  Achievement goals are frequently used to support behavior change. However,
they are often not specifically designed for this purpose nor account for the
degree to which a user is already intending to perform the target behavior. In
this paper, we investigate the perceived persuasiveness of different goal types
as defined by the 3x2 Achievement Goal Model, what people like and dislike
about them and the role that behavior change intentions play when aiming at
increasing step counts. We created visualizations for each goal type based on a
qualitative pre-study (N=18) and ensured their comprehensibility (N=18). In an
online experiment (N=118), we show that there are differences in the perception
of these goal types and that behavior change intentions should be considered to
maximize their persuasiveness as goals evolve. Next, we derive design
guidelines on when to use which type of achievement goal and what to consider
when using them
