  This work provides a critical examination of the most popular bibliometric
indicators and methodologies to assess the research performance of individuals
and institutions. The aim is to raise the fog and make practitioners more aware
of the inherent risks in do-it-myself practices, or cozy out-of-the-shelf
solutions to the difficult question of how to evaluate research. The manuscript
also proposes what we believe is the correct approach to bibliometric
evaluation of research performance.
