  Privacy-aware processing of personal data on the web of services requires
managing a number of issues arising both from the technical and the legal
domain. Several approaches have been proposed to matching privacy requirements
(on the clients side) and privacy guarantees (on the service provider side).
Still, the assurance of effective data protection (when possible) relies on
substantial human effort and exposes organizations to significant
(non-)compliance risks. In this paper we put forward the idea that a privacy
certification scheme producing and managing machine-readable artifacts in the
form of privacy certificates can play an important role towards the solution of
this problem. Digital privacy certificates represent the reasons why a privacy
property holds for a service and describe the privacy measures supporting it.
Also, privacy certificates can be used to automatically select services whose
certificates match the client policies (privacy requirements).
  Our proposal relies on an evolution of the conceptual model developed in the
Assert4Soa project and on a certificate format specifically tailored to
represent privacy properties. To validate our approach, we present a worked-out
instance showing how privacy property Retention-based unlinkability can be
certified for a banking financial service.
