  We propose the use of probability models for ranked data as a useful
alternative to a quantitative data analysis to investigate the outcome of
bioassay experiments, when the preliminary choice of an appropriate
normalization method for the raw numerical responses is difficult or subject to
criticism. We review standard distance-based and multistage ranking models and
in this last context we propose an original generalization of the Plackett-Luce
model to account for the order of the ranking elicitation process. The
usefulness of the novel model is illustrated with its maximum likelihood
estimation for a real data set. Specifically, we address the heterogeneous
nature of experimental units via model-based clustering and detail the
necessary steps for a successful likelihood maximization through a hybrid
version of the Expectation-Maximization algorithm. The performance of the
mixture model using the new distribution as mixture components is compared with
those relative to alternative mixture models for random rankings. A discussion
on the interpretation of the identified clusters and a comparison with more
standard quantitative approaches are finally provided.
