  We study a Bayesian persuasion model with two-dimensional states of the
world, in which the sender (she) and receiver (he) have heterogeneous prior
beliefs and care about different dimensions. The receiver is a naive agent who
has a simplistic worldview: he ignores the dependency between the two
dimensions of the state. We provide a characterization for the sender's gain
from persuasion both when the receiver is naive and when he is rational. We
show that the receiver benefits from having a simplistic worldview if and only
if it makes him perceive the states in which his interest is aligned with the
sender as less likely.
