  Mobility plays a fundamental role in modern cities. How citizens experience
the urban environment, access city core services, and participate in city life,
strongly depends on its mobility organization and efficiency. The challenges
that municipalities face are very ambitious: on the one hand, administrators
must guarantee their citizens the right to mobility and to easily access local
services; on the other hand, they need to minimize the economic, social, and
environmental costs of the mobility system. Municipalities are increasingly
facing problems of traffic congestion, road safety, energy dependency and air
pollution, and therefore encouraging a shift towards sustainable mobility
habits based on active mobility is of central importance. Active modes, such as
cycling, should be particularly encouraged, especially for local recurrent
journeys (e.g., home--to--school, home--to--work). In this context, addressing
and mitigating commuter-generated traffic requires engaging public and private
stakeholders through innovative and collaborative approaches that focus not
only on supply (e.g., roads and vehicles) but also on transportation demand
management. In this paper, we present an end-to-end solution, called Play&Go
Corporate, for enabling urban cyclability and its concrete exploitation in the
realization of a home-to-work sustainable mobility campaign (i.e., Bike2Work)
targeting employees of public and private companies. To evaluate the
effectiveness of the proposed solution we developed two analyses: the first to
carefully analyze the user experience and any behaviour change related to the
Bike2Work mobility campaign, and the second to demonstrate how exploiting the
collected data we can potentially inform and guide the involved municipality
(i.e., Ferrara, a city in Northern Italy) in improving urban cyclability.
