  One of the goals of the AIRFLY (AIR FLuorescence Yield) experiment is to
measure the absolute fluorescence yield induced by electrons in air to better
than 10% precision. We introduce a new technique for measurement of the
absolute fluorescence yield of the 337 nm line that has the advantage of
reducing the systematic uncertainty due to the detector calibration. The
principle is to compare the measured fluorescence yield to a well known process
- the Cerenkov emission. Preliminary measurements taken in the BFT (Beam Test
Facility) in Frascati, Italy with 350 MeV electrons are presented. Beam tests
in the Argonne Wakefield Accelerator at the Argonne National Laboratory, USA
with 14 MeV electrons have also shown that this technique can be applied at
lower energies.
