  We have constructed a sample of bright near-infrared sources which are
detected at radio wavelengths but undetected on the POSS I plates in order to
search for a population of dust-obscured quasars. Optical and infrared
spectroscopic followup of the sample has led to the discovery of seventeen
heavily reddened quasars (B-K>6.5), fourteen of which are reported here for the
first time. This has allowed us to define a region in the R-K, J-K color plane
in which 50% of the radio-selected objects are highly reddened quasars. We
compare the surface density of this previously overlooked population to that of
UVX- radio-selected quasars, finding that they make up ~20% of the total quasar
population for K < 15.5.
