  This paper introduces the memory by Association and Reinforcement of Contexts
(mARC). mARC is a novel data modeling technology rooted in the second
quantization formulation of quantum mechanics. It is an all-purpose incremental
and unsupervised data storage and retrieval system which can be applied to all
types of signal or data, structured or unstructured, textual or not. mARC can
be applied to a wide range of information clas-sification and retrieval
problems like e-Discovery or contextual navigation. It can also for-mulated in
the artificial life framework a.k.a Conway "Game Of Life" Theory. In contrast
to Conway approach, the objects evolve in a massively multidimensional space.
In order to start evaluating the potential of mARC we have built a mARC-based
Internet search en-gine demonstrator with contextual functionality. We compare
the behavior of the mARC demonstrator with Google search both in terms of
performance and relevance. In the study we find that the mARC search engine
demonstrator outperforms Google search by an order of magnitude in response
time while providing more relevant results for some classes of queries.
