  Nowadays technology is being adopted on every aspect of our lives and it is
one of most important transformation driver in industry. Moreover, many of the
systems and digital services that we use daily rely on artificial intelligent
technology capable of modeling social or individual behaviors that in turns
also modify personal decisions and actions. In this paper, we briefly discuss,
from a technological perspective, a number of critical issues including the
purpose of promoting trust and ensure social benefit by the proper use of
Artificial Intelligent Systems. To achieve this goal we propose a generic
ethical technological framework as a first attempt to define a common context
towards developing real engineering ethical by design. We hope that this
initial proposal to be useful for early adopters and especially for
standardization teams.
