  We report the measurements of electroweak penguin processes b->d,s gamma and
b->sl+l- at the Belle experiment. The analyses are based on 152 million BB-bar
events collected at the Upsilon(4S) resonance with the Belle detector at the
KEKB e+e- asymmetric-energy collider. The b->d gamma transition is studied
through exclusive decays: B0->rho0 gamma, B0->omega gamma and B+ ->rho+ gamma.
We apply fully inclusive and semi-inclusive reconstruction to b->s gamma and
b->sl+l- processes, respectively. The results on the exclusive b->d gamma and
semi-inclusive b->sl+l- measurements are preliminary.
