  It is demonstrated that a static in-plane magnetic field is generated in a
ferromagnetic film by p-polarised light obliquely incident on the film. This
phenomenon can be called inverse transverse magneto-optical Kerr effect. The
femtosecond laser pulse of peak intensity of 500 W/{\mu}m2 generates in nickel
an effective magnetic field of about 100 Oe. The value of the effective
magnetic field can be increased by more than an order of magnitude at the
surface plasmon polariton resonance excited in smooth metal dielectric
structures or in plasmonic crystals.
