  Recent rare $B \to PP$, $PV$ decay data suggest that factorization holds well
if, contrary to current fits, one has $\cos\gamma < 0$ where $\gamma \equiv
{\rm arg}(V_{ub}^*)$. We update previous results with light cone sum rule form
factors, which seem to work better. We then discuss various $B\to VV$ modes as
well as the $K^{*} \eta$ modes. Finding the pattern of $\rho^+\omega^0 <
\rho^+\rho^0$, $K^{*+}\rho^{-,0} > K^{*0}\rho^+$, $K^{*+}\omega^0 >
K^{*0}\omega^0$ and $K^{*+}\eta > K^{*0}\eta$ would strengthen the support for
$\cos\gamma < 0$. The electroweak penguin enhances (suppresses) the
$K^{*+}\rho^{0}$ ($K^{*0}\rho^{0}$) rate by a factor of 2, and finding
$K^{*+}\rho^{0} \simeq K^{*+}\rho^{-}$ would be strong evidence for the
electroweak penguin.
