Silver has stolen the NFL’s publicity playbook, and the NBA is on top. Maybe we’re witnessing the end of football’s dominance of the US sports scene

Roger Goodell has weathered a lot during his time as NFL commissioner. He’s mishandled scandal, quashed scientific research, championed pay-for-play patriotism, issued wildly inconsistent punishments and welcomed replacement refs. The man has botched and bungled everything. Each incident a self-inflicted wound. Every misstep – or, in some cases, every years-long pattern of mismanagement – resulting in new calls for him to be fired.

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Yet he remains high above Manhattan in his predictably cold and corporate office, safe and content after clearing more than $30m in salary again last year, millions more than what any one player in the NFL is paid in a year.

Goodell seems invincible. He lives on, even though he briefly died last month.

Gio and Jones (@GioAndJones) NFL Twitter Hacked, Announces Roger Goodell's Death pic.twitter.com/MmPRRxwy14

He is the Teflon commissioner. It doesn’t matter how much he throws up all over himself, everything gets washed away with the next spin of the NFL news cycle.



But there has been one slight problem with the NFL’s offseason this year: there has been an actual NFL offseason this year. A league that is usually a ceaseless headlines-churning monster has been reduced to the back pages. When is the last time you heard NFL news? Real NFL news, not some update on the spiral status of Johnny no-longer-employed-in-Football. Tom Brady’s four-game suspension getting upheld by a federal appeals court happened more than than two months ago. Since then? Uhhh ... the other day I saw something about Von Miller and the Broncos maybe talking to each other. On the phone. What a scoop!

There has been nothing. No NFL news. Zero. Not a scandal. Not a rule change. Not some tweak to the Pro Bowl format. Not even a rumored tryout for Tim Tebow. The NFL has been – gasp – irrelevant.



For the last six weeks the NBA’s finals and free agency has dominated American sports, with no sign of slowing down. Euro 2016 and the Copa America have taken up the bulk of the coverage in between. What’s left has gone to baseball and the Olympic Trials. Yes, people swimming and running in circles for the right to go to a bacteria-ridden crime state is getting more publicity than some good, old-fashioned American football offseason.

It used to be that Goodell’s NFL could provide us with that kind of dystopian fix at any point on the calendar. Or, barring true carnage, the league could simply announce they were moving kickoffs four inches in some direction and all other sports would cease to exist while the nation breathlessly debated how the change might impact the religious experience that is Sunday football in the fall.

But right now it’s all NBA – even though we’re nearly four months from seeing any real NBA basketball. The only on-court action available currently is NBA Summer League, essentially the preseason of NBA preseason, and the NFL can’t even break through that.

Adam Silver’s NBA is dominating Goodell’s league in every way.

The NBA produced the unimaginable: a championship from a Cleveland team. A Cleveland team that trailed three-to-one in the NBA finals. The NFL only can offer the Browns, a Cleveland team will win between one and three games all season.

One of the NBA’s best teams just added Kevin Durant, a top five NBA player. The world champion Denver Broncos added Mark Sanchez, a bottom five NFL quarterback.

The NBA draft brought the league Ben Simmons, a talent that is already wowing with a fast summer league start. The NFL draft brought Jared Goff and Carson Wentz, two guys that some scouts think might one day start.

The NBA’s debilitating injuries are mainly relegated to the New York Knicks roster. The NFL’s have created an existential crisis for the entire sport.



Goodell and friends aren’t even getting the “any publicity is good publicity” headlines now. Big name NBA player Draymond Green just got arrested in Michigan while the NFL’s police blotter has remained relatively empty. Wasn’t crime supposed to be the NFL’s thing? Even Steph Curry’s awful dad shoes ruled social media for a weekend last month. Every NFL cleat that has ever been made is ugly, but we don’t see them going viral.

It’s gotten so bad for Goodell that his insane salary doesn’t even look like much in NBA terms. The NFL’s dark lord is barely making Mike Conley money. Mike Conley.

Maybe this is the NFL’s calm before the storm. Maybe Goodell isn’t a hopeless idiot and he and his loyal minions are quietly plotting their next move, something that will turn attention back to football. Something that mixes the Super Bowl, the Trump campaign and Pokémon Go into one unavoidable cultural volcano that wipes every other sport off the map and causes all of humanity to forever forget the names LeBron and Durant.



Or maybe what we’re witnessing is the beginning of the end of the NFL’s unquestioned dominance of the American sports scene. Silver has seemingly stolen the NFL’s publicity playbook and is using it with a league that already has the advantage of filling nine months of the calendar to the NFL’s six. The NBA regular season and playoffs are filled by storylines, and even when those end, the draft and free agency have developed into their own orbits. When NFL training camps open in a few weeks, the NBA will immediately counter with some of its best players on TV every day and night at the Rio Olympics. The NFL will get six weeks of regular season football without any competition after Labor Day, but then the publicity orgy of Durant and the Warriors playing real games begins.



The NFL is still at the top of the pile, but it’s no longer impossible to imagine the scenario that sees the league stumble to second place. In fact, that scenario might be playing out right now. Goodell has lasted through countless scandals, missteps and simple blatant disregard for humanity. But because the NFL continues to print money for team owners, he’s hung on.



As soon as that ends, the moment profits slip, the league will have no use for him and he’ll be gone. Only by then it will be too late. Basketball will be invincible. If the NBA gets credit for killing off Goodell? Sports fans will love it forever.

