  I present BVRI photometry of the type IIP supernova 2013ej in M74 from 3 to
182 days after the explosion. These photometric measurements and spectroscopic
data from the literature are combined via the expanding photosphere method to
estimate the distance to the event, which is consistent with that derived by
other methods. After correcting for extinction and adopting a distance modulus
of (m - M) = 29.80 mag to M74, I derive absolute magnitudes M_B = -17.36, M_V =
-17.47, M_R = -17.64 and M_I = -17.71. The differences between visual
measurements and CCD V-band measurements of SN 2013ej are similar to those
determined for type Ia supernovae and ordinary stars.
