  We provide a quantitative analysis of time-variable phenomena in the
photospheric, near-star, and outflow regions of the late-B supergiant (SG) HD
199478. The analysis is based primarily on optical spectroscopic datasets
secured between 1999 and 2000 from the Bulgarian NAO, Tartu, and Ritter
Observatories. The temporal behaviour of HD 199478 is characterised by three
key empirical properties: (i) systematic central velocity shifts in the
photospheric absorption lines, including C II and He I, over a characteristic
time-scale of abou 20 days; (ii) extremely strong, variable H alpha emission
with no clear modulation signal, and (iii) the occurrence in 2000 of a (rare)
high-velocity absorption (HVA) event in H alpha, which evolved over about 60
days, showing the clear signature of mass infall and outflows. In these
properties HD 199478 resembles few other late-B SGs with peculiar emission and
HVAs in H alpha (HD 91619, HD 34085, HD 96919). Non-LTE line synthesis
modelling is conducted using FASTWIND for these late-B SGs to constrain and
compare their fundamental parameters within the context of extreme behaviour in
the H alpha lines. Our analysis indicate that at the cooler temperature edge of
B SGs, there are objects whose wind properties, as traced by H alpha, are
inconsistent with the predictions of the smooth, spherically symmetric wind
approximation. This discordance is still not fully understood and may highlight
the role of a non-spherical, disk-like, geometry, which may result from
magnetically-driven equatorial compression of the gas. Ordered dipole magnetic
fields may also lead to confined plasma held above the stellar surface, which
ultimately gives rise to transient HVA events.
