  We consider the 3d dual of 1+1 dimensional large-N_c QCD with quarks in the
fundamental representation, also known as the 't Hooft model. 't Hooft solved
this model by deriving a Schroedinger equation for the wavefunction of a parton
inside the meson. In the scale-invariant limit, we show how this equation is
related by a transform to the equation of motion for a scalar field in AdS_3.
We thus find an explicit map between the `parton-x' variable and the radial
coordinate of AdS_3. This direct map allows us to check the AdS/CFT
prescription from the 2d side. We describe various features of the dual in the
conformal limit and to the leading order in conformal symmetry breaking, and
make some comments on the 3d theory in the fully non-conformal regime.
