  We present the first results from a major HST WFPC2 imaging study aimed at
providing the first statistically meaningful comparison of the morphologies,
luminosities, scalelengths and colours of the host galaxies of radio-quiet
quasars, radio-loud quasars, and radio galaxies. We describe the design of this
study and present the images which have been obtained for the first half of our
33-source sample. We find that the hosts of all three classes of luminous AGN
are massive elliptical galaxies, with scalelengths ~=10 kpc, and R-K colours
consistent with mature stellar populations. Most importantly this is the the
first unambiguous evidence that, just like radio-loud quasars, essentially all
radio-quiet quasars brighter than M_R = -24 reside in massive ellipticals. This
result removes the possibility that radio `loudness' is directly linked to host
galaxy morphology, but is however in excellent accord with the
black-hole/spheroid mass correlation recently highlighted by Magorrian et al.
(1998). We apply the relations given by Magorrian et al. to infer the expected
Eddington luminosity of the putative black hole at the centre of each of the
spheroidal host galaxies we have uncovered. Comparison with the actual nuclear
R-band luminosities suggests that the black holes in most of these galaxies are
radiating at a few percent of the Eddington luminosity; the brightest host
galaxies in our low-z sample are capable of hosting quasars with M_R = -28,
comparable to the most luminous quasars at z = 3. Finally we discuss our
host-derived black-hole masses in the context of the
radio-luminosity:black-hole mass correlation recently uncovered for nearby
galaxies by Franceschini et al. (1998), and the resulting implications for the
physical origin of radio loudness.
