  Liquid argon-based scintillation detectors are important for dark matter
searches and neutrino physics. Argon scintillation light is in the vacuum
ultraviolet region, making it hard to be detected by conventional means.
Polyethylene naphthalate (PEN), an optically transparent thermoplastic
polyester commercially available as large area sheets or rolls, is proposed as
an alternative wavelength shifter to the commonly-used tetraphenyl butadiene
(TPB). By combining the existing literature data and spectrometer measurements
relative to TPB, we conclude that the fluorescence yield and timing of both
materials may be very close. The evidence collected suggests that PEN is a
suitable replacement for TPB in liquid argon neutrino detectors, and is also a
promising candidate for dark matter detectors. Advantages of PEN are discussed
in the context of scaling-up existing technologies to the next generation of
very large ktonne-scale detectors. Its simplicity has a potential to facilitate
such scale-ups, revolutionizing the field.
