  Purpose - To qualify the significance of Rogers' Diffusion of Innovations
theory with regard to Virtual Learning Environments. To apply an existing
Diffusion of Innovations instrument on a case organisation, the Royal
University of Bhutan (RUB), in order to compare its results with previous
findings. Descriptive statistics and logistic regression analysis were deployed
to analyze adopter group memberships and predictor significance in Virtual
Learning Environment adoption and use. Findings - The Diffusion of Innovations
theory is not stable across organizations when it comes to predicting different
user categories or the distribution of users. However, it was possible to
achieve reliable results for virtual learning environments within a particular
organization. Research limitations ND implications - The study questions
scholarly attempts to establish models of this type across organizations.
Practical implications - Professionals should be aware that
cross-organizational generalizations from Diffusion Of Innovation findings
within the domain of virtual learning environments may be very unreliable.
Originality and value - The study challenges the massively cited Diffusion of
Innovation literature. It provides data from Bhutan, which is underrepresented
in empirical investigations.
