  We present a simple holographic model of an insulator. Unlike most previous
holographic insulators, the zero temperature infrared geometry is completely
nonsingular. Both the low temperature DC conductivity and the optical
conductivity at zero temperature satisfy power laws with the same exponent,
given by the scaling dimension of an operator in the IR. Changing a parameter
in the model converts it from an insulator to a conductor with a standard Drude
peak.
