  We obtain the value of the magnetic dipole moment of the $\rho$ meson using
data from the BaBar Collaboration for the $e^{+} e^{-} \to \pi^+ \pi^- 2 \pi^0$
process, in the center of mass energy range from 0.9 to 1.8 GeV. We describe
the $\gamma^* \to 4\pi$ vertex using a vector meson dominance model, including
the intermediate resonant contributions relevant at these energies. We find
$\mu_\rho = 2.7 \pm 0.3 $ in $e/2 m_\rho$ units. We improve on the previous
extracted value, where preliminary data from the same collaboration was used,
by considering definite data, better grounded values of the parameters involved
and explicit gauge invariant description of the process.
