  We study the very early lightcurve of supernova 2014J (SN 2014J) using the
high-cadence broad-band imaging data obtained by the Kilodegree Extremely
Little Telescope (KELT), which fortuitously observed M 82 around the time of
the explosion, starting more than two months prior to detection, with up to 20
observations per night. These observations are complemented by observations in
two narrow-band filters used in an H$\alpha$ survey of nearby galaxies by the
intermediate Palomar Transient Factory (iPTF) that also captured the first days
of the brightening of the \sn. The evolution of the lightcurves is consistent
with the expected signal from the cooling of shock heated material of large
scale dimensions, $\gsim 1 R_{\odot}$. This could be due to heated material of
the progenitor, a companion star or pre-existing circumstellar environment,
e.g., in the form of an accretion disk. Structure seen in the lightcurves
during the first days after explosion could also originate from radioactive
material in the outer parts of an exploding white dwarf, as suggested from the
early detection of gamma-rays. The model degeneracy translates into a
systematic uncertainty of $\pm 0.3$ days on the estimate of the first light
from SN 2014J.
