  We propose a new method to determine the coupling of the Higgs boson to charm
quarks, via Higgs production in association with a charm-tagged jet: $pp\to
hc$. As a first estimate, we find that at the LHC with 3000 fb$^{-1}$ it should
be possible to derive a constraint of order one, relative to the SM value of
the charm Yukawa coupling. As a byproduct of this analysis, we present an
estimate of the exclusive $pp \to hD^{(*)}$ electroweak cross section. Within
the SM, the latter turns out to be not accessible at the LHC even in the
high-luminosity phase.
