  The latest searches for (non-SUSY) Beyond Standard Model phenomena performed
with the ATLAS detector are reported. The searches have been performed with
data from proton-proton collisions at a centre-of-mass energy of 7 TeV
collected in 2010 and 2011. Various experimental signatures have been studied
involving the reconstruction and measurement of leptons, photons, jets, missing
transverse energy, as well as the reconstruction of top quarks. For most of the
signatures, the experimental reach is significantly increased with respect to
previous results.
