  We describe a model where breaking of W3 symmetry will lead to the emergence
of time and subsequently of space. Surprisingly the simplest such models which
lead to higher dimensional spacetimes are based on the four "magical" Jordan
algebras of 3x3 Hermitian matrices with real, complex, quaternion and octonion
entries, respectively. The simplest symmetry breaking leads to universes with
spacetime dimensions 3, 4, 6, and 10.
