  In this article we give a conceptual definition of Manin products in any
category endowed with two coherent monoidal products. This construction can be
applied to associative algebras, non-symmetric operads, operads, colored
operads, and properads presented by generators and relations. These two
products, called black and white, are dual to each other under Koszul duality
functor. We study their properties and compute several examples of black and
white products for operads. These products allow us to define natural
operations on the chain complex defining cohomology theories. With these
operations, we are able to prove that Deligne's conjecture holds for a general
class of operads and is not specific to the case of associative algebras.
Finally, we prove generalized versions of a few conjectures raised by M. Aguiar
and J.-L. Loday related to the Koszul property of operads defined by black
products. These operads provide infinitely many examples for this generalized
Deligne's conjecture.
