  Digitally engaged communities can be described as communities created and
evolved within Web 2.0 Websites such as Facebook, Bebo, and Twitter. The
growing importance of digitally engaged communities calls for the need to
efficiently manage the building blocks of sustaining a healthy community. The
initial operation of any digitally-engaged community depends on the existence
of its own members, the beneficial values created and exchanged, and the
relationships interlinking both. However, the level of contribution and
involvement might vary depending on the benefits being gratified from engaging
in such communities. In other words, motivations for participating and getting
involved are purposive; individuals are driven into joining and /or taking part
in any digitallyengaged network for capturing and purtaining certain beneficial
values. Accordingly, this paper proposes a framework that classifies the values
created and exchanged within these communities as well as the roles adopted and
played by users of these communities. Utilizing ethnography as the primay
methodological strategy to study Bebo digitally-engaged community, this
research identifies five different roles of users: Newbie, Lurker, Novice,
Insider, and Leader. Moreover, the research also identifies five value elements
that could be captured by different users: Social, Hedonic, Epistemic, Gift,
and Utilitarian. The results of this study provides insights for decision and
policy makers, service providers, and developers; as it inspires them in
knowing and meeting the needs and values of participants based on the roles
adopted by users.
