  We attempt to make two arguments in this essay. First, through a case study
of a mobile phone based voice-media service we have been running in rural
central India for more than six years, we describe several implementation
complexities we had to navigate towards realizing our intended vision of
bringing social development through technology. Most of these complexities
arose in the interface of our technology with society, and we argue that even
other technology providers can create similar processes to manage this
socio-technological interface and ensure intended outcomes from their
technology use. We then build our second argument about how to ensure that the
organizations behind both market driven technologies and those technologies
that are adopted by the state, pay due attention towards responsibly managing
the socio-technological interface of their innovations. We advocate for the
technology engineers and researchers who work within these organizations, to
take up the responsibility and ensure that their labour leads to making the
world a better place especially for the poor and marginalized. We outline
possible governance structures that can give more voice to the technology
developers to push their organizations towards ensuring that responsible
outcomes emerge from their technology. We note that the examples we use to
build our arguments are limited to contemporary information and communication
technology (ICT) platforms used directly by end-users to share content with one
another, and hence our argument may not generalize to other ICTs in a
straightforward manner.
