  Sarcasm is a peculiar form of sentiment expression, where the surface
sentiment differs from the implied sentiment. The detection of sarcasm in
social media platforms has been applied in the past mainly to textual
utterances where lexical indicators (such as interjections and intensifiers),
linguistic markers, and contextual information (such as user profiles, or past
conversations) were used to detect the sarcastic tone. However, modern social
media platforms allow to create multimodal messages where audiovisual content
is integrated with the text, making the analysis of a mode in isolation
partial. In our work, we first study the relationship between the textual and
visual aspects in multimodal posts from three major social media platforms,
i.e., Instagram, Tumblr and Twitter, and we run a crowdsourcing task to
quantify the extent to which images are perceived as necessary by human
annotators. Moreover, we propose two different computational frameworks to
detect sarcasm that integrate the textual and visual modalities. The first
approach exploits visual semantics trained on an external dataset, and
concatenates the semantics features with state-of-the-art textual features. The
second method adapts a visual neural network initialized with parameters
trained on ImageNet to multimodal sarcastic posts. Results show the positive
effect of combining modalities for the detection of sarcasm across platforms
and methods.
