  The video broadcasting industry has been growing significantly in the recent
years, specially on delivering personalized contents to the end users. While
video broadcasting has continued to grow beyond TV, video adverting has become
a key marketing tool to deliver targeted messages directly to the audience.
However, unfortunately for broadband TV, a key problem is that the TV
commercials target the broad audience, therefore lacking user-specific and
personalized ad contents.
  In this paper, we propose a deep edge-cloud ad-placement system, and briefly
describe our methodologies and the architecture of our designed ad placement
system for delivering both the Video on Demand (VoD) and live broadcast TV
contents over MMT streaming protocol. The aim of our paper is to showcase how
to enable targeted, personalized, and user-specific advertising services
deployed on the future 5G MEC platforms, which in turn can have high potentials
to increase ad revenues for the mobile operator industry.
