  Web cookies are ubiquitously used to track and profile the behavior of users.
Although there is a solid empirical foundation for understanding the use of
cookies in the global world wide web, thus far, limited attention has been
devoted for country-specific and company-level analysis of cookies. To patch
this limitation in the literature, this paper investigates persistent
third-party cookies used in the Finnish web. The exploratory results reveal
some similarities and interesting differences between the Finnish and the
global web---in particular, popular Finnish web sites are mostly owned by media
companies, which have established their distinct partnerships with online
advertisement companies. The results reported can be also reflected against
current and future privacy regulation in the European Union.
