  We investigate a pool of international chess title holders born between 1901
and 1943. Using Elo ratings we compute for every player his expected score in a
game with a randomly selected player from the pool. We use this figure as
player's merit. We measure players' fame as the number of Google hits. The
correlation between fame and merit is 0.38. At the same time the correlation
between the logarithm of fame and merit is 0.61. This suggests that fame grows
exponentially with merit.
