  Autonomous vehicles have the potential to increase the capacity of roads via
platooning, even when human drivers and autonomous vehicles share roads.
However, when users of a road network choose their routes selfishly, the
resulting traffic configuration may be very inefficient. Because of this, we
consider how to influence human decisions so as to decrease congestion on these
roads. We consider a network of parallel roads with two modes of
transportation: (i) human drivers who will choose the quickest route available
to them, and (ii) ride hailing service which provides an array of autonomous
vehicle ride options, each with different prices, to users. In this work, we
seek to design these prices so that when autonomous service users choose from
these options and human drivers selfishly choose their resulting routes, road
usage is maximized and transit delay is minimized. To do so, we formalize a
model of how autonomous service users make choices between routes with
different price/delay values. Developing a preference-based algorithm to learn
the preferences of the users, and using a vehicle flow model related to the
Fundamental Diagram of Traffic, we formulate a planning optimization to
maximize a social objective and demonstrate the benefit of the proposed routing
and learning scheme.
