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Sunday, 7 August 2011

Despite returning to the U.S market after a 28 year hiatus, customers are snapping up plusher 500 trim-levels and laying on the optional extras. Around a quarter of consumers are plucking for the entry-level Pop, which starts at $15,500 with almost half choosing the mid-level Sport at $17,500. In addition, 20% of clients are picking the range-topping Lounge.

Additionally, clients are loading up on the car's customisable options like decals.

“A lot of what we’re seeing is customers really want to build their car,” Laura Soave, Fiat’s U.S CEO, said. “Customers are willing to wait the six to eight weeks to get the one they want.”

Out of 130 outlets by 2011, Fiat has recently opened it 94th dealership. To date, 7,982 500's have been sold with 50,000 units expected next year.