  In this paper, based on the principles of Gauge/gavity duality, we explore
the field theory description of certain special class of strongly coupled
hyperscaling violating QFTs in the presence of scalar deformations near the
\textit{effective} dynamical scale ($ r_F $) of the theory. In the language of
the AdS/CFT duality, the scalar deformations of the above type could be thought
of as being sourced due to some massless scalar excitation in the bulk which
explicitly break the $ SO(2) $ rotational invariance along the spatial
directions of the brane. As a consequence of these deformations, it turns out
that when we probe such QFTs in terms of its non-local observable like, the
entanglement entropy as well as the Wilson operator they indeed receive finite
contributions near the effective dynamical scale ($ r_F $) of the theory.
