  We introduce the first phase of the Kepler-Swift Active Galaxies and Stars
survey (KSwAGS), a simultaneous X-ray and UV survey of ~6 square degrees of the
Kepler field using the Swift XRT and UVOT. We detect 93 unique X-ray sources
with S/N>3 with the XRT, of which 60 have observed UV counterparts. We use the
Kepler Input Catalog (KIC) to obtain the optical counterparts of these sources,
and construct the X-ray to optical flux ratio as a first approximation of the
classification of the source. The survey produces a mixture of stellar sources,
extragalactic sources, and sources which we are not able to classify with
certainty. We have obtained optical spectra for thirty of these targets, and
are conducting an ongoing observing campaign to fully identify the sample. For
sources classified as stellar or AGN with certainty, we construct SEDs using
the 2MASS, UBV and GALEX data supplied for their optical counterparts by the
KIC, and show that the SEDs differ qualitatively between the source types, and
so can offer a method of classification in absence of a spectrum. Future papers
in this series will analyze the timing properties of the stars and AGN in our
sample separately. Our survey provides the first X-ray and UV data for a number
of known variable stellar sources, as well as a large number of new X-ray
detections in this well-studied portion of the sky. The KSwAGS survey is
currently ongoing in the K2 ecliptic plane fields.
