  In many societies alcohol is a legal and common recreational substance and
socially accepted. Alcohol consumption often comes along with social events as
it helps people to increase their sociability and to overcome their
inhibitions. On the other hand we know that increased alcohol consumption can
lead to serious health issues, such as cancer, cardiovascular diseases and
diseases of the digestive system, to mention a few. This work examines alcohol
consumption during the FIFA Football World Cup 2018, particularly the usage of
alcohol related information on Twitter. For this we analyse the tweeting
behaviour and show that the tournament strongly increases the interest in beer.
Furthermore we show that countries who had to leave the tournament at early
stage might have done something good to their fans as the interest in beer
decreased again.
