  We present observations of GRB 050318 by the Ultra-Violet and Optical
Telescope (UVOT) on-board the Swift observatory. The data are the first
detections of a Gamma Ray Burst (GRB) afterglow decay by the UVOT instrument,
launched specifically to open a new window on these transient sources. We
showcase UVOTs ability to provide multi-color photometry and the advantages of
combining UVOT data with simultaneous and contemporaneous observations from the
high-energy detectors on the Swift spacecraft. Multiple filters covering
1,800-6,000 Angstroms reveal a red source with spectral slope steeper than the
simultaneous X-ray continuum. Spectral fits indicate that the UVOT colors are
consistent with dust extinction by systems at z = 1.2037 and z = 1.4436,
redshifts where absorption systems have been pre-identified. However, the data
can be most-easily reproduced with models containing a foreground system of
neutral gas redshifted by z = 2.8 +/- 0.3. For both of the above scenarios,
spectral and decay slopes are, for the most part, consistent with fireball
expansion into a uniform medium, provided a cooling break occurs between the
energy ranges of the UVOT and Swifts X-ray instrumentation.
