  The quark-antiquark potential is constructed by making use of a new analytic
running coupling in QCD. This running coupling arises under ``analytization''
of the renormalization group equation. The rising behavior of the
quark-antiquark potential at large distances, which provides the quark
confinement, is shown explicitly. At small distances, the standard behavior of
this potential originating in the QCD asymptotic freedom is revealed. The
higher loop corrections and the scheme dependence of the approach are briefly
discussed.
