  We consider a relative of semi-direct gauge mediation where the hidden sector
exists at large 't Hooft coupling. Such scenarios can be difficult to describe
using perturbative field theory methods but may fall into the class of
holographic gauge mediation scenarios, meaning that they are amenable to the
techniques of gauge/gravity duality. We use a recently found gravity solution
to examine one such case where the hidden sector is a cascading gauge theory
resulting in a confinement scale not much smaller than the messenger mass. In
the original construction of holographic gauge mediation, as in other examples
of semi-direct gauge mediation at strong coupling, the primary contributions to
visible sector soft terms come from weakly coupled messenger mesons. In
contrast to these examples, we describe the dual of a gauge theory where there
are significant contributions from scales where the strongly coupled messenger
quarks are the effective degrees of freedom. In this regime, the visible sector
gaugino mass can be calculated entirely from holography.
