  Global light duty electric vehicle (EV) sales exceeded 10.5 million units in
2022, with a year-on-year growth of 55%, but these trends differ regionally.
Despite the robust growth, upfront purchase price remains a challenge for
consumers in different regions, and thus, OEMs make technology choices to
respond to market needs. This paper examines the electrification portfolio
choices of three major automotive manufacturers (OEMs) in different regions of
the world, including Europe, Americas, Asia Pacific, and Africa/Middle-East.
The analysis focuses on trends in dominant segments for Battery Electric
Vehicles (BEV) and Plug-in Hybrid Electric Vehicles (PHEV), as well as battery
chemistry choices. Regional differences show a trend towards SUVs for both BEVs
and PHEVs. Tesla's dominance in the BEV market influences battery chemistry
choices. Average battery sizes for BEVs remain similar in Europe and Americas,
but lower in Asia Pacific and Africa/Middle East.
