By: Kathy Henderson, Director of Economic Development for
Carbon County

Over the years I have read numerous books and articles by
consultants on how to become more successful. Brian Tracy is
one of my favorites.

We are often asked at the Chamber "how did we become so
successful?" The answer is surprisingly easy.... we honestly
care about the people and businesses we serve.

I came across an article by Mr. Tracy the other day that I felt
exemplifies the way that we conduct business here at the Chamber.
This particular article adds another layer by telling us that
making others feel important satisfies the deepest subconscious
cravings of human nature.

Mr. Tracy asks his audiences: "What percentage of the time are
people emotional and what percentage of the time are people
logical? There can be many schools of thought, but the true
answer is that people are 100 percent emotional. They decide
emotionally and then justify it logically. But emotion comes
first.Read
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