  Aligning software-related activities with corporate strategies and goals is
increasingly important for several reasons such as increasing the customer
satisfaction in software-based products and services. Several approaches have
been proposed to create such an alignment. GQM+Strategies is an approach that
applies measurement principles to link goals and strategies on different levels
of an organisation. In this paper, we describe experiences from applying
GQM+Strategies to elicit, link, and align the goals of an integrated systems
product development organisation across multiple organisational levels. We
provide insights into how GQM+Strategies was applied during a five- month
period. The paper presents the enacted application process and main lessons
learnt. In addition, related approaches are described and an outlook on future
work is given.
