  The recent surge of interest in the origin of the temporal asymmetry of
thermodynamical systems (including the accessible part of the universe itself)
put forward two possible explanatory approaches to this age-old problem. Hereby
we show that there is a third possible alternative, based on the generalization
of the classical ("Boltzmann-Schuetz") anthropic fluctuation picture of the
origin of the perceived entropy gradient. This alternative (which we dub the
Acausal-Anthropic approach) is based on accepting Boltzmann's statistical
measure at its face value, and accomodating it within the quantum cosmological
concept of the multiverse. We argue that conventional objections raised against
the Boltzmann-Schuetz view are less forceful and serious than it is usually
assumed. A fortiori, they are incapable of rendering the generalized theory
untenable. On the contrary, this analysis highlights some of the other
advantages of the multiverse approach to the thermodynamical arrow of time.
