  The World Wide Web is a popular and interactive medium to distribute
information in this scenario. The web is huge, diverse, ever changing, widely
disseminated global information service center. We are familiar with terms like
e-commerce, e-governance, e-market, e-finance, e-learning, e-banking etc. for
an organization it is new challenge to maintain direct contact with customers
because of the rapid growth in e-commerce, e-publishing and electronic service
delivery. To deal with this there is need of intelligent marketing strategies
and CRM (customer relationship management) i.e. the effective way of
integrating enterprise applications in real time. Web mining is the vast field
that helps to understand various concepts of different fields. Web usage mining
techniques are attempted to reason about different materialized issues of
Business Intelligence which include marketing expertise as domain knowledge and
are specifically designed for electronic commerce purposes. To this end, the
chapter provides an introduction to the field of Web mining and examines
existing as well as potential Web mining applications applicable for different
business function, like marketing, human resources, and fiscal administration.
Suggestions for improving information technology infrastructure are made, which
can help businesses interested in Web mining hit the ground running.
