  Small volume, finite conductivity and high frequencies are major imperatives
in the design of communications infrastructure. The radiation efficiency
$\eta_r$ impacts on the optimal gain, quality factor, and bandwidth. The
current efficiency limit applies to structures confined to a radian sphere $ka$
($k$ is the wave number, $a$ is the radius). Here we present new absolute
limits to $\eta_r$ for arbitrary antenna shapes based on $k^2S$ where $S$ is
the conductor surface area. For a dipole with an electrical length of $10^{-5}$
our result is four orders of magnitude closer to the analytical solution when
compared with previous bounds on the efficiency. The improved bound on $\eta_r$
is more accurate, more general, and easier to calculate than other limits. The
efficiency of an antenna cannot be larger than the case where the surface of
the antenna is 'peeled' off and assembled into a planar sheet with area $S$,
and a uniform current is excited along the surface of this sheet.
