  Text-to-image generation (TTIG) models, a recent addition to creative AI, can
generate images based on a text description. These models have begun to rival
the work of professional creatives, and sparked discussions on the future of
creative work, loss of jobs, and copyright issues, amongst other important
implications. To support the sustainable adoption of TTIG, we must provide
rich, reliable and transparent insights into how professionals perceive, adopt
and use TTIG. Crucially though, the public debate is shallow, narrow and
lacking transparency, while academic work has focused on studying the use of
TTIG in a general artist population, but not on the perceptions and attitudes
of professionals in a specific industry. In this paper, we contribute a
qualitative, exploratory interview study on TTIG in the Finnish videogame
industry. Through a Template Analysis on semi-structured interviews with 14
game professionals, we reveal 12 overarching themes, structured into 49
sub-themes on professionals' perception, adoption and use of TTIG systems in
games industry practice. Experiencing (yet another) change of roles and
creative processes, our participants' reflections can inform discussions within
the industry, be used by policymakers to inform urgently needed legislation,
and support researchers in games, HCI and AI to support the sustainable,
professional use of TTIG to benefit people and games as cultural artefacts.
