  We draw systematic parallels between the measurement problem in quantum
mechanics and the information loss problem in black holes. Then we proceed to
propose a solution of the former along the lines of the solution of the latter
which is based on the holographic gauge/gravity duality. The proposed solution
is based on 1) the quantum dualism between the local view of reality provided
by Copenhagen and the manifold view provided by the many-worlds and on 2) the
properties of quantum entanglement in particular its fungibility.
