  The groundbreaking advancements around generative AI have recently caused a
wave of concern culminating in a row of lawsuits, including high-profile
actions against Stability AI and OpenAI. This situation of legal uncertainty
has sparked a broad discussion on the rights of content creators and publishers
to protect their intellectual property on the web. European as well as US law
already provides rough guidelines, setting a direction for technical solutions
to regulate web data use. In this course, researchers and practitioners have
worked on numerous web standards and opt-out formats that empower publishers to
keep their data out of the development of generative AI models. The emerging
AI/ML opt-out protocols are valuable in regards to data sovereignty, but again,
it creates an adverse situation for a site owners who are overwhelmed by the
multitude of recent ad hoc standards to consider. In our work, we want to
survey the different proposals, ideas and initiatives, and provide a
comprehensive legal and technical background in the context of the current
discussion on web publishers control.
