  Measurements of inclusive and direct photon production at mid-rapidity in pp
collisions at $\sqrt{s}=2.76$ and 8 TeV are presented by the ALICE experiment
at the LHC. The results are reported in transverse momentum ranges of
$0.4<p_{T}<10$ GeV/$c$ and $0.3<p_{T}<16$ GeV/$c$, respectively. Photons are
detected with the electromagnetic calorimeter~(EMCal) and via reconstruction of
e$^+$e$^-$ pairs from conversions in the ALICE detector material using the
central tracking system. For the final measurement of the inclusive photon
spectra the results are combined in the overlapping $p_{T}$ interval of both
methods. Direct photon spectra, or their upper limits at 90% C.L. are extracted
using the direct photon excess ratio $R_{\gamma}$, which quantifies the ratio
of inclusive photons over decay photons generated with a decay-photon
simulation. An additional hybrid method, combining photons reconstructed from
conversions with those identified in the EMCal, is used for the combination of
the direct photon excess ratio $R_{\gamma}$, as well as the extraction of
direct photon spectra or their upper limits. While no significant signal of
direct photons is seen over the full $p_{T}$ range, $R_{\gamma}$ for $p_{T}>7$
GeV/$c$ is at least one $\sigma$ above unity and consistent with expectations
from next-to-leading order pQCD calculations.
