  The purpose of this research is to develop a model that would close the gap
between marketing plans and strategies from one side and the advanced online
collaboration applications platforms known as WEB 2.0 in order to implement
marketing 2.0 smoothly without disrupting the working environment. We started
by examining published articles related to marketing, Web 2.0, Customer
Relationship Management Systems, CRM, and social media in a step to conduct an
extensive review of the available literature. Then, we presented critique of
the articles we have examined. After that, we have been able to develop the
model we are proposing in this research. As this paper shows, the proposed
model will help in transforming marketing plans and strategies from its
traditional approach into, what we would like to call, marketing 2.0 approach
smoothly. There are some unavoidable limitations due to the given time and
scope constrains. The factors included in the proposed model does not cover
every related aspect, however, they cover the most important ones.
