  Gamification is an emerging design principle for information systems where
game design elements are applied to non-game contexts. IS researchers have
suggested that the IS discipline must study this area but there are other
applications such as serious games, and simulations that also use games in
non-game contexts. Specifically, the management field has been using games and
simulations for years and these applications are now being supported by
information systems. We propose in this paper that we must think beyond
gamification, towards other uses of games in non-gaming contexts, which we call
purposeful gaming.
  In this paper we identify how the IS discipline can adapt to purposeful
gaming. Specifically, we show how IT artifacts, IS design, and IS theories can
be used in the purposeful gaming area. We also provide three conceptual
dimensions of purposeful gaming that can aid IS practitioners and researchers
to classify and understand purposeful games.
