  This provocation paper provides an overview of the underlying optimisation
problem in the emerging field of Digital Manufacturing. Initially, this paper
discusses how the notion of Digital Manufacturing is transforming from a term
describing a suite of software tools for the integration of production and
design functions towards a more general concept incorporating computerised
manufacturing and supply chain processes, as well as information collection and
utilisation across the product life cycle. On this basis, we use the example of
one such manufacturing process, Additive Manufacturing, to identify an
integrated multi-objective optimisation problem underlying Digital
Manufacturing. Forming an opportunity for a concurrent application of data
science and optimisation, a set of challenges arising from this problem is
outlined.
