  This article is devoted to the application of the holographic principle to
describe Rip brane cosmological models in the presence of a bulk viscosity. We
make use of the generalized infrared-cutoff holographic dark energy, introduced
by Nojiri and Odintsov We consider various examples: Rip brane cosmology
corresponding to the Little Rip case, asymptotic de Sitter theory, and the
so-called Big Freeze theory leading to a singularity. Analytical expressions
for infrared cutoffs, as well as the particle and the future horizons at the
brane, are obtained. The equations for energy conservation on the brane within
the holographic theory are obtained in each case. The correspondence between
viscous cosmology and holographic cosmology on the brane is shown.
