  We present Herschel/PACS 100 and 160 micron integrated photometry for the 323
galaxies in the Herschel Reference Survey (HRS), a K-band-, volume-limited
sample of galaxies in the local Universe. Once combined with the Herschel/SPIRE
observations already available, these data make the HRS the largest
representative sample of nearby galaxies with homogeneous coverage across the
100-500 micron wavelength range. In this paper, we take advantage of this
unique dataset to investigate the properties and shape of the
far-infrared/sub-millimeter spectral energy distribution in nearby galaxies. We
show that, in the stellar mass range covered by the HRS (8<log(M*/Msun)<12),
the far-infrared/sub-millimeter colours are inconsistent with a single modified
black-body having the same dust emissivity index beta for all galaxies. In
particular, either beta decreases, or multiple temperature components are
needed, when moving from metal-rich/gas-poor to metal-poor/gas-rich galaxies.
We thus investigate how the dust temperature and mass obtained from a single
modified black-body depend on the assumptions made on beta. We show that, while
the correlations between dust temperature, galaxy structure and star formation
rate are strongly model dependent, the dust mass scaling relations are much
more reliable, and variations of beta only change the strength of the observed
trends.
