  The bright X-ray selected BL Lacertae object PKS 2155-304 has been the target
of two intense multiwavelength campaigns, in November 1991 and in May 1994.
Although the spectral energy distributions at both epochs were quite similar,
the source exhibited two very distinct variability patterns that cannot be
easily reconciled with homogeneous, one-zone jet models. During the first epoch
the variability was almost achromatic in amplitude, with a time lag between
X-rays and UV of $\approx 3$ h, while during the second epoch the variability
amplitude increased as a function of wavelength, with the EUV flare peaking
$\approx 1$ day after the X-ray flare. We model the source using a
time-dependent inhomogeneous accelerating jet model. e reproduce the general
characteristics of the different variability signatures by assuming that plasma
disturbances with different physical properties propagate downstream in an
underlying jet characterized by the same set of physical parameters at both
epochs. A time delay of $\approx$ 1 day between the hardening of the UV
spectral index and the UV flux, present at both epochs, is modeled with
stochastic fluctuations in the particle acceleration manifested through small
variations of the maximum energy of the injected electrons. We predict that
similar time delays will be present in future observations, even in the absence
of strong variability events. We stress the importance of observations at
neighboring frequencies as a diagnostic tool for the structure of the quiescent
jet in blazars, especially in the seemingly dull case when strong variability
is absent.
