  The World Wide Web caters to the needs of billions of users in heterogeneous
groups. Each user accessing the World Wide Web might have his / her own
specific interest and would expect the web to respond to the specific
requirements. The process of making the web to react in a customized manner is
achieved through personalization. This paper proposes a novel model for
extracting keywords from a web page with personalization being incorporated
into it. The keyword extraction problem is approached with the help of web page
segmentation which facilitates in making the problem simpler and solving it
effectively. The proposed model is implemented as a prototype and the
experiments conducted on it empirically validate the model's efficiency.
