  A simple model for the peeling process of pressure-sensitive adhesive tape is
presented. The model consists of linear springs and dashpots and can be solved
analytically. Based on the modeling, the curved profile of the peeling tape is
spontaneously determined in terms of viscoelastic properties of adhesives.
Using this model, two experimental results are discussed: critical peel rates
in the peel force and the peel rate dependence of the detachment process of
adhesive from the substrate.
