  The standard notion of NS-NS 3-form flux is lifted to Hitchin's generalized
geometry. This generalized flux is given in terms of an integral of a modified
Nijenhuis operator over a generalized 3-cycle. Explicitly evaluating the
generalized flux in a number of familiar examples, we show that it can compute
three-form flux, geometric flux and non-geometric Q-flux. Finally, a
generalized connection that acts on generalized vectors is described and we
show how the flux arises from it.
