  Personalization should take the human person seriously. This requires a
deeper understanding of how recommender systems can shape both our
self-understanding and identity. We unpack key European humanistic and
philosophical ideas underlying the General Data Protection Regulation (GDPR)
and propose a new paradigm of humanistic personalization. Humanistic
personalization responds to the IEEE's call for Ethically Aligned Design (EAD)
and is based on fundamental human capacities and values. Humanistic
personalization focuses on narrative accuracy: the subjective fit between a
person's self-narrative and both the input (personal data) and output of a
recommender system. In doing so, we re-frame the distinction between implicit
and explicit data collection as one of nonconscious ("organismic") behavior and
conscious ("reflective") action. This distinction raises important ethical and
interpretive issues related to agency, self-understanding, and political
participation. Finally, we discuss how an emphasis on narrative accuracy can
reduce opportunities for epistemic injustice done to data subjects.
