  We present results from a detailed spectrophotometric analysis of the blue
compact dwarf galaxy Mrk 35 (Haro 3), based on deep optical (B,V,R,I) and
near-IR (J,H,K) imaging, Halpha narrow-band observations and long-slit
spectroscopy. The optical emission of the galaxy is dominated by a central
young starburst, with a bar-like shape, while an underlying component of stars,
with elliptical isophotes and red colors, extends more than 4 kpc from the
galaxy center. High resolution Halpha and color maps allow us to identify the
star-forming regions, to spatially discriminate them from the older stars, and
to recognize several dust patches. We derive colors and Halpha parameters for
all the identified star-forming knots. Observables derived for each knot are
corrected for the contribution of the underlying older stellar population, the
contribution by emission lines, and from interstellar extinction, and compared
with evolutionary synthesis models. We find that the contributions of these
three factors are by no means negligible and that they significantly vary
across the galaxy. Therefore, careful quantification and subtraction of
emission lines, galaxy host contribution, and interstellar reddening at every
galaxy position, are essential to derive the properties of the young stars in
BCDs. We find that we can reproduce the colors of all the knots with an
instantaneous burst of star formation and the Salpeter initial mass function
with an upper mass limit of 100 M_solar. In all cases the knots are just a few
Myr old. The underlying population of stars has colors consistent with being
several Gyr old.
