  Health trackers are widely adopted to support individuals with daily health
and wellness activity tracking. They can help increase steps taken, enhance
sleeping pattern, improve healthy diet, and promote the overall health. Despite
the growth in wearable adoption, their real-life use is still questionable.
While some users derive long-term values from their trackers, others face
barriers to integrate it into their daily routine. Studies have analysed
technical aspects of these barriers. In this paper, we analyse the behavioural
factors of discouragement and wearable abandonment strictly tied to user habits
and lifestyle circumstances. A data analysis was conducted on 8 of the highly
rated wearables for 2017. The analysis collected sale posts on Kijiji and
Gumtree, the second sales online retailers for both the Italian and UK market,
respectively. We extracted insights from the posts about user motives,
highlighted technology condition and limitations, and timeframe before the
abandonment. The findings revealed certain user behavioural patterns when
abandoning their wearables. In addition, analysing the posts showed other
motives for the posts and not strictly related to wearable abandonment.
