  Conversational Artificial Intelligence (CAI) systems and Intelligent Personal
Assistants (IPA), such as Alexa, Cortana, Google Home and Siri are becoming
ubiquitous in our lives, including those of children, the implications of which
is receiving increased attention, specifically with respect to the effects of
these systems on children's cognitive, social and linguistic development.
Recent advances address the implications of CAI with respect to privacy,
safety, security, and access. However, there is a need to connect and embed the
ethical and technical aspects in the design. Using a case-study of a research
and development project focused on the use of CAI in storytelling for children,
this paper reflects on the social context within a specific case of technology
development, as substantiated and supported by argumentation from within the
literature. It describes the decision making process behind the recommendations
made on this case for their adoption in the creative industries. Further
research that engages with developers and stakeholders in the ethics of
storytelling through CAI is highlighted as a matter of urgency.
