  We discuss 2D systems with Ising symmetry and competing interactions at
different scales. In the framework of the Renormalization Group, we study the
effect of relevant quartic interactions. In addition to the usual constant
interaction term, we analyze the effect of quadrupole interactions in the self
consistent Hartree approximation. We show that in the case of repulsive
quadrupole interaction, there is a first order phase transition to a stripe
phase in agreement with the well known Brazovskii result. However, in the case
of attractive quadrupole interactions there is an isotropic-nematic second
order transition with higher critical temperature.
