  We study the rotational distortions of the vacuum dipole magnetic field in
the context of geometrical models of the radio emission from pulsars. We find
that at low altitudes the rotation deflects the local direction of the magnetic
field by at most an angle of the order of r_n^2, where r_n = r/Rlc, r is the
radial distance of the radio emission and Rlc is the light cylinder radius. To
the second order in r_n, this distortion is symmetrical with respect to the
plane containing the dipole axis and the rotation axis (Omega-mu plane). The
lowest order distortion which is asymmetrical with respect to the Omega-mu
plane is third order in r_n. We show, however, that the influence of the
sweepback on the outer boundary of the open field line region (open volume) is
a much larger effect, of the order of r_n^1/2. The open volume is shifted
backwards with respect to the rotation direction by an angle delta_ov ~ 0.2
sin(alpha) r_n^1/2 where alpha is the dipole inclination with respect to the
rotation axis. The associated phase shift of the pulse profile Delta_phi_ov ~
0.2 r_n^1/2 can easily exceed the shift due to combined effects of aberration
and propagation time delays (=~ 2r_n). This strongly affects the misalignment
of the center of the PA curve and the center of the pulse profile, thereby
modifying the delay-radius relation. Contrary to intuition, the effect of
sweepback dominates over other effects when emission occurs at low altitudes.
For r_n <~ 0.003 the shift becomes negative, ie. the center of the position
angle curve precedes the profile center. With the sweepback effect included,
the modified delay-radius relation predicts larger emission radii and is in
much better agreement with the other methods of determining r_n.
