  The origin of flavour and CP violation is among the most important open
questions in particle physics. Imminent results from the LHC as well as planned
dedicated flavour physics experiments might help to shed light on this puzzle.
This talk concentrates on the NP sensitivity of the rare B decays B(s,d) -> mu+
mu- and B -> K* mu+ mu- and of the CP violating phase in B(s) mixing. A brief
summary of a supersymmetric model with interesting signatures in the flavour
sector is presented.
