  This paper gives a systematic research review at the boundary of the
information systems (IS) and marketing disciplines. First, a historical
overview of these disciplines is given to put the review into context. This is
followed by a bibliographic analysis to select articles at the boundary of IS
and marketing. Text analysis is then performed on the selected articles to
group them into homogeneous research clusters, which are refined by selecting
"distinct" articles that best represent the clusters. The citation asymmetries
between IS and marketing are noted and an overall conceptual model is created
that describes the "areas of collaboration" between IS and marketing. Forward
looking suggestions are made on how academic researchers can better interface
with industry and how academic research at the boundary of IS and marketing can
be further developed.
