  The transient electroosmotic flow of Maxwell fluid in a rotating microchannel
is investigated both analytically and numerically. We bring out the complex
dynamics of the flow during the transience due to the combination of rotation
and rheological effects. We show the regimes of operation under which our
analysis holds the most significance. We also shed some light on the volumetric
flow rate characteristics as dictated by the underlying flow physics.
Analytical solution compares well with the numerical solution. We believe that
the results from the present study could potentially have far reaching
applications in bio-fluidic microsystems where fluids such as blood, mucus and
saliva may be involved.
