  Signal integrity analysis often involves the development of design guidelines
through manual manipulation of circuit parameters and judicious interpretation
of results. Such an approach can result in significant effort and sub-optimal
conclusions. Optimization routines have been well proven to aid analysis across
a variety of common tasks. In addition, there are several non-traditional
applications where optimization can be useful. This paper begins by describing
the basics of optimization followed by two specific case studies where
non-traditional optimization provides significant improvements in both analysis
efficiency and channel performance.
