  Gender-based violence (GBV) is a human-generated crisis, existing in various
forms, including offline, via physical and sexual violence, and now online via
harassment and trolling. While studying social media campaigns for different
domains such as public health, natural crises, etc. has received attention in
the literature, such studies for GBV are still in nascent form. The dynamics of
campaigns responding to curb this crisis could benefit from systematic
investigation. To our knowledge, this is the first study to examine such public
campaigns involving social media by organizations operating at the local,
national and global levels, with an eye to answering the following research
questions: (1) How do members of one campaign community engage with other
campaign communities? (2) How do demographic variables such as gender effect
campaign engagement in light of given regional crime statistics? (3) Is there
any coordination among organizational users for campaigns with similar
underlying social causes?
