  Assuming that mass scales arise in nature only via dimensional transmutation,
we extend the dimension-less Standard Model by adding vector-like fermions
charged under a new strong gauge interaction. Their non-perturbative dynamics
generates a mass scale that is transmitted to the elementary Higgs boson by
electro-weak gauge interactions. In its minimal version the model has the same
number of parameters as the Standard Model, predicts that the electro-weak
symmetry gets broken, predicts new-physics in the multi-TeV region and is
compatible with all existing bounds, provides two Dark Matter candidates stable
thanks to accidental symmetries: a composite scalar in the adjoint of SU(2)_L
and a composite singlet fermion; their thermal relic abundance is predicted to
be comparable to the measured cosmological DM abundance. Some models of this
type allow for extra Yukawa couplings; DM candidates remain even if explicit
masses are added.
