  Sunyaev-Zel'dovich (SZ) cluster surveys will become an important cosmological
tool over next few years, and it will be essential to relate these new surveys
to cluster surveys in other wavebands. We present an empirical model of cluster
SZ and X-ray observables constructed to address this question and to motivate,
dimension and guide X-ray follow-up of SZ surveys. As an example application of
the model, we discuss potential XMM-Newton follow-up of Planck clusters.
