Why are millions of people adopting a plant-based diet?

For animals: Eating more plant-based meals means eating fewer animals—which means dramatically reducing the amount of suffering in the world.

For your health: Choosing to replace meat with plant-based proteins even once a week is a great way to gain energy and prevent disease.

For the environment: Raising billions of animals for food each year pollutes our air and water and uses a tremendous amount of land, water and other precious natural resources.

For wildlife: Because of the meat industry’s exaggerated claims of wildlife conflicts, taxpayer dollars fund the shooting, trapping, snaring and poisoning of millions of bobcats, black bears, grizzly bears, wolves, coyotes, foxes, mountain lions and birds every year.

For your wallet: Enjoying plant-based proteins such as beans, legumes and seeds can help save cash at the time of purchase and reduce the costs of expensive health conditions.