  We study the emergence of objective properties in open quantum systems. In
our analysis, the environment is promoted from a passive role of reservoir
selectively destroying quantum coherence, to an active role of amplifier
selectively proliferating information about the system. We show that only
preferred pointer states of the system can leave a redundant and therefore
easily detectable imprint on the environment. Observers who--as it is almost
always the case--discover the state of the system indirectly (by probing a
fraction of its environment) will find out only about the corresponding pointer
observable. Many observers can act in this fashion independently and without
perturbing the system: they will agree about the state of the system. In this
operational sense, preferred pointer states exist objectively.
