  Organizations are adopting data analytics and Business Intelligence (BI)
tools to gain insights from the past data, forecast future events, and to get
timely and reliable information for decision making. While the tools are
becoming mature, affordable, and more comfortable to use, it is also essential
to understand whether the contemporary managers and leaders are ready for
Data-Driven Decision Making (DDDM). We explore the extent the Decision Makers
(DMs) utilize data and tools, as well as their ability to interpret various
forms of outputs from tools and to apply those insights to gain competitive
advantage. Our methodology was based on a qualitative survey, where we
interviewed 12 DMs of six commercial banks in Sri Lanka at the branch,
regional, and CTO, CIO, and Head of IT levels. We identified that on many
occasions, DMs' intuition overrules the DDDM due to uncertainty, lack of trust,
knowledge, and risk-taking. Moreover, it was identified that the quality of
visualizations has a significant impact on the use of intuition by overruling
DDDM. We further provide a set of recommendations on the adoption of BI tools
and how to overcome the struggles faced while performing DDDM.
