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DHX MEDIA’S W!LDBRAIN ENTERTAINMENT ANNOUNCES SHOE COLLABORATION

Halifax, NS – 5 October 2011 – DHX Media (TSX: DHX), a leading international family entertainment rights creation and management company, is pleased to announce that Vans has once again joined forces with The Magic Store and DHX Media’s W!LDBRAIN Entertainment for a new Vans x Yo Gabba Gabba! collection just in time for the holiday selling season. Brobee, Foofa and Muno are featured in a full character color Slip-On, along with one style that includes all the beloved faces of the Yo Gabba Gabba! crew.

The new styles will be available in toddler, kids and adult sizing, retailing for $32, $37 and $50, respectively. Vans is excited to team up with the popular series for another very colorful collaboration that is sure to be a hit for all ages. The collection shipped Oct. 1, 2011 and will be available at Vans® retail stores, Vans.com and other dealers found at vans.com/yogabbagabba. Look forward to another collaboration short film from Vans and the Yo Gabba Gabba! cast this season.

About DHX Media Ltd. DHX Media, together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. DHX Media has produced over 40 original television series and maintains a library of over 2,500 half-hours of animation and live-action programming. DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London. DHX Media is listed on the TSX (Toronto Stock Exchange). www.dhxmedia.com

About Vans Vans, the original action sports footwear and apparel company, is a brand of VF Corporation (NYSE: VFC). Vans® collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-tec line of protective gear and are sold in the United States through more than 250 company-owned stores as well as independent retailers. Internationally, Vans sells its goods in approximately 70 countries through a network of subsidiaries, distributors and foreign offices. Vans promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour®. For more information, please visit vans.com.

Disclaimer This press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s short form prospectus dated April 9, 2010 and in the Company’s Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.