The Open House Plan A successful open house is not about cookies, balloons, and a sign out front. It’s also, often, not always an effective method of selling a house. It is, however, an incredible prospecting tool IF you do it correctly. The week before Knock doors in the neighborhood with open house […]

Every time an AdWords ad appears, it goes through what we call the ad auction, a process that decides which ads will appear and in which order. It’s not like an art auction where the highest bidder always wins; instead, AdWords does something a little more interesting: 1. The search Jose searches for “pizza delivery.” […]