  If the dynamics behind EWSB are of strongly-coupled nature, the Standard
Model ceases to be renormalizable and should be instead understood as an
effective field theory (EFT). Here I will discuss the systematics behind this
effective field theory description. My focus will be on deriving a consistent
power-counting formula and building the basis of NLO operators. As an
application, I will consider WW production both at linear and hadron colliders.
