  Urban mobility in developing countries, particularly in cities like Cali,
Colombia, faces multifaceted challenges influenced by socioeconomic factors and
the distinct characteristics of transport users Despite motorcycles emerging as
a prevalent mode, their impact remains underexplored in the literature. This
study employs extensive survey data collection, descriptive and cluster
analysis, enabling an understanding of mode choice behaviors. Comparative
analyses reveal significant relationships between transport choices and
variables such as socio-economic status and age. Cluster analysis unveiled
distinct behavior patterns among Cali's urban transport users. Identifying
groups with similar preferences and perceptions enhanced comprehension of
diverse user needs, helping to understand travel behavior within the urban
transport context. This study contributes to close knowledge gap insight into
the intricate landscape of urban transport in developing countries. The
findings offer a foundation for informed policy development, emphasizing the
importance of considering socioeconomic factors, travel preferences, and the
prevalence of motorcycles in crafting effective urban strategies.
