  We present a new approach to Reggeization of gauge amplitudes based on the
universal properties of their infrared singularities. Using the "dipole
formula", a compact ansatz for all infrared singularities of massless
amplitudes, we study Reggeization of singular contributions to high-energy
amplitudes for arbitrary color representations, and any logarithmic accuracy.
We derive leading-logarithmic Reggeization for general cross-channel color
exchanges, and we show that Reggeization breaks down for the imaginary part of
the amplitude at next-to-leading logarithms and for the real part at
next-to-next-to-leading logarithms. Our formalism applies to multiparticle
amplitudes in multi-Regge kinematics, and constrains possible corrections to
the dipole formula starting at three loops.
