  We present unambiguous experimental evidence for (quantum-like) probabilistic
contextuality in psychology. All previous attempts to find contextuality in a
psychological experiment were unsuccessful because of the gross violations of
marginal selectivity in behavioral data, making the traditional mathematical
tests developed in quantum mechanics inapplicable. In our crowdsourcing
experiment respondents were making two simple choices: of one of two characters
in a story (The Snow Queen by Hans Christian Andersen), and of one of two
characteristics, such as Kind and Evil, so that the character and the
characteristic chosen matched the story line. The formal structure of the
experiment imitated that of the Einstein-Podolsky-Rosen paradigm in the
Bohm-Bell version. Marginal selectivity was violated, indicating that the two
choices were directly influencing each other, but the application of a
mathematical test developed in the Contextuality-by-Default theory, extending
the traditional quantum-mechanical test, indicated a strong presence of
contextuality proper, not reducible to direct influences.
