  QBism is a novel interpretation of quantum mechanics. With its radical
emphasis on the subject, QBism provides a welcome corrective to popular
misrepresentations of the epistemological reflections of Niels Bohr, while
Bohr, rightly understood, can take the edge off QBism's radical subjectivism.
Together, they form a winning combination, the key to which is Schr\"odinger's
concept of objectivation, which has its roots in Kant's theory of science.
Objectivation contrasts with objectification, the demonstrably futile attempt
to make measurements yield outcomes in interpretations that reify a
calculational device. Apart from providing an in-depth discussion of QBism,
Kant, and Bohr, the paper addresses the issue of nonlocality, the scenario of
Wigner's friend, Bell's shifty split, and the problem of the now. It also
outlines an ontological interpretation that incorporates the insights of QBism
and Bohr.
