  We propose a predictive model based on the $SU(3)_{C}\otimes SU(3)_{L}\otimes
U(1)_{X}$ gauge group supplemented by the $A_{4}\otimes Z_{3}\otimes
Z_{4}\otimes Z_{6}\otimes Z_{16}$ discrete group, which successfully describes
the SM fermion mass and mixing pattern. The small active neutrino masses are
generated via inverse seesaw mechanism with three very light Majorana
neutrinos. The observed charged fermion mass hierarchy and quark mixing pattern
are originated from the breaking of the $Z_{4}\otimes Z_{6}\otimes Z_{16}$
discrete group at very high scale. The obtained values for the physical
observables for both quark and lepton sectors are in excellent agreement with
the experimental data. The model predicts a vanishing leptonic Dirac CP
violating phase as well as an effective Majorana neutrino mass parameter of
neutrinoless double beta decay, with values $m_{\beta \beta }=$ 2 and 48 meV
for the normal and the inverted neutrino mass hierarchies, respectively.
