  The application of information technology in the era of big data and cloud
computing has led to the trend of electronic payments through financial
technology, or FinTech. One of the most popular FinTech applications in
Indonesia is Go-Pay in the Gojek start-up application. This research will
analyze how the FinTech Go-Pay user experience both for transactions on Gojek
and at merchants that collaborate with Gojek. User Experience (UX) is analyzed
using the User Experience Questionnaire which consists of 6 (six) variables
(Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and
Novelty). Total data collected amounted to 258. After analyzing the calculation
results, the mean scores are obtained in the following order: Efficiency,
Perspicuity, Stimulation, Attractiveness, Dependability, and Novelty. Then when
compared with benchmark data the following sequence is obtained: Efficiency,
Perspicuity, Stimulation, Attractiveness, Dependability, and Novelty. Overall
the Go-Pay service is efficient and perspicuity, but the Go-Pay service needs
to improve its novelty. This article provides additional knowledge or novelty
contributions, especially for user experience analysis using FinTech
applications.
