okay in this video I want to take a look
at what I've learned in 24 years of
entrepreneurship of hustling and
grinding and working 34 years it's a
good long time and I started early so
stuffs that I've learnt along the way
you might find useful so there's a
number of things and I'm going to do
this video over a couple of days in
probably different locations so you see
the setting behind me change it but it's
as things pop into my head I'm gonna try
and do it in terms of the most important
stuff obviously four so looking at three
four or five things the one most
important thing however after 34 years
of entrepreneurship in my view and what
would dictate your success or otherwise
is your attitude you can change a lot of
things about your life you can change
your face appalling circumstances but
your attitude is something that you have
and you have control over you can never
control your circumstances or only
control your circumstances to a small
degree but you can always control your
attitude you can always control how you
react to your circumstances so your
attitude I believe is absolutely
critical to doing well to succeeding
over a period of entrepreneurship over a
lifetime not only to do with
entrepreneurship though I think a good
attitude a positive attitude the right
attitude was certainly very well in any
event we all know people who are
basically forever complaining the
wingding talk whining
they know all about their entitlements
they know all about their rights they
know all about a constitutional right
but you don't seem to pay much heat or
their obligations you don't seem to pay
much heat what they have to do and they
are forever looking for somebody or
something to blame so no matter what
misfortune visits them they have
somebody to blame him it might be the
government
it might be society generally it might
be the communists it might be the
conservatives it might be the
Republicans it might be the Democrats it
might be the bad weather it might be bad
luck it might be whatever I computed
banks it could be the European Union it
could be the Brits you name we all know
people who are absolutely besotted with
and seducing themselves with their own
complaints their own queen jizz and
their own whining that is the attitude
that's going to lead you to a life of
Perpetual cringing so first thing and
the most important thing I believe in
doing well in life generally and in
entrepreneurship is your attitude and
you can control that second vitally
important thing is you're in business
you're starting a business or running a
business there's a phrase or saying that
in the land of the blind the one-eyed
man is king in the land of business cash
is king so never ever forget that you
can have a very very profitable business
even have a very profitable idea if you
run out of cash you're history it hosts
cash is king and if you have for example
the opportunity to borrow say 200 grand
at ten percent and you're saying to
yourself this is an appalling interest
rate but you need to underground to keep
it going to tide you over then the whole
point sweating this most of body
interest rate if you simply need the
cash because sometimes you do run into a
situation where you're basically running
out of cash and if you run out of cash
in most businesses you're dead so you
know don't quibble over or fight over
the small stuff when it comes to
borrowing money if you can borrow money
at 10% to stay alive and you can only
get 50% of that money
other much cheaper is put you're going
under no point getting the cheaper money
you need to do what you need to do cash
is king you need to keep solvent and you
need to keep going you need to stay in
the game so after the good few years of
endeavor and good few years of being in
business myself especially in cash
businesses in the early year is not
smoking the latter years I understand
that cash is king and you can turn over
and off lot of cash and be unprofitable
but you can stay going for a long time
because cash will keep you going
cash will keep your liquid next thing
I'd suggest that you do is look after
your customer or your client very very
well you need to make qualitative
difference in judgment between how you
treat a customer or a client paying
costs one client and everybody else it
should be to all intents and purposes
nearly put on a pedestal now they're
saying that the customer's always right
the customer is not always right but if
you treat them well look after them
really well then they'll always be your
customer so ironically the phone ringing
they're not answering it now because
it's going on between 1:00 and 2:00 or
twelve one two I have my lunch so I'm
making this video through the other side
but just in terms of the customer and
the client you do need no matter what
business you're in whether it's in
retailing like I was for years whether
it's in construction whether it's in
property development whether it's as a
solicitor or accountant a beauty
therapist and a state agent you name it
you look after the client and there's a
world of difference between the client
and everybody else there's a world of
difference between the ponter the
customer and everybody else as you
always remember that it'll serve you
well because they will come back and
people do genuinely recognize somebody a
business or a small business or a man or
woman who goes the extra mile who goes
the extra yard and who is actually
genuine in trying to deliver whatever is
the promising and speaking of
another thing that I have learned over
many many years over in excess of 30
years and I've mentioned already you
should always under promise and over
deliver don't over promise and under
deliver because if you over promise and
under deliver you're going to disappoint
people and it is far better to delight
people by under promising and over
delivering delivering early rather than
late don't be giving excuses because
whether to say in politics when you're
explaining you're losing likewise when
you are dealing with your customers your
clients and you've promised to give a
particular service or a particular
product by a particular deadline then
you must deliver always deliver always
be delivering and always look after your
clients your customers reporters and
make a huge significant difference
qualitative difference between those
people and everybody else suppliers and
the general public and PR people and
advertising people and so on and so
forth the final things are tips that I
might observe share with you having
gained experience over the last thirty
plus years would be a triumvirate of
tips so a trio and they're related to
number one number one is the attitude
put the trio down to which I refer and
I'll finish the video on this basis
around this North one life is not fair
to the goal posts move in other words
the rules can change from time to time
and three there are no guarantees all of
those things you accept those three
things your attitude would be fine
number one would be fine but if you
accept that life isn't fair that the
goal posts can move that you must adapt
yourself to changing circumstances and
that there are no guarantees of success
or any other outcome well then your
attitude should be okay so I hope you
find the video useful I hope you find my
observations about I have noticed over
as number of years to be useful for you
whether you're an entrepreneur or
starting out in a career or in the
middle of a career or in the middle of a
business or whatever but petard shared
my cue to say some things some points
that I've noticed which I find
beneficial and have found beneficial
over the last 34 years of
entrepreneurship and hustling and
grinding hope you find the video useful
if you do I would appreciate if you give
a thumbs up down below thanks a lot
