>>  WELCOME TO "LIFE ESTEEM".
A PROGRAM COMMITTED TO 
DELIVERING INFORMATION 
IMPORTANT TO YOU AND YOUR 
COMMUNITY.
>>  HELLO AND WELCOME TO "LIFE 
ESTEEM".
ALWAYS GREAT TO HAVE YOU WITH 
US.
TODAY WE TALK ABOUT MUSIC, WE 
HAVE OUR EVENT COORDINATOR TO 
TALK ABOUT THE EVENT ITSELF 
COMING UP IN MAY I GUESS?
>>  APRIL 4. 
>>  TELL US ALL ABOUT IT.
>>  2020 IS A REALLY BIG YEAR 
FOR THE SYMPHONY.
WE ARE CELEBRATING A TRIPLE 
ANNIVERSARY WHICH RECOGNIZES 
THE 90TH ANNIVERSARY OF THE 
SYMPHONY, THE 30TH ANNIVERSARY 
OF THE FUNDRAISING AUXILIARY 
SOCIETY AS WELL AS THE 20TH 
ANNIVERSARY OF THE MAESTRO 
MELENA'S LEADERSHIP.
WE ARE GOING TO HAVE THIS HUGE 
EVENT AND OPEN UP TO THE ENTIRE 
COMMUNITY.
IT'S ALSO THE ANNIVERSARY OF 
BEETHOVEN'S BIRTH.
THERE ARE A LOT OF THINGS 
COMING TOGETHER TO MAKE THIS A 
SPECIAL YEAR.
WE THOUGHT IT WOULD BE A GREAT 
EVENT TO BRING THE COMMUNITY 
TOGETHER.
WHAT WE ARE DOING IS STEPPING 
FAR OUTSIDE OUR NORMAL VENUE 
WHICH IS THE FORUM, OF COURSE 
IT IS A BEAUTIFUL PLACE TO HEAR 
LIVE MUSIC BUT WE WANT TO OPEN 
IT TO A COMMUNITY IN A WAY THAT 
WOULD BE VERY WELCOMING.
SO WE ARE DOING AT THE FARM 
SHOW.
PEOPLE WILL BE JUST CASUALLY 
AND RE-INVITING THE ENTIRE 
COMMUNITY.
IN ORDER TO MAKE THAT POSSIBLE, 
WE HAVE LOWERED THE GENERAL 
ADMISSION TICKET PRICE DOWN TO 
$20.
WE HAVE TABLE SEATING FOR 
SPONSORS AND STUFF AT $250 
EACH.
MANY SPONSORSHIPS ARE 
DELIBERATELY WITH COMMUNITY 
OUTREACH IN MIND.
THERE HAVE BEEN MULTIPLE FIVE 
AND $10,000 CORPORATE SPONSORS 
WHERE THE PRIMARY BENEFIT IS 
TICKETS TO BE GIVEN AWAY TO 
OTHER FOLKS IN THE COMMUNITY.
AND WE HAVE A COMMITTEE THAT IS 
INVOLVED WITH THAT AND REACHING 
OUT THROUGH THE DIVERSITY FORUM 
AND SOME OF THOSE CONTACTS AS 
WELL.
DIFFERENT ORGANIZATIONS, TO 
MAKE SURE THAT WE HAVE A VERY 
BROAD REPRESENTATION OF THE 
ENTIRE COMMUNITY TO CELEBRATE 
WHAT IS HAPPENING.
NOW THE PERFORMANCE OF SELF, IS 
GOING TO BE FANTASTIC!
IT IS NOT JUST CLASSICAL MUSIC 
FOR THE FIRST PART IS A JAZZ 
FLAVORED PERFORMANCE.
-- JONATHAN IS COMING BACK FROM 
NEW YORK.
HE IS A SAXOPHONIST, HE'S 
HAVING A GREAT CAREER THERE.
IT IS GOING TO BE ON THE FRONT 
HALF OF THE PROGRAM ALONG WITH 
A GOSPEL CHOIR BY DIANE WILSON 
BEDFORD.
THEN AFTER INTERMISSION, THERE 
IS GOING TO BE A PERFORMANCE OF 
BEETHOVEN'S NINTH SYMPHONY 
WHICH IS KNOWN AS THE ODE TO 
JOY.
IT IS PARTICULARLY APPROPRIATE 
BECAUSE THE OVERARCHING THEME 
OF THAT PIECE OF MUSIC IS THE 
UNIVERSAL BROTHERHOOD OF ALL 
MANKIND.
