It is a great time for TV technology, with brands going all guns blazing when it comes to innovation. On Tuesday, Samsung joined this party as it launched a range of QLED TVs in India.If you're wondering what QLED means, well, it stands for Quantum dot technology. In simple terms, it refers to the use of a Quantum dot filter to create a TV's colours.Well, for starters, the QLED TV not just offers a 100 per cent colour volume, which is the first in the world. While other TV sets offer up to 68 per cent, Samsung's latest offering is also ultra HD, which means four times the pixels of a regular HD television.Consequently, your TV sets become brighter and more colourful than ever before.The beautifully-designed TV also comes with an 'invisible' connection cable. (Image: BCCL)Apart from a brighter screen, the Samsung One Remote, with voice control capabilities can control all the connected devices. So no more having to change the remote every time you switch to a new device.Talking about this cutting-edge technology, exclusively to ET Panache(.com), Rajeev Bhutani , Vice-President, Consumer Electronics Business, Samsung India, said, "Screen sizes up to 32 inches haven't been registering any growth in the last couple of years: this segment has become stagnant. Customers are now upgrading to larger screens and smarter TVs.HC Hong, President and CEO, Samsung Southwest Asia (left) and Rajeev Bhutani, Vice President, Consumer Electronics Business, Samsung India (right). (Image: BCCL)"We are witnessing a growth of over 40 per cent in the demand for TVs that are 40 inches and above. There is a visible shift from smaller screen to larger, from non-smart to smart TVs."With TV screen viewing time dipping, Bhutani says that smart technology can help people integrate their phones and TVs better, referring to the QLED TV's Smart View app., "The Smart View app allows your mobile and TV to interact with each other. You can watch your mobile content on your TV and vice-versa, seamlessly," he goes on to say.The South Korean technology leader, which dominates the premium televisions segment globally, aims to gain over 60 per cent of the premium market segment in India.And for this, it's not just the technology that they are concentrating on. The beautifully-designed TV also comes with an 'invisible' connection cable. The single optical cable brings all devices together, making the room clutter-free.And, in case, if you don't want to mount your TV on the wall, there is a range of stands to choose from including the studio stand that is designed like an easel.The beautifully-designed TV also comes with an 'invisible' connection cable. (Image: BCCL)The tech giant also unveiled its latest innovation, The Frame. Instead of fading to black like a conventional TV, The Frame's display transforms into a work of art, when not in use.So, if you're looking for the best at-home viewing experience with an aesthetically-pleasing design, the QLED TV looks tempting. And if you place an order for an QLED TV set between, May 2-21, you will get a Samsung Galaxy S8+ smartphone for free.The TV will be launched in three series, Q9, Q8, and Q7, in 55 inches, 65 inches, 75 inches, and 88 inches, starting May 2017.The TVs will be priced between 3,14,900 and 24,99,990.