  We describe the design, operation, and first results of a photometric
calibration project, called DICE (Direct Illumination Calibration Experiment),
aiming at achieving precise instrumental calibration of optical telescopes. The
heart of DICE is an illumination device composed of 24 narrow-spectrum,
high-intensity, light-emitting diodes (LED) chosen to cover the
ultraviolet-to-near-infrared spectral range. It implements a point-like source
placed at a finite distance from the telescope entrance pupil, yielding a flat
field illumination that covers the entire field of view of the imager. The
purpose of this system is to perform a lightweight routine monitoring of the
imager passbands with a precision better than 5 per-mil on the relative
passband normalisations and about 3{\AA} on the filter cutoff positions. The
light source is calibrated on a spectrophotometric bench. As our fundamental
metrology standard, we use a photodiode calibrated at NIST. The radiant
intensity of each beam is mapped, and spectra are measured for each LED. All
measurements are conducted at temperatures ranging from 0{\deg}C to 25{\deg}C
in order to study the temperature dependence of the system. The photometric and
spectroscopic measurements are combined into a model that predicts the spectral
intensity of the source as a function of temperature. We find that the
calibration beams are stable at the $10^{-4}$ level -- after taking the slight
temperature dependence of the LED emission properties into account. We show
that the spectral intensity of the source can be characterised with a precision
of 3{\AA} in wavelength. In flux, we reach an accuracy of about 0.2-0.5%
depending on how we understand the off-diagonal terms of the error budget
affecting the calibration of the NIST photodiode. With a routine 60-mn
calibration program, the apparatus is able to constrain the passbands at the
targeted precision levels.
