  Many AGN exhibit a highly variable luminosity. Some AGN also show a
pronounced time delay between variations seen in their optical continuum and in
their emission lines. In effect, the emission lines are light echoes of the
continuum. This light travel-time delay provides a characteristic radius of the
region producing the emission lines. The cross correlation function (CCF) is
the standard tool used to measure the time lag between the continuum and line
variations. For the few well-sampled AGN, the lag ranges from 1-100 days,
depending upon which line is used and the luminosity of the AGN. In the best
sampled AGN, NGC 5548, the H_beta lag shows year-to-year changes, ranging from
about 8.7 days to about 22.9 days over a span of 8 years. In this paper it is
demonstrated that, in the context of AGN variability studies, the lag estimate
using the CCF is biased too low and subject to a large variance. Thus the
year-to-year changes of the measured lag in NGC 5548 do not necessarily imply
changes in the AGN structure. The bias and large variance are consequences of
finite duration sampling and the dominance of long timescale trends in the
light curves, not due to noise or irregular sampling. Lag estimates can be
substantially improved by removing low frequency power from the light curves
prior to computing the CCF.
