You might have heard of IBM Watson beating champions at Jeopardy, self-driving cars, and medical advances where computers have helped physicians diagnose patients by having access to a wide range of information and history of cases and treatments.

With the volume of information growing at an enormous rate, we needed better technologies to help us make sense of it and make better decisions. Read More

Innovation Fund Denmark launches Danish Center for Big Data Analytics driven Innovation (DABAI) with the goal of taking Denmark at the forefront of exploiting the full potential of Big Data.

The work in the research center will be driven by practical cases with large business and societal potential. The initial cases will be within Societal Data, Educational Data, and Food Supply Chain Data. Read More

As an international commodity Australian higher education institutes must compete not only with each other for students, staff and funding but also with international tertiary institutions. There are now many issues that will be business critical for universities if they are to be sustainable and maintain a competitive edge.

Resolving these issues will demand a focus on the best use of advance customer analytics. Read More

The cost-cutting focus of many organisations requires effective use of pre-negotiated contracts to maximise both the opportunities and the potential savings these bring.By providing an attractive, easy-to-use business-wide dashboard view of all spend we helped a large corporate to: 1. Analyse spend covered by contract vs non contract 2. Improve data quality: Transparency and trust 3. Track savings initiatives Read More

Offer your customers the right product or service they are more likely to respond to your promos and take up your offer. Meet customer's needs and your customers will be happy, your campaign spend will be optimised and your revenue will increase.
Smart use of predictive customer analytics is the key. Read More

The trend in outsourcing or working with independent contractors is becoming more and more popular. So how do you know if it will bring benefit to your business?
As with all data projects (big or small) success comes by finding the right balance of internal and external resources. When it comes time to decide what to outsource and what to keep in-house, how do you choose? Read More

Data Lake is the next buzzword – but what is it – and how will it bring you business benefit?Regardless of where you are now with your data, take a minute to consider your data future. Leading businesses are on a journey towards connecting their enterprise data together. As business is increasingly becoming pure digital, access to data is a key priority. Speed of development and deployment are becoming more and more critical. A data lake can help you meet the demands. Read More

If you can think, feel, and behave like your customer, you will you be able to communicate with them effectively.
Understanding how our customers make their buying decisions along with their current attitudes toward you company allows you to provide them tailored service and information to make their buying journey easy. Benefit? Happy customers = increased sales, higher customer satisfaction, and higher retention. WIN WIN! Read More

Business’ focus on business intelligence (BI) and analytics is set to continue at an increasing rate. The benefits of fact-based decision-making are clear to global business managers across disciplines: finance, risk management, marketing, sales, supply chain management, manufacturing, retail, media, HR, etc. Read More