  We study the differential branching ratio, branching ratio and the
forward-backward asymmetry for the exclusive $B \to \pi \ell^+ \ell^-$ and $B
\to \rho \ell^+ \ell^-$ decays in the general two Higgs doublet model including
the neutral Higgs boson effects. We analyze the dependencies of these
quantities on the neutral Higgs boson contributions and the other model
parameters. We observe that two Higgs doublet model with the neutral Higgs
boson exchanges gives quite sizable contributions to these observables for both
channels we consider. Since the neutral Higgs boson exchanges are the only
source of the forward-backward asymmetry for $B \to \pi \tau^+ \tau^-$ decay,
which is at the order of magnitude $1-10%$, measurement of this observable is
promising to determine the neutral Higgs boson effects.
