  Viral videos can reach global penetration traveling through international
channels of communication similarly to real diseases starting from a
well-localized source. In past centuries, disease fronts propagated in a
concentric spatial fashion from the the source of the outbreak via the short
range human contact network. The emergence of long-distance air-travel changed
these ancient patterns. However, recently, Brockmann and Helbing have shown
that concentric propagation waves can be reinstated if propagation time and
distance is measured in the flight-time and travel volume weighted underlying
air-travel network. Here, we adopt this method for the analysis of viral meme
propagation in Twitter messages, and define a similar weighted network distance
in the communication network connecting countries and states of the World. We
recover a wave-like behavior on average and assess the randomizing effect of
non-locality of spreading. We show that similar result can be recovered from
Google Trends data as well.