EVEN IF YOU GO BACK TO THE 
ORIGINAL POEM, IT TALKS ABOUT 
KNOCKING DOWN THE BARRIERS THAT 
TYPICALLY SEPARATED US FROM 
EACH OTHER.
>>  AND THAT IS FROM THE 
DIVERSITY FORM WE REACH OUT 
BECAUSE WHEN YOU SAID WHEN WE 
STARTED OFF WE WANTED TO BE A 
COMMUNITY EVENT NOT JUST A 
SPECIFIC DEMOGRAPHIC.
IS THAT CORRECT?
>>  THAT IS EXACTLY RIGHT.
AND SO, MUSIC, I BELIEVE AND I 
THINK MANY FOLKS WOULD AGREE, 
IT IS SORT OF THE LANGUAGE OF 
THE MOTION.
AND THE MUSIC IN PARTICULAR 
SPEAKS TO THE BEST IN EACH OF 
US.
THAT BEAUTIFUL PART OF HUMANITY 
THAT BINDS US TOGETHER.
AND SO THIS IS GOING TO BE 
FABULOUS CELEBRATION.
IN FACT, THEY WILL BE A COURSE 
OF 8 TO 900 PEOPLE SINGING THE 
ODE TO JOY, THE FOURTH MOVEMENT 
ALONG WITH SOLOISTS.
WE ARE ALSO LOOKING FOR CHURCH 
CHOIRS TO GET BLOCKS OF TICKETS 
IN THE GENERAL ADMISSION 
SECTION BECAUSE AFTER THE MAIN 
PERFORMANCE IS DONE, WE WILL 
ALL SING THE ODE TO JOY 
TOGETHER IN ENGLISH, SO THAT IS 
A GOOD THING!
[LAUGHTER] 
>>  YOU HAVE TWO ORGANIZATIONS 
THE HARRISBURG SYMPHONY 
ORCHESTRA AND THE SYMPHONY 
SOCIETY.
TELL US ABOUT BOTH OF THOSE.
>>  THE ORCHESTRA PROPER IS THE 
ORGANIZATION THAT MAKES THE 
MUSIC.
NOW THE SOCIETY, STARTED 30 
YEARS AGO AT THE FUNDRAISING 
AUXILIARY TO THE SYMPHONY 
BOARD.
AND THEY ARE TASKED WITH 
RAISING MONEY FOR THE SYMPHONY 
SO WE CAN CONTINUE OUR 
OPERATIONS AND BRING MUSIC TO 
THIS REGION.
AND THEY HAVE BEEN REALLY 
SUCCESSFUL OVER THE YEARS 
HAVING RAISED OVER $1 MILLION.
MIGHT EVEN BE $2 MILLION NOW 
FOR THE SYMPHONY.
WE HAVE SEEN DIFFERENT EVENTS 
OVER THE YEARS, WE HAD ONE 
PRETTY WILL RECOGNIZE ACROSS 
THE COMMUNITY, ALSO OTHER 
FUNDRAISERS THAT THEY ARE 
FANTASTIC!
AND MY COCHAIR, IS THE ONE THAT 
HAS ALL OF THAT ORGANIZATIONAL 
EXPERTISE.
SHE HAS BEEN MARVELOUS TO WORK 
WITH.
>>  YOU DID SOMETHING RECENTLY 
AROUND ARETHA FRANKLIN MUSIC.
>>  ABSOLUTELY!
THEY ARE TWO CONCERT SERIES 
THAT THE SYMPHONY PUTS ON.
THERE IS THE TRADITIONAL 
MASTERWORKS WHICH IS THE 
CLASSICAL STUFF.
AND THEN THERE'S ALSO THE POP 
SERIES WHICH CELEBRATES AND 
REALLY BRINGS TO THE FORE, 
MUSIC THAT HAS BEEN PART OF THE 
POPULAR LEXICON SO HAVE 
BROADWAY MUSIC, THEY HAVE MOTEL 
MUSIC, AND FABULOUS ARTISTS.
PART OF THE THING THAT MAKES IT 
SO SPECIAL IS MAESTRO MELENA 'S 
REPUTATION.
HE WON A TONY AWARD WHICH WAS 
BILLY JOE'S MUSICAL IN NEW YORK 
CITY.
HE IS VERY WELL KNOWN IN THE 
INDUSTRY.
AND HIS INTERACTION WITH THE 
SYMPHONY IS SOMETHING REALLY 
BEAUTIFUL TO WATCH.
