To eliminate guesswork of whether the car that pulled up in front of your apartment is your ride or not, the color of the Amp will change to match the hue displayed in the app on your phone. In that way, it's similar to the SPOT system Uber tested in Seattle around this time last year.

The upgrade comes at a price, however, as Lyft's iconic pink moustache is officially going the way of the dodo. The company says that Amp will be in cars in Las Vegas, Los Angeles, San Francisco and New York City by New Year's Eve, and that everyone else should see it by the middle of next year.