All three networks on Thursday hailed the life of “American icon” Hugh Hefner, honoring the “beautiful ending” for the pornographer. CBS also made sure to tout the “progressive politics” of the magazine and support for abortion. In total, ABC, CBS and NBC devoted 27 minutes and 3 seconds to cheering “one of the most influential figures in social history.” All three networks led with Hefner first and covered the unfolding disaster in Puerto Rico second.

Though some of the coverage called his legacy “controversial,” journalists focused mostly on critiques from the left. This included feminists such as Gloria Steinem, rather than conservatives voicing concern about Hefner’s contribution to moral decline. CBS This Morning featured Hollywood Reporter editor Matt Belloni to cheer Playboy: “They did a lot of articles that were very progressive in the politics. They were pro-choice at a time when many outlets were not openly so.”

It’s perhaps unsurprising that a magazine promoting open and free sex might also advocate for abortion on demand. CBS co-host Charlie Rose responded to Belloni by recounting his own interest in the nudity-heavy magazine: “When I was growing up, there were two magazines you collected. One was Playboy and one was National Geographic.”

Earlier on the show, Vladimir Duthiers lauded Hefner as a civil rights icon: “And his TV show Playboy After Dark helped break down racial barriers.” In total, CBS This Morning devoted 8 minutes and 38 seconds to Hefner.

Over on the Today show, Matt Lauer parroted talking points from another liberal outlet’s tribute: “The New York Times did an obituary and compared Hugh Hefner to people like Walt Disney, Gatsby, Citizen Kane, iconic figures.” The co-host described, “Hugh Hefner being remembered this morning as a cultural pioneer who turned his sophisticated fantasy lifestyle into a global empire.”

Savannah Guthrie marveled at his legacy, “from the playmates to the protests to the pajamas.” Today offered 9 minutes and 44 seconds to the life and legacy of the pornographer.

On Good Morning America, Nick Watt remembered the “activist and American icon.” He allowed that Hefner could be “a hero or a villain,” “depending on your point of view.” Yet, ABC’s coverage was mostly positive as reporter Chris Connelly touted, “Hefner never backed down from his insistence that he played a pivotal part of unshackling society from high bound notions about sex. And no doubt in his mind that he propelled society forward with his message.” GMA covered Hefner for 8 minutes and 41 seconds.

Back in May, CBS sneered at the death of Fox News founder Roger Ailes, hitting him for “fostering and exploiting divisions.” In 1997, the networks greeted the death of Mother Theresa as the end of a “fundamentalist Catholic.”

According to journalists, the head of a pornography empire is less contentious than those two.

A transcript of one of the CBS This Morning segments is below: