  The Cognitive Type Project is focused on developing computational tools to
enable the design of typefaces with varying cognitive properties. This
initiative aims to empower typographers to craft fonts that enhance
click-through rates for online ads, improve reading levels in children's books,
enable dyslexics to create personalized type, or provide insights into customer
reactions to textual content in media. A significant challenge in research
related to mapping typography to cognition is the creation of thousands of
typefaces with minor variations, a process that is both labor-intensive and
requires the expertise of skilled typographers. Cognitive science research
highlights that the design and form of letters, along with the text's overall
layout, are crucial in determining the ease of reading and other cognitive
properties of type such as perceived beauty and memorability. These factors
affect not only the legibility and clarity of information presentation but also
the likability of a typeface.
