WEB DESIGN IS BROKEN
my name is Aaron Taylor and I'm helping
you to make better decisions and have
better conversations when you're buying
a website. Okay I want to shine a light
on something that I think is quite
unique to my industry and something that
I know that when we started Six Two
almost eight years ago now, we definitely
took advantage of. Our industry is full of
amateurs. It is full of rank amateurs
with the lowest possible barrier to
entry that you have ever come across. I
mean it is obscene. So I was given a talk
the other day called 'web design is
broken; here's how we fix it' and this is
one of the points I've touched on so in
my talk I said that it takes six
years to become a lawyer that's
just just to qualify as a lawyer just to
be able to practice law in the UK it
takes six years three years in your
degree another year of like your legal
practice course two years where you're
actually working for a law firm actually
like practicing law but that's kind of
like under their tutelage what I said
was that in in web design I think you
could set up a legitimate web design
business in six days. I think you can do
it I think you can learn everything you
can sign up for a Squarespace account
you can learn everything that you need
to know about that you can get your
business cards printed and delivered you
can make your own site you can make some portfolio pieces get yourself indexed on
Google set up a virtual landline phone
number and get everything in place that
you need to start selling websites that
and a laptop. That's what we're
confronted as with as an industry now
I'm obviously not saying that
we are all amateurs I would definitely
not consider myself or anyone on the
team in Six Two as amateurs and actually
I hang out with other web design
agencies guys I really respect that I
you know I love the work that they do
they love the work that we do we get
together we share knowledge we share our
experiences. Yeah,
we're competitors yeah we pitch up
against each other and yeah sometimes
you know we'll bump into each other and
be like oh hey I see you won the X, Y, Z pitch how did it go yeah blah blah this
at the other it's all fine and dandy but
the problem is is that with this low
barrier to entry we see market
saturation we see everyone pitching up
and touting themselves as some kind of
web designer we see companies that have
no interests no space in web design
going oh yeah we'll do web sites as well
because it's easy just because the tools
are easy to use them widely accessible. I
mean paint brushes are easy to come by
so a paint it doesn't mean we're all
artists all of a sudden. As a result
we've got an industry of of amateurs
we've got a whole bunch of amateurs
trying to sell what we do and because
they're amateurs they don't really
really understand the true value that
their products and services bring to
their customers they really don't
understand it and so what happens is
they they say just sell on price and
they sell on feature how many pages
you're on and what colors do you want it
to be and all of these things are just
consequentials by the by you know it's
it's it's not ever gonna help you and
your business get to where you want to
be another thing that happens because
we're amateurs is that we don't spend
enough time helping people understand
what it is we do how it can impact their
business what sorts of problems we can
solve why it might be appropriate for
you and why we might be the appropriate
company for you. We've got a whole
generation a whole demographic of people of businesses
of entrepreneurs that trying to buy web
design but struggling and failing
ultimately because they don't know the
fundamental questions to ask and they
don't know those questions because we
haven't bothered giving those questions
to you so there we go we've got an
industry of amateurs and the people that
are suffering as a result of it are you
guys are you the customers our client
and our target audiences these are these
are the people that are suffering and
and this is why this is why I'm making
videos like this because I'm gonna shine
a light on this and I want to help you
guys have better conversations and make
better decisions when you're buying
websites. Until next time
