  We investigate the continuum and emission-line properties of 224 broad
absorption line quasars (BALQSOs) with 0.9<z<4.4 drawn from the Sloan Digital
Sky Survey (SDSS) Early Data Release (EDR), which contains 3814 bona fide
quasars. We find that low-ionization BALQSOs (LoBALs) are significantly
reddened as compared to normal quasars, in agreement with previous work.
High-ionization BALQSOs (HiBALs) are also more reddened than the average
nonBALQSO. Assuming SMC-like dust reddening at the quasar redshift, the amount
of reddening needed to explain HiBALs is E(B-V)~0.023 and LoBALs is
E(B-V)~0.077 (compared to the ensemble average of the entire quasar sample). We
find that there are differences in the emission-line properties between the
average HiBAL, LoBAL, and nonBAL quasar. These differences, along with
differences in the absorption line troughs, may be related to intrinsic quasar
properties such as the slope of the intrinsic (unreddened) continuum; more
extreme absorption properties are correlated with bluer intrinsic continua.
Despite the differences among BALQSO sub-types and nonBALQSOs, BALQSOs appear
to be drawn from the same parent population as nonBALQSOs when both are
selected by their UV/optical properties. We find that the overall fraction of
traditionally defined BALQSOs, after correcting for color-dependent selection
effects due to different SEDs of BALQSO and nonBALQSOs, is 13.4+/-1.2% and
shows no significant redshift dependence for 1.7<z<3.45. After a rough
completeness correction for the effects of dust extinction, we find that
approximately one in every six quasars is a BALQSO.
