  While online interactions and exchanges have grown exponentially over the
past decade, most commercial infrastructures still operate through centralized
protocols, and their success essentially depends on trust between different
economic actors. Digital advances such as blockchain technology has led to a
massive wave of \textit{Decentralized Ledger Technology} (\textit{DLT})
initiatives, protocols and solutions. This advance makes it possible to
implement trustless systems in the real world, which, combined with appropriate
economic and participatory incentives, would foster the proper functioning and
drive the adoption of a decentralized platform among different actors. This
paper describes an alternative to current commercial structures and networks by
introducing \textit{Lyzis Labs}, which is is an incentive-driven and democratic
protocol designed to support a decentralized online marketplace, based on
blockchain technology. The proposal, \textit{Lyzis Marketplace}, allows to
connect two or more people in a decentralized and secure way without having to
rely on a \textit{Trusted Third Party} (\textit{TTP}) in order to perform
physical asset exchanges while mainly providing transparent and fully protected
data storage. This approach can potentially lead to the creation of a
permissionless, efficient, secure and transparent business environment where
each user can gain purchasing and decision-making power by supporting the
collective welfare while following their personal interests during their
various interactions on the network.
