  The study of graph-based submodular maximization problems was initiated in a
seminal work of Kempe, Kleinberg, and Tardos (2003): An {\em influence}
function of subsets of nodes is defined by the graph structure and the aim is
to find subsets of seed nodes with (approximately) optimal tradeoff of size and
influence. Applications include viral marketing, monitoring, and active
learning of node labels. This powerful formulation was studied for
(generalized) {\em coverage} functions, where the influence of a seed set on a
node is the maximum utility of a seed item to the node, and for pairwise {\em
utility} based on reachability, distances, or reverse ranks.
  We define a rich class of influence functions which unifies and extends
previous work beyond coverage functions and specific utility functions. We
present a meta-algorithm for approximate greedy maximization with strong
approximation quality guarantees and worst-case near-linear computation for all
functions in our class. Our meta-algorithm generalizes a recent design by Cohen
et al (2014) that was specific for distance-based coverage functions.
