Category: Social Media Marketing

Utilizing social media platforms like Snapchat, Facebook, Twitter, and Instagram as a marketing tool has become crucial in the world of business today. This approach has proven capable of reaching out to potential customers in a very unique way. When you connect your potential customers on a personal level, you will open up a great avenue to promote your products and services effectively. Finding the right social media channel to use can be daunting since there are a lot of options out there to pick from.

However, you may want to focus on Snapchat. Snapchat offers your business some enormous opportunities that none of your competitors can. Platforms such as Facebook and Twitter have gone mainstream and most people especially youngsters have left such networks and you can only reach them on Snapchat now. If you don’t know how to use Snapchat, here is a quick tutorial.

Why should your business be on Snapchat?

Attention span

The attention span of most people is increasingly shrinking over recent years. Some experts explain that most people pay attention to a market advert for less than a minute. So, with such a short window to make your impression, your business needs a channel that can create an impact over a short span of time. Fortunately, Snapchat was developed for such a precise reason. It allows users to view a video or a picture within one to ten seconds.

You reach younger audiences

Most youths are now hanging out in Snapchat and the only way to reach them is through this platform. So if your business offers products or services targeted for younger audiences, you are going to succeed here. This platform allows you to have a one on one interaction with your target audience.

Capture attention

Unlike other bombardment advertisements, Snapchat captures the attention of the audience completely. How so? A huge percentage will view your video or image especially if you make the content entertaining or interesting. This is a huge contrast from other choices such as email marketing as a lot of great copywriting or headline will be required to attract attention.

Build loyalty

Creating brand loyalty is very vital since customer loyalty influences business growth. Snapchat will allow you to give special offers to your followers and keep them linked to your services or products. This is a strategic way to make them regularly come back for more using this platform.

Build anticipation

You can send out images and videos of your new products to your audience to keep them following. Showing them your progress will keep them updated and keep them primed for your next big release.

All in all, most businesses have gone digital. To ensure your business succeeds, you must utilize social media platforms to the maximum to promote your products and services. Snapchat is one of the best options to choose from for reaching a younger audience. It will give you opportunities that you won’t find in any other social network.

Many businesses understand the need for social media marketing but they don’t understand how to make it work for them. A social media marketing campaign is just like any other campaign it needs to be affordable and effective. When these two things come together it can do wonders to help you grow your business. Here are the 5 rules for social media marketing to help your business benefits from these incredible platforms.

Learn How to Use it

You can find tons of information on the internet about how to use and market on social media. There are plenty of course both free and paid, but you need to be willing to learn. Take the time to find out how a social media marketing campaign works. The principals are the same for any business the magic comes when you have the right targeting.

Listen to Your Customers

If you want to find out how to attract your customer’s attention, then ask them. Listen to the answers, this is market research at its most basic. You also need to respond to customer inquiries on the platforms they are using. If you get tagged in a post on Twitter, Facebook or Instagram then respond to it. Most businesses overlook how important social media can be as a tool of communication with their customers..

Automate Wherever You Can

Be careful that your automation doesn’t turn you into a spammer, but rather use automation smartly. You can use things like post schedulers to schedule out your posts and tweets. You can use chatbots to answer basic customer questions. Using automation properly can save you a ton of time and help you to build your audience and your brand.

Be Engaging

Blasting out posts isn’t enough anymore to keep your audience entertained. You need to actually be part of the community. Ask questions, interact on other posts, find out more about your audience and the issues they face. Offer solutions, it will help to promote your business as the authority in your space.

Limit Yourself to Two Platforms

You may think that is counterproductive but it isn’t. Social media can take up your entire day if you let it, not to mention your customers aren’t on every platform. Where does your audience hang out? Businesses are on LinkedIn, millennials are on Instagram or Snapchat. Pick two platforms and master those before you start adding more.

Social media can offer a huge ROI when it is used properly. A good social media campaign can generate a ton of traffic to your business at little or no cost, isn’t that worth learning how to use it? If you don’t have the time nor the inclination then work with a Social Media Marketing Agency to help you instead.