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Content Development ManagerEchopass

THIS JOB HAS EXPIRED

This position will develop and curate content that will feed into the company?s marketing and communications initiatives to promote company products, showcase Echopass offers, and further the company's sales objectives.

Responsibilities

Marketing Planning

Assemble business content goals into an overall calendar and timeline. Develop and manage editorial calendar to support all content needs across multiple channels and departments.
Oversee marketing content development within an annual marketing plan including but not limited to collateral development, email/web initiatives, social media, advertising, video production, lead generation support materials, public relations and conferences.
Map content to buyers persona and the prospect or clients buying cycle
Package content in a way that drives interaction with strong and successful calls to action, etc.(includes copy writing/edit/design/formatting/repurposing)
Assess the impact of message/content to improve campaign/communication effectiveness
Select the most effective mediums for communicating packaged content , Identify tactics and recommend marketing mix that supports company goals and results in sufficient content to support various sales and marketing campaigns and events.
Apply understanding of available media, approved product positioning, customer needs and hot buttons to develop/oversee the development of individual communication and campaign elements
Identify prospect actions and responses to programs/tactics that indicate interest in services and readiness for sales
Work with vendors and syndicated/custom subject matter experts to develop executive briefs /white papers/presentations to support approved positioning/messages for conceptual products or services (where actual research content does not exist)
Catalog usage of all content (channel, date, time)
Partner with cross-functional resources to ensure consistency and help them shape their messages
Work across internal stakeholders to leverage appropriate content from other groups
Conduct daily reviews of appropriate websites and social channels for complimentary and relevant content
Sales Collateral Development

Experience with creative/copy writing with compelling calls to action. Ability to write in a variety of formats and styles for multiple audiences.
Oversee development of sales tools-ensure sales has required tools to move clients through the buying cycle and knows how to use them (includes emails for prospecting, promotional pieces, etc.).
Oversee development of annual update of materials needed for renewal of syndicated products including corporate brochure (portfolio piece), General Services Descriptions, and other portfolio content.
Work cross-functionally and cross-departmentally with Sales, Product Marketing, Customer Service, R&D, as well as other Project Managers to expand Echopass content creation and curation function.
, Create polished content to support key aspects of the corporate marketing plan including lead generation campaign content, PR program, web pages, success stories, newsletters, white papers, and other collateral as needed
Writing, editing and publishing communication materials, and working with customers to write press releases, case studies and testimonials
Partnering with Solutions Marketing and Product Management to drive successful product launches
Curate content marketing library ? organize content so that it can be repurposed/reused
Requirements

This position will develop and curate content that will feed into the company?s marketing and communications initiatives to promote company products, showcase Echopass offers, and further the company's sales objectives.

Responsibilities

Marketing Planning

Assemble business content goals into an overall calendar and timeline. Develop and manage editorial calendar to support all content needs across multiple channels and departments.
Oversee marketing content development within an annual marketing plan including but not limited to collateral development, email/web initiatives, social media, advertising, video production, lead generation support materials, public relations and conferences.
Map content to buyers persona and the prospect or clients buying cycle
Package content in a way that drives interaction with strong and successful calls to action, etc.(includes copy writing/edit/design/formatting/repurposing)
Assess the impact of message/content to improve campaign/communication effectiveness
Select the most effective mediums for communicating packaged content , Identify tactics and recommend marketing mix that supports company goals and results in sufficient content to support various sales and marketing campaigns and events.
Apply understanding of available media, approved product positioning, customer needs and hot buttons to develop/oversee the development of individual communication and campaign elements
Identify prospect actions ,nd responses to programs/tactics that indicate interest in services and readiness for sales
Work with vendors and syndicated/custom subject matter experts to develop executive briefs /white papers/presentations to support approved positioning/messages for conceptual products or services (where actual research content does not exist)
Catalog usage of all content (channel, date, time)
Partner with cross-functional resources to ensure consistency and help them shape their messages
Work across internal stakeholders to leverage appropriate content from other groups
Conduct daily reviews of appropriate websites and social channels for complimentary and relevant content
Sales Collateral Development

Experience with creative/copy writing with compelling calls to action. Ability to write in a variety of formats and styles for multiple audiences.
Oversee development of sales tools-ensure sales has required tools to move clients through the buying cycle and knows how to use them (includes emails for prospecting, promotional pieces, etc.).
Oversee development of annual update of materials needed for renewal of syndicated products including corporate brochure (portfolio piece), General Services Descriptions, and other portfolio content.
Work cross-functionally and cross-departmentally with Sales, Product Marketing, Customer Service, R&D, as well as other Project Managers to expand Echopass content creation and curation function.
Create polished content to support key aspects of the corporate marketing plan including lead generation campaign content, PR program, web pages, success stories, newsletters, white papers, and other collateral as needed
Writing, editing and publishing communication materials, and working with customers to write press releases, case studies and testimonials
Partnering with Solutions Marketing and Product Management to drive successful product launches
Curate content marketing library ? organize content so that it can be repurposed/reused
Requirements