  It is remarkable that the measured Higgs boson mass is so close to the value
which maximizes the Higgs decay rate to photons as predicted by the Standard
Model. In this work we explore the consequences to assume that an $\sim 125$
GeV Higgs boson mass is not accidental, but fixed by some fundamental principle
that enforces it to maximize its decay rate into photons. The principle is
motivated by the evidence that only a very small volume of the parameters space
of the Standard Model, which contains their measured values, could lead to a
maximal Higgs boson with that mass. If the principle actually holds, several
Standard Model features get fixed, as the number of fermion families, quark
colors, and the CP nature of the new boson, for example. We also illustrate how
such principle can place strong bounds on new physics scenarios as a Higgs dark
portal model and a Two Higgs Doublet Model.
