  * Aims. Identify optical counterparts, address uncertain identifications and
measure previously unknown redshifts of the host galaxies of candidate GPS
radio sources, and study their stellar populations. * Methods. Long slit
spectroscopy and deep optical imaging in the B, V and R bands, obtained with
the Very Large Telescope. * Results. We obtain new redshifts for B0316+161,
B0407-658, B0904+039, B1433-040, and identify the optical counterparts of
B0008-421 and B0742+103. We confirm the previous identification for B0316+161,
B0407-658, B0554-026, and B0904+039, and find that the previous identification
for B0914+114 is incorrect. Using updated published radio spectral information
we classify as non GPS the following sources: B0407-658, B0437-454, B1648+015.
The optical colors of typical GPS sources are consistent with single
instantaneous burst stellar population models but do not yield useful
information on age or metallicity. A new master list of GPS sources is
presented.
