  In B2C Online services contexts where relationships between customers and
service providers matter due to the lack of faceto- face interactions,
uncertainty, intangibility, hyper competition, increasing risk of fraud and
lack of trust. Relationship quality (RQ) is replacing service quality as a key
source of superior performance and competitive advantage. Accordingly, this
study investigates the dimensions of relationship quality from e-Banking
services and explores the differences among customers of Jordanian and foreign
banks. Many of the foreign banks in Jordan are equipped with large financial
capital, having high banking and financial experiences and are offering many
modern hi-tech banking services. This situation makes Jordanian banks in front
of unprecedented competition and so they have invested heavily to develop their
e-banking services, in order to strengthening their relationships with existing
customers, enhancing their trust, letting them satisfied, ensuring their
commitment and attracting of new ones. This paper aims to identify the key
dimensions that shape the relationship quality among Jordanian and foreign
banks and their customers who are utilizing the e-Banking services. Based on an
extensive review of relevant literature, we have formulated nine hypotheses and
identified three factors (satisfaction, trust, and commitment) that may affect
the competitiveness and success of Jordanian and foreign banks. Survey data
from 350 customers from four Jordanian banks and four foreign banks in Amman
city the capital of Jordan were collected and used to test the proposed
hypotheses. Based on the structural equation modeling and Ttest analyses, our
empirical analysis demonstrates several key findings.
