  Measurements of the Yukawa couplings of the recently discovered boson h to
fermion pairs will provide a new arena for studying flavor physics. We analyze
the lessons that can be learned by measuring the h decay rates into the charged
lepton pairs, \tau\tau, \mu\mu, and \tau\mu. We demonstrate how this set of
measurements can distinguish in principle between various classes of flavor
models such as natural flavor conservation, minimal flavor violation, and
Froggatt-Nielsen symmetry.
