  In spite of existence of many standard security mechanisms for ensuring
secure e-Commerce business, users still fall prey for online attacks. One such
simple but powerful attack is 'Phishing'. Phishing is the most alarming threat
in the e-Commerce world and effective anti-phishing technique is the need of
the hour. This paper focuses on a novel anti-phishing browser plug-in which
uses information hiding technique - Steganography. A Robust Message based Image
Steganography (RMIS) algorithm has been proposed. The same has been
incorporated in the form of a browser plug-in (safari) called Pixastic.
Pixastic is tested in an online banking scenario and it is compared with other
well-known anti-phishing plug-in methods in practice. Various parameters such
as robustness, usability and its behavior on various attacks have been
analysed. From experimental results, it is evident that our method Pixastic
performs well compared to other anti-phishing plug-ins.
