  Privacy is currently in distress and in need of rescue, much like princesses
in the all-familiar fairytales. We employ storytelling and metaphors from
fairytales to make reader-friendly and streamline our arguments about how a
complex concept of Privacy Labeling (the 'knight in shining armor') can be a
solution to the current state of Privacy (the 'princess in distress'). We give
a precise definition of Privacy Labeling (PL), painting a panoptic portrait
from seven different perspectives (the 'seven helpers'): Business, Legal,
Regulatory, Usability and Human Factors, Educative, Technological, and
Multidisciplinary. We describe a common vision, proposing several important
'traits of character' of PL as well as identifying 'undeveloped
potentialities', i.e., open problems on which the community can focus. More
specifically, this position paper identifies the stakeholders of the PL and
their needs with regard to privacy, describing how PL should be and look like
in order to address these needs. Throughout the paper, we highlight goals,
characteristics, open problems, and starting points for creating, what we
consider to be, the ideal PL. In the end we present three approaches to
establish and manage PL, through: self-evaluations, certifications, or
community endeavors. Based on these, we sketch a roadmap for future
developments.
