  The field of user experience (UX) based on the design philosophy of
"user-centered design" is moving towards the intelligence era. Still, the
existing UX paradigm mainly aims at non-intelligent systems and lacks a
systematic approach to UX for intelligent systems. Throughout the development
of UX, the UX paradigm shows the evolution characteristics of the
cross-technology era. At present, the intelligence era has put forward new
demands on the UX paradigm. For this reason, this paper proposes a "UX 3.0"
paradigm framework and the corresponding UX methodology system in the
intelligence era. The "UX 3.0" paradigm framework includes five categories of
UX methods: ecological experience, innovation-enabled experience, AI-enabled
experience, human-AI interaction-based experience, and human-AI
collaboration-based experience methods, each providing corresponding multiple
UX paradigmatic orientations. The proposal of the "UX 3.0" paradigm helps
improve the existing UX methods and provides methodological support for the
research and applications of UX in developing intelligent systems. Finally,
this paper looks forward to future research and applications of the "UX 3.0"
paradigm.
