  The consumption of online videos on the Internet grows every year, making it
a market that increasingly generates a greater volume of income. This paper
deals with a problem of great interest in this context: the allocation of the
generated revenues in a video website between the website and the video
creators. For this, we consider a dynamic model of the revenues generation. We
will consider that revenue can come from two sources: through the pay-per-view
system and through the insertion of advertisements in the videos. Then to study
how to divide the revenues in a reasonable and fair way between the two
parties, we consider a dynamic cooperative game that reflects the importance of
each part in generating revenue. From this game, we determine how its Shapley
value is and introduce other allocation rules derived from it. We provide a
structure of algorithm to calculate the Shapley value and its derived rules. We
show that the computational complexity of the algorithms is polynomial.
Finally, we provide some illustrative examples and simulations to illustrate
how the proposed allocation rules perform.
