  We determined the magnetic structure of CuCr$_2$O$_4$ using neutron
diffraction and irreducible representation analysis. The measurements
identified a new phase between 155 K and 125 K as nearly collinear magnetic
ordering in the Cr pyrochlore lattice. Below 125 K, a Cu-Cr ferrimagnetic
component develops the noncollinear order. Along with the simultaneously
obtained O positions and the quantum effect of spin-orbit coupling, the
magnetic structure is understood to involve spin-orbit ordering, accompanied by
an appreciably deformed orbital of presumably spin-only Cu and Cr.
