  Online user profiling is a very active research field, catalyzing great
interest by both scientists and practitioners. In this paper, in particular, we
look at approaches able to mine social media activities of users to create a
rich user profile. We look at the case in which the profiling is meant to
characterize the user's interests along a set of predefined dimensions (that we
refer to as categories). A conventional way to do so is to use semantic
analysis techniques to (i) extract relevant entities from the online
conversations of users (ii) mapping said entities to the predefined categories
of interest. While entity extraction is a well-understood topic, the mapping
part lacks a reference standardized approach. In this paper we propose using
graph navigation techniques on the Wikipedia tree to achieve such a mapping. A
prototypical implementation is presented and some preliminary results are
reported.
