  Cloud platform came into existence primarily to accelerate IT delivery and to
promote innovation. To this point, it has performed largely well to the
expectations of technologists, businesses and customers. The service aspect of
this technology has paved the road for a faster set up of infrastructure and
related goals for both startups and established organizations. This has further
led to quicker delivery of many user-friendly applications to the market while
proving to be a commercially viable option to companies with limited resources.
On the technology front, the creation and adoption of this ecosystem has
allowed easy collection of massive data from various sources at one place,
where the place is sometimes referred as just the cloud. Efficient data mining
can be performed on raw data to extract potentially useful information, which
was not possible at this scale before. Targeted advertising is a common example
that can help businesses. Despite these promising offerings, concerns around
security and privacy of user information suppressed wider acceptance and an
all-encompassing deployment of the cloud platform. In this paper, we discuss
security and privacy concerns that occur due to data exchanging hands between a
cloud servicer provider (CSP) and the primary cloud user - the data collector,
from the content generator. We offer solutions that encompass technology,
policy and sound management of the cloud service asserting that this approach
has the potential to provide a holistic solution.
