  Current searches for doubly charged Higgs bosons (H^{\pm\pm}) at the Fermilab
Tevatron are sensitive to single production of H^{\pm\pm}, although the pair
production mechanism q\bar q\to H^{++}H^{--} is assumed to be dominant. In the
context of a Higgs Triplet Model we study the mechanism q'\bar q\to
H^{\pm\pm}H^{\mp} at the Tevatron and CERN Large Hadron Collider, and show that
its inclusion can significantly improve the search potential for H^{\pm\pm}.
Moreover, assuming that the neutrino mass is generated solely by the triplet
field Yukawa coupling to leptons, we compare the branching ratios of
H^{\pm\pm}\to l^\pm l^\pm and H^{\pm\pm}\to H^\pm W^* for the cases of a normal
hierarchical, inverted hierarchical and degenerate neutrino mass spectrum.
