  With the advent of evolution of cloud computing, large organizations have
been scaling the on-premise IT infrastructure to the cloud. Although this being
a popular practice, it lacks comprehensive efforts to study the aspects of
automated negotiation of resources among cloud customers and providers. This
paper proposes a full-fledged framework for the multi-party, multi-issue
negotiation system for cloud resources. It introduces a robust cloud
marketplace system to buy and sell cloud resources. The Belief-Desire-Intention
(BDI) model-based cloud customer and provider agents concurrently negotiate on
multiple issues, pursuing a hybrid tactic of time and resource-based dynamic
deadline algorithms to generate offers and counter-offers. The cloud
marketplace-based system is further augmented with the assignment of behavior
norm score and reputation index to the agents to establish trust among them.
