  By using the gauge/gravity duality and the Maldacena prescription we compute
the expectation values of the Wilson loops in noncommutative Yang-Mills (NCYM)
theory in (3+1) dimensions. We consider both the time-like and the light-like
Wilson loops. The gravity dual background is given by a particular decoupling
limit of (D1,D3) bound state of type IIB string theory. We obtain the velocity
dependent quark-antiquark potential and numerically study how the dipole length
and the potential change with velocity (for 0 < v < 1, i.e., the Wilson loop is
time-like) of the dipole as well as noncommutativity. We discuss and compare
the results with the known commutative results. We also obtain an analytic
expression for the screening length when the rapidity is large and the
noncommutativity parameter is small with the product remaining small. When v
\rightarrow 1, the time-like Wilson loop becomes light-like and in that case we
obtain the form of the jet quenching parameter for the strongly coupled
noncommutative Yang-Mills plasma which matches with our earlier results
obtained using different method.
