  We examine and rank a set of 264 U.S. universities extracted from the
National Collegiate Athletic Association (NCAA) Division I membership and
global lists published in U.S. News, Times Higher Education, Academic Ranking
of World Universities, and Money Magazine. Our University Twitter Engagement
(UTE) rank is based on the friend and extended follower network of primary and
affiliated secondary Twitter accounts referenced on a university's home page.
In rank-to-rank comparisons we observed a significant, positive rank
correlation ({\tau}=0.6018) between UTE and an aggregate reputation ranking
which indicates that UTE could be a viable proxy for ranking atypical
institutions normally excluded from traditional lists. In addition, we
significantly reduce the cost of data collection needed to rank each
institution by using only web-based artifacts and a publicly accessible Twitter
application programming interface (API).
