  Existing review-based recommendation methods usually use the same model to
learn the representations of all users/items from reviews posted by users
towards items. However, different users have different preference and different
items have different characteristics. Thus, the same word or similar reviews
may have different informativeness for different users and items. In this paper
we propose a neural recommendation approach with personalized attention to
learn personalized representations of users and items from reviews. We use a
review encoder to learn representations of reviews from words, and a user/item
encoder to learn representations of users or items from reviews. We propose a
personalized attention model, and apply it to both review and user/item
encoders to select different important words and reviews for different
users/items. Experiments on five datasets validate our approach can effectively
improve the performance of neural recommendation.
