  The "visibility" of a planar set $S$ from a point $a$ is defined as the
normalized size of the radial projection of $S$ from $a$ to the unit circle
centered at $a$. Simon and Solomyak (Real Anal. Exchange 2006/07) proved that
unrectifiable self-similar one-sets are invisible from every point in the
plane. We quantify this by giving an upper bound on the visibility of
$\delta$-neighbourhoods of such sets. We also prove lower bounds on the
visibility of $\delta$-neighborhoods of more general sets, based in part on
Bourgain's discretized sum-product estimates
