  All conventional methods to laser-cool atoms rely on repeated cycles of
optical pumping and spontaneous emission of a photon by the atom. Spontaneous
emission in a random direction is the dissipative mechanism required to remove
entropy from the atom. However, alternative cooling methods have been proposed
for a single atom strongly coupled to a high-finesse cavity; the role of
spontaneous emission is replaced by the escape of a photon from the cavity.
Application of such cooling schemes would improve the performance of atom
cavity systems for quantum information processing. Furthermore, as cavity
cooling does not rely on spontaneous emission, it can be applied to systems
that cannot be laser-cooled by conventional methods; these include molecules
(which do not have a closed transition) and collective excitations of Bose
condensates, which are destroyed by randomly directed recoil kicks. Here we
demonstrate cavity cooling of single rubidium atoms stored in an intracavity
dipole trap. The cooling mechanism results in extended storage times and
improved localization of atoms. We estimate that the observed cooling rate is
at least five times larger than that produced by free-space cooling methods,
for comparable excitation of the atom.
