  Even though rural entrepreneurship and innovation has been studied for
decades, the advent of social media, mobile, analytics, cloud computing and
internet of things - also referred as digital technologies - (Nambisan 2013,
Yoo et al. 2012) has provided new opportunities and challenges for this vast
discipline. As a result, we see new business models, new processes, products
and services offered using new digital technologies. Such changes challenge the
orthodox view of IT entrepreneurship and innovation, opening new avenues for
researches and challenges the existing theoretical understanding. This book
chapter is an attempt to understand the existing literature on rural innovation
and entrepreneurship in information systems discipline and identify
opportunities for rural entrepreneurship and innovation in the digital era.
