Rainbow Bagels Are Breaking The Internet: Why Innovation Will Save Your Business

The Bagel Store in Brooklyn, New York is making internet waves for creating colorful rainbow bagels that reportedly taste like Fruit Loops.

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Good morning! Happy February. #rainbowbagels @thebagelstore #thebagelstore #bagel #artbagel #colorful #color A photo posted by Natalie H. (@creativedaysoff) on Feb 1, 2016 at 8:04am PST

Dubbed the world’s most beautiful bagels, Business Insider published the below video showing the psychedelic creations being made by business owner Scot Rossillo. The process of making the specialty bagels takes 50 times as long as regular bagels.

Rossillo has been churning out these beautiful carbs for the past 20 years, pleasing customers to no end. The trending hashtag #RainbowBagels shows all manor of colorful bagel love with images posted by customers.

This is food. These are popular hashtags: #rainbowbagel #rainbowbagelsarelife #rainbowbagelsareantioxidantsforthesoul #rainbowbagels ? @thebagelstore A photo posted by kaitlin bray (@kaitlinbray) on Dec 14, 2015 at 8:55am PST

Rossillo deserves some credit for his innovation and decidedly novel idea. He is a testament to the idea that in order for small businesses to survive they must strive for bigger fish.

“It has been a very focused and disciplined 20 years of perfecting my art,” Rossillo tells Huffington Post. “At the same time, it has become my meditation.”

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The reality is that 80 percent of small businesses fail within the first 18 months. Owners struggle with pressures to differentiate their product, inadequate leadership and poor business models. Even when they get past their growing pains, they must continue to innovate to fend off competitors. If they do, the rewards are plentiful.

Below are a four examples of small and medium sized businesses that deserve attention for pushing the boundaries with new product innovation, ensuring to keep ahead of the curve.

Stumptown – Ever heard of cold brew coffee? Multinational coffee chains as big as Starbucks offer it. Well, the folks at Stumptown in Portland, Oregon pioneered the labor intensive process that creates the distinctly smoother and sweeter cold brew taste which consumers go nuts for.

Ever heard of cold brew coffee? Multinational coffee chains as big as Starbucks offer it. Well, the folks at Stumptown in Portland, Oregon pioneered the labor intensive process that creates the distinctly smoother and sweeter cold brew taste which consumers go nuts for. Bluesmart – It seems like every consumer product is getting a “smart” makeover these days — smart fridges, smart measuring cups, and now smart suitcases. Travellers never have to worry about losing their suitcase with the Bluesmart suitcase that has a built in GPS device, allowing you to track the suitcase using a phone app.

It seems like every consumer product is getting a “smart” makeover these days — smart fridges, smart measuring cups, and now smart suitcases. Travellers never have to worry about losing their suitcase with the Bluesmart suitcase that has a built in GPS device, allowing you to track the suitcase using a phone app. Ringly – Speaking of “smart” technology, say hello to a ring that connects to your smartphone and sends you notifications of new calls, texts, emails and social media messages with different colored LED lights and vibrating patterns. Ringly, a New York City-based startup, was founded in 2013 and raised $100 million in Series B funding last year.

Speaking of “smart” technology, say hello to a ring that connects to your smartphone and sends you notifications of new calls, texts, emails and social media messages with different colored LED lights and vibrating patterns. Ringly, a New York City-based startup, was founded in 2013 and raised $100 million in Series B funding last year. Ipsy – Ipsy is a makeup subscription delivery service where customers pay $10 per month and receive a bag full of makeup samples. Startup founder Michelle Phan is best-known for her makeup tutorials on YouTube.

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If you need further convincing that innovation is the key to business survival, look no further than the world’s top brands like Apple and Google. Consider for a moment how often they release new products which address specific consumer needs, and more often than not they succeed.

Bring on the creative juices. The world needs more business minds like Rossillo who think like artists.