  Data democratization is an ongoing process that broadens access to data and
facilitates employees to find, access, self-analyze, and share data without
additional support. This data access management process enables organizations
to make informed decisions, which in return enhances organizational
performance. Technological advancements and extensive market pressure have
mandated organizations to transform their traditional businesses into
data-driven organizations, focusing on data democratization as a part of their
data governance strategy. This paper explores the tenets of data
democratization through an in-depth review of the literature. The analysis
identified twelve attributes that enable data democratization based on the
literature review. Future work will focus on testing and further empirically
investigating these to develop a framework for the data democratization process
to overcome the challenges.
