  The recent unprecedented popularity of food recommender applications has
raised several issues related to the ethical, societal and legal implications
of relying on these applications. In this paper, in order to assess the
relevant ethical issues, we rely on the emerging principles across the
AI\&Ethics community and define them tailored context specifically. Considering
the popular Food Recommender Systems (henceforth F-RS) in the European market
cannot be regarded as personalised F-RS, we show how merely this lack of
feature shifts the relevance of the focal ethical concerns. We identify the
major challenges and propose a scheme for how explicit ethical agendas should
be explained. We also argue how a multi-stakeholder approach is indispensable
to ensure producing long-term benefits for all stakeholders. After proposing
eight ethical desiderata points for F-RS, we present a case-study and assess it
based on our proposed desiderata points.
