  The proliferation of social media has the potential for changing the
structure and organization of the web. In the past, scientists have looked at
the web as a large connected component to understand how the topology of
hyperlinks correlates with the quality of information contained in the page and
they proposed techniques to rank information contained in web pages. We argue
that information from web pages and network data on social relationships can be
combined to create a personalized and socially connected web. In this paper, we
look at the web as a composition of two networks, one consisting of information
in web pages and the other of personal data shared on social media web sites.
Together, they allow us to analyze how social media tunnels the flow of
information from person to person and how to use the structure of the social
network to rank, deliver, and organize information specifically for each
individual user. We validate our social ranking concepts through a ranking
experiment conducted on web pages that users shared on Google Buzz and Twitter.
