Bharti Airtel today announced the launch of Airtel Talkies in Delhi-NCR, subscribers can now access exclusive content from upcoming movie releases.

A subscriber can subscribe to Airtel Talkies by dialling 51010 for a price tag of Rs 30 per month for 4 movies with 30 days validity and Rs 10 per week for 1 movie with 7 days validity.

On this occasion, Airtel launched ‘The Japanese Wife’ , the eagerly awaited upcoming movie by Aparna Sen. Content from ‘The Japanese Wife’ is now available on Airtel Talkies (Dial 51010 and then give the movie code 41).

The format of cinema on Airtel Talkies consist of a 15-minute narrative where songs and dialogues are connected together by a ‘Sutradhar’ to provide a crisp yet complete experience of the movie. Airtel Talkies offers both upcoming new releases and all-time classic movies in 5 languages – Hindi, Tamil, Telugu, Kannada and Malayalam.

Shashi Arora, CEO Bharti Airtel Limited, (Mobile Services), Delhi & NCR quoted Bharti Airtel is committed towards enhancing the level and experience of customer engagement through their mobile phones. We do this by facilitating access to things they are most passionate about – connecting to loved ones, movies, songs, Bollywood and sports. We are confident that Airtel Talkies, our latest initiative, will delight our customers and value-add to their experience with Airtel”

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Prasath J : 15 minute narrative is nothing but a small sneak-peek into a movie or a review or ad for the movie and NOT an entertainment service imho… In this case, Airtel can charge the movie team (which Airtel might have done by now) and give this service as FREE to its subscribers, so that many people will get interest on the movie, which will help both movie-team and its subscribers.. But what to do, it is Airtel and they want money for almost everything… Reliance can atleast bring such (15min movie preview) service for its BIG Cinemas via… Read more »

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Prasath J

April 6, 2010 11:32 am 11:32 AM

15 minute narrative is nothing but a small sneak-peek into a movie or a review or ad for the movie and NOT an entertainment service imho… In this case, Airtel can charge the movie team (which Airtel might have done by now) and give this service as FREE to its subscribers, so that many people will get interest on the movie, which will help both movie-team and its subscribers.. But what to do, it is Airtel and they want money for almost everything… Reliance can atleast bring such (15min movie preview) service for its BIG Cinemas via RCom for FREE… Read more »