  Social media systems are as varied as they are pervasive. They have been
almost universally adopted for a broad range of purposes including work,
entertainment, activism, and decision making. As a result, they have also
diversified, with many distinct designs differing in content type,
organization, delivery mechanism, access control, and many other dimensions. In
this work, we aim to characterize and then distill a concise design space of
social media systems that can help us understand similarities and differences,
recognize potential consequences of design choices, and identify spaces for
innovation. Our model, which we call Form-From, characterizes social media
based on (1) the form of the content, either threaded or flat, and (2) from
where or from whom one might receive content, ranging from spaces to networks
to the commons. We derive Form-From inductively from a larger set of 62
dimensions organized into 10 categories. To demonstrate the utility of our
model, we trace the history of social media systems as they traverse the
Form-From space over time, and we identify common design patterns within cells
of the model.
