  We extend the framework of general gauge mediation to cases where the
mediating fields have a nontrivial spectral function, as might arise from
strong dynamics. We demonstrate through examples that this setup describes a
broad class of possible models of gauge mediated supersymmetry breaking. A main
emphasis is to give general formulas for cross sections for
$\sigma(visible\rightarrow hidden)$ in these resonance models. We will also
give formulas for soft masses, A-terms and demonstrate the framework with a
holographic setup.
