  Despite being a hot research topic for a decade, drones are still not part of
our everyday life. In this article, we analyze the reasons for this state of
affairs and look for ways of improving the situation. We rely on the
achievements of the so-called Technology Assessment (TA), an interdisciplinary
research field aiming at providing knowledge for better-informed and
well-reflected decisions concerning new technologies. We demonstrate that the
most critical area requiring further development is safety. Since Unmanned
Aerial System Traffic Management (UTM) systems promise to address this problem
in a systematic manner, we also indicate relevant solutions for UTM that have
to be designed by wireless experts. Moreover, we suggest project implementation
guidelines for several drone applications. The guidelines take into account the
public acceptance levels estimated in state of the art literature of the
correspondent field.
