  We evaluate the decays B => K* pi, K (rho,omega,phi) adding the long distance
charming penguin contributions to the short distance: Tree+Penguin amplitudes.
We estimate the imaginary part of the charming penguin by an effective field
theory inspired by the Heavy Quark Effective Theory and parameterize its real
part. The final results for branching ratios depend on only two real parameters
and show a significant role of the charming penguins. The overall agreement
with the available experimental data is satisfactory.
