  Social Engineering is the act of manipulating individuals to perform actions
or reveal information. Social engineering tactics are widely recognized as a
significant risk to information security. The increasing digital environment
has increased the prevalence of social engineering attacks, bringing huge
threats to both people and organizations. This paper explores current deception
techniques used during social engineering attacks to understand emerging trends
and discuss effective countermeasures. It is always a good idea to have
knowledge of counter measures and risks from these increasing cyber threats. We
have also explored the types of deception attacks and role of social
engineering in Advanced Persistent Threats. Today major concern for
cybersecurity and other web related attacks is due to social engineering
attacks that is also the driving force of increasing cybercrimes worldwide. By
uncovering emerging trends and analyzing the psychological underpinnings of
these attacks this paper highlights the known deception techniques, emerging
trends and counter measures of social engineering attacks.
