  Polyfluorenes (PFs) represent a unique class of poly para-phenylene based
blue-emitting polymers with intriguing structure-property relationships. Slight
variations in the choice of functionalizing side chains result in dramatic
differences in the inter- and intra-chain structures in PFs. We present
photoluminescence (PL) and Raman scattering studies of bulk samples and thin
films of dioctyl-substituted PF (PF8) under hydrostatic pressure. The bulk
sample was further thermally annealed at 1.9 GPa. The PL vibronics of the as-is
sample red-shift at an average rate of 26 meV/GPa. The thermally annealed
sample is characterized by at least two phase transitions at 1.1 GPa and 4.2
GPa, each of which has a different pressure coefficient for PL vibronics. The
Huang-Rhys factor, a measure of the electron-phonon interaction, is found to
increase with increasing pressures signaling a higher geometric relaxation of
the electronic states. The Raman peaks harden with increasing pressures; the
intra-ring C-C stretch frequency at 1600 cm$^{-1}$ has a pressure coefficient
of 7.2 cm$^{-1}$/GPa and exhibits asymmetric line shapes at higher pressures,
characteristic of a strong electron-phonon interaction. The optical properties
of PF8 under high pressure are further contrasted with those of a branched side
chain substituted PF.
