  It is common for large crowds to gather to attend games, exhibitions,
political rallies, and other events. Thus, careful designs and operational
plans are made to ensure the safe, secure, and efficient movement of people in
these crowded environments. However, the congestion created by large crowds has
resulted in hazardous incidents across the world. Developments in information
technology can provide new means to disseminate public information, thus
changing human behavior in situations of danger and duress. In this paper, we
propose a crowd control and evacuation guidance management system using digital
promotional signage to demonstrate the effects of crowd control via
simulations.
