  Analytical tools in business management are understood as a combination of
information technologies and quantitative methods used to assist stakeholders
to make better decisions. The contemporary business environment is dramatically
changing by the massive accumulation of data. Now, as never before, the use of
analytical tools must be expanded to take advantage of this growing digital
universe. This article will apply the laddering technique to see how personal
values (or managerial functions) influence a companys adoption of analytical
tools. A set of ten in-depth interviews are conducted with CEOs, analytics
consultants, academics and businessmen in order to establish quantitative
relations among attributes, consequences and personal values. Two easy-to-read
outputs are provided to interpret our results. The most important links are
quantitatively associated through an implication matrix, and then visually
represented on a hierarchical value map. Guidelines for improving the use of
analytical tools are provided in the last section
