  With the rapid increase in the use of social media in the last decade, the
conspicuous consumption lifestyle within society has been now transferred to
the social media. Along with the changing culture of consumption, the consumer
who witnesses such portrayals on social media aspires to and desires the same
products and services. Having regard to this situation, this study examines the
impact of the conspicuous consumption trend in social media on purchasing
intentions. Accordingly, the study aims to discover whether social media is
being used as a conspicuous consumption channel and whether these conspicuous
portrayals affect purchasing intentions
