  Since 2006 a small group of researchers from the Italian National Institute
for Nuclear Physics started to realized one of the first European Researchers'
Night in Europe: a one night-event, supported by the European Commission, that
falls every last Friday of September to promote the researcher's figure and its
work. Today, after thirteen editions, the project has evolved by involving more
than 60 scientific partners and more than 400 events/year spread from the North
to the South of Italy in 30 cities, captivating more than 50.000 attendees with
a not negligible impact on the people and the press. During the years, the
project has followed and sometimes anticipated the science communication trend,
and BEES (BE a citizEn Scientist) is the last step of this long and thrilling
evolution that brought to a huge public engagement in our territory. The
experience, the methodology, and the major successful examples of the organized
events are presented together with the results of the long term project impact.
