  We consider the addition of a large number of massive dynamical flavors to
the Klebanov-Witten theory, the quiver gauge theory describing the low energy
dynamics of Nc D3-branes at the conifold singularity. Massive flavors are
introduced by means of Nf D7-branes which are holomorphically embedded and
smeared along the transverse directions. After some general comments on the
validity of the smearing procedure, we find the full backreacted supergravity
solution corresponding to a particular class of massive embeddings. The
solution depends on a running effective number of flavors, whose functional
form follows from the smeared embedding. The running reflects the integrating
in/out of massive degrees of freedom in the dual field theory as the energy
scale is changed. We study how the dynamics of the theory depends on the flavor
parameters, mainly focusing on the static quark-antiquark potential. As
expected, we find that the dynamical flavors tend to screen the static color
charges.
