  We display a number of advantages of objective collapse theories for the
resolution of long-standing problems in cosmology and quantum gravity. In
particular, we examine applications of objective reduction models to three
important issues: the origin of the seeds of cosmic structure, the problem of
time in quantum gravity and the information loss paradox; we show how reduction
models contain the necessary tools to provide solutions for these issues. We
wrap up with an adventurous proposal, which relates the spontaneous collapse
events of objective collapse models to microscopic virtual black holes.
