- I feel like organizations
can't exist without a brand,
and so my work is especially meaningful
in really helping companies
and people with personal brands
unlock the potential
that is there in them.
A book seemed to be a natural way for me
to get that out there into the world
and get it into the hands
of lots and lots of people
at a pretty low cost.
(inspiring music)
One of the things that I never expected
to happen that did happen
with that first book
was that it kind of
launched me into this realm
of being a thought leader.
I'm on speed dial for lots
of top-tier media reporters.
I am a regular contributor to publications
like Fortune and Forbes, and Inc. and now
as of yesterday, Salon has asked
me to be a regular contributor.
Previously, the speaking engagements
that were available to me
were in my industry only.
They were usually local or regional.
They were very often
not paid opportunities,
and now I'm getting
paid anywhere from five
to $20,000 in value to
speak at certain events.
I travel all over the world and get paid
to speak on big stages in front
of my ideal customer two or three times
a month, which is great because I get
to go to cool locations
that maybe I otherwise
wouldn't get to go to, meet
really interesting people,
I get lots of clients out of that,
nice referrals into my core business.
Out of the success of Branding is Sex
and giving away that branding methodology,
I've been able to build a workshop product
where now I'm building an online sort
of virtual learning
course that goes with that
and in-person workshops,
and, so it's opened
up opportunities for new revenue streams.
I enjoyed the process so much,
and it felt like it worked so well
for me both times that I would go back
and do it again, and again, and again.
There's nothing that says that I should
ever pursue any other
method of writing a book.
(inspiring music)
