  We examine the possibility that the gravitational contribution to the entropy
of a system can be identified with some measure of the Weyl curvature. In this
paper we consider homothetically self-similar spacetimes. These are believed to
play an important role in describing the asymptotic properties of more general
models. By exploiting their symmetry properties we are able to impose
significant restrictions on measures of the Weyl curvature which could reflect
the gravitational entropy of a system. In particular, we are able to show, by
way of a more general relation, that the most widely used "dimensionless"
scalar is \textit{not} a candidate for this measure along homothetic
trajectories.
