  We use a spectroscopic sample of 286 star-forming galaxies (SFGs) at 1<z<3
from the GMASS survey to study different star formation rate (SFR) estimators.
Infrared (IR) data are used to derive empirical calibrations to correct
ultraviolet (UV) and [OII]{\lambda}3727 luminosities for dust extinction and
dust-corrected estimates of SFR. In the selection procedure we fully exploit
the available spectroscopic information. On the basis of three continuum
indices, we are able to identify and exclude from the sample galaxies in which
old stellar populations might bring a non-negligible contribution to IR
luminosity (LIR) and continuum reddening. Using Spitzer-MIPS and Herschel-PACS
data we derive LIR for two-thirds of our sample. The LIR/LUV ratio is used as a
probe of effective attenuation (AIRX) to search for correlations with continuum
and spectroscopic features. The relation between AIRX and UV continuum slope
({\beta}) was tested for our sample and found to be broadly consistent with the
literature results at the same redshift, though with a larger dispersion with
respect to UV-selected samples. We find a correlation between the rest-frame
equivalent width (EW) of the [OII]{\lambda}3727 line and {\beta}, which is the
main result of this work. We therefore propose the [OII]{\lambda}3727 line EW
as a dust attenuation probe and calibrate it through AIRX, though the
assumption of a reddening curve is still needed to derive the actual
attenuation towards the [OII]{\lambda}3727 line. We tested the issue of
differential attenuation towards stellar continuum and nebular emission: our
results are in line with the traditional prescription of extra attenuation
towards nebular lines. A set of relations is provided that allows the recovery
of the total unattenuated SFR from UV and [OII]{\lambda}3727 luminosities.
(Abridged)
