  Epidemics of infectious diseases are among the largest threats to the quality
of life and the economic and social well-being of developing countries. The
arsenal of measures against such epidemics is well-established, but costly and
insufficient to mitigate their impact. In this paper, we argue that mobile
technology adds a powerful weapon to this arsenal, because (a) mobile devices
endow us with the unprecedented ability to measure and model the detailed
behavioral patterns of the affected population, and (b) they enable the
delivery of personalized behavioral recommendations to individuals in real
time. We combine these two ideas and propose several strategies to generate
such recommendations from mobility patterns. The goal of each strategy is a
large reduction in infections, with a small impact on the normal course of
daily life. We evaluate these strategies over the Orange D4D dataset and show
the benefit of mobile micro-measures, even if only a fraction of the population
participates. These preliminary results demonstrate the potential of mobile
technology to complement other measures like vaccination and quarantines
against disease epidemics.
