  Deformation of any d-dimensional conformal field theory by a constant null
source for a vector operator of dimension (d + z -1) is exactly marginal with
respect to anisotropic scale invariance, of dynamical exponent z. The
holographic duals to such deformations are AdS plane waves, with z=2 being the
Schrodinger geometry. In this paper we explore holography for such chiral
scale-invariant models. The special case of z=0 can be realized with gravity
coupled to a scalar, and is of particular interest since it is related to a
Lifshitz theory with dynamical exponent two upon dimensional reduction. We show
however that the corresponding reduction of the dual field theory is along a
null circle, and thus the Lifshitz theory arises upon discrete light cone
quantization of an anisotropic scale invariant field theory.
