  This paper conveys the importance of using suitable data visualizations for
electrical energy consumption and the effect it carries on reducing said
consumption. Data visualization tools construct an important pillar in energy
micro-moments, i.e., the concept of providing the right information at the
right time in the right way for a specific power consumer. Such behavioral
change can be triggered with the help of good recommendations and suitable
visualizations to convey the right message. A questionnaire is built as a
mobile application to evaluate different groups of conventional and novel
visualizations. Conventional charts are restricted to bar, line and stacked
area charts, while novel visualizations contain heatmap, spiral and
appliance-level stacked bar charts. Significant findings gathered from
participants' responses indicate that they are slightly inclined towards
conventional charts. However, their understanding of the novel charts is better
by 8% when the analysis questions are investigated. Finally, a question is
answered on whether a group of visualizations should be discarded completely,
or some modifications can be applied.
