic chiral damping is proposed in the context of
magnetic materials lacking inversion symmetry breaking. We show that the
magnetic damping tensor adopts a general form that accounts for a component
linear in magnetization gradient in the form of Lifshitz invariants. We propose
different microscopic mechanisms that can produce such a damping in
ferromagnetic metals, among which spin pumping in the presence of anomalous
Hall effect and an effective "$s$-$d$" Dzyaloshinskii-Moriya antisymmetric
exchange. The implication of this chiral damping in terms of domain wall motion
is investigated in the flow and creep regimes. These predictions have major
importance in the context of field- and current-driven texture motion in
noncentrosymmetric (ferro-, ferri-, antiferro-)magnets, not limited to metals.
