  We extend our investigation of resonance production in the Sakai-Sugimoto
model to the case of negative parity baryon resonances. Using holographic
techniques we extract the generalized Dirac and Pauli baryon form factors as
well as the helicity amplitudes for these baryonic states. Identifying the
first negative parity resonance with the experimentally observed S_{11}(1535),
we find reasonable agreement with experimental data from the JLab-CLAS
collaboration. We also estimate the contribution of negative parity baryons to
the proton structure functions.
