  Understanding how users navigate in a network is of high interest in many
applications. We consider a setting where only aggregate node-level traffic is
observed and tackle the task of learning edge transition probabilities. We cast
it as a preference learning problem, and we study a model where choices follow
Luce's axiom. In this case, the $O(n)$ marginal counts of node visits are a
sufficient statistic for the $O(n^2)$ transition probabilities. We show how to
make the inference problem well-posed regardless of the network's structure,
and we present ChoiceRank, an iterative algorithm that scales to networks that
contains billions of nodes and edges. We apply the model to two clickstream
datasets and show that it successfully recovers the transition probabilities
using only the network structure and marginal (node-level) traffic data.
Finally, we also consider an application to mobility networks and apply the
model to one year of rides on New York City's bicycle-sharing system.
