  New fundamental physical theories can, so far a posteriori, be seen as
emerging from existing ones via some kind of deformation. That is the basis for
Flato's ``deformation philosophy", of which the main paradigms are the physics
revolutions from the beginning of the twentieth century, quantum mechanics (via
deformation quantization) and special relativity. On the basis of these facts
we describe two main directions by which symmetries of hadrons (strongly
interacting elementary particles) may ``emerge" by deforming in some sense
(including quantization) the Anti de Sitter symmetry (AdS), itself a
deformation of the Poincare group of special relativity. The ultimate goal is
to base on fundamental principles the dynamics of strong interactions, which
originated half a century ago from empirically guessed ``internal" symmetries.
After a rapid presentation of the physical (hadrons) and mathematical
(deformation theory) contexts, we review a possible explanation of photons as
composites of AdS singletons (in a way compatible with QED) and of leptons as
similar composites (massified by 5 Higgs, extending the electroweak model to 3
generations). Then we present a ``model generating" multifaceted framework in
which AdS would be deformed and quantized (possibly at root of unity and/or in
manner not yet mathematically developed with noncommutative ``parameters").
That would give (using deformations) a space-time origin to the ``internal"
symmetries of elementary particles, on which their dynamics were based, and
either question, or give a conceptually solid base to, the Standard Model, in
line with Einstein's quotation:``The important thing is not to stop
questioning. Curiosity has its own reason for existing."
