  The participatory library is an emerging concept which refers to the idea
that an integrated library system must allow users to take part in core
functions of the library rather than engaging on the periphery. To embrace the
participatory idea, libraries have employed many technologies, such as social
media to help them build participatory services and engage users. To help
librarians understand the impact of emerging technologies on a participatory
service building, this paper takes social media as an example to explore how to
use different engagement strategies that social media provides to engage more
users. This paper provides three major contributions to the library system. The
libraries can use the resultant engagement strategies to engage its users.
Additionally, the best-fit strategy can be inferred and designed based on the
preferences of users. Lastly, the preferences of users can be understood based
on data analysis of social media. Three such contributions put together to
fully address the proposed research question of how to use different engagement
strategies on social media to build participatory library services and better
engage more users visiting the library?
