  This paper examines the role that enchantment plays in the design of AI
things by constructing a taxonomy of design approaches that increase or
decrease the perception of magic and enchantment. We start from the design
discourse surrounding recent developments in AI technologies, highlighting
specific interaction qualities such as algorithmic uncertainties and errors and
articulating relations to the rhetoric of magic and supernatural thinking.
Through analyzing and reflecting upon 52 students' design projects from two
editions of a Master course in design and AI, we identify seven design
principles and unpack the effects of each in terms of enchantment and
disenchantment. We conclude by articulating ways in which this taxonomy can be
approached and appropriated by design/HCI practitioners, especially to support
exploration and reflexivity.
