  Web mining is the nontrivial process to discover valid, novel, potentially
useful knowledge from web data using the data mining techniques or methods. It
may give information that is useful for improving the services offered by web
portals and information access and retrieval tools. With the rapid development
of biclustering, more researchers have applied the biclustering technique to
different fields in recent years. When biclustering approach is applied to the
web usage data it automatically captures the hidden browsing patterns from it
in the form of biclusters. In this work, swarm intelligent technique is
combined with biclustering approach to propose an algorithm called Binary
Particle Swarm Optimization (BPSO) based Biclustering for Web Usage Data. The
main objective of this algorithm is to retrieve the global optimal bicluster
from the web usage data. These biclusters contain relationships between web
users and web pages which are useful for the E-Commerce applications like web
advertising and marketing. Experiments are conducted on real dataset to prove
the efficiency of the proposed algorithms.
