  We show that a class of Einstein-Maxwell-Dilaton (EMD) theories are related
to higher dimensional AdS-Maxwell gravity via a dimensional reduction over
compact Einstein spaces combined with continuation in the dimension of the
compact space to non-integral values (`generalized dimensional reduction').
This relates (fairly complicated) black hole solutions of EMD theories to
simple black hole/brane solutions of AdS-Maxwell gravity and explains their
properties. The generalized dimensional reduction is used to infer the
holographic dictionary and the hydrodynamic behavior for this class of theories
from those of AdS. As a specific example, we analyze the case of a black brane
carrying a wave whose universal sector is described by gravity coupled to a
Maxwell field and two neutral scalars. At thermal equilibrium and finite
chemical potential the two operators dual to the bulk scalar fields acquire
expectation values characterizing the breaking of conformal and generalized
conformal invariance. We compute holographically the first order transport
coefficients (conductivity, shear and bulk viscosity) for this system.
