  Rapid expansion of online business has engulfed the GCC region. Such
expansion causes competition among business entities, causing the need to
identify the factors that the customers use to choose a suitable mobile
business application. Instead of just focusing on the visitors/users of the
application, a shift in focus towards transforming casual customers to loyal
customers is needed. The IS Success Model, whose main constructs are
Information Quality, Quality Systems, Service Quality, User Satisfaction,
Intention to Use and Net Benefits, includes diversified indicators along with
their measures. This research considers User Satisfaction, Intention to Use and
Net Benefits constructs as it is, but modified System Quality, Information
Quality and Service Quality constructs based on previous state-of-the-art
literature. The developed theoretical model was further tested surveying 803
GCC participants. Responses were analyzed using exploratory and confirmatory
factor analysis. Study reveals the significance of Service Quality (consisting
of M-loyalty Building, Customer Chat and feedback, Help and technical support,
and Credibility and Reliability Build) over Information Quality and System
Quality, impacting the importance of User Satisfaction over the other
constructs.
