  Rare decays of $B$ mesons to radiative final states serve as an ideal ground
to search for New Physics effects from short range contributions. Observed by
CLEO in the early 1990s as one of the first transitions of the electroweak
penguin family, these decays continue to play a key role in testing predictions
of the Standard Model. We present the latest results from Belle and Belle II
for the radiative penguin transitions.
