  Financial criteria in architectural design evaluation are limited to cost
performance. Here, I introduce a method, Automated Design Appraisal (ADA), to
predict the market price of a generated building design concept within a local
urban context. Integrating ADA with 3D building performance simulations enables
financial impact assessment that exceeds the spatial resolution of previous
work. Within an integrated impact assessment, ADA measures the direct and
localized effect of urban development. To demonstrate its practical utility, I
study local devaluation risk due to nearby development associated with changes
to visual landscape quality. The results shed light on the relationship between
amenities and property value, identifying clusters of properties physically
exposed or financially sensitive to local land-use change. Beyond its
application as a financial sensitivity tool, ADA serves as a blueprint for
architectural design optimization procedures, in which economic performance is
evaluated based on learned preferences derived from financial market data.
