  In modern software development world, experts are trying to provide the best
solutions to their clients. To achieve this, the organizations opt for the
agile software development process as it enables them to develop and deliver
the product in-time and as per clients expectations. Consequently, in software
engineering industry, the Global Software Development (GSD) is the most widely
considering software development paradigm as it offers significant strategic
and business gains. Seeking the benefits of GSD, the European software
engineering organizations are outsourcing their development activities in
developing countries. Considering the criticalities of agile adoption in GSD,
this work empirically studies the motivators that could positively influence
the execution of agile-based GSD in European software industry. A quantitative
survey was conducted and data from 139 practitioners working in agile and GSD
based projects was collected. The collected observations were further analyzed
using Smart-PLS (3.0). The results show that the identified motivators are
important to consider by industry experts to successfully apply the agile
practices in GSD context.
