  We outline a program for interpreting the higher-spin dS/CFT model in terms
of physics in the causal patch of a dS observer. The proposal is formulated in
"elliptic" de Sitter space dS_4/Z_2, obtained by identifying antipodal points
in dS_4. We discuss recent evidence that the higher-spin model is especially
well-suited for this, since the antipodal symmetry of bulk solutions has a
simple encoding on the boundary. For context, we test some other (free and
interacting) theories for the same property. Next, we analyze the notion of
quantum field states in the non-time-orientable dS_4/Z_2. We compare the
physics seen by different observers, with the outcome depending on whether they
share an arrow of time. Finally, we implement the marriage between higher-spin
holography and observers in dS_4/Z_2, in the limit of free bulk fields. We
succeed in deriving an observer's operator algebra and Hamiltonian from the
CFT, but not her S-matrix. We speculate on the extension of this to interacting
higher-spin theory.
