  This paper analyses role of internet in marketing and its influences on
business decision-making process. It explains how the decision maker collect
variety of information about customers through internet and analysis this data
to better use it in enhancing the processes and the overall performance of the
organization. In addition, how each department in an organization collaborates
and use these information through data warehousing. Accordingly, a business
intelligence model is proposed for web segmentation that divides potential
markets or consumers into specific groups and analysis them for better decision
making. The model further plans to push the significance of web opportunities
in directing the web division and gathering client information. It is exhibited
how marketing information system include customers, equipment and procedures
analysis contribute to help decision makers make better decision.
