  The advent of social media has provided data and insights about how people
relate to information and culture. While information is composed by bits and
its fundamental building bricks are relatively well understood, the same cannot
be said for culture. The fundamental cultural unit has been defined as a
"meme". Memes are defined in literature as specific fundamental cultural
traits, that are floating in their environment together. Just like genes
carried by bodies, memes are carried by cultural manifestations like songs,
buildings or pictures. Memes are studied in their competition for being
successfully passed from one generation of minds to another, in different ways.
In this paper we choose an empirical approach to the study of memes. We
downloaded data about memes from a well-known website hosting hundreds of
different memes and thousands of their implementations. From this data, we
empirically describe the behavior of these memes. We statistically describe
meme occurrences in our dataset and we delineate their fundamental traits,
along with those traits that make them more or less apt to be successful.
