  We discuss how the leading electroweak Higgs production processes at the LHC,
namely vector-boson fusion and Higgs+W/Z associated production, can be
characterized in generic extensions of the Standard Model by a proper set of
pseudo-observables (PO). We analyze the symmetry properties of these PO and
their relation with the PO set appearing in Higgs decays. We discuss in detail
the kinematical studies necessary to extract the production PO from data, and
present a first estimate of the LHC sensitivity on these observables in the
high-luminosity phase. The impact of QCD corrections and the kinematical
studies necessary to test the validity of the momentum expansion at the basis
of the PO decomposition are also discussed.
