  Gamma-ray bursts (GRBs) are believed to originate from ultra-relativistic
winds/fireballs to avoid the "compactness problem". However, the most energetic
photons in GRBs may still suffer from $\gamma-\gamma$ absorption leading to
electron/positron pair production in the winds/fireballs. We show here that in
a wide range of model parameters, the resulting pairs may dominate those
electrons associated with baryons. Later on, the pairs would be carried into a
reverse shock so that a shocked pair-rich fireball may produce a strong flash
at lower frequencies, i.e. in the IR band, in contrast with optical/UV emission
from a pair-poor fireball. The IR emission would show a 5/2 spectral index due
to strong self-absorption. Rapid responses to GRB triggers in the IR band would
detect such strong flashes. The future detections of many IR flashes will infer
that the rarity of prompt optical/UV emissions is in fact due to dust
obscuration in the star formation regions.
