  The problem of destination accessibility is a vital concern in the
sustainable tourism development in the emerging regions due to the increasing
numbers of tourism business growth in the recent times. Tourism is one of the
potential foreign exchange earning sectors, which place sustainability as one
of the main success metrics for benchmarking the overall development of the
industry. On the other hand, there are several destinations, which are
inaccessible to tourists due to several reasons. Underutilization of potential
destinations in both pre purchase and consumption stages is a strategic
disadvantage for emerging countries on leading their tourism industry towards
sustainability. This research embarks on a content analysis of second life
based tourism groups and places. Requirement of a virtual world model to
increase the destination accessibility of tourism products has been outlined.
The model has to be designed with visual and auditory experience to tourists.
The model is expected to enhance the accessibility of destinations for users of
different categories.
