  Supply Chain operation is an integrated business process starting from
primary supplier to end user and the process produce products, services and
information. A successful chain will explore technology, lean operations, and
quality management by adding value for customers and stakeholders. It is a
strategic alliance among the partnering enterprises without geographical
boundary. Every chain has its own unique set of market demands and operating
challenges. Retailing is one such service domain of Supply Chain vulnerable to
bullwhip effects. Demand uncertainty is one of the root causes of Bullwhip
effects. This paper calls for modeling of a demand driven multi-tier stochastic
Retail Chain to work against the Bullwhip effect. The proposed model of the
operational chain will ensure significant return of share to the retailer
through the sophisticated transaction management, real-time inventory
management and the ability to track all inventory movements.
