  We present the photometric calibration of the Swift UltraViolet/Optical
Telescope (UVOT) which includes: optimum photometric and background apertures,
effective area curves, colour transformations, conversion factors for count
rates to flux, and the photometric zero points (which are accurate to better
than 4 per cent) for each of the seven UVOT broadband filters. The calibration
was performed with observations of standard stars and standard star fields that
represent a wide range of spectral star types. The calibration results include
the position dependent uniformity, and instrument response over the 1600-8000A
operational range. Because the UVOT is a photon counting instrument, we also
discuss the effect of coincidence loss on the calibration results. We provide
practical guidelines for using the calibration in UVOT data analysis. The
results presented here supersede previous calibration results.
