  We consider the effects of rapid pair creation by an intense pulse of
gamma-rays propagating ahead of a relativistic shock. Side-scattered photons
colliding with the main gamma-ray beam amplify the density of scattering
charges. The acceleration rate of the pair-loaded medium is calculated, and its
limiting bulk Lorentz factor related to the spectrum and compactness of the
photon source. One obtains, as a result, a definite prediction for the relative
inertia in baryons and pairs. The deceleration of a relativistic shock in the
moving medium, and the resulting synchrotron emissivity, are compared with
existing calculations for a static medium. The radiative efficiency is
increased dramatically by pair loading. When the initial ambient density
exceeds a critical value, the scattering depth traversed by the main gamma-ray
pulse rises above unity, and the pulse is broadened. These considerations place
significant constraints on burst progenitors: a pre-burst mass loss rate
exceeding 10^{-5} M_\odot per year is difficult to reconcile with individual
pulses narrower than 10 s, unless the radiative efficiency is low. An
anisotropic gamma-ray flux (on an angular scale \Gamma^{-1} or larger) drives a
large velocity shear that greatly increases the energy in the seed magnetic
field forward of the propagating shock.
