  We study vector boson pair production at $LHC$ and $SSC$, taking into account
the effects generated by the anomalous vector boson and Higgs couplings induced
by the operators ${\cal O}_W$ and ${\cal O}_{UW}$, which are the only dim=6
operators preserving $SU(2)_c$. These operators lead to enhanced production of
transverse vector bosons, as opposed to the enhanced production of longitudinal
gauge bosons, induced in case $M_H\gsim 1\ TeV$, by dim=4 terms already
existing in the Standard Model lagrangian. For vector boson pair masses larger
than $1\ TeV$, we establish very simple approximate expressions for the
standard as well as the non-standard helicity amplitudes for $q\bar q$
annihilation and vector boson fusion, which accurately describe the physics.
These expressions should simplify the experimental search for such
interactions. We finally discuss the observability and the disentangling of
these interactions.
