  The Shapley value has been recently advocated as a method to choose the seed
nodes for the process of information diffusion. Intuitively, since the Shapley
value evaluates the average marginal contribution of a player to the
coalitional game, it can be used in the network context to evaluate the
marginal contribution of a node in the process of information diffusion given
various groups of already 'infected' nodes. Although the above direction of
research seems promising, the current liter- ature is missing a throughout
assessment of its performance. The aim of this work is to provide such an
assessment of the existing Shapley value-based approaches to information
diffusion.
