  In todays world, the internet affects every aspect of human life; it has
caused changes in corporate websites as well as in many other areas. Corporate
websites should be more dynamic, more interactive, and more compatible with new
technologies. The interaction of the website with users, search engines, and
other devices has to be examined by experts, and improvements and changes
should be made for this interaction. In this study, a higher education
institution website was examined. Visitor data collected between 2013 and 2019
were used for the analysis. In the study, which includes a wide range of
examinations and data, important findings from traffic analysis to development
suggestions were included. In particular, useful information has been obtained
through the compatibility of the site with mobile devices, optimization of
pictures and videos, geographical features of users, language options, and
density analysis of the content accessed over time.
