  Today a large portion of Internet traffic is video. Over The Top (OTT)
service providers offer video streaming services by creating a large
distributed cloud network on top of a physical infrastructure owned by multiple
entities. Our study explores insights from video streaming activity by
analyzing data collected from Korea's largest OTT service provider. Our
analysis of nationwide data shows interesting characteristics of video
streaming such as correlation between user profile information (e.g., age, sex)
and viewing habits, viewing habits of users (when do the users watch? using
which devices?), viewing patterns (early leaving viewer vs. steady viewer),
etc. Video on Demand (VoD) streaming involves costly (and often limited)
compute, storage, and network resources. Findings from our study will be
beneficial for OTTs, Content Delivery Networks (CDNs), Internet Service
Providers (ISPs), and Carrier Network Operators, to improve their resource
allocation and management techniques.
