  In recent years, crowdfunding has become a popular method of funding new
technology or entertainment products, or artistic projects. The idea is that
people or projects ask for many small donations from individuals who support
the proposed work, rather than a large amount from a single source.
Crowdfunding is usually done via an online portal or platform which handles the
financial transactions involved. The Universe Awareness (UNAWE) programme
decided to undertake a Kickstarter crowdfunding campaign centring on the
resource Universe in a Box2. In this article we present the lessons learned and
best practices from that campaign.
