  An evolutionary game model is developed to study the interplay between
consumers and producers when trade takes place on an e-commerce marketplace.
The type of delivery service available and consumers' taste are particularly
important regarding both game payoffs and players' strategies. The game payoff
matrix is then adapted to analyse the different trading patterns that were
developed during the COVID-19 pandemic in both the traditional retail and
e-commerce sectors. In contrast to the former, investment in logistics and
warehouses in the e-commerce sector allowed for the emergence of a trend in
which fast delivery and eager consumers are becoming the norm.
