  Much of the research and discourse on risks from artificial intelligence (AI)
image generators, such as DALL-E and Midjourney, has centered around whether
they could be used to inject false information into political discourse. We
show that spammers and scammers - seemingly motivated by profit or clout, not
ideology - are already using AI-generated images to gain significant traction
on Facebook. At times, the Facebook Feed is recommending unlabeled AI-generated
images to users who neither follow the Pages posting the images nor realize
that the images are AI-generated, highlighting the need for improved
transparency and provenance standards as AI models proliferate.
