  15 VLBA observations of the BL Lac object 0716+714, performed between 1994.67
and 2006.40 at 15 GHz, have been analyzed. Part of the data (12 epochs) were
obtained within the Mojave-survey project and reanalyzed by us. We present a
new motion scenario for jet model component motion in this source which
suggests that no longterm-outward motion but rather an oscillation of
components around an average core separation is taking place. Although no
significant outward motion in the core separation can be found, motion with
regard to the position angle is observed. We give lower limits for the derived
apparent motions and Doppler factors and compare them with values published in
the literature. We find a relation between the total flux-density evolution at
14.5 GHz (UMRAO data) and the position angle changes observed for the jet
component closest to the core. We suggest a significant geometric contribution
to the longterm flux-density variability in 0716+714.
