  I study the persuasion of a receiver who accesses information only if she
exerts costly attention effort. The sender designs an experiment to persuade
the receiver to take a specific action. The experiment also affects the
receiver's attention effort, that is, the probability that she updates her
beliefs. As a result, persuasion has two margins: extensive (effort) and
intensive (action). The receiver's utility exhibits a supermodularity property
in information and effort. By leveraging this property, I prove a general
equivalence between experiments and persuasion mechanisms \`a la Kolotilin et
al. (2017). Censoring high states is an optimal strategy for the sender in
applications.
