Instagram deployed a new tool today that should help it continue to build a more viable alternative to YouTube for individual creators looking to try a different platform. It’s a dedicated account called @creators, which will deliver tips and tricks for people hoping to become more active on the platform.

Based on the pinned FAQ story that Instagram has posted to the account, and a brief explainer with some testimonials from actual creators using the platform, one of the questions that Instagram answers is how to get verified — which must be asked so incredibly frequently by this particular set of folks.

The grid posts of @creators include some helpful tips, like pointing out that 60% of people listen to stories on the platform with the sound on. Clearly, the account is geared toward pushing video creation tips and tools, which makes sense, given that’s an area of growth for the company, and a way for it to win over disaffected YouTubers and younger creators who are looking for their new home on the web.

This could be a huge potential opportunity for Instagram, in fact, and this account, while a small part of an overall approach to wooing creators, is a good one.