  We introduce a model for a market based economic system of cyber-risk
valuation to correct fundamental problems of incentives within the information
technology and information processing industries. We assess the makeup of the
current day marketplace, identify incentives, identify economic reasons for
current failings, and explain how a market based risk valuation system could
improve these incentives to form a secure and robust information marketplace
for all consumers by providing visibility into open, consensus based risk
pricing and allowing all parties to make well informed decisions.
