  We present our results on Uniform Price Auctions, one of the standard
sealed-bid multi-unit auction formats, for selling multiple identical units of
a single good to multi-demand bidders. Contrary to the truthful and
economically efficient multi-unit Vickrey auction, the Uniform Price Auction
encourages strategic bidding and is socially inefficient in general. The
uniform pricing rule is, however, widely popular by its appeal to the natural
anticipation, that identical items should be identically priced. In this work
we study equilibria of the Uniform Price Auction for bidders with (symmetric)
submodular valuation functions, over the number of units that they win. We
investigate pure Nash equilibria of the auction in undominated strategies; we
produce a characterization of these equilibria that allows us to prove that a
fraction 1-1/e of the optimum social welfare is always recovered in undominated
pure Nash equilibrium -- and this bound is essentially tight. Subsequently, we
study the auction under the incomplete information setting and prove a bound of
4-2/k on the economic inefficiency of (mixed) Bayes Nash equilibria that are
supported by undominated strategies.
