  We present new observations of the strongly-barred galaxy NGC 1365, including
new photometric images and Fabry-Perot spectroscopy, as well as a detailed
re-analysis of the neutral hydrogen observations from the VLA archive. We find
the galaxy to be at once remarkably bi-symmetric in its I-band light
distribution and strongly asymmetric in the distribution of dust and in the
kinematics of the gas in the bar region. The velocity field mapped in the
H-alpha line reveals bright HII regions with velocities that differ by 60 to 80
km/s from that of the surrounding gas, which may be due to remnants of
infalling material. We have attempted hydrodynamic simulations of the bar flow
to estimate the separate disk and halo masses, using two different dark matter
halo models and covering a wide range of mass-to-light ratios (Upsilon) and bar
pattern speeds (Omega_p). None of our models provides a compelling fit to the
data, but they seem most nearly consistent with a fast bar, corotation at sim
1.2r_B, and Upsilon_I simeq 2.0 +- 1.0, implying a massive, but not fully
maximal, disk. The fitted dark halos are unusually concentrated, a requirement
driven by the declining outer rotation curve.
