  The advance of smartphones and cellular networks boosts the need of mobile
advertising and targeted marketing. However, it also triggers the unseen
security threats. We found that the phone scams with fake calling numbers of
very short lifetime are increasingly popular and have been used to trick the
users. The harm is worldwide. On the other hand, deceptive advertising
(deceptive ads), the fake ads that tricks users to install unnecessary apps via
either alluring or daunting texts and pictures, is an emerging threat that
seriously harms the reputation of the advertiser. To counter against these two
new threats, the conventional blacklist (or whitelist) approach and the machine
learning approach with predefined features have been proven useless.
Nevertheless, due to the success of deep learning in developing the highly
intelligent program, our system can efficiently and effectively detect phone
scams and deceptive ads by taking advantage of our unified framework on deep
neural network (DNN) and convolutional neural network (CNN). The proposed
system has been deployed for operational use and the experimental results
proved the effectiveness of our proposed system. Furthermore, we keep our
research results and release experiment material on
http://DeceptiveAds.TWMAN.ORG and http://PhoneScams.TWMAN.ORG if there is any
update.
