  We present a systematic spurion setup called Aligned Flavor Violation (AFV)
that allows for new physics couplings to quarks that are aligned with the
Standard Model (SM) Yukawas, but do not necessarily share their hierarchies nor
are family universal. Additionally, we show that there is an important subset
of AFV called Spontaneous Flavor Violation (SFV), which naturally arises from
UV completions where the quark family number and CP groups are spontaneously
broken. Flavor-changing neutral currents are strongly suppressed in SFV
extensions of the SM. We study SFV from an effective field theory perspective
and demonstrate that SFV new physics with significant and preferential
couplings to first or second generation quarks may be close to the TeV scale.
