  When studying human-technology interaction systems, researchers thrive to
achieve intuitiveness and facilitate the people's life through a thoughtful and
in-depth study of several components of the application system that supports
some particular business communication with customers. Particularly in the
healthcare field, some requirements such as clarity, transparency, efficiency,
and speed in transmitting information to patients and or healthcare
professionals might mean an important increase in the well-being of the patient
and productivity of the healthcare professional. In this work, the authors
study the difficulties patients frequently have when communicating with
pharmacists. In addition to a statistical study of a survey conducted with more
than two hundred frequent pharmacy customers, we propose an IT solution for
better communication between patients and pharmacists.
