ROPO

Research Online, Purchase Offline (ROPO) refers to a type of cross-channel behaviour whereby a user searches for relevant product or service information online before completing the purchase through an offline channel (e.g. call centres, agencies, stores, car dealerships...).

ROPO tools such as Facebook Atlas, CRM onboarding or S2L by 55 can track this type of behaviour to piece together online and offline customer journeys, and thus come up with relevant analyses and communication strategies.