  In this study, a narrative literature review regarding culture and e-commerce
website design has been introduced. Cultural aspect and e-commerce website
design will play a significant role for successful global e-commerce sites in
the future. Future success of businesses will rely on e-commerce. To compete in
the global e-commerce marketplace, local businesses need to focus on designing
culturally friendly e-commerce websites. To the best of my knowledge, there has
been insignificant research conducted on correlations between culture and
e-commerce website design. The research shows that there are correlations
between e-commerce, culture, and website design. The result of the study
indicates that cultural aspects influence e-commerce website design. This study
aims to deliver a reference source for information systems and information
technology researchers interested in culture and e-commerce website design, and
will show lessfocused research areas in addition to future directions.
