  We study the possibility of gauging the Standard Model flavor group. Anomaly
cancellation leads to the addition of fermions whose mass is inversely
proportional to the known fermion masses. In this case all flavor violating
effects turn out to be controlled roughly by the Standard Model Yukawa,
suppressing transitions for the light generations. Due to the inverted
hierarchy the scale of new gauge flavor bosons could be as low as the
electroweak scale without violating any existing bound but accessible at the
Tevatron and the LHC. The mechanism of flavor protection potentially provides
an alternative to Minimal Flavor Violation, with flavor violating effects
suppressed by hierarchy of scales rather than couplings.
