  There is considerable interest in developing predictive capabilities for
social diffusion processes, for instance to permit early identification of
emerging contentious situations, rapid detection of disease outbreaks, or
accurate forecasting of the ultimate reach of potentially viral ideas or
behaviors. This paper proposes a new approach to this predictive analytics
problem, in which analysis of meso-scale network dynamics is leveraged to
generate useful predictions for complex social phenomena. We begin by deriving
a stochastic hybrid dynamical systems (S-HDS) model for diffusion processes
taking place over social networks with realistic topologies; this modeling
approach is inspired by recent work in biology demonstrating that S-HDS offer a
useful mathematical formalism with which to represent complex, multi-scale
biological network dynamics. We then perform formal stochastic reachability
analysis with this S-HDS model and conclude that the outcomes of social
diffusion processes may depend crucially upon the way the early dynamics of the
process interacts with the underlying network's community structure and
core-periphery structure. This theoretical finding provides the foundations for
developing a machine learning algorithm that enables accurate early warning
analysis for social diffusion events. The utility of the warning algorithm, and
the power of network-based predictive metrics, are demonstrated through an
empirical investigation of the propagation of political memes over social media
networks. Additionally, we illustrate the potential of the approach for
security informatics applications through case studies involving early warning
analysis of large-scale protests events and politically-motivated cyber
attacks.
