  The Deep Impact spacecraft fly-by of comet 103P/Hartley 2 occurred on 2010
November 4, one week after perihelion with a closest approach (CA) distance of
about 700 km. We used narrowband images obtained by the Medium Resolution
Imager (MRI) onboard the spacecraft to study the gas and dust in the innermost
coma. We derived an overall dust reddening of 15\%/100 nm between 345 and 749
nm and identified a blue enhancement in the dust coma in the sunward direction
within 5 km from the nucleus, which we interpret as a localized enrichment in
water ice. OH column density maps show an anti-sunward enhancement throughout
the encounter except for the highest resolution images, acquired at CA, where a
radial jet becomes visible in the innermost coma, extending up to 12 km from
the nucleus. The OH distribution in the inner coma is very different from that
expected for a fragment species. Instead, it correlates well with the water
vapor map derived by the HRI-IR instrument onboard Deep Impact
\citep{AHearn2011}. Radial profiles of the OH column density and derived water
production rates show an excess of OH emission during CA that cannot be
explained with pure fluorescence. We attribute this excess to a prompt emission
process where photodissociation of H$_2$O directly produces excited
OH*($A^2\it{\Sigma}^+$) radicals. Our observations provide the first direct
imaging of Near-UV prompt emission of OH. We therefore suggest the use of a
dedicated filter centered at 318.8 nm to directly trace the water in the coma
of comets.
