  Higher education products or services received by students are experiential
values. The purpose of this study is how to create the values of student
experience so that student satisfaction arises. Higher education should now
focus on students by creating strong ties with students and alumni. This
research was conducted with a survey confirmatory approach. The survey was
conducted at 32 universities in South Sumatra Province, Indonesia with a total
sample of 357 students. The sampling technique used was stratified random
sampling and data analysis using structural equation modeling (SEM) analysis.
The results showed that the values of experience in HE were formed through
increased cocreation in HE, where students were directly involved in various
campus activities. High co-creation shows that there is a stronger attachment
of students to HE and a higher value of student experience. Co-creation does
not directly affect student satisfaction, but it does indirectly affect
experience value. If the value of experience is higher, student satisfaction
will also be higher.
