  A mobile app interface usually consists of a set of user interface modules.
How to properly design these user interface modules is vital to achieving user
satisfaction for a mobile app. However, there are few methods to determine
design variables for user interface modules except for relying on the judgment
of designers. Usually, a laborious post-processing step is necessary to verify
the key change of each design variable. Therefore, there is a only very limited
amount of design solutions that can be tested. It is timeconsuming and almost
impossible to figure out the best design solutions as there are many modules.
To this end, we introduce FEELER, a framework to fast and intelligently explore
design solutions of user interface modules with a collective machine learning
approach. FEELER can help designers quantitatively measure the preference score
of different design solutions, aiming to facilitate the designers to
conveniently and quickly adjust user interface module. We conducted extensive
experimental evaluations on two real-life datasets to demonstrate its
applicability in real-life cases of user interface module design in the Baidu
App, which is one of the most popular mobile apps in China.
