  After re-stating why beauty physics is so special and sketching its present
status I attempt to map out an itinerary for the next fifteen years. The basic
elements are listed for a research program that allows to define and probe the
KM unitarity triangle in a manner where the numerical uncertainties are reduced
to the few percent level. Dedicated experiments at the LHC will be essential in
exploiting the discovery guarantee in beauty physics to the fullest. This paper
is dedicated to Prof. H. Kastrup on the occasion of his 60th birthday. I have
spent five years at his institute at the RWTH Aachen and I truly enjoyed the
stimulating atmosphere he created by encouraging intellectual exchange
unimpeded by hierarchical privileges.
