  In the course of the NIR/MIR AGN search combining the 6.7 mu ISOCAM Parallel
Survey and 2MASS we have discovered 24 type-1 quasars about a third of which
are too red to be discriminated by optical/UV search techniques. Here we report
on a detailed case study of the reddest type-1 quasar of our sample (J2341) at
redshift z=0.236 with M_K=-25.8 and J-K=1.95. We performed spectroscopy in the
optical with VLT/FORS1 and in the MIR with Spitzer as well as NIR imaging with
ISPI at CTIO. The optical and NIR observations reveal a star forming
emission-line galaxy at the same redshift as the quasar with a projected linear
separation of 1.8 arcsec (6.7 kpc). The quasar and its companion are embedded
in diffuse extended continuum emission. Compared with its companion the quasar
exhibits redder optical-NIR colours, which we attribute to hot nuclear dust.
The MIR spectrum shows only few emission lines superimposed on a power-law
spectral energy distribution. However, the lack of strong FIR emission suggests
that our potentially interacting object contains much less gas and dust and is
in a stage different from dust reddened ULIRG-AGN like Mrk 231. The optical
spectrum shows signatures for reddening in the emission-lines and no
post-starburst stellar population is detected in the host galaxy of the quasar.
The optical continuum emission of the active nucleus appears absorbed and
diluted. Even the combination of absorption and host dilution is not able to
match J2341 with standard quasar templates. While the BLR shows only a rather
moderate absorption of E_(B-V)=0.3, the continuum shorter than 4500 AA requires
strong obscuration with E_(B-V)=0.7, exceeding the constraints from the low
upper limit on the 9.7 mu silicate absorption. This leads us to conclude that
the continuum of J2341 is intrinsically redder than that of typical quasars.
