  The municipal actors of the Catalan capital wish to obtain a reversal of the
negative representations concerning the lack of attractiveness of the district
of Poblenou considered as one of the poorest and most marginalized districts of
the city while having as identity the expression of "Manchester southern
Europe", recalling its role as a factory for Spain and an emblem of the
Industrial Revolution for the Iberian Peninsula. Conceptualization, programming
and construction of a new image of the city through this large urban wasteland
are made concrete thanks to an urban marketing operation. The specifications
allow the construction of innovative buildings, with resolutely contemporary
architecture, breaking with the regulations in force on the limitation of the
height of skyscrapers in order to make this pericentral territory visible and
attractive. Catalan society in the 21st century has produced a fragmented and
dominating neo-capitalist space through a thoughtless real estate frenzy and
complex land games. Walking through the streets of Poblenou, one is forced to
think of the work of Henri Lefebvre on the production of space and the three
orders of understanding the design of an urban composition. Here, the city has
become a stake and the place of economic growth based on innovation. Finally,
neighborhood life is in complete mutation which seems for this territory to
leave a chance for a long time on the sidelines. We present an economic
analysis grid of a cluster with graphs and statistics.
