  We construct the first "face-on" Tully-Fisher (TF) relation for 24 galaxies
with inclinations between 16 degrees and 41 degrees. The enabling measurements
are integral-field, echelle spectroscopy from the WIYN 3.5m telescope, which
yield accurate kinematic estimates of disk inclination to 15 degrees. Kinematic
inclinations are of sufficient accuracy that our measured TF scatter of 0.42
mag is comparable to other surveys even without internal-absorption
corrections. Three of four galaxies with significant kinematic and photometric
asymmetries also have the largest deviations from our TF relation, suggesting
that asymmetries make an important contribution to TF scatter. By measuring
inclinations below 40 degrees, we establish a direct path to linking this
scatter to the unprojected structure of disks and making non-degenerate
dynamical mass-decompositions of spiral galaxies.
