  That the scalar field theories with no dimensional couplings possess local
scale invariance (LSI) via the curvature gauging is utilized to show that the
Goldstone boson, released by the spontaneous LSI breakdown, is swallowed by the
spacetime curvature in order to generate Newton's constant in the same spirit
as the induction of vector boson masses via spontaneous gauge symmetry
breaking. For Einstein gravity to be reproduced correctly, the Goldstone boson
of spontaneous LSI breaking must be endowed with ghost dynamics. The matter
sector, taken to be the standard model spectrum, gains full LSI with the
physical Higgs boson acting as the Goldstone boson released by LSI breakdown at
the weak scale. The pattern of particle masses is identical to that of the
standard model. There are unitary LSI gauges in which either the Goldstone
ghost from gravity sector or the Higgs boson from matter sector is eliminated
from the spectrum. The heavy right-handed neutrinos as well as softly broken
supersymmetry naturally fit into the nonlinearly realized LSI framework.
