  The chiral structure of liquid crystalline phases arises due to the intrinsic
chirality of the constituent mesogens. While it is seemingly straightforward to
quantify the macroscopic chirality by using, for instance, the cholesteric
pitch or the optical rotatory power, it is not as simple to quantify the
chirality of a single molecule. I will discuss a systematic quantification of
molecular chirality and show how the resulting chiral parameters may be used to
predict macroscopic chiral structure.
