  The exploration of B-meson decays has reached an unprecedented level of
sophistication, with a phase of even much higher precision ahead of us thanks
to run 2 of the LHC and the future era of Belle II and the LHCb upgrade. For
many processes, the theoretical challenge in the quest to reveal possible
footprints of physics beyond the Standard Model will be the control of
uncertainties from strong interactions. After a brief discussion of the global
picture emerging from the LHC data, I will focus on the theoretical prospects
and challenges for benchmark B decays to search for new sources of CP
violation, and highlight future opportunities to probe the Standard Model with
strongly suppressed rare B decays.
