  The article analyzes the impact of artificial intelligence (AI) on
contemporary society and the importance of adopting an ethical approach to its
development and implementation within organizations. It examines the critical
perspective of French philosopher \'Eric Sadin and others, who warn of the
risks of unbridled technologization that can erode human autonomy. However, the
article also recognizes the active role that various actors, such as
governments, academics and civil society, can play in shaping the development
of AI aligned with human and social values. A multidimensional approach is
proposed that combines ethics with regulation, innovation and education. It
highlights the importance of developing detailed ethical frameworks,
incorporating ethics in the training of professionals, conducting ethical
impact audits, and encouraging stakeholder participation in AI design. In
addition, four fundamental pillars for the ethical implementation of AI in
organizations are presented: 1) Integrated values, 2) Trust and transparency,
3) Empowering human growth, and 4) Identifying strategic factors. These pillars
cover aspects such as alignment with the company's ethical identity, governance
and accountability, human-centered design, continuous training and adaptability
in the face of technological and market changes. It concludes by emphasizing
that ethics must be the cornerstone of the strategy of any organization that
aspires to incorporate AI, establishing a solid framework to ensure that the
technology is developed and used in a way that respects and promotes human
values.
