  If observed, charged lepton flavour violation is a clear sign of new physics
- beyond the Standard Model minimally extended to accommodate neutrino
oscillation data. After a brief review of several charged lepton flavour
violation observables and their current experimental status, we consider
distinct extensions of the Standard Model which could potentially give rise to
observable signals, focusing on the case of models in which the mechanism of
neutrino mass generation is the common source of neutral and charged lepton
flavour violation.
