  The lepton sector is studied within a flavored non-renormalizable model where
the $\mathbf{S}_{3}\otimes \mathbf{Z}_{2}$ flavor symmetry drives the Yukawa
couplings. In this framework, the effective neutrino mass, that comes from the
type II see-saw mechanism, as well as the charged lepton mass matrices are
hierarchical and possessed (under a benchmark in the charged sector) a kind of
Fritzsch textures that achieve to accommodate the mixing angles in good
agreement with the last experimental data. The model predicts a CP-violating
phase consistent with the experimental data and the branching ratio for the
lepton flavor violation process, $\mu\rightarrow e\gamma$, is well below the
current bound.
