  We present a hybrid atom chip which combines a permanent magnetic film with a
micromachined current-carrying structure used to realize a Bose-Einstein
condensate. A novel TbGdFeCo material with large perpendicular magnetization
has been tailored to allow small scale, stable magnetic potentials for
ultracold atoms. We are able to produce 87Rb Bose-Einstein condensates in a
magnetic trap based on either the permanent magnetic film or the
current-carrying structure. Using the condensate as a magnetic field probe we
perform cold atom magnetometry to profile both the field magnitude and gradient
as a function of distance from the magnetic film surface. Finally we discuss
future directions for our permanent magnetic film atom chip.
