  The real estate is a pillar industry of China's national economy. Due to
changes in policy and market conditions, the real estate companies are facing
greater pressures to survive in a competitive environment. They must improve
their financial competitiveness. Based on the conceptual framework of financial
competitiveness, this paper presented a financial competitiveness evaluation
index system, covering four aspects, including profitability, solvency,
sustainable development and operational capacity. Entropy value method is
applied to determine the index weight. 105 listed real estate company's
financial competitiveness are evaluated, the results show that: high-scoring
company has strong profitability, sustainable development and operational
capacity; low-scoring company has weak profitability and poor ability of
sustainable development; solvency doesn't affect the company's financial
competitiveness obviously.
