  Users online tend to acquire information adhering to their system of beliefs
and to ignore dissenting information. Such dynamics might affect page
popularity. In this paper we introduce an algorithm, that we call PopRank, to
assess both the Impact of Facebook pages as well as users' Engagement on the
basis of their mutual interactions. The ideas behind the PopRank are that i)
high impact pages attract many users with a low engagement, which means that
they receive comments from users that rarely comment, and ii) high engagement
users interact with high impact pages, that is they mostly comment pages with a
high popularity. The resulting ranking of pages can predict the number of
comments a page will receive and the number of its posts. Pages impact turns
out to be slightly dependent on pages' informative content (e.g., science vs
conspiracy) but independent of users' polarization.
