  From the Wilsonian point of view, renormalisable theories are understood as
submanifolds in theory space emanating from a particular fixed point under
renormalisation group evolution. We show how this picture precisely applies to
their gravity duals. We investigate the Hamilton-Jacobi equation satisfied by
the Wilson action and find the corresponding fixed points and their
eigendeformations, which have a diagonal evolution close to the fixed points.
The relevant eigendeformations are used to construct renormalised theories. We
explore the relation of this formalism with holographic renormalisation. We
also discuss different renormalisation schemes and show that the solutions to
the gravity equations of motion can be used as renormalised couplings that
parametrise the renormalised theories. This provides a transparent connection
between holographic renormalisation group flows in the Wilsonian and
non-Wilsonian approaches. The general results are illustrated by explicit
calculations in an interacting scalar theory in AdS space.
