  Narratives play a vital role in shaping public perceptions and policy on
emerging technologies like quantum technology (QT). However, little is known
about the construction and variation of QT narratives across societal domains.
This study examines how QT is presented in business, media, and government
texts using thematic narrative analysis. Our research design utilizes an
extensive dataset of 36 government documents, 165 business reports, and 2,331
media articles published over 20 years. We employ a computational social
science approach, combining BERTopic modeling with qualitative assessment to
extract themes and narratives. The findings show that public discourse on QT
reflects prevailing social and political agendas, focusing on technical and
commercial potential, global conflicts, national strategies, and social issues.
Media articles provide the most balanced coverage, while business and
government discourses often overlook societal implications. We discuss the
ramifications for integrating QT into society and the need for wellinformed
public discourse.
