  Using nine months of access logs comprising 1.9 Billion sessions to BBC
iPlayer, we survey the UK ISP ecosystem to understand the factors affecting
adoption and usage of a high bandwidth TV streaming application across
different providers. We find evidence that connection speeds are important and
that external events can have a huge impact for live TV usage. Then, through a
temporal analysis of the access logs, we demonstrate that data usage caps
imposed by mobile ISPs significantly affect usage patterns, and look for
solutions. We show that product bundle discounts with a related fixed-line ISP,
a strategy already employed by some mobile providers, can better support user
needs and capture a bigger share of accesses. We observe that users regularly
split their sessions between mobile and fixed-line connections, suggesting a
straightforward strategy for offloading by speculatively pre-fetching content
from a fixed-line ISP before access on mobile devices.
