  We work out the map between null polygonal hexagonal Wilson loops and
spinning three point functions in large $N$ conformal gauge theories by mapping
the variables describing the two different physical quantities and by working
out the precise normalization factors entering this duality. By fixing all the
kinematics we open the ground for a precise study of the dynamics underlying
these dualities -- most notably through integrability in the case of planar
maximally supersymmetric Yang-Mills theory.
