Nu-World Industries, the company behind mislabelled “Full HD” Telefunken and JVC TVs sold in South Africa, has sent out a statement regarding the resolution of its displays.

The “communique” was sent to a customer who complained to a retailer after they purchased a 32-inch Telefunken TV (TLEDD-32FHDB) which was sold as Full HD but did not contain a Full HD panel.

The customer sent the “poor” response to MyBroadband after reading our article exposing the TV’s mislabelling.

In the document, Nu-World apologises for “sensationalised comments” appearing online about its Telefunken and JVC TVs – and goes on to state that their is no “legislative standard that distinguishes HD from Full HD”.

“As a result, terms are used in different contexts without a universally accepted meaning,” stated the document.

“Various brands refer to Full HD – with a native panel resolution of 1,366 x 768.”

MyBroadband asked Nu-World which brands it was referring to, but the company failed to reply.

Samsung’s TV buying guide for 2016 defines Full HD displays as having 1,920 x 1,080 pixels. We also spoke to several prominent manufacturers about what Full HD means for their TVs:

Samsung – All Full HD TVs support Full HD and include a Full HD panel inside the TV.

– All Full HD TVs support Full HD and include a Full HD panel inside the TV. Panasonic – All Full HD TVs have Full HD panels with a native resolution of 1,920 x 1,080.

– All Full HD TVs have Full HD panels with a native resolution of 1,920 x 1,080. Hisense – All TVs promoted as Full HD have Full HD panels with a native resolution of 1,920 x 1,080.

– All TVs promoted as Full HD have Full HD panels with a native resolution of 1,920 x 1,080. LG – Full HD TVs all contain Full HD panels with a native resolution of 1,920 x 1,080.

You can’t tell the difference with the human eye

Nu-World went on to explain that it checks to make sure “the image is good” on its TVs and that its TVs support 1,920 x 1,080 on input.

“We made no claim to native resolution,” said Nu-World.

“It is well recognised that it is almost impossible for the human eye to discern the difference between 720p and 1080p in size 32″ and below,” it added.

MyBroadband asked Nu-World what the “Resolution: 1,920 x 1,080” figure on the 32-inch Telefunken TV’s box – pictured below – was referring to if not native resolution, but the company did not reply.

Update all packaging

Nu-World also stated that the EDID method used by individuals to test the resolution of its TVs was “not 100% reliable” for various reasons, including the “possible inadequacies in the software being tested and also testing errors by the tester”.

However, “notwithstanding the above”, Nu-World stated that it will update all packaging describing the “relevant TV sets as High Definition and without any reference to FHD” to avoid “possible confusion”.

It encouraged consumers to call 011 321 2111 to find the nearest Nu-World service centre and bring their TV in if it was not performing to expectations.

Nu-World communique

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