  Cars capture and generate huge volumes of data in real-time, including the
driving dynamics, the environment, and the driver and passengers' activities.
With the proliferation of Connected and Automated Mobility (CAM) applications,
the value of vehicle data is getting higher for the automotive industry as it
is not limited to onboard systems and services. This paper proposes an
architecture that exploits Multi-access Edge Computing (MEC) technology of 5G
networks to enable data monetisation. It employs a virtualisation framework
that instantiates on consumer demand pipelines that process data samples
according to Service Level Agreement (SLA) policies, licensing terms and Region
Of Interest (ROI) clusters with a privacy-centric design. In addition, the
aspects that need to be considered when creating a data marketplace for the
automotive sector are identified while highlighting the design features that go
beyond the current scientific and market solutions.
