  The observed cosmic acceleration presents the physics and cosmology
communities with amazing opportunities to make exciting, probably even radical
advances in these fields. This topic is highly data driven and many of our
opportunities depend on us undertaking an ambitious observational program. Here
I outline the case for such a program based on both the exciting science
related to the cosmic acceleration and the impressive impact that a strong
observational program would have. Along the way, I challenge a number of
arguments that skeptics use to question the value of a strong observational
commitment to this field.
