  Organizations use broadcast search to identify new avenues of innovation.
Research on innovation contests provides insights on why excellent ideas are
created in a broadcast search. However, there is little research on how
excellent ideas are selected. Drawing from the brainstorming literature we find
that the selection of excellent ideas needs further investigation. We propose
that a hybrid model may lead to selection of better ideas. The hybrid model is
a broadcast search approach that exploits the strengths of different actors and
procedures in idea generation and the selection phase.
