  To harness the true potential of Artificial Intelligence (AI) for societal
betterment, we need to move away from prioritising corporate interests which
exploit Global South workers in the digital age. The unpaid labour and societal
harms which are generated by Digital Value Networks (DVNs) disproportionately
affect workers in Africa, Latin America, and India and need to be regulated. In
this research, we discuss unethical practices to automate Human Intelligence
Tasks (HITs) through gig work platforms and the capitalisation of data
collection utilising influencers in social media. These are important areas of
study in worker and user data practices, where ethical AI could be impactful.
We provide suggestions for a path forward focused on responsible AI
development.
