  There is a diversity of models explaining organizational culture and how
these complex aspects can be addressed in connection to organizational change
efforts. This workshop paper claims that models already exist for dealing with
the cultural change that an agile transition is in the software engineering
context. Instead of realizing this again through agile success stories, and
thus reinventing the wheel, it is argued that the research in the software
engineering field should build on these models instead and investigate how/if
they differ. Practitioners already work as the change agents described in other
fields and they should get recognition through the presence and integration of
these models in the software engineering process research.
