  We report on new results on $B \to K^* \gamma$ and recent studies on $B \to
K^* \ell^+ \ell^-$ and $B \to h \nu \bar{\nu}$ at Belle at KEKB accelerator.
All the analyses used full data sample of 711~fb${}^{-1}$ taken on
$\Upsilon(4S)$ resonance.
