  Websites form the foundation of the Internet, serving as platforms for
disseminating information and accessing digital resources. They allow users to
engage with a wide range of content and services, enhancing the Internet's
utility for all. The aesthetics of a website play a crucial role in its overall
effectiveness and can significantly impact user experience, engagement, and
satisfaction. This paper examines the importance of website design aesthetics
in enhancing user experience, given the increasing number of internet users
worldwide. It emphasizes the significant impact of first impressions, often
formed within 50 milliseconds, on users' perceptions of a website's appeal and
usability. We introduce a novel method for measuring website aesthetics based
on color harmony and font popularity, using fuzzy logic to predict aesthetic
preferences. We collected our own dataset, consisting of nearly 200 popular and
frequently used website designs, to ensure relevance and adaptability to the
dynamic nature of web design trends. Dominant colors from website screenshots
were extracted using k-means clustering. The findings aim to improve
understanding of the relationship between aesthetics and usability in website
design.
