  This paper presents a novel approach for using clickthrough data to learn
ranked retrieval functions for web search results. We observe that users
searching the web often perform a sequence, or chain, of queries with a similar
information need. Using query chains, we generate new types of preference
judgments from search engine logs, thus taking advantage of user intelligence
in reformulating queries. To validate our method we perform a controlled user
study comparing generated preference judgments to explicit relevance judgments.
We also implemented a real-world search engine to test our approach, using a
modified ranking SVM to learn an improved ranking function from preference
data. Our results demonstrate significant improvements in the ranking given by
the search engine. The learned rankings outperform both a static ranking
function, as well as one trained without considering query chains.
