  We consider message and time efficient broadcasting and multi-broadcasting in
wireless ad-hoc networks, where a subset of nodes, each with a unique rumor,
wish to broadcast their rumors to all destinations while minimizing the total
number of transmissions and total time until all rumors arrive to their
destination. Under centralized settings, we introduce a novel approximation
algorithm that provides almost optimal results with respect to the number of
transmissions and total time, separately. Later on, we show how to efficiently
implement this algorithm under distributed settings, where the nodes have only
local information about their surroundings. In addition, we show multiple
approximation techniques based on the network collision detection capabilities
and explain how to calibrate the algorithms' parameters to produce optimal
results for time and messages.
