  Verlinde argued \cite{Verlinde:2016toy} that baryonic matter in de Sitter
Universe with a Hubble constant $H$ produces a bulk contribution to the vacuum
entanglement entropy $\delta S_{ent}$. Using the de Sitter temperature
$T_{dS}=\frac{H}{2\pi}$, he interpreted $\delta M$ in the first law $T_{dS}\
\delta S_{ent}=-\delta M$ with the Dark Matter energy. We use standard tools of
the gauge/gravity correspondence to present some evidence for the Verlinde's
proposal.
