  All possible scaling IR asymptotics in homogeneous, translation invariant
holographic phases preserving or breaking a U(1) symmetry in the IR are
classified. Scale invariant geometries where the scalar extremizes its
effective potential are distinguished from hyperscaling violating geometries
where the scalar runs logarithmically. It is shown that the general critical
saddle-point solutions are characterized by three critical exponents ($\theta,
z, \zeta$). Both exact solutions as well as leading behaviors are exhibited.
Using them, neutral or charged geometries realizing both fractionalized or
cohesive phases are found. The generic global IR picture emerging is that of
quantum critical lines, separated by quantum critical points which correspond
to the scale invariant solutions with a constant scalar.
