  Given a local quantum field theory net A on the de Sitter spacetime dS^d,
where geodesic observers are thermalized at Gibbons-Hawking temperature, we
look for observers that feel to be in a ground state, i.e. particle evolutions
with positive generator, providing a sort of converse to the Hawking-Unruh
effect. Such positive energy evolutions always exist as noncommutative flows,
but have only a partial geometric meaning, yet they map localized observables
into localized observables.
  We characterize the local conformal nets on dS^d. Only in this case our
positive energy evolutions have a complete geometrical meaning. We show that
each net has a unique maximal expected conformal subnet, where our evolutions
are thus geometrical.
  In the two-dimensional case, we construct a holographic one-to-one
correspondence between local nets A on dS^2 and local conformal non-isotonic
families (pseudonets) B on S^1. The pseudonet B gives rise to two local
conformal nets B(+/-) on S^1, that correspond to the H(+/-)-horizon components
of A, and to the chiral components of the maximal conformal subnet of A. In
particular, A is holographically reconstructed by a single horizon component,
namely the pseudonet is a net, iff the translations on H(+/-) have positive
energy and the translations on H(-/+) are trivial. This is the case iff the
one-parameter unitary group implementing rotations on dS^2 has
positive/negative generator.
