  In the present paper we investigate incoherent rho^0 electroproduction off
complex nuclei. We derive a novel, simple expression for the incoherent
electroproduction cross section in which one can clearly separate the final
state interactions of the reaction products from the 'initial state
interactions' of the photon that give rise to nuclear shadowing. In the special
case of purely absorptive final state interactions we deduce from our
expression the known Glauber result. A more realistic treatment of the final
state interactions within a transport model is then used to compare our
predictions with experimental data from the HERMES experiment.
