The updated Yelp fact sheet shows that Yelp continues to be one of today’s most popular business review sites. It impacts consumer behavior by connecting people with local businesses and publishing user-submitted information, photos, and reviews.

Founded in 2004, Yelp has also become one of the top digital platforms for businesses looking to improve their online reputation, enhance their search visibility, and attract new customers. Read on for Yelp stats that demonstrate how the online review website can impact your brand and business.

Updated Yelp Fact Sheet and Yelp Stats

Yelp monthly traffic. Is Yelp still relevant in 2020? The numbers show it still is. Yelp averages more than 178 million unique visitors every month across its mobile, desktop, and app versions. It also generates 28 million monthly mobile app unique users.

This is enough to propel Yelp to the no. 81 spot on Alexa in terms of US Internet traffic and engagement over the last 3 months (as of August 2020).

Reviews generated. As of Q2 2020, Yelp users have contributed over 214 million online reviews of local businesses. The 5 most reviewed business categories are:

Restaurants

Home and local services

Shopping

Other businesses

Beauty and fitness

(Image credit: Yelp)