  DNA stretching experiments are usually interpreted using the worm-like chain
model; the persistence length A appearing in the model is then interpreted as
the elastic stiffness of the double helix. In fact the persistence length
obtained by this method is a combination of bend stiffness and intrinsic bend
effects reflecting sequence information, just as at zero stretching force. This
observation resolves the discrepancy between the value of A measured in these
experiments and the larger ``dynamic persistence length'' measured by other
means. On the other hand, the twist persistence length deduced from
torsionally-constrained stretching experiments suffers no such correction. Our
calculation is very simple and analytic; it applies to DNA and other polymers
with weak intrinsic disorder.
