  We investigate the thermodynamic and transport properties of the real scalar
field theory at weak as well as strong couplings in the Hartree approximation
of Cornwall-Jackiw-Tomboulis (CJT) formalism. To our surprise, we find that
near phase transition, all the thermodynamic and transport properties of the
simplest real scalar model at certain strong coupling agree well with the
lattice results of the complex QCD system. We also demonstrate that the system
near phase transition is non-conformal, and behaves as a non-perfect fluid.
