  The gravitational formfactor similar to shear viscosity is identified. In the
time-like region it corresponds to the contribution of exotic hybrid meson. The
exotic quantum numbers may be considered as a counterpart of dissipation in
crossed channel. The ratio of viscosity to entropy density is estimated. The
smallness due to holographic bound corresponds to the relative smallness of
coupling of hybrid meson and the intrinsic transverse momentum, being the
dynamical counterpart of temperature.
