  After the discovery of the first connection between GRBs and SNe almost two
decades ago, tens of SN-like rebrightenings have been discovered and about
seven solid associations have been spectroscopically confirmed to date. Using
GROND optical/NIR data and Swift X-ray/UV data, we estimate the intrinsic
extinction, luminosity, and evolution of three SN rebrightenings in GRB
afterglow light curves at z~0.5. The SNe 2008hw, 2009nz, and 2010ma exhibit
0.80, 1.15, and 1.78 times the optical (r band) luminosity of SN 1998bw,
respectively. While SN 2009nz evolves similarly to SN 1998bw, SNe 2008hw and
2010ma show earlier peak times. The quasi-bolometric light curves were
corrected for the contribution of the NIR bands using data available in the
literature and blackbody fits. The large luminosity of SN 2010ma (1.4x10^43
erg/s) is confirmed, while SNe 2008hw and 2009nz reached a peak luminosity
closer to SN 1998bw. Physical parameters of the SN explosions, such as
synthesised nickel mass, ejecta mass, and kinetic energy, are estimated using
Arnett's analytic approach, which resulted in nickel masses of around 0.4-0.5
Msun. By means of the a very comprehensive data set, we found that the
luminosity and the nickel mass of SNe 2008hw, 2009nz, and 2010ma resembles
those of other known GRB-associated SNe. This findings strengthens previous
claims of GRB-SNe being brighter than type-Ic SNe unaccompanied by GRBs.
