  Both domain names and entire websites are increasingly frequently treated as
assets, the value of which can be appraised. The objective of the present
thesis was to verify the credibility of domain name appraisals obtained using
generally available web applications in an automated, algorithmic way. In
conclusions section, it was mentioned that the terms domain name appraisal and
website appraisal are frequently equated. It was also shown that algorithms
used in the tested applications consider parameters characterising websites.
Thus, they cannot be used to verify the value of domain names themselves.
Moreover, during the analysis of the pattern of operation of the appraisal
websites it was noticed that they were not made available with domain name or
website appraisals in mind. Their objective was to acquire and intercept online
traffic. Such applications also left cookie files on recipients' devices, which
were then used by advertising systems based on the re-marketing concept.
