  It is well known that collaborative filtering (CF) based recommender systems
provide better modeling of users and items associated with considerable rating
history. The lack of historical ratings results in the user and the item
cold-start problems. The latter is the main focus of this work. Most of the
current literature addresses this problem by integrating content-based
recommendation techniques to model the new item. However, in many cases such
content is not available, and the question arises is whether this problem can
be mitigated using CF techniques only. We formalize this problem as an
optimization problem: given a new item, a pool of available users, and a budget
constraint, select which users to assign with the task of rating the new item
in order to minimize the prediction error of our model. We show that the
objective function is monotone-supermodular, and propose efficient optimal
design based algorithms that attain an approximation to its optimum. Our
findings are verified by an empirical study using the Netflix dataset, where
the proposed algorithms outperform several baselines for the problem at hand.
