  We investigate the star formation occurring in the Planck Galactic cold clump
PGCC 120.69+2.66. Near-infrared JHKs images and K-band spectroscopy obtained
with NOTCam at the Nordic Optical Telescope complemented with archive data are
used to study the stellar content. In addition, millimetre line CO and CS
spectra were obtained with the Onsala 20 m telescope, and sub-millimetre
continuum SCUBA archive data are used to characterise the host molecular cloud.
We identify a molecular cloud core traced by CO and CS emission at a distance
of 1.1 kpc. In the region studied, we identify 5 submm continuum cores.
Embedded in and around these dense submm cores, we find 38 young stellar
objects, classified as 9 Class I, 8 Class II, and 21 near-IR excess or
variability sources, accompanied by bipolar nebulosities and signs of
protostellar jets. Furthermore, a very bright and reddened source is found
towards this molecular cloud core. Even though its location appears to suggest
its association to the star formation region, its infrared spectral type is
compatible with a red supergiant, hidden behind 36 mag of visual extinction.
