  We present ASCA observations of the radio-selected BL Lacertae objects
1749+096 (z=0.32) and 2200+420 (BL Lac, z=0.069) performed in 1995 Sept and
Nov, respectively. The ASCA spectra of both sources can be described as a first
approximation by a power law with photon index Gamma ~ 2. This is flatter than
for most X-ray-selected BL Lacs observed with ASCA, in agreement with the
predictions of current blazar unification models. While 1749+096 exhibits
tentative evidence for spectral flattening at low energies, a concave continuum
is detected for 2200+420: the steep low-energy component is consistent the
high-energy tail of the synchrotron emission responsible for the longer
wavelengths, while the harder tail at higher energies is the onset of the
Compton component. The spectral energy distributions from radio to gamma-rays
are consistent with synchrotron-self Compton emission from a single homogeneous
region shortward of the IR/optical wavelengths, with a second component in the
radio domain related to a more extended emission region. For 2200+420,
comparing the 1995 Nov state with the optical/GeV flare of 1997 July, we find
that models requiring inverse Compton scattering of external photons provide a
viable mechanism for the production of the highest (GeV) energies during the
flare. An increase of the external radiation density and of the power injected
in the jet can reproduce the flat gamma-ray continuum observed in 1997 July. A
directly testable prediction of this model is that the line luminosity in
2200+420 should vary shortly after (~1 month) a non-thermal synchrotron flare.
