  In response to the negative environmental, social, and economic externalities
of the dominant food model, a consensus is emerging on the need to develop
alternative food systems capable of facilitating a transition to a more
sustainable model. Among these alternatives, short food supply chains (SFSCs)
are identified as potential crucibles of alternativity. Defined as distribution
channels with a maximum of one intermediary between producer and consumer,
SFSCs can contribute to the reterritorialization of food flows and the creation
of relational and geographical proximities among food chain actors. This study
examines how logistical engagement translates into the choice of SFSC points of
sale by consumers and farmers. It evaluates this engagement through the travel
times farmers and consumers are willing to endure to sell or buy at an SFSC
point of sale, and the prices they are willing to accept or pay for SFSC
products. A discrete choice experiment conducted in 2022 with 154 farm managers
and 1022 consumers analyzed preferences regarding types of points of sale,
sales prices, travel times, and relational proximity. The results show that
consumers engaged in SFSCs favour alternative points of sale such as farms and
associations, even for longer travel times. Farmers also value these points of
sale, with logistical engagement more pronounced among those already marketing
through SFSCs. Supermarkets appear less attractive to alternative profiles but
serve as entry points for new participants in SFSCs. Relational proximity
between farmers and consumers is important, with a preference for direct
exchanges during sales. This study highlights the importance of actor
engagement in SFSCs and offers perspectives for developing alternative
logistics by valuing relational proximity and using conventional points of sale
as entry points for new actors in the SFSCs.
