  The topic of clickbait has garnered lot of attention since the advent of
social media. Meriam-Webster defines Clickbait as something designed to make
readers want to click on a hyperlink especially when the link leads to content
of dubious value or interest. Clickbait is used synonymously with terms with
negative connotations such as yellow journalism, tabloid news etc. Majority of
the work in this area has focused on detecting clickbait to stop being
presented to the reader. In this work, we look at clickbait in the field of
education with emphasis on educational videos that are authored by individual
authors without any institutional backing. Such videos can become quite popular
with different audiences and are not verified by any expert. We present
findings that despite the negative connotation associated with clickbait,
audiences value content regardless of the clickbait techniques and have an
overall favorable impression. We also establish initial metrics that can be
used to gauge the likeness factor for such educational videos/MOOCs.
