  We present a framework that gives a deep insight into the link between
physical and technical-tactical aspects of soccer and it allows associating
physical performance with value generation thanks to a top-down approach.
First, we estimate physical indicators from tracking data. Then, we
contextualize each player's run to understand better the purpose and
circumstances in which it is done, adding a new dimension to the creation of
team and player profiles. Finally, we assess the value-added by off-ball
high-intensity runs by linking with a possession-value model. This novel
approach allows answering practical questions from very different profiles of
practitioners within a soccer club, from analysts, coaches, and scouts to
physical coaches and readaptation physiotherapists.
