  We present magnetization and magnetostriction studies of the insulating
perovskite LaCoO3 in magnetic fields approaching 100 T. In marked contrast with
expectations from single-ion models, the data reveal two distinct first-order
spin transitions and well-defined magnetization plateaux. The magnetization at
the higher plateau is only about half the saturation value expected for spin-1
Co3+ ions. These findings strongly suggest collective behavior induced by
strong interactions between different electronic -- and therefore spin --
configurations of Co3+ ions. We propose a model of these interactions that
predicts crystalline spin textures and a cascade of four magnetic phase
transitions at high fields, of which the first two account for the experimental
data.
