  Does more information elicit users compliance and engagement, or the other
way around? This paper explores the relationship between content strategy and
user experience (UX). Specifically, we examine how the amount of information
provided on marketing web pages, often called landing pages,impact users
willingness to provide their e-mail address (a behavior called conversion in
marketing terms). We describe the results of two large-scale online experiments
(n= 535 and n= 27,900) conducted in real-world commercial settings. The
observed results indicate a negative correlation between the amount of
information on a web page and users decision-making and engagement.
