  In 1927, E. Artin conjectured that all non-square integers $a\neq -1$ are a
primitive root of $\mathbb{F}_p$ for infinitely many primes $p$. In 1967,
Hooley showed that this conjecture follows from the Generalized Riemann
Hypothesis (GRH). In this paper we consider variants of the primitive root
conjecture for number fields and for matrices. All results are conditional on
GRH.
  For an algebraic number field $K$ and some element $\alpha \in K$, we examine
the order of $\alpha$ modulo various rational primes $p$. We extend previous
results of Roskam which only worked for quadratic extensions $K/\mathbb{Q}$ to
more general field extensions of higher degree. This allows us to show that for
special number fields $K/\mathbb{Q}$ whose Galois group satisfies some further
conditions, $\alpha$ is of almost maximal order mod $p$ for almost all rational
primes $p$ which factor into primes of degree 2 in $K$.
  We also consider Artin's primitive root conjecture for matrices. Given a
matrix $A\in\text{GL}_n(\mathbb{Q})$, we examine the order of $A\bmod p$ in
$\text{GL}_n(\mathbb{F}_p)$ for various primes $p$, which turns out to be
equivalent to the number field setting.
