  We point out that large composite spin-orbital fluctuations in Mott
insulators with $t_{2g}$ orbital degeneracy are a manifestation of quantum
entanglement of spin and orbital variables. This results in a dynamical nature
of the spin superexchange interactions, which fluctuate over positive and
negative values, and leads to an apparent violation of the Goodenough-Kanamori
rules. [{\it Published in Phys. Rev. Lett. {\bf 96}, 147205 (2006).}]
