  It is argued that colour name strategy, object name strategy, and chunking
strategy in memory are all aspects of the same general phenomena, called
stereotyping. It is pointed out that the Berlin-Kay universal partial ordering
of colours and the frequency of traffic accidents classified by colour are
surprisingly similar. Some consequences of the existence of a name strategy for
the philosophy of language and mathematics are discussed. It is argued that
real valued quantities occur {\it ab initio}. The implication of real valued
truth quantities is that the {\bf Continuum Hypothesis} of pure mathematics is
side-stepped. The existence of name strategy shows that thought/sememes and
talk/phonemes can be separate, and this vindicates the assumption of thought
occurring before talk used in psycholinguistic speech production models.
