  Personalizing image tags is a relatively new and growing area of research,
and in order to advance this research community, we must review and challenge
the de-facto standard of defining tag importance. We believe that for greater
progress to be made, we must go beyond tags that merely describe objects that
are visually represented in the image, towards more user-centric and subjective
notions such as emotion, sentiment, and preferences.
  We focus on the notion of user preferences and show that the order that users
list tags on images is correlated to the order of preference over the tags that
they provided for the image. While this observation is not completely
surprising, to our knowledge, we are the first to explore this aspect of user
tagging behavior systematically and report empirical results to support this
observation. We argue that this observation can be exploited to help advance
the image tagging (and related) communities.
  Our contributions include: 1.) conducting a user study demonstrating this
observation, 2.) collecting a dataset with user tag preferences explicitly
collected.
