  Today, enterprises are faced with increased global competition in an
environment where customers are demanding faster delivery, better service and
also want to gain significant and immediate business value by increasing
productivity and reducing operational cost. Spurred by unprecedented customer
demand, each Industry cluster has developed its own source of comparative
advantage. Even within a single organization, the business value chain is
geographically fragmented. Such diversification and fragmentation of value
chain drives the need for cross-platform Web applications over mobile channel.
Mobile Web is the next logical transition in this evolutionary process and
Mobile Web applications will continue to gain more prominence in the
enterprises not just to improve the return on investment in their existing
system landscape, but also to expand global reach and improve operational
efficiency of their mobile workforce. This paper outlines the critical business
needs to rapidly create flexible Mobile web solutions across all lines of
business. The paper enlightens the benefits offered by enabling web
applications on Mobile devices and also addresses the current business
challenges in developing Mobile Web applications. This paper is intended for
all business domains irrespective of application portfolios.
