  The uncertain origin of the recently-discovered `changing-looking' quasar
phenomenon -- in which a luminous quasar dims significantly to a quiescent
state in repeat spectroscopy over ~10 year timescales -- may present unexpected
challenges to our understanding of quasar accretion. To better understand this
phenomenon, we take a first step to building a sample of changing-look quasars
with a systematic but simple archival search for these objects in the Sloan
Digital Sky Survey Data Release 12. By leveraging the >10 year baselines for
objects with repeat spectroscopy, we uncover two new changing-look quasars, and
a third discovered previously. Decomposition of the multi-epoch spectra and
analysis of the broad emission lines suggest that the quasar accretion disk
emission dims due to rapidly decreasing accretion rates (by factors of >2.5),
while disfavoring changes in intrinsic dust extinction for the two objects
where these analyses are possible. Broad emission line energetics also support
intrinsic dimming of quasar emission as the origin for this phenomenon rather
than transient tidal disruption events or supernovae. Although our search
criteria included quasars at all redshifts and transitions from either
quasar-like to galaxy-like states or the reverse, all of the clear cases of
changing-look quasars discovered were at relatively low-redshift (z ~ 0.2 -
0.3) and only exhibit quasar-like to galaxy-like transitions.
