Now that your reader has absorbed all
your great free info in your caption,
what do you want them to do with it?
What do you want them to do next?
Do they just fly away into
the abyss? Writer's block.
Ideas block. Caption block.
Whatever you call it.
It sucks, but here's the thing.
I don't think that writer's
block is actually a thing.
Neither do I think
caption block is a thing.
All you need is a formula for
you to get the ball rolling,
to write your caption easily and quickly.
If you've ever struggled with what to
say in your Instagram caption how to say
it or where to say it, you're in
luck because in today's video,
I'm walking you through my caption
writing formula that's going to speed
up this whole process for you.
And stay tuned until the end where I'm
going to share with you a free caption
writing resource that's going to actually
give you templates on how to write
your next caption. I'm Elise Darma, and
I've helped thousands of entrepreneurs,
creators,
and freelancers like yourself use
Instagram to actually grow your business.
I'm talking dollars.
And in today's training,
I'm sharing with you my best
Instagram caption writing tips.
So you're likely here because you've
written an Instagram caption before.
Maybe it was a painful experience.
Maybe it went really quickly for you.
Maybe you were too exhausted
after editing your photo,
that you just couldn't be bothered to
write a caption and you threw in a few
emojis. Wherever you fit on that caption
writing spectrum, in today's video,
I'm going to share with you how you
turn an Instagram caption from good to
great. And it's all through this
formula of mine that has no name,
but I'll walk you through it anyway.
We'll come up with a name one day.
Let's just see if the
letters make an acronym.
H S S B C.
So the acronym we have is H S S B C,
which isn't too far off from
the Canadian brand HSBC.
Let me double check that that's
actually what it is. Oh, it's a bank.
That's not very sexy. So I'll come up
with a better name for this formula,
but for now it's unnamed. And
anyway, let's just get to it.
The very first part of the caption
writing formula and arguably the most
important and effective is the headline.
You've got to write a captivating headline
or opening sentence for your caption.
This is really key because when your
follower is scrolling their feed,
they're only going to be shown the
first one to two lines of your caption.
The rest are hidden. So
when I say headline, yes,
I'm literally talking about a headline,
just like you'd see in a
magazine or in the newspaper,
if you still read the newspaper,
or let's say a Buzzfeed article.
Here are some ideas of headlines that
you can play with. To the point value.
Don't bury what you're about
to share in your caption.
Literally let people know in
the headline, for example,
"The top online courses
I've ever taken." Next,
you can share a list of tips that
you're going to share in your caption.
For example, "16 Instagram
Story ideas". Next,
you can call out your audience. So
literally say who your caption is for.
For example, "Calling all
brides to be." Lastly,
you can share a tease of
what's to come. For example,
"I can't believe this happened..." After
you've written your headline - or maybe
you actually want to
save this part for last,
which is totally fine - the next
part of the formula is the setup.
After the headline,
you want to dive right into the context
of what your follower needs to know
right away to care, to continue
reading the caption. Ideally,
it's kind of a juicy hook. Something
that makes your reader feel like, Ooh,
I gotta know more. Here's an example
from one of my captions. "It's official.
I added up how much I've invested
in online courses over the years.
And the grand total is $17,591."
After the setup comes the
share part of your caption.
This is where you get right to the value
that you want to share in your caption.
So that could be tips, just like
the example I have right here.
The value could be inspiration where you
describe the life that your followers
aspire to have, or it
could be entertainment.
Do you have an amusing story
to share in your caption?
That is totally free value as well.
Here's an example from one of my captions:
"Here's a snapshot at some of the top
courses I've taken in no particular order
and how they impacted my business over
time." After sharing your free value in
your caption, don't forget the bridge.
AKA, why should your follower care?
What's in it for them?
The bridge part of the caption is actually
a bridge between the content of your
caption and the last part of the
formula, which I'm about to share.
So it's a pretty small part of
the caption, but it's really key.
And here are some phrases that I like to
use to help me get from my content over
to the next part. "That's
why I share this so that...";
"What this means for you is...".
So there are some starters for you to
work with to help you create that bridge
sentence that's going to take you from
the free content of your caption over to
the last part of the formula,
which is the call to action.
Now that your reader has absorbed all
your great free info in your caption,
what do you want them to do with it?
What do you want them to do next?
Do they just fly away into the abyss?
I recommend to give
your reader one action.
One action only to take from that post.
Now I break this rule sometimes
myself. So there is flexibility,
but one action is easiest and
simplest for your follower to follow.
Here are some examples of actions you
can encourage your follower to do:
"Head to the link in my bio", "Share this
post if...", "Comment below with...",
"Save this post for future reference for
the next time when you're feeling..."
That one's a little wordy,
but you can also just say,
"Share this post" and then fill
in the rest. There you have it.
That's my formula on how to write an
amazing Instagram caption that people read
in full and actually take
action from. So to recap,
we have the headline, the
setup, the share, the bridge,
and then the call to action. Now,
when you're posting to your feed,
don't forget to also add
a location to your post.
This helps your post
get seen by more people.
And also don't forget your hashtags.
You can put them right below your
caption or in the first comment,
right after publishing your post. Ready
for more caption templates and tips,
just like I've shared in today's
video? I've got a free guide for you.
That includes my highest converting
Instagram caption templates.
Head to the link right below this
video to grab this free guide today.
To ease and revenue. I'll see you in the
next video. How to write an Instagantt.
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