  For quite some time non-monotonic flow curve was thought to be a requirement
for shear banded flows in complex fluids. Thus, in simple yield stress fluids
shear banding was considered to be absent. Recent spatially resolved
rheological experiments have found simple yield stress fluids to exhibit shear
banded flow profiles. One proposed mechanism for the initiation of such
transient shear banding process has been a small stress heterogeneity rising
from the experimental device geometry. Here, using Computational Fluid Dynamics
methods, we show that transient shear banding can be initialized even under
homogeneous stress conditions by the fluid start-up inertia, and that such
mechanism indeed is present in realistic experimental conditions.
