  Governments and organizations recognize the need to revisit a mission-driven
innovation amidst national and organizational innovation policy formulations.
Notwithstanding a fertile research agenda on mission statements (hereafter
mission(s)), several lines of inquiry remain open, such as crossnational and
multisectorial studies and an examination of research knowledge intensive
institutions. In this article, we identify similarities and differences in the
content of missions from government, private, higher education, and health
research knowledge intensive institutions in a sample of over 1,900
institutions from 89 countries through the deployment of sentiment analysis,
readability, and lexical diversity; semantic networks; and a similarity
computation between document corpus. We found that missions of research
knowledge intensive institutions are challenging to read texts with lower
lexical diversity that favors positive rather than negative words. In stark
contrast to this, the non-profit sector is consonant in multiple dimensions in
its use of Corporate Social Responsibility jargon. The lexical appearance of
research in the missions varies according to mission sectorial context, and
each sector has a cluster specific focus. Utilizing the mission as a strategic
planning tool in higher income regions might serve to explain corpora
similarities shared by sectors and continents.
