  The study examines the essential features of the so-called platform-based
work, which is rapidly evolving into a major, potentially game-changing force
in the labor market. From low-skilled, low-paid services (such as passenger
transport) to highly skilled and high-paying project-based work (such as the
development of artificial intelligence algorithms), a broad range of tasks can
be carried out through a variety of digital platforms. Our paper discusses the
platform-based content, working conditions, employment status, and advocacy
problems. Terminological and methodological problems are dealt with in-depth in
the course of the literature review, together with the 'gray areas' of work and
employment regulation. To examine some of the complex dynamics of this
fast-evolving arena, we focus on the unsuccessful market entry of the digital
platform company Uber in Hungary 2016 and the relationship to
institutional-regulatory platform-based work standards. Dilemmas relevant to
the enforcement of labor law regarding platform-based work are also paid
special attention to the study. Employing a digital workforce is a significant
challenge not only for labor law regulation but also for stakeholder advocacy.
