  Kansei Engineering (KE) is a user-centered design approach that emphasizes
the emotional aspects of user experience. This paper explores the integration
of KE in the case of a transportation company that focuses on connecting cargo
owners with transportation providers. The methodology involves aligning the
design process with the company's strategy, collecting and semantic scaling
Kansei words, and evaluating website design through experimental and
statistical analyses. Initially, we collaborated with the company to understand
their strategic goals, using Use Case and Entity Relationship diagrams to learn
about the website functionality. Subsequent steps involved collecting Kansei
words that resonate with the company's vision. Website samples from comparable
transportation companies were then evaluated by X subject in the survey.
Participants were asked to arrange samples based on emotional feedback using a
5-point SD scale. We used Principal Component Analysis (PCA) to identify
critical factors affecting users' perceptions of the design. Based on these
results, we collaborated with designers to reformulate the website, ensuring
the design features aligned with the Kansei principles. The outcome is a
user-centric web design to enhance the site's user experience. This study shows
that KE can be effective in creating more user-friendly web interfaces in the
transportation industry.
