  To improve the increasingly demands products that are customized, all
business activities performed along the product life cycle must be coordinated
and efficiently managed along the extended enterprise. For this, enterprise had
wanted to retain control over the whole product lifecycle especially when the
product is in use/recycling (End Of Life phase). Although there have been many
previous research works about product lifecycle management in the beginning of
life (BOL) and middle of life (MOL) phases, few addressed the end of life (EOL)
phase, in particular, when the product is at the customers. In this paper,
based on product embedded device identification (PEID) and mobile agent
technologies, and with the advent of the development of the "intelligent
products", we will try to improve innovation: (a) by minimize the lunch phase,
(b) and the involvement of the customer in product lifecycle.