BECAUSE WE DO NOT AND 
HARRISBURG, HAVE A FULL-TIME 
PAID ORCHESTRA THEY ARE ALL 
PROFESSIONAL BUT THEY ARE 
CONTRACT MUSICIANS AND WE BRING 
IN FOLKS FROM SEVEN DIFFERENT 
STATES AND THE REPUBLIC OF 
CHINA TO PLAY FOR US AND THEY 
ARE PAID BY PERFORMANCE.
BUT BECAUSE OF THE REPUTATION, 
WE GET FOLKS THAT COME FROM 
PRETTY FAR AWAY.
AND HE HAS WONDERFUL 
CONNECTIONS TO THE ARTIST THAT 
PERFORM AND ALL TOLD, IT REALLY 
ALLOWS THE SYMPHONY TO PERFORM 
AT A HIGHER LEVEL THEY MIGHT 
EXPECT, TO PUNCH ABOVE OUR 
WEIGHT CLASS IF YOU WILL.
>>  I THOUGHT YOU HAD PEOPLE 
THAT WERE JUST LOCAL AND WOULD 
ENGAGE.
>>  SOME ARE SOME ARE MUSIC 
TEACHERS AND PROFESSORS FROM 
THE AREA BUT WE DO NOT HAVE THE 
SAME LUXURY AS A LARGER MARKET 
FULL-TIME SYMPHONY WHERE WE CAN 
JUST DO FLASH MOB STUFF IN THE 
MALL OR EVENTS.
WE PAY OUR MUSICIANS TO COME 
AND EVEN PRACTICES ARE COUNTED 
AS A PERFORMANCE AS WELL.
THAT IS HOW WE MAKE THE NUMBERS 
WORK.
WE TRIED TO BE GOOD STEWARDS 
WITH REGARD TO THE BUDGET AND 
BALANCING THAT AND MAKING SURE 
THAT THE QUALITY OF THE MUSIC 
PUT FORTH IS REALLY VERY 
SPECIAL AND VERY ARTISTICALLY 
WELL DONE BUT THAT'S ONE OF THE 
THINGS THAT IS BOTH A BENEFIT 
AND A CONSTRAINT FOR US IN THE 
WAY THAT WE ARE FUNDED AND 
STAFFED.
>>  THOSE THAT HAVE COMMUNITY 
COLLABORATION, I THINK THERE 
WAS A DELTA ORGANIZATION?
>>  I BELIEVE SO.
WE LOTS OF DIFFERENT 
ORGANIZATIONS THAT BY BLOCKS OF 
TICKETS.
THAT IS ONE OF THE THINGS THAT 
WHEN PEOPLE GO AND EXPERIENCE 
IT, IT IS VERY OFTEN A CHANGING 
EXPERIENCE FOR THEM PERSONALLY.
MANY OF THEM ARE SURPRISED AT 
JUST HOW BEAUTIFUL IT IS AND 
HOW NATURAL YOU CONNECT WITH 
THE MUSIC ITSELF.
THAT IS WHAT TIES US TOGETHER, 
THE HUMAN EXPERIENCE THAT WE 
SHARE AND EXPRESS IN MUSIC.
THAT IS ONE OF THE THINGS THAT 
MAKES IT SO POWERFUL.
AND WHY THIS EVENT IS GOING TO 
BE REALLY SPECIAL.
ONE OF THE THINGS THAT HAS BEEN 
PARTICULARLY GRATIFYING IS THE 
UPTICK ACROSS THE COMMUNITY.
AND SO WE HAVE AS I MENTIONED 
TO YOU BEFORE WE STARTED THIS 
MORNING, THERE BREWING A 
SPECIAL BEER FOR THE EVENT.
THEY ARE ROASTING A SPECIAL 
COFFEE CALLED BEETHOVEN TO 
COMMEMORATE THIS.
AND EVEN BETTER, THEY ARE 
PARTNERING WITH A COMPETITOR 
AND CORNERSTONE COFFEEHOUSE 
WORKING TOGETHER ON THIS 
BECAUSE IT IS CELEBRATED IN THE 
COMMUNITY AND THEY WILL BOTH BE 
DISTRIBUTING THE COFFEE ON THE 
WEST SHORE AND THE EAST SHORE.
SO IT IS REALLY GREAT TO SEE 
FOLKS COMING TOGETHER FOR A 
GOOD CAUSE.
