  The objective of this article is to describe the academic impact, the
editorial process quality, and the editorial and visibility strategies of
Bibliotecas. Anales de Investigacion (BAI), a scientific Cuban journal edited
by National Library of Cuba Jose Marti. The academic impact is determined
through a citation analysis, which considers Google Scholar database as
reference source. The bibliometric indicators applied are: citation per year,
citation vs. self-citation, citable journals vs. non-citable documents, Hirsch
Index, and impact factor. The editorial process quality and the visibility
strategies are determined through a self-evaluation which takes into account
the SciELO, Scopus, CLASE, Redalyc, Latindex, Dialnet, and ERIH PLUS
methodologies. The results reveal an ascending citation line that highlights
citing journals from the field of Library and Information Science, Medicine and
Health Sciences, and Education. Aspects related content and format have
negatively influenced on editorial process quality. Some strategies are
proposed to improve scientific visibility through the inclusion in databases,
directories, and social and academic networks. In general, this study
contributes to the editorial decision taking, an issue that could augment the
impact and scientific visibility of BAI.
