  The purpose of this study is to analyse the correlation between content and
traffic of 21,485 academic websites (universities and research institutes). The
achieved result is used as an indicator which shows the performance of the
websites for attracting more visitors. This inspires a best practice for
developing new websites or promoting the traffic of the existing websites. At
the first step, content of the site is divided into three major items which
are: Size, Papers and Rich Files. Then, the Spearman correlation between
traffic of the websites and these items are calculated for each country and for
the world, respectively. At the next step, countries are ranked based on their
correlations, also a new indicator is proposed from combining these three
correlations of the countries. Results show that in most countries, correlation
between traffic of the websites and Papers is less than correlations between
traffic of the websites and Rich Files and Size.
