  Iverson (2006) proposed the law of similarity \[ \xi_{s}(\lambda x)=
\gamma(\lambda, s)\xi_{\eta(\lambda, s)}(x) \] for the sensitivity functions
$\xi_{s}\, (s\in S)$. Compared to the former models, the generality of this one
lies in that here $\gamma$ and $\eta$ can also depend on the variables
$\lambda$ and $s$. In the literature, this model (or its special cases) is
usually considered together with a given psychophysical representation (e.g.
Fechnerian, subtractive, or affine). Our goal, however, is to study at first
Iverson's law of similarity on its own. At first we show that if certain mild
assumptions are fulfilled, then $\xi$ can be written in a rather simple form
containing only one-variable functions. The obtained form proves to be very
useful when we assume some kind of representation.
  Motivated by Hsu and Iverson (2016), in the second part of the third section
we study the above model assuming that the mapping $\eta$ is multiplicatively
translational. First, we show how these mappings can be characterized. Later on
we turn to the examination of the so-called power law. According to our
results, the corresponding function $\xi$ then does not have a Fechnerian
representation, but it do have a subtractive representation. As an application
of the results of the subsection, we close the paper with the study of the
shift invariance property.
