  Propagation of political ideologies in social networks has shown a notorious
impact on voting behavior. Both the contents of the messages (the ideology) and
the politicians' influence on their online audiences (their followers) have
been associated with such an impact. Here we evaluate which of these factors
exerted a major role in deciding electoral results of the 2015 Colombian
regional elections by evaluating the linguistic similarity of political
ideologies and their influence on the Twitter sphere. The electoral results
proved to be strongly associated with tweets and retweets and not with the
linguistic content of their ideologies or their Twitter followers. Suggestions
on new ways to analyze electoral processes are finally discussed.
