  We further develop a form factor formalism characterizing anomalous
interactions of the Higgs-like boson (h) to massive electroweak vector bosons
(V) and generic bilinear fermion states (F). Employing this approach, we
examine the sensitivity of pp -> F ->Vh associated production to physics beyond
the Standard Model, and compare it to the corresponding sensitivity of h -> V F
decays. We discuss how determining the Vh invariant-mass distribution in
associated production at LHC is a key ingredient for model-independent
determinations of h V F interactions. We also provide a general discussion
about the power counting of the form factor's momentum dependence in a generic
effective field theory approach, analyzing in particular how effective theories
based on a linear and non-linear realization of the SU(2)_L x U(1)_Y gauge
symmetry map into the form factor formalism. We point out how measurements of
the differential spectra characterizing h -> V F decays and pp -> F -> Vh
associated production could be the leading indication of the presence of a
nonlinear realization of the SU(2)_L x U(1)_Y gauge symmetry.
