  We discuss how the inflation induced supersymmetry breaking affects the flat
directions of SUSY vacua. We show that under general assumptions all gauge
nonsinglet fields, parameterizing flat directions (and in particular squarks
and sleptons), get large $radiative$ masses which are related to the value of
the Hubble constant ($H$) and to the expectation value of the inflaton field.
This mass (typically $\sim H$) is of ``non-gravitational'' origin and does not
vanishes in the global SUSY limit. Large radiative corrections are induced by
$F$-term (or $D$-term) density, which dominates the inflationary universe and
strongly breaks supersymmetry. In such theories it is difficult to treat
squarks and sleptons as the light fields in the inflationary period. In the
generic supergravity theories all flat directions, including moduli, are
getting curvature of order the Hubble constant. However, for the
gauge-nonsinglet flat directions radiative contribution to the curvature
(induced by renormalizable gauge interactions) may be dominant.
