  In today's mobile application marketplace, the ability of consumers to make
informed choices regarding their privacy is extremely limited. Consumers
largely rely on privacy policies and app permission mechanisms, but these do an
inadequate job of conveying how information will be collected, used, stored,
and shared. Mobile application developers go largely unrewarded for making apps
more privacy conscious as it is difficult to communicate these features to
consumers while they are searching for a new app. This paper provides an
overview of a framework designed to help consumers make informed choices, and
an incentive mechanism to encourage app developers to implement it. This
framework includes machine readable privacy policies encouraged by mobile app
stores and enhanced by user software agents. Such a framework would provide the
foundation required for more advanced forms of privacy management to develop.
