  We stress that the dS/CFT correspondence should be formulated using unitary
principal series representations of the de Sitter isometry group/conformal
group, rather than highest-weight representations as originally proposed. These
representations, however, are infinite-dimensional, and so do not account for
the finite gravitational entropy of de Sitter space in a natural way. We then
propose to replace the classical isometry group by a q-deformed version. This
is carried out in detail for two-dimensional de Sitter and we find that the
unitary principal series representations deform to finite-dimensional unitary
representations of the quantum group. We believe this provides a promising
microscopic framework to account for the Bekenstein-Hawking entropy of de
Sitter space.
