  The introduction of artificial intelligence into activities traditionally
carried out by human beings produces brutal changes. This is not without
consequences for human values. This paper is about designing and implementing
models of ethical behaviors in AI-based systems, and more specifically it
presents a methodology for designing systems that take ethical aspects into
account at an early stage while finding an innovative solution to prevent human
values from being affected. Two case studies where AI-based innovations
complement economic and social proposals with this methodology are presented:
one in the field of culture and operated by a private company, the other in the
field of scientific research and supported by a state organization.
