  In order to obtain the best-known guarantees, algorithms are traditionally
tailored to the particular problem we want to solve. Two recent developments,
the Unique Games Conjecture (UGC) and the Sum-of-Squares (SOS) method,
surprisingly suggest that this tailoring is not necessary and that a single
efficient algorithm could achieve best possible guarantees for a wide range of
different problems.
  The Unique Games Conjecture (UGC) is a tantalizing conjecture in
computational complexity, which, if true, will shed light on the complexity of
a great many problems. In particular this conjecture predicts that a single
concrete algorithm provides optimal guarantees among all efficient algorithms
for a large class of computational problems.
  The Sum-of-Squares (SOS) method is a general approach for solving systems of
polynomial constraints. This approach is studied in several scientific
disciplines, including real algebraic geometry, proof complexity, control
theory, and mathematical programming, and has found applications in fields as
diverse as quantum information theory, formal verification, game theory and
many others.
  We survey some connections that were recently uncovered between the Unique
Games Conjecture and the Sum-of-Squares method. In particular, we discuss new
tools to rigorously bound the running time of the SOS method for obtaining
approximate solutions to hard optimization problems, and how these tools give
the potential for the sum-of-squares method to provide new guarantees for many
problems of interest, and possibly to even refute the UGC.
