  We show how the use of a see-saw mechanism based on a $3 \times 3$ neutrino
mass matrix texture can considerably simplify Higgs sectors for quark-lepton
symmetric models (and for Standard Model extensions generally). The main theory
we discuss also incorporates a previously considered scenario whereby the
charged lepton of a particular generation is necessarily less massive than the
corresponding charge $+2/3$ quark, provided intergenerational mixing is small.