>>  SO AN ORGANIZATION LIKE 
THIS, I KNOW OF COURSE IT 
BENEFITS THE ORGANIZATION BUT 
YOU ALSO DO FUNDRAISING FOR 
VARIOUS OTHER ENTITIES IN THE 
COMMUNITY.
WHEN YOU DO AN EVENT LIKE THIS.
>>  WE HAVE IN THE PAST, 
SHARED, PARDONED WITH OTHER 
EVENTS.
NOW THIS ONE IS JUST FOR THE 
SYMPHONY.
CREST TO RAISE FUNDS.
>>  IT IS OUR MOST AMBITIOUS 
FUNDRAISER WE'VE EVER 
UNDERTAKEN.
WE HAVE 51 DIFFERENT 
SUBCOMMITTEES WORKING.
>>  WOW!
>>  AND ALL OF THAT LOGISTICS.
SOME COME WITH THE UNIQUE 
REQUIREMENTS OF WORKING AT A 
STATE OWNED FACILITY SO THIS 
WILL BE IN THE ARENA AND WE 
WANT TO LIFT THE ROOF OFF ON 
APRIL 4, 2020 WITH SIX OR 7000 
PEOPLE TOGETHER IN ATTENDANCE.
WHEN YOU WORK IN A LOCATION 
LIKE THAT THERE IS PARTICULAR 
ASPECTS THAT ARE NOT NEGOTIABLE 
OR THAT NEED TO BE SOURCED 
THROUGH THEM.
AND SO, WE DO NOT HAVE THE SAME 
FLEXIBILITY WE MIGHT OTHERWISE 
IN TERMS OF -- SO ON AND SO 
FORTH.
>>  THAT DATE, YOU KNOW IT IS 
BRINGING THE COMMUNITY 
TOGETHER.
IT IS SIGNIFICANT AS WELL.
>>  AFTER BE HONEST IT IS NOT 
INTENTIONAL BUT IS WONDERFUL TO 
KNOW AND IT IS VERY 
APPROPRIATE.
>>  ALSO, I KNOW THAT YOU'RE 
DOING A SERIES WHERE YOU'RE 
DOING -- 
>>  YES PORGY AND BESS IS 
COMING UP IN FEBRUARY LESS THAN 
MASTERWORKS SERIES.
THAT WILL BE I THINK PROBABLY A 
PERFORMANCE IS A WONDERFUL 
PIECE AND IT WILL BE A 
WONDERFUL SHOW.
BUT AS ONE OF THE FEW THAT HAS 
VOCALS AND WHAT HAVE YOU THAT 
WOULD BE IN THE SERIES AND 
THAT'S WHAT WILL BE.WE ARE 
LOOKING FORWARD TO IT IS A 
PERFORMANCE SATURDAY NIGHT AND 
SUNDAY AFTERNOON.
SO THE SATURDAY EVENING 
PERFORMANCE TO START AT 7:30 PM 
AND I WILL GUESS I THINK IT IS 
THE THIRD WEEKEND IN FEBRUARY.
AND THEN A 3 O'CLOCK 
PERFORMANCE ON SUNDAY 
AFTERNOON.
>>  ARE TICKETS ON SALE 
ALREADY?
>>  YES AND YOU CAN GET THEM 
ONLINE.
>>  VERY EXCITING.
>>  ARE YOU GOING TO GO TO 
THAT?
>>  I ALREADY HAVE MY TICKET!
>>  AND DO YOU WORK WITH THE 
LOCAL SCHOOL SYSTEM?
>>  ABSOLUTELY!
THAT IS WHEN THE BIG 
INCONSISTENT OUTREACHES WE 
HAVE.
WE FORMALIZE COMMITTEES AS PART 
OF THE BOARD STRUCTURE, THE 
EDUCATION COMMITTEE.
WE WORK WITH A NUMBER OF 
SCHOOLS THROUGHOUT THE YEAR.
THERE IS A FABULOUS PROGRAM IN 
THE SPRING CALLED LINK UP.
THEY ARE TIED UP ELECTRONICALLY 
WITH CARNEGIE MELLON IN 
PITTSBURGH AND ALL OF THESE 
OTHER PLACES AROUND THE STATE.
IT IS A MARVELOUS THING.
WE ALSO HAVE THE YOUTH 
ORCHESTRA THAT DOES TREMENDOUS 
WORK!
IT IS KIND OF LIKE AN ALL-STAR 
TEAM OR A TRAVEL TEAM IN SPORTS 
BUT THEY, GREG WOODBRIDGE IS A 
CONDUCTOR, YOU HAVE THE YOUTH 
STRINGS AND IT IS INCREDIBLE TO 
WATCH THESE KIDS PERFORM.
