  The idea of a rank-one rotating mass matrix (R2M2) is reviewed detailing how
it leads to ready explanations both for the fermion mass hierarchy and for the
distinctive mixing patterns between up and down fermion states, which can be
and have been tested against experiment and shown to be fully consistent with
existing data. Further, R2M2 is seen to offer, as by-products: (i) a new
solution of the strong CP problem in QCD by linking the theta-angle there to
the Kobayashi-Maskawa CP-violating phase in the CKM matrix, and (ii) some novel
predictions of possible anomalies in Higgs decay observable in principle at the
LHC. A special effort is made to answer some questions raised.
