  We discuss a holographic soft-wall model developed for the description of
mesons and baryons with adjustable quantum numbers n, J, L, S. This approach is
based on an action which describes hadrons with broken conformal invariance and
which incorporates confinement through the presence of a background dilaton
field. Results obtained for heavy-light meson masses and decay constants are
consistent with predictions of HQET. In the baryon sector applications to the
baryon masses, nucleon electromagnetic form factors and generalized parton
distributions are discussed.