IN MAY IS WHEN THEY HAVE THE 
LINK OF CONCERT AND THE ENERGY 
THAT THE SCHOOL KIDS BRING -- 
WORDS DO NOT DO IT JUSTICE!
YOU SEE THEM GET REALLY EXCITED 
ABOUT MUSIC.
IT IS REALLY COOL.
>>  SO THIS, IS THIS SOMETHING 
THAT YOU LITERALLY DECIDED TO 
CREATE OR -- 
>>  YEAH, SO -- WORKING WITH 
STUART OVER THE YEARS WE KNEW 
IT HAD BEEN SOMETIME SINCE WE 
LAST PERFORMED BEETHOVEN AND SO 
WE ORIGINALLY LOOK INTO 
POSSIBLY 2018 BUT HE DOES ALL 
THE PROGRAMMING AND WHEN WE 
LOOKED AT 2020 FOR A VARIETY OF 
REASONS, WE REALIZED THEY KIND 
OF MATCHED UP.
SO THIS IS SOMETHING THAT WE 
WANTED TO DO SPECIFICALLY.
AS A BOARD WE HAVE TALKED ABOUT 
ASPIRATIONAL -- FOR A NUMBER OF 
YEARS NOW DOING THINGS TO BRING 
THE COMMUNITY IN OR THE 
SYMPHONY TO THE COMMUNITY.
SO WE HAVE CONCERTS FOR THE 
FOURTH OF JULY AND -- WE DO 
THINGS LIKE THAT BUT ONE OF THE 
ASPECTS OF OUR STRATEGIC PLAN 
HAS BEEN TO HELP THE ORCHESTRA 
BE MORE RELEVANT TO THE 
COMMUNITY.
AND BECAUSE OF OUR FUNDING LIKE 
I MENTIONED, WE CAN'T JUST DO 
SPONTANEOUS THINGS DOWN BY THE 
WATERFRONT FOR EXAMPLE.
SO WE WANTED TO PUT ON THIS 
PARTICULAR EVENT IN THIS IS THE 
ONE THAT TAKES THE 
ORGANIZATIONAL AND STRATEGIC 
OBJECTIVE AND PUTS IT INTO 
MOTION, MAKES IT REAL.
AND SO THAT'S REALLY EXCITING.
JUST THE UPTICK BY THE 
COMMUNITY, THE PARTNERSHIPS WE 
HAVE SEEN BEING AGGRESSIVE WITH 
THIS SO FOLKS CAN ATTEND AND 
ALSO LOGISTICALLY, WE'VE GOT 
CAPITOL AREA TRANSIT ON BOARD, 
THEY WILL BE ADDING BUSES TO 
THEIR EXISTING ROUTES TO BRING 
PEOPLE IN AND FOR THOSE FOLKS 
WHO MAY NOT BE ABLE TO AFFORD, 
WE CAN HAVE VOUCHERS AVAILABLE 
FOR THAT AS WELL.
WE HAVE A NUMBER OF PARTNERS 
THAT HAVE REALLY RAISED THEIR 
HAND TO SAY WE DON'T WANT 
FINANCING TO BE AN OBJECT OR 
BASICALLY, WE DO NOT WANT THAT 
TO BE A HURDLE FOLKS CANNOT 
OVERCOME IN ORDER TO ATTEND.
THERE ARE PEOPLE IN THE 
COMMUNITY WHERE $20 JUST IS NOT 
WORKABLE.
WE WANT TO MAKE SURE THAT WE 
HAVE THE CHANCE TO GET THEM 
TICKETS AS WELL.
AND NOT HAVE THEM FEEL EXCLUDED 
AT THE CONCERT, WISE MARKETS 
HAVE STEPPED UP AND DONATED 
POPCORN AND DRINK VOUCHERS FOR 
FOLKS.
OTHERS ARE DOING CONCESSIONS, 
THERE ENJOYING THE CONCESSIONS.
FOLKS THAT HAVE THE VOUCHERS 
WILL BE ABLE TO COME FREE OF 
CHARGE AND THEY WILL GET THAT 
AS WELL.
>>  YOU PROJECT LET'S SAY 10 
YEARS FROM NOW.
WHAT WOULD YOU LIKE TO SEE 
DIFFERENTLY DONE TO ENHANCE 
WHAT YOU ARE ALREADY DOING WITH 
THIS GREAT WORK FOR THIS 
REGION?
