  Understanding the usage of multiple OSNs (Online Social Networks) has been of
significant research interest as it helps in identifying the unique and
distinguishing trait in each social media platform that contributes to its
continued existence. The comparison between the OSNs is insightful when it is
done based on the representative majority of the users holding active accounts
on all the platforms. In this research, we collected a set of user profiles
holding accounts on both Twitter and Instagram, these platforms being of
prominence among a majority of users. An extensive textual and visual analysis
on the media content posted by these users revealed that both these platforms
are indeed perceived differently at a fundamental level with Instagram engaging
more of the users' heart and Twitter capturing more of their mind. These
differences got reflected in almost every microscopic analysis done upon the
linguistic, topical and visual aspects.
