  We highlight the importance of gaseous TiO and VO opacity on the highly
irradiated close-in giant planets. The atmospheres of these planets naturally
fall into two classes that are somewhat analogous to the M- and L-type dwarfs.
Those that are warm enough to have appreciable opacity due to TiO and VO gases
we term the ``pM Class'' planets, and those that are cooler we term ``pL
Class'' planets. We calculate model atmospheres for these planets, including
pressure-temperature profiles, spectra, and characteristic radiative time
constants. We show that pM Class planets have hot stratospheres $\sim$2000 K
and appear ``anomalously'' bright in the mid infrared secondary eclipse, as was
recently found for planets HD 149026b and HD 209458b. This class of planets
absorbs incident flux and emits thermal flux from high in their atmospheres.
Consequently, they will have large day/night temperature contrasts and
negligible phase shifts between orbital phase and thermal emission light
curves, because radiative timescales are much shorter than possible dynamical
timescales. The pL Class planets absorb incident flux deeper in the atmosphere
where atmospheric dynamics will more readily redistribute absorbed energy. This
will lead to cooler day sides, warmer night sides, and larger phase shifts in
thermal emission light curves. Around a Sun-like primary this boundary occurs
at $\sim$0.04-0.05 AU. The eccentric transiting planets HD 147506b and HD
17156b alternate between the classes. Thermal emission in the optical from pM
Class planets is significant red-ward of 400 nm, making these planets
attractive targets for optical detection. The difference in the observed
day/night contrast between ups Andromeda b (pM Class) and HD 189733b (pL Class)
is naturally explained in this scenario. (Abridged.)
