  The quantum measurement problems are revisited from a new perspective.
  One of the main ideas of this work is that the basic entities of our world
are various types of particles, elementary or composite. It follows that each
elementary process, hence each measurement process at its core, is a spacetime,
pointlike, event. Another key idea is that, when a microsystem $\psi$ gets into
contact with the experimental device, factorization of $\psi$ rapidly fails and
entangled mixed states appear. The wave functions for the microsystem-apparatus
coupled systems for different measurement outcomes then lack overlapping
spacetime support. It means that the aftermath of each measurement is a single
term in the sum: a "wave-function collapse".
  Our discussion leading to a diagonal density matrix, $\rho= {\rm diag} (
|c_1|^2, \ldots, |c_n|^2, \ldots )$ shows how the information encoded in the
wave function $|\psi\rangle = \sum_n c_n | n \rangle$ gets transcribed, via
entanglement with the experimental device and environment, into the relative
frequencies ${\cal P}_n = |c_n|^2$ for various experimental results $F=f_n$.
  These results represent new, significant steps towards filling in the logical
gaps in the standard interpretation based on Born's rule, and replacing it with
a more natural one. Accepting objective reality of quantum fluctuations,
independent of any experiments, and independently of human presence, one
renounces the idea that in a fundamental, complete theory of Nature the result
of each single experiment must necessarily be predictable.
  A few well-known puzzles such as the Schr\"odinger cat conundrum and the EPR
paradox are briefly reviewed: they can all be naturally explained away.
