  With the purpose of holographically describing flows from a large family of
four dimensional ${\cal N}=1$ and ${\cal N}=2$ conformal field theories, we
discuss truncations of seven dimensional supergravity to five dimensions. We
write explicitly the reduced gauged supergravity and find BPS equations for
simple configurations. Lifting these flows to eleven dimensions or Massive IIA
supergravity, we present string duals to RG flows from strongly coupled
conformal theories when deformed by marginal and/or relevant operators. We
further discuss observables common to infinite families of ${\cal N}=1$ and
${\cal N}=2$ QFTs in this context.
