  We discuss how much Higgs couplings (including the Higgs self coupling) can
deviate from their Standard Model values, in different Beyond Standard Model
(BSM) theories, if no other BSM states are accessible at the LHC. Then, we
focus on supersymmetric theories and show that there is a connection between
the mechanism to raise the Higgs mass and the pattern of Higgs coupling
deviations.
