  A highly entangled bipartite quantum state is more advantageous for the
quantum dense coding protocol than states with low entanglement. Such a
correspondence, however, does not exist even for pure quantum states in the
multipartite domain. We establish a connection between the multiparty capacity
of classical information transmission in quantum dense coding and several
multipartite quantum correlation measures of the shared state, used in the
dense coding protocol. In particular, we show that for the noiseless channel,
if multipartite quantum correlations of an arbitrary multipartite state of
arbitrary number of qubits is the same as that of the corresponding generalized
Greenberger-Horne-Zeilinger state, then the multipartite dense coding
capability of former is the same or better than that of the generalized
Greenberger-Horne-Zeilinger state. Interestingly, in a noisy channel scenario,
where we consider both uncorrelated and correlated noise models, the relative
abilities of the quantum channels to transfer classical information can get
inverted by administering a sufficient amount of noise. When the shared state
is an arbitrary multipartite mixed state, we also establish a link between the
classical capacity for the noiseless case and multipartite quantum correlation
measures.
