  We use the term borg to refer to the complex organizations composed of
people, machines, and processes with which users frequently interact using
computer interfaces and websites. Unlike interfaces to pure machines, we
contend that borg-human interaction (BHI) happens in a context combining the
anthropomorphization of the interface, conflict with users, and dramatization
of the interaction process. We believe this context requires designers to
construct the human facet of the borg, a structure encompassing the borg's
personality, social behavior, and embodied actions; and the strategies to
co-create dramatic narratives with the user. To design the human facet of a
borg, different concepts and models are explored and discussed, borrowing ideas
from psychology, sociology, and arts. Based on those foundations, we propose
six design methodologies to complement traditional computer-human interface
design techniques, including play-and-freeze enactment of conflicts and the use
of giant puppets as interface prototypes.
