  We study the potential of GLAST to unveil particle dark matter properties
with gamma-ray observations of the Galactic center region. We present full
GLAST simulations including all gamma-ray sources known to date in a region of
4 degrees around the Galactic center, in addition to the diffuse gamma-ray
background and to the dark matter signal. We introduce DMFIT, a tool that
allows one to fit gamma-ray emission from pair-annihilation of generic particle
dark matter models and to extract information on the mass, normalization and
annihilation branching ratios into Standard Model final states. We assess the
impact and systematic effects of background modeling and theoretical priors on
the reconstruction of dark matter particle properties. Our detailed simulations
demonstrate that for some well motivated supersymmetric dark matter setups with
one year of GLAST data it will be possible not only to significantly detect a
dark matter signal over background, but also to estimate the dark matter mass
and its dominant pair-annihilation mode.
