  We study the meson potential energy in a non-conformal model at both zero and
finite temperature via gauge/gravity duality. This model consists of
five-dimensional Einstein gravity coupled to a scalar field with a non-trivial
potential. Interestingly, at both zero and finite temperature we find that the
relative meson potential energy can be considered as a measure of
non-conformality of the theory. At zero temperature we show that parameters of
the Cornell potential, i.e. Coulomb strength parameter $\kappa$ and constant
$C$ depends on the energy scale $\Lambda$ that breaks conformal symmetry and
the difference between the number of degrees of freedom of UV and IR fixed
points $\Delta N$ while QCD string tension $\sigma_s$ just depends on the
$\Lambda$. At finite temperature we see that there is a melting length
$l_{m\ell}$ where beyond that the meson dissociates in the plasma and by
increasing $\Lambda$ the value of $l_{m\ell}$ increases while its value
decreases by increasing the temperature.
