  We study the differential branching ratio, branching ratio and the
CP-violating asymmetry for the exclusive $B_{d}->(\eta, \eta^{\prime}) \ell^+
\ell^-$ decays in the standard model. We deduce the $B_{d}->(\eta,
\eta^{\prime})$ form factors from the form factors of $B -> \pi$ available in
the literature, by using the $SU(3)_F$ symmetry. We observe that these decay
modes, which are within the reach of forthcoming B-factories, are very
promising to observe CP-violation.
