  In addition to visiting high profile sites such as Facebook and Google, web
users often visit more modest sites, such as those operated by bloggers, or by
local organizations such as schools. Such sites, which we call "Just Plain
Sites" (JPSs) are likely to inadvertently represent greater privacy risks than
high profile sites by virtue of being unable to afford privacy expertise. To
assess the prevalence of the privacy risks to which JPSs may inadvertently be
exposing their visitors, we analyzed a number of easily observed privacy
practices of such sites. We found that many JPSs collect a great deal of
information from their visitors, share a great deal of information about their
visitors with third parties, permit a great deal of tracking of their visitors,
and use deprecated or unsafe security practices. Our goal in this work is not
to scold JPS operators, but to raise awareness of these facts among both JPS
operators and visitors, possibly encouraging the operators of such sites to
take greater care in their implementations, and visitors to take greater care
in how, when, and what they share.