YOU KNOW WITH THE ORCHESTRA AND 
-- 
>>  I WILL BE PERFECT ON THIS 
WITH YOU, I WOULD LIKE TO SEE 
AN EVEN MORE REPRESENTED 
CROSS-SECTION WHEN I GO TO THE 
SYMPHONY ON SATURDAY NIGHT.
I AFFECTIONATELY CALLED THE 
GRAY HAIR COALITION.
WHAT I WOULD LIKE TO SEE, A 
DEMOGRAPHIC REFLECTIVE OF THE 
COMMUNITY AS A WHOLE.
AND PEOPLE ENJOYING.
WHEN PEOPLE LEAVE THEIR JUST 
THE SENSE OF TOGETHERNESS.
AND I THINK WE CAN USE A LOT 
MORE OF THAT IN OUR SOCIETY 
TODAY AND MUSIC HAS THAT UNIQUE 
ABILITY TO BRING FOLKS TOGETHER 
AND SO I WOULD LIKE OUR 
COMMUNITY AS A WHOLE TO 
APPRECIATE THAT QUALITY AND GET 
THAT PERSONAL TAKE AWAY.
>>  SOME PEOPLE CAN'T GO TO THE 
CONCERT IS A DVD?
>>  GENERALLY NOT.
AND PART OF IT HAS TO DO WITH 
THE AGREEMENT THAT WE HAVE WITH 
THE ORCHESTRA MEMBERS WHO ARE 
UNION.
FRANKLY, MANY OF THE UNION 
AGREEMENTS DID NOT REALLY 
CONTEMPLATE SOCIAL MEDIA AND 
THAT ASPECT OF SHARING 
INFORMATION AND PERFORMANCE 
WHEN THEY WERE ORIGINALLY 
CONCEIVED SO PART OF THOSE ARE 
BEING MODERNIZED AS WE GO BUT 
WE DON'T REALLY GET TO TAPE 
THESE.
I THINK WITF DOES A REBROADCAST 
ONE OR TWO TIMES BUT THAT IS 
ABOUT IT.
I DO NOT KNOW FRANKLY IF THIS 
WILL BE RECORDED OR NOT.
I DO KNOW THAT WE HAVE VIDEO 
SCREENS AND STUFF AT THE 
PERFORMANCE HALL AND SO THERE 
WILL BE SOME THINGS GOING ON 
THERE BUT I DO NOT KNOW THAT 
THIS WILL ACTUALLY BE A 
RECORDED EVENT.
NOW THAT YOU MENTIONED I THINK 
THAT IS A GREAT IDEA, I WISH WE 
COULD.
THAT WOULD BE MY BEST 
ESTIMATION, VIOLATE THE TERMS 
OF THE AGREEMENT.
>>  WE LOOK AGAIN AT THE 
SCHEDULE OF EVENTS.
IT SAYS THAT THE EVENT OPENS 
THE DOORS AT 3 O'CLOCK.
SO FROM 3 O'CLOCK TO 4 O'CLOCK 
PEOPLE ARE JUST ARRIVING.
>>  PEOPLE ARE ARRIVING AND 
THERE WILL BE SOME THINGS ON 
THE STAGE, THERE WILL BE MUSIC 
PLAYING.
WE WILL BE DETERMINE WHO GETS 
THAT PLAYLIST BEFORE!
[LAUGHTER] AND THEN THERE WILL 
BE A COUPLE OF VIDEOS AND SOME 
REMARKS.
I HAVE TO SAY, WE HAVE, AS PART 
OF THIS RECORDED INDIVIDUALS 
PUPILS ODE TO JOY.
SO PEOPLE HAVE CELL PHONE 
CAMERAS, LARGELY, WHAT IT IS 
THAT MUSIC MEANS TO THEM AND 
WHAT MAKES THEM HAPPY.
SO WE HAVE SOME RECORDINGS OF 
THOSE.
AND THOSE WILL BE INTERESTING 
TO SEE AS WELL.
YOU CAN SEE SOME OF THEM ON THE 
WEBSITE.
WE HAVE A DEDICATED WEBSITE FOR 
THE EVENT.
PEOPLE CAN GET TICKETS THERE 
AND THE LAST ONE, COMPLETELY 
UNSCRIPTED AND TOOK PLACE AT 
RESERVOIR PARK BY A CERTAIN 
GENTLEMAN WHOSE NAME I ALREADY 
MENTIONED AND IT 
>>  I WILL TELL YOU THIS.
