  Tremendous phenomenological success of the Standard Model (SM) suggests that
its flavor structure and gauge interactions may not be arbitrary but should
have a fundamental first-principle explanation. In this work, we explore how
the basic distinctive properties of the SM dynamically emerge from a unified
New Physics framework tying together both flavour physics and Grand Unified
Theory (GUT) concepts. This framework is suggested by a novel anomaly-free
supersymmetric chiral $\mathrm{E}_6 \times \mathrm{SU}_F(2) \times
\mathrm{U}_F(1)$ GUT containing the SM. Among the most appealing emergent
properties of this theory is the Higgs-matter unification with a
highly-constrained massless chiral sector featuring two universal Yukawa
couplings close to the GUT scale. At the electroweak scale, the minimal SM-like
effective field theory limit of this GUT represents a specific flavored
three-Higgs doublet model consistent with the observed large hierarchies in the
quark mass spectra and mixing already at tree level.
