  Internet of Things (IoT) has been widely discussed over the past few years in
technology point of view. However, the social aspects of IoT are seldom studied
to date. In this paper, we discuss the IoT in social point of view.
Specifically, we examine the strategies to increase the adoption of IoT in a
sustainable manner. Such discussion is essential in today's context where
adoption of IoT solutions by non-technical community is slow. Specially, large
number of IoT solutions making their way into the market every day. We propose
an trading-based value creation model based on sensing as a service paradigm in
order to fuel the adoption of IoT. We discuss the value creation and its impact
towards the society especially to households and their occupants. We also
present results of two different surveys we conducted in order to examine the
potential acceptance of the proposed model among the general public.
