Quotation Marks – the “Mark” of a good endorsement

I am not sure what small business owners think they accomplish putting phrases with quotation marks around them on their signs, but I always think it means someone said that phrase. Furthermore, I am instantly suspicious. For instance, my town has a pizza place with this on their sign in quotation marks:

“The best calzones in town.”

My mind being like it is, I thought there might be some review out in the world that said something like:

“These calzones caused significant intestinal distress. Projectile dysentery rocketed from my colon, producing a redish liquid that smelled of fetid puss, which is exactly what the original calzone tasted like. Only a goat missing his tongue who had a family history of mental retardation would think this was the best calzone in town.”

However, they only use the last part in their sign. Probably for brevity, but still it is misleading. Twitter | Facebook