In the commercial, the Legend and some of his friends (who are dressed like they're coming from a wedding) show up at a dead, dismal bar, which happens to serve Heineken. As he pours the beer, the cheeky bartender presses upon a hidden lever underneath the bar, which sets off a series of spinning gears and other mechanical magic.

Like with previous work, the music is the star of the ad, with Australian soul train artists Clairy Browne & The Bangin' Rackettes making an appearance.