  This work is aimed at studying realistic social control strategies for social
networks based on the introduction of random information into the state of
selected driver agents. Deliberately exposing selected agents to random
information is a technique already experimented in recommender systems or
search engines, and represents one of the few options for influencing the
behavior of a social context that could be accepted as ethical, could be fully
disclosed to members, and does not involve the use of force or of deception.
Our research is based on a model of knowledge diffusion applied to a
time-varying adaptive network, and considers two well-known strategies for
influencing social contexts. One is the selection of few influencers for
manipulating their actions in order to drive the whole network to a certain
behavior; the other, instead, drives the network behavior acting on the state
of a large subset of ordinary, scarcely influencing users. The two approaches
have been studied in terms of network and diffusion effects. The network effect
is analyzed through the changes induced on network average degree and
clustering coefficient, while the diffusion effect is based on two ad-hoc
metrics defined to measure the degree of knowledge diffusion and skill level,
as well as the polarization of agent interests. The results, obtained through
simulations on synthetic networks, show a rich dynamics and strong effects on
the communication structure and on the distribution of knowledge and skills,
supporting our hypothesis that the strategic use of random information could
represent a realistic approach to social network controllability, and that with
both strategies, in principle, the control effect could be remarkable.
