  We consider holographic renormalization for the decoupling limit of
coincident Dp-branes. We truncate the theory to the supergravity sector which
is homogeneous on the (8-p)-sphere and carries only RR electric (p+2)-flux,
leaving a graviton and two scalar degrees of freedom associated to the dilaton
and the sphere radius. We non-linearly construct the asymptotic graviton and
dilaton deformations - the analog of the Graham-Fefferman expansion for AdS/CFT
- and compute counterterms to give a finite renormalized bulk action and dual
one point functions. Restricting to linear deformations we find additional
counterterms to include the remaining sphere deformations which strongly deform
the asymptotic behaviour.
