  Increasing the adoption of Electric Vehicles (EV) is an integral part of many
strategies to address climate change and air pollution. However, Electric
Vehicle adoption rates are inhibited by several factors which reduce the
confidence of potential buyers of electric vehicles, namely range anxiety and
limited charging infrastructure. The latter concern can be addressed by
carefully planning the placement of Electric Vehicle charging stations to
sustainably meet long-term demand. We outline a methodology to optimally
allocate Electric Vehicle Charging stations using a novel approach to demand
estimation. Using this approach the first two authors placed second in the
Academic category of an International Shell competition which was created to
obtain solutions to this problem. They were also provided with a grant to
further study this approach and to develop a deployment strategy.
