  Fat tailed statistics and power-laws are ubiquitous in many complex systems.
Usually the appearance of of a few anomalously successful individuals
(bio-species, investors, websites) is interpreted as reflecting some inherent
"quality" (fitness, talent, giftedness) as in Darwin's theory of natural
selection. Here we adopt the opposite, "neutral", outlook, suggesting that the
main factor explaining success is merely luck. The statistics emerging from the
neutral birth-death-mutation (BDM) process is shown to fit marvelously many
empirical distributions. While previous neutral theories have focused on the
power-law tail, our theory economically and accurately explains the entire
distribution. We thus suggest the BDM distribution as a standard neutral model:
effects of fitness and selection are to be identified by substantial deviations
from it.
