  We analyse the statistics of the shear stress in a one dimensional
\emph{model fluid}, that exhibits a rich phase behaviour akin to real complex
fluids under shear. We show that the energy flux satisfies the Gallavotti-Cohen
FT across all phases in the system. The theorem allows us to define an
effective temperature which deviates considerably from the equilibrium
temperature as the noise in the system increases. This deviation is negligible
when the system size is small. The dependence of the effective temperature on
the strain rate is phase-dependent. It doesn't vary much at the phase
boundaries. The effective temperature can also be determined from the large
deviation function of the energy flux. The local strain rate statistics obeys
the large deviation principle and satisfies a fluctuation relation. It does not
exhibit a distinct kink near zero strain rate because of inertia of the rotors
in our system.
