(upbeat music)
- [Narrator] Today's
competitive environment
is forcing businesses to reevaluate
their marketing, recruiting,
and sales strategies.
But many are ignoring one of the most
powerful channels available to them.
Their hidden sales force,
their very own employees.
When your employees share
your company's messages
to their friends and followers,
10 times more people will see your content
than if you only use
your company channels.
This is the foundation
of employee advocacy,
expanding your marketing, recruiting,
and sales efforts by leveraging
the vast social networks
that your employees have on Facebook,
Twitter, YouTube, and Instagram.
It's all about the numbers.
Let's say your organization
has 50 employees
and 10,000 followers on social media.
A post or video shared on
your brand's social media
will likely reach fewer than 600 people.
But when you use employee advocacy,
you would only need four, that's right,
four of your employees to share
that same message with their networks
to reach an audience of the same size.
And if 25% of your employees participate,
your reach expands by over 300%.
Additionally, employees posts and shares
are more trusted by their friends.
Meaning that they are
re-shared 24 times more
and engaged with eight times more
than identical content from
your own brand channel.
Want to increase sales?
Leads generated through employee advocacy
are seven times more likely
to close than cold leads.
Recruiting trouble?
Job candidates developed
through employee advocacy
are five times more likely to be hired
than with any other hiring strategy.
The opportunity is plain to see,
but success lies in the details.
And that's where Echo70 comes in.
Our successful employee advocacy programs
expand your current marketing,
sales and recruiting efforts
by re-examining them through
the lens of your employees.
We help you select the right technology
to enable your employees
to simply share your
content with one click.
We train you to create
employee first content
that will entice your team
to share your posts and pics.
And by providing them with
personalized training,
we connect the dots to
help you demonstrate
why they should want
to share your messages
and how to do so in compliance
with company policy,
which we will help you create and the law.
Let Echo70 show you how an
employee advocacy program
can grow your company and
add to your bottom line.
