  Talaia is a platform for monitoring social media and digital press. A
configurable crawler gathers content with respect to user defined domains or
topics. Crawled data is processed by means of the EliXa Sentiment Analysis
system. A Django powered interface provides data visualization for a user-based
analysis of the data. This paper presents the architecture of the system and
describes in detail its different components. To prove the validity of the
approach, two real use cases are accounted for: one in the cultural domain and
one in the political domain. Evaluation for the sentiment analysis task in both
scenarios is also provided, showing the capacity for domain adaptation.
