  We investigate the strong lensing properties of the Sersic profile as an
alternative to the NFW profile, focusing on applications to lens modelling of
clusters. Given an underlying Sersic dark matter profile, we study whether an
NFW profile can provide an acceptable fit to strong lensing constraints in the
form of single or multiple measured Einstein radii. We conclude that although
an NFW profile that fits the lensing constraints can be found in many cases,
the derived parameters may be biased. In particular, we find that for n~2,
which corresponds to massive clusters, the mass at r_200 of the best fit NFW is
overestimated (by a factor of ~2) and the concentration is very low (c~2). The
differences are important enough to warrant the inclusion of Sersic profile for
future analysis of strong lensing clusters.
