  When measuring the mass profile of any given cosmological structure through
internal kinematics, the distant background density is always ignored. This
trick is often refereed to as the "Jeans Swindle". Without this trick a
divergent term from the background density renders the mass profile undefined,
however, this trick has no formal justification. We show that when one includes
the expansion of the Universe in the Jeans equation, a term appears which
exactly cancels the divergent term from the background. We thereby establish a
formal justification for using the Jeans Swindle.
