  Light cone hadron wave functions support Fock states of arbitrarily high
particle number: their heavy quark content arises naturally through QCD
interactions. We discuss what role c\bar c pairs, intrinsic to a hadron's
structure, can play in B-meson decays. The effects can be prominent in hadronic
decays for which the tree-level contributions are Cabibbo-suppressed, as in
B\to \pi K decay, and they mimic ``charming penguin'' contributions.
