  Predictive analysis of social media data has attracted considerable attention
from the research community as well as the business world because of the
essential and actionable information it can provide. Over the years, extensive
experimentation and analysis for insights have been carried out using Twitter
data in various domains such as healthcare, public health, politics, social
sciences, and demographics. In this chapter, we discuss techniques, approaches
and state-of-the-art applications of predictive analysis of Twitter data.
Specifically, we present fine-grained analysis involving aspects such as
sentiment, emotion, and the use of domain knowledge in the coarse-grained
analysis of Twitter data for making decisions and taking actions, and relate a
few success stories.
