  Public policy decision making has become more complex and complicated in
recent times. Some authors have attributed this to the fact that public policy
decision makers now have more variables to consider in every decision more than
ever before. Others have argued that the rate of civilization, globalization
and information technology has made the public to be more enlightened and
abreast with the activities of government and so can oppose government
decisions if they are unfavourable. This tends to increase government need for
more and better information in order to satisfy the public. Consequently, this
paper examined the issue of fuel subsidy removal in Nigeria, the impact of the
policy on the public as well as the country and the role marketing principles
would have played if the Nigerian government had taken some time to investigate
what should be done, how it should be done and when it should be done. It also
proposed a roadmap for future policies that have direct implications for the
general public.
