  With the goal of generating the Galactic Center gamma-ray excess, we revisit
models in which the dark matter interacts with the Standard Model through the
exchange of a new neutral gauge boson, Z'. We find several scenarios that can
account for this signal, while respecting all existing constraints from
colliders and direct detection experiments. In such models, the Z' either 1)
couples axially to light quarks and is leptophobic, 2) couples dominantly to
the third generation, or 3) is near resonance, m_Z' ~ 2 m_DM. We identify an
example of an anomaly-free U(1)' that leads to an axial and leptophobic Z'.
Many of the models presented here are within the reach of near future direct
detection experiments, such as LUX and XENON1T.
