  Theoretical studies of self-assembly processes and condensed phases in
colloidal systems are often based on effective inter-particle potentials. Here
we show that developing an effective potential for particles interacting with a
limited number of ``lock-and-key'' selective bonds (due to the specificity of
bio-molecular interactions) requires -- beside the non-sphericity of the
potential -- a (many body) constraint that prevent multiple bonding on the same
site. We show the importance of retaining both valence and bond-selectivity by
developing, as a case study, a simple effective potential describing the
interaction between colloidal particles coated by four single-strand DNA
chains.
