  We resolve a long-standing puzzle in the theory of $q$-characters of
finite-dimensional representations of the quantum affine algebra
$U_q(\widehat{\mathfrak g})$: the seeming absence of a $q$-analogue of the Weyl
group symmetry of characters of finite-dimensional representations of
${\mathfrak g}$. Namely, we define an action of the Weyl group $W$, but not on
the ring ${\mathcal Y}$ of Laurent polynomials where the $q$-character
homomorphism takes values. Rather, we define it on the direct sum of
completions of ${\mathcal Y}$ labeled by elements of $W$. The ring ${\mathcal
  Y}$ embeds into it diagonally, and we prove that the subring of $W$-invariant
elements of ${\mathcal Y}$ is equal to the ring of $q$-characters. We also show
that the screening operators, which were previously used to describe the ring
of $q$-characters, naturally appear as subleading terms of one-parameter
deformations of simple reflections from $W$ in a certain limit.
