  In the modern web economy hyperlinks have already attained monetary value as
incoming links to a web site can increase its visibility on major search
engines. Thus links can be viewed as investment instruments that can be the
subject of an exchange process. In this study we build a simple model performed
by rational agents, whereby links can be bought and sold. Through simulation we
achieve consistent economic behaviour of the artificial web community and
provide analysis of its micro- and macro-level parameters. In our simulations
we take the link economy to its extreme, where a significant number of links
are exchanged, concluding that it will lead to a winner take all situation.
