  Seeding strategies for influence maximization in social networks have been
studied for more than a decade. They have mainly relied on the activation of
all resources (seeds) simultaneously in the beginning; yet, it has been shown
that sequential seeding strategies are commonly better. This research focuses
on studying sequential seeding with buffering, which is an extension to basic
sequential seeding concept. The proposed method avoids choosing nodes that will
be activated through the natural diffusion process, which is leading to better
use of the budget for activating seed nodes in the social influence process.
This approach was compared with sequential seeding without buffering and single
stage seeding. The results on both real and artificial social networks confirm
that the buffer-based consecutive seeding is a good trade-off between the final
coverage and the time to reach it. It performs significantly better than its
rivals for a fixed budget. The gain is obtained by dynamic rankings and the
ability to detect network areas with nodes that are not yet activated and have
high potential of activating their neighbours.
