  This study proposes the concept of disruptive firms: they are firms with
market leadership that deliberate introduce new and improved generations of
durable goods that destroy, directly or indirectly, similar products present in
markets in order to support their competitive advantage and/or market
leadership. These disruptive firms support technological and industrial change
and induce consumers to buy new products to adapt to new socioeconomic
environment. In particular, disruptive firms generate and spread path-breaking
innovations in order to achieve and sustain the goal of a (temporary) profit
monopoly. This organizational behaviour and strategy of disruptive firms
support technological change. This study can be useful for bringing a new
perspective to explain and generalize one of the determinants that generates
technological and industrial change. Overall, then this study suggests that one
of the general sources of technological change is due to disruptive firms
(subjects), rather than disruptive technologies (objects), that generate market
shifts in a Schumpeterian world of innovation-based competition.
