  Gamification has the potential to make significant contributions to financial
product delivery, Fintech services, and inclusive growth. The integration of
gamification into FinTech applications has shown a positive correlation with
the social impact theory. Utilizing gamification in a sustainable and effective
manner can be crucial for long-term prospects in the FinTech industry.
Therefore, it is essential to develop efficient and modern financial software
that improves the customer experience. The current literature aims to
contribute to this area by highlighting the relationship between interrelated
theories and the key factors to consider when designing a gamified element.
This study aims to explore the effects of gamification on altering user
intention and its significant influence on customer value propositions.
