  In this paper we discuss generalized properties of non-associativity in
Clifford bundles on the 7-sphere S7. Novel and prominent properties inherited
from the non-associative structure of the Clifford bundle on S7 are
demonstrated. They naturally lead to general transformations of the spinor
fields on S7 and have dramatic consequences for the associated Kac-Moody
current algebras. All additional properties concerning the non-associative
structure in the Clifford bundle on S7 are considered. We further discuss and
explore their applications.
