  The weakness of electron-electron correlations in the itinerant
antiferromagnet Cr doped with V has long been considered the reason that
neither new collective electronic states or even non Fermi liquid behaviour are
observed when antiferromagnetism in Cr$_{1-x}$V$_{x}$ is suppressed to zero
temperature. We present the results of neutron and electron diffraction
measurements of several lightly doped single crystals of Cr$_{1-x}$V$_{x}$ in
which the archtypal spin density wave instability is progressively suppressed
as the V content increases, freeing the nesting-prone Fermi surface for a new
striped charge instability that occurs at x$_{c}$=0.037. This novel nesting
driven instability relieves the entropy accumulation associated with the
suppression of the spin density wave and avoids the formation of a quantum
critical point by stabilising a new type of charge order at temperatures in
excess of 400 K. Restructuring of the Fermi surface near quantum critical
points is a feature found in materials as diverse as heavy fermions, high
temperature copper oxide superconductors and now even elemental metals such as
Cr.
