  This article analyzes the impact of artificial intelligence (AI) on
contemporary society and the importance of adopting an ethical approach to its
development and implementation within organizations. It examines the
technocritical perspective of some philosophers and researchers, who warn of
the risks of excessive technologization that could undermine human autonomy.
However, the article also acknowledges the active role that various actors,
such as governments, academics, and civil society, can play in shaping the
development of AI aligned with human and social values.
  A multidimensional approach is proposed that combines ethics with regulation,
innovation, and education. It highlights the importance of developing detailed
ethical frameworks, incorporating ethics into the training of professionals,
conducting ethical impact audits, and encouraging the participation of
stakeholders in the design of AI.
  In addition, four fundamental pillars are presented for the ethical
implementation of AI in organizations: 1) Integrated values, 2) Trust and
transparency, 3) Empowering human growth, and 4) Identifying strategic factors.
These pillars encompass aspects such as alignment with the company's ethical
identity, governance and accountability, human-centered design, continuous
training, and adaptability to technological and market changes.
  The conclusion emphasizes that ethics must be the cornerstone of any
organization's strategy that seeks to incorporate AI, establishing a solid
framework that ensures that technology is developed and used in a way that
respects and promotes human values.
