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Ontario will triple its pot-store count beginning in October, just two months before the introduction of new product formats that are expected to significantly boost sales in Canada’s most-populous province.

While chatter about the next wave of legalization in Canada tends to focus on products like edibles and beverages, many of the biggest players entering the space say consumers will opt for the more conventional format of vapes.

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The Canadian market for vapes could be as big as $600 million (US$451 million) by 2021, according to Tim Pellerin, Pax Labs Inc.’s general manager of Canada.

San Francisco-based Pax, which split from e-cigarette company Juul Labs Inc. in 2017 to focus on cannabis, captures about 17 per cent of the U.S. market for pot vape devices. It’s the top seller in the extremely fragmented market, and hopes to capture at least as much share in Canada. Pax has partnered with Aphria Inc., Aurora Cannabis Inc., Organigram Holdings Inc. and Supreme Cannabis Co. to sell their oils in its devices.