  The holographic methods inspired by the gauge/gravity correspondence from
string theory have been actively applied to the hadron spectroscopy in the last
eleven years. Within the phenomenological bottom-up approach, the linear
Regge-like trajectories for light mesons are naturally reproduced in the
so-called "Soft-wall" holographic models. I will give a very short review of
the underlying ideas and technical aspects related to the meson spectroscopy. A
generalization of soft-wall description of Regge trajectories to arbitrary
intercept is proposed. The problem of incorporation of the chiral symmetry
breaking is discussed.
