  In extensions of the Standard Model with extra scalars, the electroweak phase
transition can be very strong, and the bubble walls can be highly relativistic.
We revisit our previous argument that electroweak bubble walls can "run away,"
that is, achieve extreme ultrarelativistic velocities $\gamma \sim 10^{14}$. We
show that, when particles cross the bubble wall, they can emit transition
radiation. Wall-frame soft processes, though suppressed by a power of the
coupling $\alpha$, have a significance enhanced by the $\gamma$-factor of the
wall, limiting wall velocities to $\gamma \sim 1/\alpha$. Though the bubble
walls can move at almost the speed of light, they carry an infinitesimal share
of the plasma's energy.
