  Our understanding of quantum gravity suggests that at the Planck scale the
usual geometry loses its meaning. If so, the quest for grand unification in a
large non-abelian group naturally endowed with the property of asymptotic
freedom may also lose its motivation. Instead we propose an unification of all
fundamental interactions at the Planck scale in the form of a Universal Landau
Pole (ULP), at which all gauge couplings diverge. The Higgs quartic coupling
also diverges while the Yukawa couplings vanish. The unification is achieved
with the addition of fermions with vector gauge couplings coming in multiplets
and with hypercharges identical to those of the the Standard Model. The
presence of these particles also prevents the Higgs quartic coupling from
becoming negative, thus avoiding the instability (or metastability) of the SM
vacuum.
