  A new mean-field type theory is proposed to study order-disorder transitions
(ODT) in block copolymers. The theory applies to both the weak segregation (WS)
and the strong segregation (SS) regimes. A new energy functional is proposed
without appealing to the random phase approximation (RPA). We find new terms
unaccounted for within RPA. We work out in detail transitions to the lamellar
state and compare the method to other existing theories of ODT and numerical
simulations. We find good agreements with recent experimental results and
predict that the intermediate segregation regime may have more than one scaling
behavior.
