  Shear-banding is a curious but ubiquitous phenomenon occurring in soft
matter. The phenomenological similarities between the shear-banding transition
and phase transitions has pushed some researchers to adopt a 'thermodynamical'
approach, in opposition to the more classical 'mechanical' approach to fluid
flows. In this heuristic review, we describe why the apparent dichotomy between
those approaches has slowly faded away over the years. To support our
discussion, we give an overview of different interpretations of a single
equation, the diffusive Johnson-Segalman (dJS) equation, in the context of
shear-banding. We restrict ourselves to dJS, but we show that the equation can
be written in various equivalent forms usually associated with opposite
approaches. We first review briefly the origin of the dJS model and its initial
rheological interpretation in the context of shear-banding. Then we describe
the analogy between dJS and reaction-diffusion equations. In the case of
anisotropic diffusion, we show how the dJS governing equations for steady shear
flow are analogous to the equations of the dynamics of a particle in a quartic
potential. Going beyond the existing literature, we then draw on the Lagrangian
formalism to describe how the boundary conditions can have a key impact on the
banding state. Finally, we reinterpret the dJS equation again and we show that
a rigorous effective free energy can be constructed, in the spirit of early
thermodynamic interpretations or in terms of more recent approaches exploiting
the language of irreversible thermodynamics.
