  In recent years, with the changing landscape of international education and
the growing demand from Chinese students, study abroad consultancy firms in
China need to adopt transformational development strategies to address
challenges and maintain competitiveness. This study investigated the
relationships between key performance indicators and several factors through a
questionnaire survey of 158 consultancy firms. The factors examined included
service diversification, technology adoption, talent management, and regulatory
compliance. Descriptive statistical analysis was employed to analyze the data.
The results showed that service scope diversification was positively correlated
with firm performance. Technology adoption was positively correlated with
operational efficiency. Talent management was positively correlated with
service quality. Regulatory compliance was positively correlated with firm
reputation. Consultancy firms that took progressive approaches in diversifying
services, adopting new technologies, cultivating talent, and ensuring
compliance demonstrated superior performance, efficiency, quality, and
reputation compared to their less innovative counterparts. This research
provides empirical evidence to support the transformation of Chinese study
abroad consultancy firms. It also highlights the need for future studies to
consider causality and contextual variations to gain deeper insights into this
issue.
