  We describe a computational model of social norms based on identifying values
that a certain culture finds desirable such as dignity, generosity and
politeness. The model quantifies these values in the form of Culture-Sanctioned
Social Metrics (CSSMs) and treats social norms as the requirement to maximize
these metrics from the perspective of the self, peers and public. This model
can be used to create realistic social simulations, to explain or predict human
behavior in specific scenarios, or as a component of robots or agents that need
to interact with humans in specific social-cultural settings. We validate the
model by using it to represent a complex deception scenario and showing that it
can yield non-trivial insights such as the explanation of apparently irrational
human behavior.
