  As part of the DarkSide program of direct dark matter searches using liquid
argon TPCs, a prototype detector with an active volume containing 10 kg of
liquid argon, DarkSide-10, was built and operated underground in the Gran Sasso
National Laboratory in Italy. A critically important parameter for such devices
is the scintillation light yield, as photon statistics limits the rejection of
electron-recoil backgrounds by pulse shape discrimination. We have measured the
light yield of DarkSide-10 using the readily-identifiable full-absorption peaks
from gamma ray sources combined with single-photoelectron calibrations using
low-occupancy laser pulses. For gamma lines of energies in the range 122-1275
keV, we get consistent light yields averaging 8.887+-0.003(stat)+-0.444(sys)
p.e./keVee. With additional purification, the light yield measured at 511 keV
increased to 9.142+-0.006(stat) p.e./keVee.
