  The performance of a business is chiefly determined by the business model
adopted and its environment of operation. This paper emphasizes on the
integration of Web 2.0 services like social networking to your existing
business, which helps in the progressive sustainability of the business
organization. The usage of Web 2.0 tools, such as Wikipedia, blogs and social
networking services such as Facebook, LinkedIn, Orkut by individuals in all
societies, has been pervasive and very successful in proliferating their use at
the professional or business levels. This paper puts forth the discussion which
helps in better understanding of what social networking encompasses for present
day business. It also aims to educate business decision makers about the
benefits and risks associated in incorporating business model with social
networking. Thus, the paper focuses on the implementation of social networking
platforms in business operations and discusses the different attributes of
business performance and gives an overview in choosing a social networking
platform for its business purposes.
