  The simulation hypothesis suggests that we live in a computer simulation.
That notion has attracted significant scholarly and popular interest. This
article explores the simulation hypothesis from a business perspective. Due to
the lack of a name for a universe consistent with the simulation hypothesis, we
propose the term simuverse. We argue that if we live in a simulation, there
must be a business justification. Therefore, we ask: If we live in a simuverse,
what is its business model? We identify and explore business model scenarios,
such as simuverse as a project, service, or platform. We also explore business
model pathways and risk management issues. The article contributes to the
simulation hypothesis literature and is the first to provide a business model
perspective on the simulation hypothesis. The article discusses theoretical and
practical implications and identifies opportunities for future research related
to sustainability, digital transformation, and Artificial Intelligence (AI).
