  We examine the hydrodynamic limit of non-conformal branes using the recently
developed precise holographic dictionary. We first streamline the discussion of
holography for backgrounds that asymptote locally to non-conformal brane
solutions by showing that all such solutions can be obtained from higher
dimensional asymptotically locally AdS solutions by suitable dimensional
reduction and continuation in the dimension. As a consequence, many holographic
results for such backgrounds follow from the corresponding results of the
Asymptotically AdS case. In particular, the hydrodynamics of non-conformal
branes is fully determined in terms of conformal hydrodynamics. Using previous
results on the latter we predict the form of the non-conformal hydrodynamic
stress tensor to second order in derivatives. Furthermore we show that the
ratio between bulk and shear viscosity is fixed by the generalized conformal
structure to be \zeta/\eta = 2(1/(d-1) - c_s^2), where c_s is the speed of
sound in the fluid.
