  The goal of this study is to determine which strategic model, either IO or
RBV, allows firms to generate the highest performance on a competitive market.
Contrasting with classical studies that mobilize analyses as VARCOMP, we deploy
a multi-agent system simulating the behavior of firms adopting RBV or IO
strategic models. For an equivalent proportion of both strategic orientations,
we study the instant and total performances of the firms on hypercompetitive
markets. We show that the performance of best-performing IO firms, measured by
the ROA, is higher in the short term, but that RBV firms obtain an average
higher sustained performance, in the long term. Moreover, when they are in
competition with IO firms on a highly profitable and competitive market, RBV
firms which dare to enter such markets obtained generally the highest
performance.
