We have Begoña Grijelmo in Montcada Reixac, in the first Food Packaging Store
As you know, nowadays when you buy food everything is packaged.
Begoña can explain us how this place is focused food on industry professionals and business owners only.
Good morning Helena, as you were saying, this is a company born to offer a service for small and medium businesses that do catering and restoration that have a take away option
The idea is for them to come to the Cash&Carry Store and pick the amount of packaging they need.
From this comes the name "Pick D pack"
Here you can find a wide variety of products for businessman/professionals
Amongst other things you can find very innovative products like this one
A small plate that accomodates the champagne flute and allows to pick both things at once
with no need to look silly or have a bad time when you are being served that impossible cocktail
From here, we would go eat at the area where we have a tray that usually wouldn't fit many things
Instead, you can ideas like this two level tray to acocomodate all the small plates and even the desert.
This very big "supermaket" is divided into four sections making it convenient for every type of businness.
Here you can see the "catering" area
but there is also a "Take Away" area, The "biodegradable" products and a "Pastry shop/bakery" zone
The father of the idea is a catalan young business man, Xavier Pinosa.
R (reporter) - Good morning Xavi
X (Xavi) - Good morning
R - Tell me, this is a result of your experience/knowledge in the industry, right?
X - In effect, 8 years ago we founded PINESGA with the goal to focus on large restoration business groups
To offer them different and innovative things
From then on we have been realising that the non-large groups, who have "only" one or two restaurants
Was in serious trouble to find different packaging that allowed him to differentiate from his competitors
R - And also to buy in small quantities, right? You don't need to buy thousands of units. 
instead you can buy even just small units like 10, or ten would be too little? Maybe a hundred?
X - In effect, actually even ten units in some cases! Because we want people to touch and try.
We don't want them to be forced to take a box with 3000 units.
R - Give me an example of the most wanted products or the products professionals weren't able to buy until now.
X - Is in fact very interesting to hear what our customers are saying.
For example: the paperboard boxes for Sushi. The Sushi offer is usually in plastic but the trend is changing.
Or another example: the napkins with the catalan flag are a big success.
R - This is a good year for this product...
X - Specially this year yes...
X - And also this napkins that feel like a piece of cloth.
R - Wait, is this paper?
X - Exactly, it's paper that looks exaclty like textile but is way more affordable than textile.
In many ways: The washing costs of textile, etc.
R - Where are all this products from? Is this made here? Imported?
X - During all this years we've been building a network of producers around the world
with which we buy and distribute or in many cases we also produce and personalize our own products.
R - A popular criticism towards packaging is that it generates a lot of waste, but you have a soultion for that, right?
X - You are right. For the last years the popular festivities of this time of the year, or even some companies
were asking us for biodegradable solutions since they generated so much waste.
R - These are some examples, right?
X - Exactly. Amongst the variety of otions we have the sugar cane based products, 
Or the palm tree leaf based products, 
or also recycled napkins. With all this options you have a wide variety biodegradable options
R - This product for example, is "pulp". How long does it take to "dissappear".
X - Well, in this case this product can be thrown away in the compost bin and will be taken to a facility that turns it into usable compost. It's like organic (food waste)
And with all this catalogue of products you offer you can personalize them for the businesses.
That's exactly what we offer.
one of the hard things for small businesses is to have their brand on everything they do
So we offer coffee paper cups in small quantities 
Or bags, with a sticker or printed in the paper itself.
Or small packages for salads, sushi and many other different food products.
R - You offer the option of a sticker or printed on the papercup surface
X - Exactly, it depends on the quantity and the kind of product
R - Not only they are working to customize your product but also to cutomize the whole shopping experience
for this reason they have in the store an interactive shopping cart introduced in the last "Alimentaria" tradeshow
and now for the first time are being used here and allow you to make the shopping experience easier.
The father of this idea is also a catalan, his name is Jordi Valls and was telling us before how it works.
J (Jordi) - This is the tablet computer that will help us go through the shopping process
First of all we have to easily "log in" as customers 
It shows a short intro and a map, 
and so we can know where everything is in the store.
R - I'm bringing my shopping list: paper cups. napkins, etc. How can it help me?
J - Well, the first thing it does is use sensors we have hidden in the shelves
and it detect we are getting closer, since we are already close
the app starts showing us useful info about this first area
We can see the products but also tells us, for example, that this product is made out of palm tree leaf
Or that other one that is made out of sugar cane and is water resistant
We can even get more information about the proucts like if it can be used in the microwave oven or the regular oven, or it's recyclable, if it can be customized, etc
A good amount of information that would be impossible to know just looking at the shelves
R - And in the shelves you can only find the price
Now that we are done with the first area, what happens?
J - Well, we keep on with our normal shopping process. The idea is no to be thinking about the tablet
The contrary. The idea is that as you walk into the second area the sensors know you are in it and offer you new content.
As an example, we are now in the pastry/bakery zone
And once we are in it we start getting new content
R - Even more Jordi, the idea is that the shopping cart can give you ideas. As an example, this box?
J - This box could be used for many things. We suggest to use it to offer fruit as a snack a part from selling it only for people to take home with the weekly list of products.
It's not the same to sell it in bulk than have them in a little box like this and be a snack. Not to mention the presentation is way better
R - Does it allow you to have your shopping list in it or save the products you have bought?
J - Not yet, this is a "work in progress" and we are inventing it as we go
but the idea is to keep adding new features
like starting the shopping list at home and then have it here once you log in
Jordi is a member of your team Xavier
but there's a larger team with long experiences in their knowledge area
this allows you to be very competitive and offer very affordable prices
X - Correct, Since we have the ability to produce what we ourself have designed
in factories of the french group we are partners with we can eliminate intermediaries
and have "straight from factory" prices to offer to our customer
That's how we can be so competitive
R - So it's so affordable and there are so many options for professionals
but you know there are many and growing number of business events and family parties
people that cook for friends
have you thought about openning your catalogue for personal use?
X - Yes, in fact we have been asked many times
by non-professionals that want to buy and
soon we are launching our ecommerce site with products for non-professional use
And in the future, who knows, maybe we open a store for non-professionals
R - Thank You very much Xavier
Well, for now this supermarket is focused on offering products to small and medium businesses
dedicated to catering, take away, pastry...
which is a growing market and here they'll find it way easier to find what they need
