  The estimation of class prevalence, i.e., the fraction of a population that
belongs to a certain class, is a very useful tool in data analytics and
learning, and finds applications in many domains such as sentiment analysis,
epidemiology, etc. For example, in sentiment analysis, the objective is often
not to estimate whether a specific text conveys a positive or a negative
sentiment, but rather estimate the overall distribution of positive and
negative sentiments during an event window. A popular way of performing the
above task, often dubbed quantification, is to use supervised learning to train
a prevalence estimator from labeled data.
  Contemporary literature cites several performance measures used to measure
the success of such prevalence estimators. In this paper we propose the first
online stochastic algorithms for directly optimizing these
quantification-specific performance measures. We also provide algorithms that
optimize hybrid performance measures that seek to balance quantification and
classification performance. Our algorithms present a significant advancement in
the theory of multivariate optimization and we show, by a rigorous theoretical
analysis, that they exhibit optimal convergence. We also report extensive
experiments on benchmark and real data sets which demonstrate that our methods
significantly outperform existing optimization techniques used for these
performance measures.
