  We report the results of the photometric and spectroscopic monitoring
campaign of the transient SN 2007sv. The observables are similar to those of
type IIn supernovae, a well-known class of objects whose ejecta interact with
pre-existing circum-stellar material. The spectra show a blue continuum at
early phases and prominent Balmer lines in emission, however, the absolute
magnitude at the discovery of SN 2007sv (M_R = - 14.25 +/- 0.38) indicate it to
be most likely a supernova impostor. This classification is also supported by
the lack of evidence in the spectra of very high velocity material as expected
in supernova ejecta. In addition we find no unequivocal evidence of broad lines
of alpha - and/or Fe-peak elements. The comparison with the absolute light
curves of other interacting objects (including type IIn supernovae) highlights
the overall similarity with the prototypical impostor SN 1997bs. This supports
our claim that SN 2007sv was not a genuine supernova, and was instead a
supernova impostor, most likely similar to the major eruption of a luminous
blue variable.
