  Numerous methods and tools have been proposed to motivate or support ethical
awareness in design practice. However, many existing resources are not easily
discoverable by practitioners. One reason being that they are framed using
language that is not immediately accessible or resonant with the felt
complexity of everyday practice. In this paper, we propose a set of
empirically-supported "intentions" to frame practitioners' selection of
relevant ethics-focused methods based on interviews with practitioners from a
range of technology and design professions, and then leverage these intentions
in the design and iterative evaluation of a website that allows practitioners
to identify supports for ethics-focused action in their work context. Building
on these findings, we propose a set of heuristics to evaluate the practice
resonance of resources to support ethics-focused practice, laying the
groundwork for increased ecological resonance of ethics-focused methods and
method selection tools.
