  The recent breakthroughs in Artificial Intelligence (AI) have allowed
individuals to rely on automated systems for a variety of reasons. Some of
these systems are the currently popular voice-enabled systems like Echo by
Amazon and Home by Google that are also called as Intelligent Personal
Assistants (IPAs). Though there are raising concerns about privacy and ethical
implications, users of these IPAs seem to continue using these systems. We aim
to investigate why users are concerned about privacy and how they are handling
these concerns while using the IPAs. By utilizing the reviews posted online
along with the responses to a survey, this paper provides a set of insights
about the detected markers related to user interests and privacy challenges.
The insights suggest that users of these systems irrespective of their concerns
about privacy, are generally positive in terms of utilizing IPAs in their
everyday lives. However, there is a significant percentage of users who are
concerned about privacy and took further actions to address the related
concerns. Some percentage of users expressed that they do not have any privacy
concerns but when they learned about the "always listening" feature of these
devices, their concern about privacy increased.
