  Values, as intended in ethics, determine the shape and validity of moral and
social norms, grounding our everyday individual and community behavior on
commonsense knowledge. Formalising latent moral content in human interaction is
an appealing perspective that would enable a deeper understanding of both
social dynamics and individual cognitive and behavioral dimension. To tackle
this problem, several theoretical frameworks offer different values models, and
organize them into different taxonomies. The problem of the most used theories
is that they adopt a cultural-independent perspective while many entities that
are considered "values" are grounded in commonsense knowledge and expressed in
everyday life interaction. We propose here two ontological modules, FOLK, an
ontology for values intended in their broad sense, and That's All Folks, a
module for lexical and factual folk value triggers, whose purpose is to
complement the main theories, providing a method for identifying the values
that are not contemplated by the major value theories, but which nonetheless
play a key role in daily human interactions, and shape social structures,
cultural biases, and personal beliefs. The resource is tested via performing
automatic detection of values from text with a frame-based approach.
