  The artificial intelligence received broad interpretation as a literary
image. This approach did not have unambiguous refering to the scopes of logical
studies and mathematical investigations. An author applied methods peculiar to
the semiotic approach, offered by Boris Uspensky and Yury Lotman. In addition,
the article presented the criticism of modern versions of educational
technologies, which led to the unconditional expectations for possibilities of
information and telecommunication technologies. Methodological culture's
growth, which was described on the base of semiotics and functional approach to
word formation of new meanings for the description of the studied subjects,
provided the development of pupils' thought. As a result, the research opened
new prospects on understanding of artificial intelligence within educational
practice.
