  How informative are job ads about the actual pay and amenities offered by
employers? Using a comprehensive database of job ads posted by Norwegian
employers, we develop a methodology to systematically classify the information
on both pay and non-pay job attributes advertised in vacancy texts. We link
this information to measures of employer attractiveness, which we derive from a
job search model estimated on observed wages and worker mobility flows. About
55 percent of job ads provide information related to pay and nearly all ads
feature information on non-pay attributes. We show that publicly advertised job
attributes are meaningful predictors of employer attractiveness, and non-pay
attributes are about as predictive as pay-related attributes. High-pay
employers mention pay-related attributes more often, while high-amenity
employers are more likely to advertise flexible working hours and contract
duration.
