  The stock market has become an increasingly popular investment option among
new generations, with individuals exploring more complex assets. This rise in
retail investors' participation necessitates a deeper understanding of the
driving factors behind this trend and the role of financial literacy in
enhancing investment decisions. This study aims to investigate how financial
literacy influences financial decision-making and stock market participation.
By identifying key barriers and motivators, the findings can provide valuable
insights for individuals and policymakers to promote informed investing
practices. Our research is qualitative in nature, utilizing data collected from
social media platforms to analyze real-time investor behavior and attitudes.
This approach allows us to capture the nuanced ways in which financial literacy
impacts investment choices and participation in the stock market. The findings
indicate that financial literacy plays a critical role in stock market
participation and financial decision-making. Key barriers to participation
include low financial literacy, while increased financial knowledge enhances
investment confidence and decision-making. Additionally, behavioral finance
factors and susceptibility to financial scams are significantly influenced by
levels of financial literacy. These results underscore the importance of
targeted financial education programs to improve financial literacy and empower
individuals to participate effectively in the stock market.
