  . This paper explores consumer behavior towards food delivery apps, focusing
on attributes like restaurant variety, food packaging quality, and application
design and user interface. The study reveals that a diverse range of
restaurants positively influences consumer satisfaction, leading to increased
app usage. Conversely, the quality of food packaging does not significantly
impact overall satisfaction. However, the study underscores the crucial role of
application design and user interface in shaping consumer behavior. Both
factors significantly influence overall satisfaction, with user-friendly
interfaces attracting more users and promoting frequent app usage. The findings
emphasize the importance of businesses addressing these attributes to enhance
customer satisfaction, boost app engagement, and foster long-term customer
loyalty. Understanding and catering to consumer preferences in these areas can
contribute to the success of food delivery apps in the competitive market.
