  The Daala project is a royalty-free video codec that attempts to compete with
the best patent-encumbered codecs. Part of our strategy is to replace core
tools of traditional video codecs with alternative approaches, many of them
designed to take perceptual aspects into account, rather than optimizing for
simple metrics like PSNR. This paper documents some of our experiences with
these tools, which ones worked and which did not. We evaluate which tools are
easy to integrate into a more traditional codec design, and show results in the
context of the codec being developed by the Alliance for Open Media.
