  A comprehensive theory is developed that describes the coexistence of p-wave,
spin-triplet superconductivity and itinerant ferromagnetism. It is shown how to
use field-theoretic techniques to derive both conventional strong-coupling
theory, and analogous gap equations for superconductivity induced by magnetic
fluctuations. It is then shown and discussed in detail that the magnetic
fluctuations are generically stronger on the ferromagnetic side of the magnetic
phase boundary, which substantially enhances the superconducting critical
temperature in the ferromagnetic phase over that in the paramagnetic one. The
resulting phase diagram is compared with the experimental observations in UGe_2
and ZrZn_2.
