  The melting of a heavy quark-antiquark bound state depends on the screening
phenomena associated with the binding energy, as well as scattering phenomena
associated with the imaginary part of the potential. We study the imaginary
part of the static potential of heavy quarkonia moving in the strongly coupled
plasma. The imaginary potential dependence on the velocity of the traveling
bound states is calculated. Non-zero velocity leads to increase of the absolute
value of the imaginary potential. The enhancement is stronger when the
quarkonia move orthogonal to the quark-gluon plasma maximizing the flux between
the pair. Moreover, we estimate the thermal width of the moving bound state and
find it enhanced compared to the static one. Our results imply that the moving
quarkonia dissociate easier than the static ones in agreement with the
expectations.
