  Network creation games investigate complex networks from a game-theoretic
point of view. Based on the original model by Fabrikant et al. [PODC'03] many
variants have been introduced. However, almost all versions have the drawback
that edges are treated uniformly, i.e. every edge has the same cost and that
this common parameter heavily influences the outcomes and the analysis of these
games.
  We propose and analyze simple and natural parameter-free network creation
games with non-uniform edge cost. Our models are inspired by social networks
where the cost of forming a link is proportional to the popularity of the
targeted node. Besides results on the complexity of computing a best response
and on various properties of the sequential versions, we show that the most
general version of our model has constant Price of Anarchy. To the best of our
knowledge, this is the first proof of a constant Price of Anarchy for any
network creation game.
