  Continuous changes in the technology and the business landscape place high
strain on managing knowledge in organisations. Prior researchers highlight a
positive connotation with knowledge management competence and organisational
innovativeness in a turbulent environment. However, the rapid changes in the
market and technology landscape may exert an additional pressure on the
employees and such pressures may ultimately hinder organisational
innovativeness. Drawing on knowledge management and innovation literature, this
research conceptualises a model that investigates this tenacious relationship
between knowledge management competence and innovativeness specifically in
turbulent dynamic markets, considering information systems development
(ISD)-outsourcing as the context. Following a mixed method approach, this
research expects to provide guidance for ISD-outsourcing vendors to manage
innovation expectations, knowledge management process and performance of the
employees in dynamic market conditions.
