  Internet is fast becoming critically important to commerce, industry and
individuals. Search Engine (SE) is the most vital component for communication
network and also used for discover information for users or people. Search
engine optimization (SEO) is the process that is mostly used to increasing
traffic from free, organic or natural listings on search engines and also helps
to increase website ranking. It includes techniques like link building,
directory submission, classified submission etc. but SMO, on the other hand, is
the process of promoting your website on social media platforms. It includes
techniques like RSS feeds, social news and bookmarking sites, video and
blogging sites, as well as social networking sites, such as Facebook, Twitter,
Google+, Tumblr, Pinterest, Instagram etc.Social media optimization is becoming
increasingly important for search engine optimization, as search engines are
increasingly utilizing the recommendations of users of social networks to rank
pages in the search engine result pages. Since it is more difficult to tip the
influence the search engines in this way. Social Media Optimization (SMO) may
also use to generate traffic on a website, promote your business at the center
of social marketing place and increase ranking.
