  Based on a conceptual framework that integrates three dimensions of digital
transformation (DT), namely, the nature of the product, client interaction, and
the level of coordination with industry players, this paper aims to explain the
level of influence that contextual crisis factors may have played in
organizational digitalization choices in search for resilience as part of
adaptation strategies. In particular, this investigation would analyze
digitalization choices as survival strategies for COVID-19 crisis in the case
of Mexican enterprises. The selected country is of particular interest as
research target in the Global South, in that public policy has offered little
support to keep business organizations up and running, leaving entrepreneurs
with no other option but to implement bottom-up resilience strategies,
including digitalization. Qualitative Comparative Analysis (QCA) has been
proposed to identify combinations of conditions to explain the role played by
COVID crisis-related contextual factors that may have led to particular forms
of digitalization. Semi-structured interviews with industry associations are
also proposed to gain knowledge about group responses to the crisis.
