  With two Higgs doublets but without any discrete $Z_2$ symmetry to forbid
flavor changing neutral Higgs couplings, new top Yukawa couplings $\rho_{tt}$
and $\rho_{tc}$ are allowed and naturally complex. Electroweak baryogenesis is
remarkably efficient if both $\rho_{tt}$ (and $\rho_{tc}$) and exotic Higgs
quartic couplings are ${\cal O}(1)$. Furthermore, the alignment phenomenon,
that the observed 125 GeV boson so closely resembles the Standard Model Higgs
boson, emerges naturally. One not only has many new flavor and CPV phenomena
(modulo SM-like flavor organization plus alignment), but the exotic Higgs
bosons $H^0$, $A^0$ and $H^+$ are necessarily sub-TeV in mass, and LHC search
should be readjusted.
