For a few years now it seemed as if the deep pockets of streaming services were bottomless, many of them and Netflix in particular seemed to be greenlighting shows and films left and right and happy to spend big on a bunch of content to help build up their library – regardless of how well said content performed.

This has turned Netflix into a global media juggernaut but has also raised questions about the overall quality control (or lack there of) at the streamer. Well the time of unlimited milk and honey may be coming to an end it would seem as a new report from The Information (via Engadget) indicates that the company is determined to be smarter and more strategic about what it spends its budget on.

The report suggests Netflix content chief Ted Sarandos told several of his TV and film executives that the company was going to be more frugal and selective when it comes to big-budget projects unless there is a guaranteed return on that investment. One project that was apparently explicitly named as not living up to expectation was J.C. Chandor’s film “Triple Frontier” which cost $115 million to produce but received only mixed critical notices and was seemingly a flop on the service.

That doesn’t mean Netflix is going to stop spending big though, the service recently announced plans for a series based on Neil Gaiman’s “Sandman” comics and has costly shows and films like “The Witcher” and “The Division” on the way – projects all based on successful existing IPs.