  We explore a new mechanism to explain polarization phenomena in opinion
dynamics in which agents evaluate alternative views on the basis of the social
feedback obtained on expressing them. High support of the favored opinion in
the social environment, is treated as a positive feedback which reinforces the
value associated to this opinion. In connected networks of sufficiently high
modularity, different groups of agents can form strong convictions of competing
opinions. Linking the social feedback process to standard equilibrium concepts
we analytically characterize sufficient conditions for the stability of
bi-polarization. While previous models have emphasized the polarization effects
of deliberative argument-based communication, our model highlights an affective
experience-based route to polarization, without assumptions about negative
influence or bounded confidence.