THIS IS A TESTIMONIAL THAT WE 
GOT.
IT IS 60 SECONDS LIKE WE DREW 
IT UP COULD NOT HAVE MADE ANY 
BETTER.
AND IT IS ABSOLUTELY BRILLIANT!
THAT IS THE ONE, AS WE ARE 
WORKING THROUGH THE DETAILS 
NOW, I WANT THAT TO BE THE LAST 
WHEN THE PEOPLE SEE BEFORE THE 
CONCERT STARTS.
AND IT WILL BE REALLY NEAT!
>>  FOR PERSONAGES HEARING 
ABOUT THIS FOR THE FIRST TIME 
AND WANT TO SUPPORT IT.
NOT JUST TO BUY A TICKET BUT 
THEY REALLY WANT TO GET ON 
BOARD, -- 
>>  THEY CAN GET ON THE WEBSITE 
FOR SPONSORSHIP OPPORTUNITIES 
OR THEY CAN CALL AND GET IN 
TOUCH WITH MYSELF OR MY COACH.
HAVE SPONSORSHIPS AVAILABLE.
WE WOULD LOVE A LITTLE MORE 
SUPPORT TO COME IN, NOT JUST 
FOR FUNDRAISING BUT TO 
UNDERWRITE THE COST OF GETTING 
PEOPLE IN AND WITH THOSE BUS 
TICKETS.
AND WE ARE WORKING TO GET THE 
TICKETS AT COST.
THEY ARE ALSO CANNOT GIVE THEM 
AWAY BECAUSE THERE'S 
OPERATIONAL COST BUT IT IS 
SOMETHING THAT WE WOULD LIKE TO 
GET MAXIMUM ATTENDANCE 
POSSIBLE.
>>  WHAT GOT YOU INVOLVED IN 
ALL THIS?
>>  WELL, THAT'S A GOOD 
QUESTION!
I WAS ONE OF THOSE KIDS WHOSE 
MOM MADE HIM TAKE PIANO 
LESSONS.
I DID THAT MANY YEARS, I GREW 
UP IN ROCHESTER, NEW YORK.
AND I WAS SPOILED THERE TOO 
THAT I HAVE REALLY GREAT MUSIC 
IN A SMALL TOWN.
AND PART OF THAT WAS THE MUSIC 
SCHOOL AT THE UNIVERSITY OF 
ROCHESTER.
BUT I JUST ALWAYS ADMIRED AND 
SOMEWHAT HAVE BEEN HUMBLED BY 
THE POWER OF MUSIC TO BRING 
PEOPLE TOGETHER.
AND SO WHEN PEOPLE ASK WHAT THE 
ODE TO JOY IS, I WROTE MINE 
DOWN.
AND I GET THAT IN THE CHURCH 
CHOIR AND WHEN I'M ON THE 
APPALACHIAN TRAIL.
SO THE POWER OF MUSIC I THINK 
IS ALMOST BEYOND DISPUTE AND 
WHEN I HEARD THE SYMPHONY I 
KNEW WE HAD SOMETHING VERY VERY 
SPECIAL.
I'VE BEEN INVOLVED FOR SEVEN 
YEARS NOW ON THE BOARD AND 
HELPING OUT ON THINGS LIKE THIS 
BUT WE HAVE NEVER TACKLED 
ANYTHING QUITE THIS BIG.
>>  IT SOUNDS REALLY EXCELLENT 
AND DEFINITELY INTERESTING.
I WILL BE THERE AS WELL TO 
SUPPORT.
ANDY SAID YOU'RE REALLY TRYING 
TO GET TO THE COMMUNITY AT 
LARGE FOR OPPORTUNITIES AND 
SPONSORSHIPS WITH BUS ROUTES 
AND THINGS LIKE THAT.
DIRECTLY TALKING TO INDIVIDUALS 
AT CHURCHES OR OTHER COMMUNITY 
MEMBERS?MAYBE GOING DEEPER 
GETTING INTO SOME OF THESE 
COMMUNITIES WHERE PEOPLE ARE 
NOT EVEN FAMILIAR WITH THE 
SYMPHONY AND THEY WOULD NEVER 
ATTEND SO WHAT ARE YOU DOING?
>>  AT THIS POINT, WE HAVE A 
COMMITTEE THAT HAS SENT LETTERS 
TO ORGANIZATIONS THAT WE ARE 
AWARE OF.
