  The internet development and the consequent change in communication forms
have strengthened as online social networks, increasing the involvement of
people with this media and making consumers of products and services, which are
more informed and demanding for companies. This context has given rise to
Social CRM, which can be put into practice by means of electronic word of mouth
platforms, enable web sharing of comments and evaluations about companies,
defining their reputation. However, most electronic word of mouth platforms do
not provide information for extracting your information, making it difficult to
analyze the data. To satisfy this gap, a system was developed to capture and
automatically summarize the data of the companies registered in the eBit
platform.
