  We report recent results from the BABAR experiment on semileptonic charmless
B-meson decays and electroweak penguin processes. Semileptonic charmless decays
are used to determine |Vub| and the exclusive modes considered here also begin
to constrain QCD-lattice form factor calculations. Radiative penguin decays are
both sensitive to physics beyond the Standard Model and can be used to extract
Heavy Quark parameters related to the b-quark mass and its motion inside the
hadron.
