Max Martin is a super producer when it
comes to music he's done songs with
almost every top artist from Katy Perry
to Chris Daughtry, Nicki Minaj, everyone.
And recently I've been on a binge of his
songs since I found a Max Martin Spotify
playlist and as I'm listening to it I
have been deconstructing the way that he
thinks about producing songs and I'm
trying to learn music producing through
that. Most of that's been happening in
the car on long drives and in this video
I want to share my insights. Kind of like
a selling breakdown on Max Martin. Keep
in mind most of these were posted in an
Instagram story form first
so please disregard the fact that it's
filmed vertically. This is interesting so
for great art or for great business or
for anything it really comes down to
what are you willing to not have credit
for and it's the same in movies and it's
the same in business. The company trumps
everything the creation trumps
everything. I just listened to the song
swish swish
and it's like a master class
in Max Martin producing. The Katy Perry
track is garbage the chorus doesn't
really make any sense
then Nicki Minaj comes in with like
three different versions of her verse
and saves it
basically and that song is what Max
Martin does perfect which has led his
artists to be artists. That seems like
the mark of a great producer. Somebody
who's able to frame the artist in such a
way that they shine the best and then
add those little flourishes to make it
more accessible or make it better. I've
listened to a lot of these Max Martin
tracks now and it's clear that he works
best when he has a strong songwriter
somewhere on the team. This is can't
get enough by Becky G. Becky G if you
look that up on Spotify
I love this song by Max Martin because
it is clearly the my parents bought me a
song starter pack.
You've got the cheap verse by the
Pitbull knockoff halfway through the
song then the real pitbull comes in. The
thing that this highlights is Max Martin
can be bought. According to Ryan Holiday's
book Perennial Seller Max Martin puts
all of his songs through what he calls
the Pacific Coast Highway test which
means he speeds down the Pacific Coast
Highway and blasts music and makes
sure it feels good there. By the way I
love this about music producers so the
super producers let's say Max Martin
Rick Rubin any of those guys they don't
do albums for their artists they'll only
work on like one song and then they'll
put everything into that song then the
artist just does whatever they want for
the rest of time. If you know somebody
that would get immense value from this
video maybe they're a music producer maybe
they're a musician I would love if you can
send it their way also if you want
advice from me and a one-on-one setting
that's over at experiment 27.com/consult
and if you have a business book
and want to turn it into a documentary you
can check us out at loreliapictures.com.
I'm Alex Berman, thanks!
