  We analyze access statistics of a hundred and fifty blog entries and news
articles, for periods of up to three years. Access rate falls as an inverse
power of time passed since publication. The power law holds for periods of up
to thousand days. The exponents are different for different blogs and are
distributed between 0.6 and 3.2. We argue that the decay of attention to a web
article is caused by the link to it first dropping down the list of links on
the website's front page, and then disappearing from the front page and its
subsequent movement further into background. The other proposed explanations
that use a decaying with time novelty factor, or some intricate theory of human
dynamics cannot explain all of the experimental observations.
