  Broadcast of localized TV content enables tailored content delivery catering
to the requirements of regional user base. 5G multicast-broadcast service (MBS)
requires a spectrally efficient broadcast solution that enables the change of
content from one local service area (LSA) to another. A frequency reuse factor
of unity between two adjacent LSAs causes their boundary region to become
saturated with co-channel interference (CCI). Increasing the reuse factor will
reduce the CCI at the cost of degrading the spectral efficiency. This paper
addresses the frequency and transmit power planning which manages the CCI at
the LSA boundary to achieve a satisfactory trade-off between spectral
efficiency and broadcast coverage.
