  Generalized Effective Field Theory (GEFT) is the non-renormalizable extension
of an Effective Field Theory where the Wilson coefficients are endowed by their
own, independent scale dependence. Such an effective theory can be constructed
by quantizing a Lagrangian in the presence of all internal symmetry respecting
operators of any mass dimension. The resulting theory may be practically useful
in regimes of its phase diagram where the perturbative expansion and a
truncation of the infinite tower of Higher Dimensional Operators (HDO) are
valid. The massless limit of GEFT is especially interesting as the spontaneous
breaking of internal symmetry and of scale invariance are correlated.
