  Text-to-video generative AI models such as Sora OpenAI have the potential to
disrupt multiple industries. In this paper, we report a qualitative social
media analysis aiming to uncover people's perceived impact of and concerns
about Sora's integration. We collected and analyzed comments (N=292) under
popular posts about Sora-generated videos, comparison between Sora videos and
Midjourney images, and artists' complaints about copyright infringement by
Generative AI. We found that people were most concerned about Sora's impact on
content creation-related industries. Emerging governance challenges included
the for-profit nature of OpenAI, the blurred boundaries between real and fake
content, human autonomy, data privacy, copyright issues, and environmental
impact. Potential regulatory solutions proposed by people included law-enforced
labeling of AI content and AI literacy education for the public. Based on the
findings, we discuss the importance of gauging people's tech perceptions early
and propose policy recommendations to regulate Sora before its public release.
