  The paper proposes a new model of spin dynamics which can be treated as a
model of sociological coupling between individuals. Our approach takes into
account two different human features: gregariousness and individuality. We will
show how they affect a psychological distance between individuals and how the
distance changes the opinion formation in a social group. Apart from its
sociological aplications the model displays the variety of other interesting
phenomena like self-organizing ferromagnetic state or a second order phase
transition and can be studied from different points of view, e.g. as a model of
ferromagnetic fluid, complex evolving network or multiplicative random process.
