  Online auctions are among the most influential e-business applications. Their
impact on trading for businesses, as well as consumers, is both remarkable and
inevitable. There have been considerable efforts in setting up market places,
but, with respects to market volume, online trading is still in its early
stages. This chapter discusses the benefits of the concept of Internet
marketplaces, with the highest impact on pricing strategies, namely, the
conduction of online business auctions. We discuss their benefits, problems and
possible solutions. In addition, we sketch actions for suppliers to achieve a
better strategic position in the upcoming Internet market places.
