  Organizations across various industries are still exploring the potential of
Generative Artificial Intelligence (GenAI) to enhance knowledge work. While
innovation is often viewed as a product of individual creativity, it more
commonly unfolds through a highly structured, collaborative process where
creativity intertwines with knowledge work. However, the extent and
effectiveness of GenAI in supporting this process remain open questions. Our
study investigates this issue using a collaborative practice research approach
focused on three GenAI-enabled innovation projects conducted over a year within
three different organizations. We explored how, why, and when GenAI could be
integrated into design sprints, a highly structured, collaborative, and
human-centered innovation method. Our research identified challenges and
opportunities in synchronizing AI capabilities with human intelligence and
creativity. To translate these insights into practical strategies, we propose
four recommendations for organizations eager to leverage GenAI to both
streamline and bring more value to their innovation processes: (1) establish a
collaborative intelligence value loop with GenAI; (2) build trust in GenAI, (3)
develop robust data collection and curation workflows, and (4) cultivate a
craftsmanship mindset.
