  The past decade has witnessed rapid progress in AI research since the
breakthrough in deep learning. AI technology has been applied in almost every
field; therefore, technical and non-technical end-users must understand these
technologies to exploit them. However existing materials are designed for
experts, but non-technical users need appealing materials that deliver complex
ideas in easy-to-follow steps. One notable tool that fits such a profile is
scrollytelling, an approach to storytelling that provides readers with a
natural and rich experience at the reader's pace, along with in-depth
interactive explanations of complex concepts. Hence, this work proposes a novel
visualization design for creating a scrollytelling that can effectively explain
an AI concept to non-technical users. As a demonstration of our design, we
created a scrollytelling to explain the Siamese Neural Network for the visual
similarity matching problem. Our approach helps create a visualization valuable
for a short-timeline situation like a sales pitch. The results show that the
visualization based on our novel design helps improve non-technical users'
perception and machine learning concept knowledge acquisition compared to
traditional materials like online articles.
