  We discuss the classical aspects of dynamics of scalar models with
non-positive Higgs potentials in the FRW cosmology. These models appear as
effective local models in non-local models related with string field theories.
After a suitable field redefinition these models have the form of local Higgs
models with a negative extra cosmological term and the total Higgs potential is
non-positively defined and has rather small coupling constant. The
non-positivity of the potential leads to the fact that on some stage of
evolution the expansion mode gives place to the mode of contraction, due to
that the stage of reheating is absent. In these models the hard regime of
inflation gives place to inflation near the hill top and the area of the slow
roll inflation is very small. Meanwhile one can obtain enough e-foldings before
the contraction to make the model under consideration admissible to describe
inflation.
