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Change your Perspective with the New LUMIX DMC-GX7 DSLM (Digital Single Lens Mirrorless)

A Premium Flat Body Camera with a Host of Creative Functions for Photo Enthusiasts and Artisans

NEWARK, NJ (August 1, 2013) - Panasonic is pleased to announce a new addition of LUMIX G Digital Single Lens Mirrorless (DSLM) Camera, the DMC-GX7, featuring high photographic performance and a sleek design which incorporates a tiltable LVF (Live View Finder).

Dressed in magnesium alloy full diecast frame in black and silver the new LUMIX GX7 allows photographers to change their viewing perspective with a newly integrated 90-degree tiltable LVF. The new LVF features 2764K-dot high resolution and 100% color reproduction based on a Field Sequential Color Accuracy method**. This 16:9 Wide Screen LVF boasts approx.1.39x / 0.7x (35mm camera equiv.) magnification and 100% field of view. The tiltable LVF offers extraordinary angle of view with unique shooting style – looking down into the viewfinder to level the camera straight on the subject. It comes with an Eye Sensor that automatically turns ON/OFF according to the photographer's action. The Eye Sensor AF (Auto Focus) automatically begins to focus when a user looks into the LVF, so no shooting opportunity is missed. An Eye Cup, DMW-EC1GU, made of elastic material is sold separately to enhance comfort in viewing either with the naked eye or glasses.

The LUMIX GX7 is a new breed of digital camera suitable for the Hybrid Photographer. It's capable of recording full HD 1920 x 1080 60p smooth, high quality video recording in AVCHD Progressive and MP4 with stereo sound. The practical full-time AF and tracking AF is also available in video recording mode. The cinema-like 24p video with the bit rate of max. 24Mbps or P/A/S/M mode provides richly expressive afterimage with exquisite image quality. The Digital Live MOS Sensor greatly improves motion picture quality.

The LUMIX GX7 incorporates Creative Panorama, Time Lapse Shot, Stop Motion Animation or Clear Retouch in addition to the popular Creative Control mode with a total of 22 fascinating filter effects

A new in-body Image Stabilizer is nearly as effective as the MEGA O.I.S. found in Panasonic's conventional DSLM lenses, which makes it easier to take clear photos with mounted non-stabilized and classic lenses. The LUMIX GX7 is also compatible with Focus Peaking for more precise control of focusing. In Silent Mode, the camera switches the shutter from mechanical to electronic and turns all sound (AF operation) off while suppressing emission of AF assist lamp and flash with just a single setting for special shooting occasions. Furthermore, the LUMIX GX7 allows photographers to use a max. 1/8000 shutter speed for more impressive expression with high speed lens options.

Panasonic developed a new 16.00-megapixel Digital Live MOS Sensor for LUMIX GX7 that achieves both high resolution and high sensitivity image recording with minimum noise by utilizing cutting-edge Semiconductor Fine Technology to improve color saturation by approx. 10% and a redesigned on-chip lens that enhances light condensation to achieve approx.10% higher sensitivity. Noise generation is minimized in both pixel circuit and digital signal readout circuit for better S/N ratio by approx.

25% and detail reproduction by approx.10% compared to the LUMIX DMC-GX1, making it possible to capture clear images even in low lit situations. The image processor Venus Engine features advanced noise reduction systems, including Multi-process NR (Noise Reduction) and Detail Reproduction Filter Process, which enhances the limit resolution. The combination of the digital Live MOS Sensor and the Venus Engine achieves max. ISO 25,600.

The Contrast AF System of the LUMIX GX7 excels in both speed and accuracy by exchanging digital signals between the camera and the lens at max. 240 fps. A variety of extensive AF functions including Low Light AF (-4EV), Pin-point AF and One-shot AF enhances usability to comply with a wide-range of shooting situations. In Pinpoint AF, picture-in-picture display is available and the magnification ratio of in-frame picture is selectable from 3x to 6x. The One Shot AF function can be allocated to the AF/AE Lock Button (AF/MF Switch Lever) for more flexible control over focusing.

The LUMIX GX7 incorporates high speed response desired for the digital single lens mirrorless camera, taking only approx. 0.5 sec* to get ready to shoot after startup. The LUMIX GX7 also realizes the high speed burst shooting at 5 fps and max. 40 fps using an electronic shutter. Also, AF Tracking enables consecutive shooting to capture moving subject in sharp focus at 4.3 fps.

At the same time, Panasonic designed ease of operation into the LUMIX GX7. Two separate dials on front and back offer direct control over aperture, shutter speed or exposure, which achieves smooth manual shooting. The Live View function is also digitally advanced, making it possible to adjust highlight / shadow separately with the front/rear dial. Three patterns of settings can be customized in addition to three patterns of presets. In addition, the Fn (Function) tab is newly integrated into the menu, which means a total of nine functions can be assigned (five in tab and four with the button).



The LUMIX GX7 integrates Wi-Fi® connectivity (IEEE 802.11 b/g/n) with NFC (Near Field Communication) technology to offer a more flexible shooting experience and seamless instant image sharing. All of these flexible shooting, browsing, and sharing styles are made possible with the LUMIX GX7 and Panasonic's dedicated application software and the Panasonic Image App for iOS / Android smartphones/tablets.

DMC-GX7KS (with lens) = http://shop.panasonic.com/shop/model/DMC-GX7KS

DMC-GX7SBODY (no lens) = http://shop.panasonic.com/shop/model/DMC-GX7SBODY

* With H-FS1442A, based on the CIPA standard.

**Based on Adobe RGB color space, Panasonic in-house comparison based on the CIE 1931 x, y color space.

PANASONIC ANNOUNCES THE FASTEST INTERCHANGEABLE LENS FOR THE LUMIX G SERIES CAMERASNEWARK, NJ (August 1, 2013)

Panasonic today announced the LEICA DG NOCTICRON 42.5mm/F1.2 lens, the fastest1 interchangeable lens in the Micro Four Thirds standard for the LUMIX G Series cameras.

Previously, Panasonic has marketed interchangeable lenses meeting LEICA specifications, including the LEICA DG SUMMILUX 25mm/F1.4 ASPH. and the LEICA DG MACRO-ELMARIT 45mm/F2.8 ASPH./MEGA O.I.S. The name "NOCTICRON" was defined by Leica Camera AG for this lens type continuing LEICA's legendary elements of large diameter, high quality lenses. The LEICA DG NOCTICRON 42.5mm/F1.2 achieves the fastest1 F1.2 for a Micro Four Thirds interchangeable lens, becoming the first large diameter, high performance NOCTICRON lens.Panasonic will continue to further advance its product development to meet the diverse needs of customers in the globally expanding Micro Four Thirds market.

Note 1. For an AF interchangeable lens, as of August 1, 2013, according to research by Panasonic.

Note 2. Details of the product specifications, the date of release and the price are yet to be announced.

See the lenses road map on our website(http://panasonic.net/avc/lumix/systemcamera/gms/lens/index.html).*LEICA is a registered trademark of Leica Microsystems IR GmbH.*SUMMILUX, ELMARIT and NOCTICRON are registered trademarks of Leica Camera AG.