  Driven by the fact that many of us experienced softer or not-so-soft
lockdown, the intention of a couple of instructors at our university was to
develop a collaborative tool that could help in online delivery and
gamification on two courses that are delivered in the Business and IT
curriculums we are offering to our students. That tool could be described as a
decentralized web application that simulates Internet marketing principles and
helps in gamification of the learning process for our students. We planned our
web application for Internet marketing simulation as the gamification of the
learning process, which is one of the basics for active learning for Internet
Marketing course for International Business students, to gain new class
activities by online simulation competing in the field of Internet marketing
principles; and for IT students in developing the Web application and also on
adopting Blockchain technologies for the distributed reports which need to have
a consensus of all teams included in the simulation. The proposed solution
includes the design of business logic simulation and using four main digital
marketing tools social networking, content creating and sharing, search engine
marketing, and display advertising in use of such application for hands-on
online class exercises.
