  Deconfined quantum criticality of two-dimensional $SU(2)$ quantum
antiferromagnets featuring a transition from an antiferromagnetically ordered
ground state to a so-called valence-bond solid state, is governed by a
non-compact CP$^1$ model with a Maxwell term in 2+1 spacetime dimensions. We
introduce a new perspective on deconfined quantum criticality within a
field-theoretic framework based on an expansion in powers of $\epsilon=4-d$ for
fixed number $N$ of complex matter fields. We show that in the allegedly weak
first-order transition regime, a so-called conformal phase transition leads to
a genuine deconfined quantum critical point. In such a transition, the gap
vanishes when the critical point is approached from above and diverges when it
is approached from below. We also find that the spin stiffness has a universal
jump at the critical point.
