  In this paper, we follow a `bottom-up' AdS/QCD approach to holographically
probe the dynamics of a moving $q\bar{q}$ pair inside a strongly coupled plasma
at the boundary. We consider a deformed AdS-Reissner Nordstr\"om metric in the
bulk in order to introduce nonconformality and finite quark density in the dual
field theory. By boosting the gravity solution in a specific direction we
consider two extreme cases of orientation, parallel and perpendicular, for the
Wilson loop which in turn fixes the relative position of the $q\bar{q}$ pair
with respect to the direction of boost in the plasma. By utilizing this set-up,
we holographically compute the vacuum expectation value of the time-like Wilson
loop in order to obtain real part of the $q\bar{q}$ potential and the effects
of nonconformality (deformation parameter $c$), chemical potential $\mu$ and
rapidity $\beta$ are observed on this potential. We then compute the in-medium
energy loss of the moving parton (jet quenching parameter $q_m$) by setting
$\beta\rightarrow\infty$ which in turn makes the Wilson loop light-like. We
also use the jet quenching as an order parameter to probe the strongly-coupled
domain of the dual field theory. Finally, we compute the imaginary part of the
$q\bar{q}$ potential ($\mathrm{Im}(V_{q\bar{q}})$) by considering the thermal
fluctuation (arbitrary long wavelength) of the string world-sheet. It is
observed that for fixed values of the chemical potential and rapidity, increase
in the nonconformality parameter leads to an increase in the real and imaginary
potentials as well as the jet quenching parameter.
