  Over the past two decades, the Internet-of-Things (IoT) has been a
transformative concept, and as we approach 2030, a new paradigm known as the
Internet of Senses (IoS) is emerging. Unlike conventional Virtual Reality (VR),
IoS seeks to provide multi-sensory experiences, acknowledging that in our
physical reality, our perception extends far beyond just sight and sound; it
encompasses a range of senses. This article explores existing technologies
driving immersive multi-sensory media, delving into their capabilities and
potential applications. This exploration includes a comparative analysis
between conventional immersive media streaming and a proposed use case that
leverages semantic communication empowered by generative Artificial
Intelligence (AI). The focal point of this analysis is the substantial
reduction in bandwidth consumption by 99.93% in the proposed scheme. Through
this comparison, we aim to underscore the practical applications of generative
AI for immersive media while addressing the challenges and outlining future
trajectories.
