  This teaching case describes the challenges faced by MTech Imaging, a
Singapore small and medium enterprise (SME) that specializes in providing
thermal imaging solutions. In recent years, the company has relentlessly
strived to become a digital innovative solution provider. This push has led to
the development of a disruptive digital innovation called the AXION platform.
Students are provided with vivid accounts of the journey undertaken by MTech to
develop the AXION platform, the industry it competes in, and the challenges it
faces in attempting to disrupt its industry through the introduction of the
AXION platform. The case seeks to achieve three learning objectives: (1) allow
students to learn from MTechs experiences in developing disruptive digital
innovation; (2) immerse students as senior management of MTech to substantiate
the best digital innovation strategy to adopt in order to disrupt its industry;
and (3) expose students to the challenges of driving the adoption of such
digital innovation in the market. It is hoped that the case can inspire
students to become effective digital innovation entrepreneurs.
