  We analyze several product measures in the space of mixed quantum states. In
particular we study measures induced by the operation of partial tracing. The
natural, rotationally invariant measure on the set of all pure states of a N x
K composite system, induces a unique measure in the space of N x N mixed states
(or in the space of K x K mixed states, if the reduction takes place with
respect to the first subsystem). For K=N the induced measure is equal to the
Hilbert-Schmidt measure, which is shown to coincide with the measure induced by
singular values of non-Hermitian random Gaussian matrices pertaining to the
Ginibre ensemble. We compute several averages with respect to this measure and
show that the mean entanglement of $N \times N$ pure states behaves as lnN-1/2.
