  Moir\'e superlattices serve as a playground for emerging phenomena, such as
localization of band states, superconductivity, and localization of excitons.
These superlattices are large and are often modeled in the zero angle limit,
which obscures the effect of finite twist angles. Here, by means of
first-principles calculations we quantify the twist-angle dependence of the
moir\'e potential in the MoS$_2$ homobilayer and identify the contributions
from the constituent elements of the moir\'e potential. Furthermore, by
considering the zero-angle limit configurations, we show that the moir\'e
potential is rather homogeneous across the transition metal dichalcogenides
(TMDs) and briefly discuss the separate effects of potential shifts and
hybridization on the bilayer hybrid excitons. We find that the moir\'e
potential in TMDs exhibits both an electrostatic component and a hybridization
component, which are intertwined and have different relative strengths in
different parts of the Brillouin zone. The electrostatic component of the
moir\'e potential is a varying dipole field, which has a strong twist angle
dependence. In some cases, the hybridization component can be interpreted as a
tunneling rate but the interpretation is not generally applicable over the full
Brillouin zone.
