  We present the discovery of an unusual set of flares in the nova-like
variable V704 And. Using data from AAVSO, ASAS-SN, and ZTF, of the nova-like
variable V704 And, we have discovered a trio of brightening events that
occurred during the high state. These events elevate the optical brightness of
the source from $\sim13.5$ magnitude to $\sim12.5$ magnitude. The events last
for roughly a month, and exhibit the unusual shape of a slow rise and faster
decay. Just after the third event we obtained data from regular monitoring with
Swift, although by this time the flares had ceased and the source returned to
its pre-flare level of activity in the high-state. The Swift observations
confirm that during the high-state the source is detectable in the X-rays, and
provide simultaneous UV and optical fluxes. As the source is already in the
high-state prior to the flares, and thus the disc is expected to already be in
the high-viscosity state, we conclude that the driver of the variations must be
changes in the mass transfer rate from the companion star and we discuss
possible mechanisms for such short-timescale mass transfer variations to occur.
