  Discrete Choice Experiments (DCE) have been widely used in health economics,
environmental valuation, and other disciplines. However, there is a lack of
resources disclosing the whole procedure of carrying out a DCE. This document
aims to assist anyone wishing to use the power of DCEs to understand people's
behavior by providing a comprehensive guide to the procedure. This guide
contains all the code needed to design, implement, and analyze a DCE using only
free software.
