Emcees weren't quite sure how to navigate the industry, either. "So, a guy … could be real good at rap, but if he don't know the business, he just get tired of it. Like, 'Man this ain't working,' and start hustling," Vasquez said. "Because one of the main things in rap is you braggadocious. You can't be bragging without no money. So a lot of people in rap sell drugs to keep up with … their style, their swag. One hand washes the other."