  We motivate and explore the basic features of generalized contagion, a model
mechanism that unifies fundamental models of biological and social contagion.
Generalized contagion builds on the elementary observation that spreading and
contagion of all kinds involve some form of system memory. We discuss the three
main classes of systems that generalized contagion affords, resembling: simple
biological contagion; critical mass contagion of social phenomena; and an
intermediate, and explosive, vanishing critical mass contagion. We also present
a simple explanation of the global spreading condition in the context of a
small seed of infected individuals.
