  Branchina et al and Consoli have recently shown that the one-loop effective
potential (1LEP) of massless lambda-phi**4 theory can be renormalized in two
distinct ways. One of these is the conventional renormalization of Coleman and
Weinberg. The other requires an infinite wavefunction renormalization, and is
very similar to the "autonomous" renormalization of the Gaussian effective
potential. We apply the "autonomous" renormalization to the 1LEP of the SU(2)x
U(1) electroweak theory with zero bare Higgs mass. The predicted physical Higgs
mass is 1.9 TeV.
