  Tourism is one of the world's fastest expanding businesses, as well as a
significant source of foreign exchange profits and jobs. The research is based
on secondary sources. The facts and information were primarily gathered and
analyzed from various published papers and articles. The study goals are to
illustrate the current scenario of tourism industry in south Asia, classifies
the restraints and recommends helpful key developments to achieve sustainable
tourism consequently. The study revealed that major challenges of sustainable
tourism in south Asian region are lack of infrastructure facilities, modern and
sufficient recreation facilities, security and safety, proper training and HR,
proper planning from government, marketing and information, product
development, tourism awareness, security and safety, and political instability
etc. The study also provides some suggestive measures that for the long-term
growth of regional tourism, the government should establish and implement
policies involving public and private investment and collaboration.
