  We analyze the available data on eta photo- and electroproduction, around
W~1535 MeV, in the framework of the effective Lagrangian approach, and extract,
in a nearly model-independent fashion, the electrostrong amplitude for the
gamma+N--> N*(1535)--> N+eta processes. Quark model approaches are shown to be
quite inadequate to explain this property at all Q^2. In particular, at high
Q^2, the extracted amplitude falls much slower than the predictions of the
quark model, as a function of Q^2, a situation similar to the electroexcitation
and decay of Delta(1232). A QCD explanation of these observations is urgently
needed.
