  Quality-designed consumer products are easy to recognize. Wouldn't it be
great if the quality of financial products became just as apparent? This paper
is addressed to financial practitioners. It provides an informal introduction
to Quantitative Structuring -- a technology of manufacturing quality financial
products (information derivatives). The presentation is arranged in three
parts: the main text assumes no prior knowledge of the topic; important
detailed discussions are arranged as a set of appendices; finally, a list of
references provides further details including applications beyond product
design: from model risk to economics and statistics.
