  We extend the 5D gauge-higgs scenario to the soft-wall framework where the IR
brane is replaced by a smoothly decaying warp factor. The electroweak symmetry
of the Standard Model is embedded in a larger symmetry group whose gauge bosons
propagate in the bulk of a warped fifth dimension. This gauge symmetry is
partly broken by UV boundary conditions and by a condensate of a bulk scalar
field. The Higgs boson lives partly in the 5th component of the gauge field,
and partly in the the bulk scalar. The Higgs potential is not UV sensitive if
the condensate vanishes fast enough in the UV region. The soft-wall realization
opens new possibilities for the spectrum and the couplings of the Kaluza-Klein
resonances. We study two particular soft-wall backgrounds: one with resonances
whose masses follow the linear Regge trajectory, and another with a continuum
above a mass gap. We find that constraints on the Kaluza-Klein scale from
electroweak precision tests are less severe than in analogous models with the
IR brane. For the linear spectrum the typical constraint on the lightest
resonance mass is 2 TeV, while the continuum is allowed to start below 1 TeV.
