  We examine the onset of superfluid instabilities for geometries that exhibit
hyperscaling violation and Lifshitz-like scaling at infrared and intermediate
energy scales, and approach AdS in the ultraviolet. In particular, we are
interested in the role of a non-trivial coupling between the neutral scalar
supporting the scaling regime, and the (charged) complex scalar which
condenses. The analysis focuses exclusively on unstable modes arising from the
hyperscaling-violating portion of the geometry. Working at zero temperature, we
identify simple analytical criteria for the presence of scalar instabilities,
and discuss under which conditions a minimal charge will be needed to trigger a
transition. Finite temperature examples are constructed numerically for a few
illustrative cases.
