  Personalized recommendations on the Netflix Homepage are based on a user's
viewing habits and the behavior of similar users. These recommendations,
organized for efficient browsing, enable users to discover the next great video
to watch and enjoy without additional input or an explicit expression of their
intents or goals. The Netflix Search experience, on the other hand, allows
users to take active control of discovering new videos by explicitly expressing
their entertainment needs via search queries.
  In this talk, we discuss the importance of producing search results that go
beyond traditional keyword-matches to effectively satisfy users' search needs
in the Netflix entertainment setting. Motivated by users' various search
intents, we highlight the necessity to improve Search by applying approaches
that have historically powered the Homepage. Specifically, we discuss our
approach to leverage recommendations in the context of Search and to
effectively organize search results to provide a product experience that
meaningfully adds value for our users.
