  This paper argues why FLAMINGO (Fast Light Atmospheric Monitoring and Imaging
Novel Gamma-ray Observatory) is the perfect name for an array of
very-high-energy Cherenkov telescopes. Studies which indicate pink is the most
suitable pigment for the structures of Cherenkov telescopes have passed with
flying colors. Pink optimizes the absorption and reflectivity properties of the
telescopes with respect to the characteristic blue color of the Cherenkov
radiation emitted by high-energy particles in the atmosphere. In addition to
giving the sensitivity a big leg up, a pink color scheme also adds a unique and
visually appealing aspect to the project's branding and outreach efforts.
FLAMINGO has a fun and memorable quality that can help to increase public
engagement and interest in astrophysics and also help to promote diversity in
the field with its colorful nature. In an era of increasingly unpronounceable
scientific acronyms, we are putting our foot down. FLAMINGO is particularly
fitting, as flamingos have eyesight optimized to detect small particles,
aligning with the primary purpose of Cherenkov telescopes to detect faint
signals from air showers. We should not wait in the wings just wishing for new
name to come along: in FLAMINGO we have an acronym that both accurately
reflects the science behind Cherenkov telescopes and provides a visually
striking identity for the project. While such a sea change will be no easy
feet, we are glad to stick our necks out and try: FLAMINGO captures the essence
of what an array of Cherenkov telescopes represents and can help to promote the
science to a wider audience. We aim to create an experiment and brand that
people from all walks of life will flock to.
