  The O(\alpha) electroweak radiative corrections to the process pp, ppbar\to W
\to\ell^\pm\nu (\ell=e,\mu) are calculated. The O(\alpha) corrections can be
decomposed into separately gauge invariant contributions to the W boson
production and decay processes. Factorizing the collinear singularity
associated with initial state photon radiation into the parton distribution
functions, we find that initial state corrections have a significantly smaller
effect than final state radiative corrections. We study in detail the effect of
electroweak radiative corrections on a number of interesting observables: the W
transverse mass distribution, the W to Z transverse mass ratio, the charge
asymmetry of leptons in W\to\ell\nu decays, as well as the W production cross
section and the W to Z cross section ratio. We also investigate how
experimental lepton identification requirements change the effect of the
electroweak corrections.
