  This article aims to outline the diversity of cultural phenomena that occur
at organizational level, emphasizing the place and role of the key attributes
of professed firm culture for the survival and successful development of big
business organizations. The holding companies, members of the Bulgarian
Industrial Capital Association, are chosen as a survey object as the mightiest
driving engines of the local economy. That is why their emergence and
development in the transition period is monitored and analyzed. Based on an
empirical study of relevant website content, important implications about
dominating attributes of professed firm culture on them are found and several
useful recommendations to their senior management are made.
