  In this paper, we obtain coupled fixed point theorem for (\psi,
\phi)-contractions under some generalized conditions on the real valued
functions \psi and \phi defined on (0,\infinity). Also, we present a
generalized version of coupled fixed point theorem for the same (\psi, \phi)-
contractions. A new approach to fractal generation using the relation between
fractals and fixed points is given in light of these fixed point theorems. We
establish a new type of iterated function system consisting of generalized
(\psi, \phi)-contractions. We also extend those results to coupled fractals.
