  Short form content has permeated into the video creator space over the past
few years, led by industry leading products such as TikTok, YouTube Shorts and
Instagram Reels. YouTube in particular was previously synonymous with being the
main hub for long form video content consumption. The monetization of long form
videos was easier as it allowed multiple advertisement placements during the
course of the video. This model also facilitated thematic brand partnerships.
However, since the introduction of short form content, creators have found it
more difficult to generate revenue as advertisement placements have decreased.
This leads to a unique situation where people are spending more time watching
shorter videos, and yet they generate less revenue for the creators. In this
paper, we perform a study of 250 creators with significant audiences to see if
the introduction of short form content has affected the view counts and
engagement of long form content. Our findings reveal a noteworthy trend: since
the advent of short-form content, there has been a significant decrease in both
view counts and engagement in long-form videos on these channels.
