  The response function of a homogeneous and dense hadronic system to a
time-dependent (baryon) vector potential is discussed for holographic dense QCD
(D4/D8 embedding) both in the confined and deconfined phases. Confined
holographic QCD is an uncompressible and static baryonic insulator at large N_c
and large \lambda, with a gapped vector spectrum and a massless pion.
Deconfined holographic QCD is a diffusive conductor with restored chiral
symmetry and a gapped transverse baryonic current. Similarly, dense D3/D7 is
diffusive for any non-zero temperature at large N_c and large \lambda. At zero
temperature dense D3/D7 exhibits a baryonic longitudinal visco-elastic mode
with a first sound speed \lambda/\sqrt{3} and a small width due to a shear
viscosity to baryon ratio \eta/n_B=\hbar/4. This mode is turned diffusive by
arbitrarily small temperatures, a hallmark of holography.
