  We report on SN 1997bs in NGC 3627 (M66), the first supernova discovered by
the Lick Observatory Supernova Search using the 0.75-m Katzman Automatic
Imaging Telescope (KAIT). Based on its early-time optical spectrum, SN 1997bs
was classified as Type IIn. However, from the BVRI light curves obtained by
KAIT early in the supernova's evolution, and F555W and F814W light curves
obtained from Hubble Space Telescope archival WFPC2 images at late times, we
question the identification of SN 1997bs as a bona fide supernova. We believe
that it is more likely a super-outburst of a very massive luminous blue
variable star, analogous to Eta Carinae, and similar to SN 1961V in NGC 1058
(Filippenko et al. 1995 [AJ, 110, 2261]) and SN 1954J (``Variable 12'') in NGC
2403 (Humphreys & Davidson 1994 [PASP, 106, 1025]). The progenitor may have
survived the outburst, since the SN is seen in early 1998 at m_F555W=23.4,
about 0.5 mag fainter than the progenitor identified by Van Dyk et al. (1999,
[AJ, 118, 2331]) in a pre-discovery image. Based on analysis of its environment
in the Hubble Space Telescope images, the progenitor was not in an H II region
or association of massive stars. The recent discovery of additional objects
with properties similar to those of SN 1997bs suggests that the heterogeneous
class of Type IIn supernovae consists in part of ``impostors.''
