  We emphasize the power of correlations between flavour observables in the
search for New Physics and identify a number of correlations that could allow
to discover New Physics even if it would appear at the level of 20% of the
Standard Model contributions. After presenting the simplest correlations in
CMFV and U(2)^3 models we address the recent data on B_{s,d}->mu^+ mu^- and the
anomalies in B_d -> K^* mu^+ mu^- in the context of Z'-models and SM Z, both
with flavour violating neutral couplings. A strategy consisting of twelve steps
which concentrate on theoretically clean observables, to be measured in this
decade, could one day allow us to reach the Zeptouniverse. The related DNA
charts based on the correlations between enhancements and supressions of
various observables in a given New Physics scenario relative to the Standard
Model predictions allow a transparent distinction between various extensions of
this model. The present text is the extended version of the talk to be
published in the proceedings of this symposium.
