  Contrary to the usual case when the quark mass spectrum is defined by that of
the quark Yukawa couplings while the vacuum expectation value of the Higgs
field remains universal, we suggest to consider the opposite situation. Each
generation of quarks and leptons is associated with its own Higgs doublet,
while the Yukawa couplings are the same. This situation naturally arises in the
framework of finite supersymmetric Grand Unification scenario. Nondegeneracy of
the quark mass spectrum is then due to asymmetric vacuum expectation values
which spontaneously break the discrete flavour symmetry in the Higgs sector.
