  Holographic RG flows dual to QFTs on a squashed $S^3$ are considered in the
framework of Einstein dilaton gravity in four dimensions. A general dilaton
potential is used and flows are driven by a scalar relevant operator. The
general properties of such flows are analysed and the UV and IR asymptotics are
computed. Exotic asymptotics are found, that are different from the standard
Fefferman-Graham asymptotics.
