Deal-a-day Sites Catch On in B2B

5042011

Alex Miranda was an entrepreneur looking for a new way to promote his Web design firm, MyProSuite. Late last year, he approached Groupon to see if the booming social commerce site would run an offer from his company.

The way Miranda tells the story, Groupon declined to run the offer because MyProSuite didn’t fit its vendor profile. The experience, however, gave Miranda an idea: He would start a deal-a-day site with a b2b bent, mainly focusing on small and midsize businesses.

Miranda launched BizGrouper, which has a South Florida focus, in February. He’s not alone in trying to bring a b2b flavor to the social commerce market that has been dominated by Groupon and LivingSocial. Recent rollouts of b2b deal-a-day sites include B2Bucks, BizyDeal, BossRocket, GroupPrice, OfficeArrow and RapidBuyr.