  Tropical diseases like \textit{Chikungunya} and \textit{Zika} have come to
prominence in recent years as the cause of serious, long-lasting,
population-wide health problems. In large countries like Brasil, traditional
disease prevention programs led by health authorities have not been
particularly effective. We explore the hypothesis that monitoring and analysis
of social media content streams may effectively complement such efforts.
Specifically, we aim to identify selected members of the public who are likely
to be sensitive to virus combat initiatives that are organised in local
communities. Focusing on Twitter and on the topic of Zika, our approach
involves (i) training a classifier to select topic-relevant tweets from the
Twitter feed, and (ii) discovering the top users who are actively posting
relevant content about the topic. We may then recommend these users as the
prime candidates for direct engagement within their community. In this short
paper we describe our analytical approach and prototype architecture, discuss
the challenges of dealing with noisy and sparse signal, and present encouraging
preliminary results.
