Imagine: a stick of meat has traveled to near space, and there's a Snapchat to prove it.

Today a tricked-out weather balloon went 24 miles into orbit with a mega-sized original flavor Squatch stick from Jack Link's. The salty snack has always carried the now-prescient tagline, “So big you can see it from space.” Jack Link’s, a hot-selling meat snack, may be best known for its long-running “Messin’ with Sasquatch” ads from agency Carmichael Lynch that follow a much-punk’d yeti.

Its Squatch stick is a relatively new product, debuting a few years ago specifically to target teens and young adults. Its advertising to date has centered mostly around social media like Tumblr, Twitter and Snapchat, and promotional deals with Smosh, using the tagline, “Is this beast?” (Translation: Is it awesome? Is it the best?)

The Squatch stick's journey will be chronicled on the @squatchsticks Snapchat until Friday by Jack Link's via its digital agency space150.

We feel compelled to point out, however, that the Squatch meat stick isn't really in space — just very close to space. It went up 130,000 feet into the atmosphere, or 24 miles.

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It's also not the first time a meat stick has traveled to near space. Slim Jim's Discovermeat project also involved sending meat as high up as it could possibly go.

It’s the first time a brand has combined cosmic travel and Snapchat, arguably two of the biggest trends in pop culture at the moment.

Space is getting crowded with brands, with Doritos, Hyundai, Red Bull and Kiehl’s, to name a few, using the heavens as a commercial platform.

And Snapchat draws about 100 million users a day, two-thirds of them in the coveted 18-34-year-old demo.

“We really wanted to make this idea happen, and we thought, ‘How hard can it be?’” said Marc Jensen, managing partner and chief technology officer at space150. “As it turns out, it’s a lot like space travel. There are things you can control and things that are completely unpredictable, no matter how ready you think you are.”

The agency did “tons of testing” to prep for Thursday’s weather balloon launch, which took place in a rural area a few hours outside space150’s headquarters in Minneapolis.

Keeping the Squatch stick company on that helium-filled balloon were two GoPro Hero4 Session cameras, some custom-made tracking hardware and a Samsung Galaxy S6 smartphone to record the voyage. In all, the cargo weighed about five pounds and was expected to reach 130,000 feet above earth. That’s higher than military jets are allowed to fly (60,000 feet) and a smidge above Felix Baumgartner’s epic live-on-TV space dive (120,000 feet). Extra batteries and on-board heaters were meant to protect the equipment from the extreme sub-zero temperatures.

The total journey took less than three hours, with the smartphone snapping away the whole time. And because Jack Link’s intended to post the story to Snapchat, the clock began ticking the moment the first photo snapped.

They packed everything from hiking boots to swimsuits in case they had to retrieve the gear from a forest or a lake.

Once the balloon landed, the brand team gathered all the images and curated them for publishing.

As it turned out, what was left of the deflated balloon touched down on an easily accessible gravel road.

Space, as a trending topic, has perhaps never been hotter, with the interplanetary drama, “The Martian,” reaching blockbuster status, the new “Star Wars” flick coming in December, NASA discovering water on Mars and science geeks like Neil deGrasse Tyson, Stephen Hawking and Elon Musk becoming mainstream rock stars.

Update: A previous version of this story referred to Squatch as "meat jerky." Due to USDA regulations, it should be described as a "meat stick."