  The $\gamma^\ast N \to N^\ast (1520)$ reaction is studied in framework of the
light cone QCD sum rules method. The sum rules for the multipole form factors,
namely, for the magnetic dipole $G_M(Q^2)$, electric quadrupole $G_E(Q^2)$, and
Coulomb quadrupole $G_C(Q^2)$, form factors responsible for for the
$\gamma^\ast N \to N^\ast (1520)$ transition are derived. Using these sum
rules, the helicity amplitudes are presented as the combinations of these
multipole form factors, and their $Q^2$ dependences are studied. We compare our
results on the helicity amplitudes with those of the spectator model
predictions, and with the existing experimental data.
