  We study the entropy of a FRW universe filled with dark energy (cosmological
constant, quintessence or phantom). For general or time-dependent equation of
state $p=w\rho$ the entropy is expressed in terms of energy, Casimir energy,
and $w$. The correspondent expression reminds one about 2d CFT entropy only for
conformal matter. At the same time, the cosmological Cardy-Verlinde formula
relating three typical FRW universe entropies remains to be universal for any
type of matter. The same conclusions hold in modified gravity which represents
gravitational alternative for dark energy and which contains terms growing at
low curvature. It is interesting that BHs in modified gravity are more entropic
than in Einstein gravity. Finally, some hydrodynamical examples testing new
shear viscosity bound, which is expected to be the consequence of the
holographic entropy bound, are presented for the early universe in the plasma
era and for the Kasner metric. It seems that the Kasner metric provides a
counterexample to the new shear viscosity bound.
