  While the daily user of digital, Internet-enabled devices has some explicit
control over what they read and see, the providers fulfilling searches,
offering options, and presenting material are using increasingly sophisticated
real-time algorithms that tune and target content for the particular user. They
redefine the historical relationships between tellers and users, providing a
responsiveness paralleled only by forms of live performance incorporating
elements of improvisation and audience interaction. The general accessibility
of algorithmically driven content delivery techniques suggests significant
untapped potential for new approaches to narrative beyond advertising and
commercially orientated customization.
