  We present evidence for a correlation between expansion velocities of the
ejecta of Type II plateau supernovae and their bolometric luminosities during
the plateau phase. This correlation permits one to standardize the candles and
decrease the scatter in the Hubble diagram from ~1 mag to a level of 0.4 and
0.3 mag in the V and I bands, respectively. When we restrict the sample to the
eight objects which are well in the Hubble flow (cz > 3,000 km/s) the scatter
drops even further to only 0.2 mag (or 9% in distance), which is comparable to
the precision yielded by Type Ia supernovae and far better than the ``expanding
photosphere method'' applied to Type II supernovae. Using SN 1987A to calibrate
the Hubble diagrams we get Ho=55+/-12.
