  We construct the New Minimal Standard Model that incorporates the new
discoveries of physics beyond the Minimal Standard Model (MSM): Dark Energy,
non-baryonic Dark Matter, neutrino masses, as well as baryon asymmetry and
cosmic inflation, adopting the principle of minimal particle content and the
most general renormalizable Lagrangian. We base the model purely on empirical
facts rather than aesthetics. We need only six new degrees of freedom beyond
the MSM. It is free from excessive flavor-changing effects, CP violation,
too-rapid proton decay, problems with electroweak precision data, and unwanted
cosmological relics. Any model of physics beyond the MSM should be measured
against the phenomenological success of this model.
