  In recent applications of AdS/CFT to condensed matter physics, a metric that
transforms covariantly under dilatation has been argued to signal hyperscaling
violation in a dual quantum field theory. We contextualize and introduce large,
in some cases infinite, families of supergravity solutions with this property,
focusing on scale covariant generalizations of AdS and Schrodinger spacetimes.
These embeddings rely on various aspects of dimensional reduction and flux
compactification of eleven-dimensional supergravity. Our top-down approach can
be viewed as a partial holographic classification of the landscape of strongly
coupled, UV complete quantum field theories with hyperscaling violation.
