Vimeo said Tuesday that it has developed an HTML5 version of its video player, which will allow users to watch videos on iOS devices, such as the Apple iPad.

Vimeo said Tuesday that it has developed an HTML5 version of its video player, which will allow users to watch videos on iOS devices, such as the Apple iPad.

The HTML5 version of the Universal Player will be released later on Tuesday, the company said. Vimeo has also added a Watch Later feature, which will allow users to save a video for later viewing.

Like other app developers, Vimeo has been caught up in the ongoing debate between using HTML5 - which Apple favors, and companies like Google are shifting to - or its own established codec. Adobe, for its part, , and has placed it on Android phones.

"With the latest generation of browsers and devices, we've had huge demand for an embeddable player that works with HTML5 and on devices like iPad and iPhone," said Andrew Pile, vice president of product and development for Vimeo, in a statement.

Vimeo's new embeddable player detects the capabilities of the browser and will deliver the optimum player version (Flash, HTML5, or the native Vimeo codec) with the appropriate video definition (HD, SD, mobile) and playback codec, the company said.

Meanwhile, the Watch Later function allows users to essentially bookmark a Vimeo video for viewing later on a or on the Vimeo mobile site.