  There is an increased sensitivity by people about how companies collect
information about them, and how this information is packaged, used and sold.
This perceived lack of control is highlighted by the helplessness of users of
various platforms in managing or halting what data is collected from/about
them. In a future where users have wrested control of their data and have the
autonomy to decide what information is collected, how it is used and most
importantly, how much it is worth, a new market emerges. This design fiction
considers possible steps prescient companies would take to meet these demands,
such as providing third-party subscription platforms offering personal data
trade as a service. These services would provide a means for transparent
transactions that preserve an owner's control over their data; allowing them to
individually make decisions about what data they avail for sale, and the amount
of compensation they would accept in trade.
