  A method for extending traditional plasma transport theories into the strong
coupling regime is presented. Like traditional theories, this is based on a
binary scattering approximation, but where physics associated with many body
correlations is included through the use of an effective interaction potential.
The latter is simply related to the pair-distribution function. Modeling many
body effects in this manner can extend traditional plasma theory to orders of
magnitude stronger coupling. Theoretical predictions are tested against
molecular dynamics simulations for electron-ion temperature relaxation as well
as diffusion in one component systems. Emphasis is placed on the connection
with traditional plasma theory, where it is stressed that the effective
potential concept has precedence through the manner in which screening is
imposed. The extension to strong coupling requires accounting for correlations
in addition to screening. Limitations of this approach in the presence of
strong caging is also discussed.
