  We study the non-linear propagation of radiation in {\cal N=4} SYM at zero
and finite temperature using the refined radius/scale duality in AdS/CFT. We
argue that a pulse radiation by a quark at the boundary should be described
holographically by a "point like object" passing through the center of the AdS
bulk. We find that at finite temperature, the radiation stalls at a distance of
$1/\pi T$ with a natural geometric and holographic interpretation. Indeed, the
stalling is the holographic analogue of the gravitational in-fall of light
towards the black hole in the bulk. We suggest that these results are relevant
for jet quenching by a strongly coupled quark-gluon liquid as currently probed
in heavy ion colliders at RHIC. In particular, colored jets cannot make it
beyond 1/3 fm at RHIC whatever their energy.
