  We consider the task of estimating the randomly fluctuating phase of a
continuous-wave beam of light. Using the theory of quantum parameter
estimation, we show that this can be done more accurately when feedback is used
(adaptive phase estimation) than by any scheme not involving feedback
(non-adaptive phase estimation) in which the beam is measured as it arrives at
the detector. Such schemes not involving feedback include all those based on
heterodyne detection or instantaneous canonical phase measurements. We also
demonstrate that the superior accuracy adaptive phase estimation is present in
a regime conducive to observing it experimentally.
