  Enterprises are always on the lookout for tools that analyze end-users
perspectives on their products. In particular, app reviews have been assessed
as useful for guiding improvement efforts and software evolution, however,
developers find reading app reviews to be a labor intensive exercise. If such a
barrier is eliminated, however, evidence shows that responding to reviews
enhances end-users satisfaction and contributes towards the success of
products. In this paper, we present Appsent, a mobile analytics tool as an app,
to facilitate the analysis of app reviews. This development was led by a
literature review on the problem and subsequent evaluation of current available
solutions to this challenge. Our investigation found that there was scope to
extend currently available tools that analyze app reviews. These gaps thus
informed the design and development of Appsent. We subsequently performed an
empirical evaluation to validate Appsent usability and the helpfulness of
analytics features from users perspective. Outcomes of this evaluation reveal
that Appsent provides user-friendly interfaces, helpful functionalities and
meaningful analytics. Appsent extracts and visualizes important perceptions
from end-users feedback, identifying insights into end-users opinions about
various aspects of software features. Although Appsent was developed as a
prototype for analyzing app reviews, this tool may be of utility for analyzing
product reviews more generally.
