  Extinction is the elephant in the room that almost everyone tries to avoid
when analyzing optical/IR data: astronomers tend to find a quick fix for it
that the referee will accept, but that does not mean such a solution is correct
or even optimal. In this contribution I address three important issues related
to extinction that are commonly ignored and present current and future
solutions for them: [1] Extinction produces non-linear photometric effects, [2]
the extinction law changes between sightlines, and [3] not all families of
extinction laws have the same accuracy.
