  We discuss the four-dimensional N=1 effective approach in the study of warped
type II flux compactifications with SU(3)x SU(3)-structure to AdS_4 or flat
Minkowski space-time. The non-trivial warping makes it natural to use a
supergravity formulation invariant under local complexified Weyl
transformations. We obtain the classical superpotential from a standard
argument involving domain walls and generalized calibrations and show how the
resulting F-flatness and D-flatness equations exactly reproduce the full
ten-dimensional supersymmetry equations. Furthermore, we consider the effect of
non-perturbative corrections to this superpotential arising from gaugino
condensation or Euclidean D-brane instantons. For the latter we derive the
supersymmetry conditions in N=1 flux vacua in full generality. We find that the
non-perturbative corrections induce a quantum deformation of the internal
generalized geometry. Smeared instantons allow to understand KKLT-like AdS
vacua from a ten-dimensional point of view. On the other hand, non-smeared
instantons in IIB warped Calabi-Yau compactifications 'destabilize' the
Calabi-Yau complex structure into a genuine generalized complex one. This
deformation gives a geometrical explanation of the non-trivial superpotential
for mobile D3-branes induced by the non-perturbative corrections.
