  By analogy with the low energy QCD effective linear sigma model we construct
a standard model effective potential based entirely on the requirement that the
tree level and quantum level trace anomalies must be satisfied. We discuss a
particular realization of this potential in connection to the Higgs boson mass
and Higgs boson effective couplings to two photons and two gluons. We find that
this kind of potential may describe well the knwon phenomenology of the Higgs
boson.
