  This paper aims to explore the factors stimulating different tourism
behaviours, with specific reference to same-day visits and overnight stays. To
this aim, we employ mobile network data referred to the area of Lombardy. The
paper highlights that larger availability of tourism accommodations, cultural
and natural endowments are relevant factors explaining overnight stays.
Conversely, temporary entertainment and transportation facilities increase
municipalities attractiveness for same-day visits. The results also highlight a
trade-off in the capability of municipalities of being attractive in connection
to both the tourism behaviours, with higher overnight stays in areas with more
limited same-day visits. Mobile data offer a spatial and temporal granularity
allowing to detect relevant patterns and support the design of tourism
precision policies.
