Steorn: inventors of infinite energy, destroyers of laws of thermodynamics?

We're sure most of you are well aware of the first law of thermodynamics, which states that energy cannot be created or destroyed, and the second law, which states that putting energy into a system will always result in a loss in potential output -- these are the reasons why everybody buys gas, why we pay for electricity, and in many ways why the world economy is shaped the way it is. Which is why whenever someone comes along and says they've developed a technology that undermines hundreds of years of scientific study with the ability to create boundless amounts of free energy with no emissions, well, you have to imagine we'd cry snake oil -- but it would seem Steorn, claimers of such an absurdity, has already launched a PR campaign to circumvent naysayers such as ourselves. In fact, the Irish tech company issued an ad in The Economist announcing a challenge to 12 of the worlds' finest scientists -- to be chosen by them (hey, is Hwang Woo-suk available?) -- to step forward and disprove their infinite clean energy technology. And once their technology isn't disproved -- and they obviously believe that it won't be disproved -- they'll begin licensing it to the world's energy companies (and charitably freely licensing it for rural water purification and electricity generation). If it's the real deal then after all the congratulations are all over and we've reevaluated the fundamental underpinnings of physics as we know it, perhaps all humanity's energy ailments are finally going to come to a close. But the chances it could be a large PR hoax toying with our desperate need to revamp our global energy situation? Well, let's just hope Steorn proves us all wrong and changes science forever.