I HAD A CONVERSATION WITH OUR 
FRIEND DAVID YESTERDAY 
AFTERNOON, AND SO WE ARE 
ACTUALLY SITTING DOWN AND 
FOLLOWING UP IN PERSON WITH 
SOME OF THE LEADERS OF THESE 
ORGANIZATIONS.
AND SAYING ALL RIGHT, HOW CAN 
WE WORK TOGETHER AND WE WILL 
NEED TO LEAN ON FOLKS TO MAKE 
-- TO DRIVE ATTENDANCE AND 
BASICALLY FELLOWSHIP IN THE 
COMMUNITY.
THERE WILL BE A SECOND PHASE, A 
FOLLOW-UP BEHIND THE LETTERS 
AND EXPANDING UP.
WE HAVE TO MONITOR THAT RATHER 
CLOSELY AND SO WE HAVE 
SPREADSHEETS AND STUFF WHERE 
THE TICKETS ARE AND WHO WE SENT 
LETTERS TO AND ALL THAT STUFF.
BUT WE NEED TO FOLLOW THOSE UP 
WITH CONVERSATIONS AND IT IS 
STARTING ACTUALLY WITH YOU 
TODAY!
AND THEN I HAVE ANOTHER ONE 
TOMORROW THAT WE MENTIONED AND 
WE WILL CONTINUE FROM THERE.
THERE IS NOTHING BETTER THAN 
FACE-TO-FACE INTERACTION AND 
TALKING ABOUT THE EVENT AND 
TELLING THE STORY ONE-ON-ONE.
WE WILL BE BUSY.
>>  HAVE YOU GOTTEN IN TOUCH 
WITH -- 
>>  NOT YET.
THE CONFERENCE, WE ARE GOING TO 
GET ON BOARD.
DOCTOR COLEMAN I'M SURE WOULD 
LOVE TO HEAR ABOUT THIS.
I WAS THINKING TO MYSELF ABOUT 
THE ORCHESTRA WORK WITH POETS 
AND SPOKEN WORD ARTISTS.
>>  THAT IS SOMETHING WE SHOULD 
LOOK INTO.
>>  YES.
>>  ALSO HAVE A LOT OF YOUTH 
ORGANIZATIONS THAT I CAN SEE 
EXPOSING THEIR YOUNG PEOPLE TO 
THIS.
WE HAVE THE ATHLETIC LEAGUE, WE 
HAVE A COUPLE OF OTHER FOLKS 
THAT HAVE LOOP AND ALSO -- 
>>  WOMEN'S EMPOWERMENT.
>>  YES.
>>  WE ARE ACTIVELY LOOKING FOR 
THOSE TYPES OF CONNECTION.
MAKE SURE WE HAVE MAXIMUM 
UPTAKE AND MAXIMUM PENETRATION.
>>  FIRST THINGS FIRST, FOLKS 
OUT HERE, WHAT IS IT?
GET THEM OUT TO THIS, THIS WILL 
BE A BIG EVENT.
>>  I DON'T THINK THAT WE'VE 
DONE ANYTHING LIKE THIS BEFORE.
WE'RE JUST REALLY HAPPY TO 
PROVIDE THE MUSIC FOR EVERYONE 
TO GET TOGETHER AND HAVE A 
GREAT CELEBRATION.
>>  AND A LOT OF TIMES YOUNGER 
PEOPLE, ANYBODY REALLY, WHEN 
THEY HEAR CLASSICAL MUSIC YOU 
KNOW -- BUT NOW YOU ARE BRING 
IT TO THE MASSES.
>>  AND I THINK FOLKS WILL 
RECOGNIZE THE REFRAIN FROM THIS 
PARTICULAR PIECE.
IT IS ONE OF THE, ARGUABLY ONE 
OF THE GREATEST PIECES OF MUSIC 
OF ALL TIME.
>>  IT'S SOMETHING YOU LEARN 
WHEN YOU PLAY THE PIANO.
>>  AH, THAT'S WHERE THAT COMES 
FROM!
I LOVE TO SEE THOSE MOMENTS.
WHEN BEETHOVEN AND OTHERS MAKE 
THEIR WAY INTO THE POPULAR 
LEXICON INDIRECTLY.
GROWING UP WITH THE BUGS BUNNY 
CARTOONS AND THINGS LIKE THAT.
>>  THANK YOU FOR COMING ALONG, 
WE APPRECIATE IT.
AM I SAYING THAT RIGHT?
-- THANK YOU FOR WATCHING WE'LL 
SEE YOU NEXT TIME ON "LIFE 
ESTEEM".
GOODBYE.
