  Motivated by the huge need of data for non-equilibrium plasma modeling, a
theoretical investigation of dissociative electron attachment to the NO
molecule is performed. The calculations presented here are based on the
Local-Complex-Potential approach, taking into account five NO$^-$ resonances.
Three specific channels of the process are studied, including the production of
excited nitrogen atoms $\mathrm{N}(^2\mathrm{D})$ and of its anions N$^-$.
Interpretation of the existing experimental data and their comparison with our
theoretical result are given. A full set of ro-vibrationally-resolved cross
sections and the corresponding rate coefficients are reported. In particular, a
relatively notably large cross section of N$^-$ ion formation at low energy of
the incident electron and for vibrationally excited NO target is predicted.
Finally, molecular rotation effects are discussed.
