Sean Combs, the 48-year-old rap mogul, has changed his name to “LOVE a.k.a. Brother Love,” according to a tweet Combs posted on Saturday.

I decided to change my name again! My new name is LOVE aka Brother Love. #TakeDat pic.twitter.com/gArAXusygG — Diddy (@Diddy) November 4, 2017

The change has already taken effect on Wikipedia, so it’s pretty much official. The father of six has gone by several different aliases in the past, including Puff Daddy, Puffy, P. Diddy, and plain old Diddy.

According to the video that accompanied the announcement, Brother Love wants this news to be taken seriously, and doesn’t want it to sound “corny,” despite the obvious corniness.

Some have pointed out that another Brother Love already exists, so his name change isn’t as original as he may have hoped. I may be going out on a limb here, but I believe Combs will change his name again, perhaps quickly if he gets tired of people calling him ‘Love’ like I assume he will.

Sorry Puffy. There already is a Brother Love. And he may not like you but he lovvvess you!! pic.twitter.com/Qyv7JF9Q6K — Pete Haase (@haase1129) November 5, 2017

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