  After 25 years of PhD supervision, the author noted typical recurring
problems that make papers look sloppy, difficult to read, and incoherent. The
goal is not to write a paper for the sake of writing a paper, but to convey a
valuable message that is clear and precise. The goal is to write papers that
have an impact and are still understandable a couple of decades later. Our
mission should be to create papers of high quality that people want to read and
that can stand the test of time. We use Dijkstra's adagium "Beauty Is Our
Business" to stress the importance of simplicity, correctness, and cleanness.
