  This project is a holistic analysis of web 2.0 and combines ideas from
systems theory and organizational theory and goes on to attempt to bridge the
gap between the ongoing theoretical discourse and its implications for the
development process. The goal is to shift the discussion from a descriptive,
highly philosophical one to a prescriptive framework that can directly be
applied for the design, evaluation and deployment. Effectively this work posits
that unless a practical framework can be synthesized from this rich debate the
application and development of web 2.0 is at risk of proceeding haphazardly and
this could potentially limit the benefits organizations reap from it. It then
establishes the applicability of web 2.0 to the small organization and
accordingly applies the framework to a practical case study.
