  Game development is an interdisciplinary concept that embraces software
engineering, business, management, and artistic disciplines. This research
facilitates a better understanding of the business dimension of digital games.
The main objective of this research is to investigate empirically the effect of
business factors on the performance of digital games in the market and to
answer the research questions asked in this study. Game development
organizations are facing high pressure and competition in the digital game
industry. Business has become a crucial dimension, especially for game
development organizations. The main contribution of this paper is to
investigate empirically the influence of key business factors on the business
performance of games. This is the first study in the domain of game development
that demonstrates the interrelationship between key business factors and game
performance in the market. The results of the study provide evidence that game
development organizations must deal with multiple business key factors to
remain competitive and handle the high pressure in the digital game industry.
Furthermore, the results of the study support the theoretical assertion that
key business factors play an important role in game business performance.
