  Recent studies in social media spam and automation provide anecdotal
argumentation of the rise of a new generation of spambots, so-called social
spambots. Here, for the first time, we extensively study this novel phenomenon
on Twitter and we provide quantitative evidence that a paradigm-shift exists in
spambot design. First, we measure current Twitter's capabilities of detecting
the new social spambots. Later, we assess the human performance in
discriminating between genuine accounts, social spambots, and traditional
spambots. Then, we benchmark several state-of-the-art techniques proposed by
the academic literature. Results show that neither Twitter, nor humans, nor
cutting-edge applications are currently capable of accurately detecting the new
social spambots. Our results call for new approaches capable of turning the
tide in the fight against this raising phenomenon. We conclude by reviewing the
latest literature on spambots detection and we highlight an emerging common
research trend based on the analysis of collective behaviors. Insights derived
from both our extensive experimental campaign and survey shed light on the most
promising directions of research and lay the foundations for the arms race
against the novel social spambots. Finally, to foster research on this novel
phenomenon, we make publicly available to the scientific community all the
datasets used in this study.
