  We investigate the quantum phase transition of itinerant electrons from a
paramagnet to a state which displays long-period helical structures due to a
Dzyaloshinskii instability of the ferromagnetic state. In particular, we study
how the self-generated effective long-range interaction recently identified in
itinerant quantum ferromagnets is cut-off by the helical ordering. We find that
for a sufficiently strong Dzyaloshinskii instability the helimagnetic quantum
phase transition is of second order with mean-field exponents. In contrast, for
a weak Dzyaloshinskii instability the transition is analogous to that in
itinerant quantum ferromagnets, i.e. it is of first order, as has been observed
in MnSi.
