  Digital delivery of songs has radically changed the way people can enjoy
music, the sort of music available for listening, and the manner by which
rights holders are compensated for their contributions to songs. Listeners
enjoy an unlimited potpourri of sounds, uniquely free of incremental
acquisition or switching costs which have been replaced by subscription or
rentier fees. This regime shift has revealed listening patterns governed by
affinity, boredom, attention budget, etc.: instantaneous, dynamic, organic or
programmatic song selection. This regime shift in demand availability -- with
the commensurate translation of revenue implications -- deprecates current
orthodoxy for content curation. The impulse to point-of-sale model is
insufficient in a regime where demand revenue is proportional to demand
affinity and each are strongly dependent time series processes. We explore
strategies & implications -- which are generalizable to any media rights
holding firm -- from a prediction & optimization point of view for two
straightforward demand models.
