Our perspective at VantagePoint

4 Tips for Developing a Successful Social Media Strategy

We bet your company is on Facebook. And Twitter. LinkedIn. Perhaps Instagram. Maybe even YouTube. And we know you plan ahead, finely craft messaging and post to the masses in a strategic, mostly scheduled pattern that bolsters brand equity and supports current marketing initiatives…..No?

At VantagePoint, we help many of our clients with their social media channels, and there a few key strategies to adhere to when deciding to start, or even fine-tune your social media process.

Step 1:Develop the content. And just not any content, but content that aligns with your messaging objectives and your audience’s interests and needs. Map out the road ahead and keep responsible parties accountable with an editorial calendar that allows you to inventory content for a stress-free, consistent roll out of material.

Step 2:Extend your reach. Your content is only valuable if it reaches the right audience. It’s important to align your presence on social media channels with organizations and individuals that share your business values and priorities. Develop a follower base, actively engaging and serving up content that’s meaningful to those people.

Step 3:Offer value. But don’t sell. You should view your social media channels as an avenue capable of building predisposition to your products or services. You know what they say: If you build it, they will come.

Step 4:Measure. Learn. Optimize. Repeat. If you’re willing to put something out there, you also need to be willing and eager to receive valuable feedback on it. To continue to deliver relevant, quality content, make sure you frequently measure your successes, failures and user preferences to optimize your content and identify future content opportunities.

But don’t just take our word it on. Test these strategies yourself and see the impact it makes on your audience and reputation.

Nicole Viscome

A native of New York with a degree in communication studies from Northeastern University, Nicole brings seven years of marketing communications experience and three years of previous agency experience to her role as account manager. When she’s not at the office, you’ll probably find her reading a good book, planning her next vacation or checking out the latest restaurant recommendation around Greenville.