  Many celebrate the Internet's ability to connect individuals and facilitate
collective action toward a common goal. While numerous systems have been
designed to support particular aspects of collective action, few systems
support participatory, end-to-end collective action in which a crowd or
community identifies opportunities, formulates goals, brainstorms ideas,
develops plans, mobilizes, and takes action. To explore the possibilities and
barriers in supporting such interactions, we have developed WeDo, a system
aimed at promoting simple forms of participatory, end-to-end collective action.
Pilot deployments of WeDo illustrate that sociotechnical systems can support
automated transitions through different phases of end-to-end collective action,
but that challenges, such as the elicitation of leadership and the
accommodation of existing group norms, remain.
