  The vigorous impact of the Web in time and space arises from the fact that it
motivates massive creation, editing and distribution of information by Users
with little knowledge. This unprecedented continuum provides novel
opportunities for innovation but also puts under jeopardy its survival as a
stable construct that nurtures a complex system of connections. We examine the
Web as an ethics determined space by demonstrating Hayek's theory of freedom in
a three-leveled Web: technological, contextualized and economic. Our approach
accounts for the co-dependence of code and values, and assumes that the Web is
a self-contained system that exists in and by itself. This view of internal Web
ethics directly connects the concept of freedom with issues like centralization
of traffic and data control, rights on visiting log file, custom User profiles
and the interplay among function, structure and morality of the Web. It is also
demonstrated, in the case of Net Neutrality, that generic freedom-coercion
trade-offs are incomplete in treating specific cases at work.
