  As consumer flexibility becomes expected, it is important that the market
mechanisms which attain that flexibility are perceived as fair. We set out
fairness issues in energy markets today, and propose a market design to address
them. Consumption is categorised as either essential or flexible with different
prices and reliability levels for each. Prices are generated by an Automatic
Market Maker (AMM) based on instantaneous scarcity and resource is allocated
using a novel Fair Play algorithm. We empirically show the performance of the
system over 1 year for 101 UK households and benchmark its performance against
more classical approaches.
