  The paper uses the SCOP theory of concepts to model the role of environmental
context on three levels of entrepreneurial opportunity: idea generation, idea
development, and entrepreneurial decision. The role of contextual-fit in the
generation and development of ideas is modeled as the collapse of their
superposition state into one of the potential states that composes this
superposition. The projection of this collapsed state on the socio-economic
basis results in interference of the developed idea with the perceptions of the
supporting community, undergoing an eventual collapse for an entrepreneurial
decision that reflects the shared vision of its stakeholders. The developed
idea may continue to evolve due to continuous or discontinuous changes in the
environment. The model offers unique insights into the effects of external
influences on entrepreneurial decisions.
