  We discuss the latest results and future prospects of the Belle experiment on
the electroweak and radiative processes b --> s ell+ ell-, b --> s gamma and b
--> d gamma. In particular, the first measurement of the inclusive rate for B
--> X(s) ell+ ell- provides a new constraint on the physics beyond the Standard
Model. The yet to be measured decay B --> rho gamma is expected to provide a
new constraint on the CKM matrix element |V(td)| in the near future.
