  Social psychology researchers have, traditionally, focused on the construct
of thinking rather than on feeling. Since the beginning of the 21st century,
social science researchers have, however, increasingly explored the effects of
affect. Their work has repeatedly recognized that affects play a crucial role
in determining people's behavior. In this short paper, we argue that software
engineering studies on affect would benefit from using more of the knowledge
that social science researchers have acquired. Without accounting for their
findings, we risk re-inventing the wheel. Also, without a profound
understanding of the complex interplay between social context and affect, we
risk creating overly simplistic solutions that might have considerable
long-term adverse effects for software engineers.
