  Considering the GAIA data for {$\approx 10^6$} stars around the {barycenter,}
we estimate the fractal dimension for different regions in the Milky Way. Then
we use those fractal dimensions to calculate the gravitational potential
considering the medium as a continuous fractal. Finally, {we use the
gravitational potential to infer} the circular velocity {and adjust} rotation
curves in the Milky Way. {For this,} we use two numerical models, the first
considering uniform density and a second more realistic of a bulge and a disk.
In none of these models we consider dark matter. We study their validity
comparing them with circular speed data from the Milky Way.
