  The behaviour of sharing information on social media should be fulfilled only
when a user is exhibiting attentive behaviour. So that the useful information
can be consumed constructively, and misinformation can be identified and
ignored. Attentive behaviour is related to users' cognitive abilities in their
processing of set information. The work described in this paper examines the
issue of attentive factors that affect users' behaviour when they share
misinformation on social media. The research aims to identify the significance
of prevailing attention factors towards sharing misinformation on social media.
We used a closed-ended questionnaire which consisted of a psychometric scale to
measure attention behaviour with participants (n = 112). The regression
equation results are obtained as: y=(19,533-0,390+e) from a set of regression
analyses shows that attention factors have a significant negative correlation
effect for users to share misinformation on social media. Along with the
findings of the analysis results, we propose that attentive factors are
incorporated into a social media application's future design that could
intervene in user attention and avoid potential harm caused by the spread of
misinformation.
