  We present the first application of a recently-developed effective theory of
jet propagation in matter SCETG to inclusive hadron suppression in
nucleus-nucleus collisions at the LHC. SCETG-based splitting kernels allow us
to go beyond the traditional energy loss approximation and unify the treatment
of vacuum and medium-induced parton showers. In the soft gluon emission limit,
we establish a simple analytic relation between the QCD evolution and energy
loss approaches to jet quenching. We quantify the uncertainties associated with
the implementation of the in-medim modification of hadron production cross
sections and show that the coupling between the jet and the medium can be
constrained with better than 10% accuracy.
