  We study the behavior of heavy quark bound states in moving plasmas that are
dual to theories with generic non-trivial renormalization group flows
interpolating between an AdS geometry in the ultraviolet and infrared fixed
points with broken symmetries. We investigate analytically the observables
associated with the bound state and find their scaling exponents with respect
to the Lorentz factor for ultrarelativistic motion. Despite having
asymptotically an AdS geometry, the scaling is not universal and depends on
geometric conditions of the Fefferman-Graham expansion in the near boundary
regime, or equivalently on the order of the asymptotic background expansion
that provides the leading contributions to the Wilson loops.
