  Often times, a candidate's attractiveness is directly associated with his
clear ideologies and opinions on various policies and social issues. Using the
ideas of stochastic differential equations and Ornstein-Uhlenbeck Process, we
develop a phenomenological model to understand the effect of (un)clearly
communicating a candidate's stance on policies to the voting public. We will
show that, counter intuitively, there are quantifiable advantages to be vague
on one's stance.
