After flying a few times, it's likely you have stopped listening to the air stewards' safety talks.

However, Air New Zealand has unveiled its new in-flight safety video, featuring the cast and crew from The Hobbit, and it is hard to tune this one out.

The video sees hobbits, dwarves, elves and wizards listen to safety instructions as they take a flight to Middle-earth.

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The clever in-flight video takes passengers through the usual flight safety checks and features cameos by Gollum, Fili actor Dean O'Corman and J.R.R. Tolkien's great-grandsons Mike and Royd Tolkien.

Even The Hobbit director Sir Peter Jackson makes an appearance.

Air New Zealand general manager marketing and communications Mike Tod said: "This latest safety video, inspired by The Hobbit: An Unexpected Journey, is another example of how New Zealand is a hotbed for creative talent."

He added: "We are also working extremely closely with Tourism New Zealand on a range of initiatives, including supporting bringing several hundred journalists to experience Middle-earth."

The Hobbit: An Unexpected Journey will be released on December 14.

> Ed O'Neill, Melanie Lynskey's in-flight safety video

> The 'Hobbit' film made by schoolboys on a shoestring budget



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