  We revisit generalized K$\ddot{a}$hler reduction introduced by Lin and Tolman
in \cite{LT} from a viewpoint of geometric invariant theory. It is shown that
in the strong Hamiltonian case introduced in the present paper, many well-known
conclusions of ordinary K$\ddot{a}$hler reduction can be generalized without
much effort to the generalized setting. It is also shown how generalized
holomorphic structures arise naturally from the reduction procedure.
