In the competitive business world, companies are desperately trying to bond their customers and provide them with the necessary appeal to do so. Momentum is a new project that’s speculated to make a tremendous impact on how brands and retailers interact with their shoppers. A blockchain based solution running on the Ethereum network; Momentum was founded upon a rather unique concept that will enable brands to effectively collect actionable and insightful data on their customers through an incentivized approach. With the launch of the MobileBridge Momentum Token taking place on April 26th, 2018 — hype is building as we near the release of a Cryptocurrency that many believe will solve one of the biggest problems that retailers face today.

The Pain Points in Traditional Marketing

Traditional marketing is becoming a thing of the past as brands seek more effective approaches to connecting with their target audience. Consumers have becoming accustomed to convenience and are mobile-centric. Shoppers no longer see the benefits of being a part of customer loyalty programs and have become most impacted by social influence when making purchases. Email campaigns, spam, mobile ads — these are all traditional forms of marketing that consumers are growing tired of and many have learned how to navigate around such promotional offers (ad blockers for example).

Because of this, brands and companies being able to reach their target market is becoming rather challenging as their tools have become insufficient at engaging their audience. On the forefront of the marketing industry we have MobileBridge which promises to provide the tools needed to increase customer data acquisition and engagement.

MobileBridge is setting out to resolve the inefficiencies that currently inhibit the marketing campaigns of brands and retailers. Nowadays, brands are spending more money than ever to acquire customers and consumer data. Doing so is becoming more costly and increasingly difficult and with the use of Momentum — brands will be able to launch more effective campaigns that lead to results and not wasted resources.

But wait, are classic marketing incentives really that ineffective?

Recent studies concluded that unused incentivized points earned by consumers from brands in the US amounts to a staggering 100 billion dollars. This figure reflects the copious number of frustrated consumers that earned points that could never be redeemed (which decreases brand loyalty).

Momentum’s automated marketing platform will address this ever-growing concern in the market and will provide a long-term solution that brands can utilize to improve the consumer experience while extracting valuable data in a non-intrusive yet rewarding approach.

Brands already working with MobileBridge have seen stunning results with reports of receiving 40x the number of customer data, 10 times the number of app users, and 100 times the number of “active” app participants.

Focusing on the customer experience

Most rewards earned by consumers are never used which results in decreased shopper loyalty and retention — a problem Momentum will address. With the Momentum’s innovative marketing automation platform; brands can better attain and retain customers through engaging, interactive, and incentivized offers with a reward that users can actually use — Momentum Tokens.

Shoppers may be enticed to complete offers, take surveys, or share branded content on their Social Media accounts. Doing so will result in receiving company loyalty rewards which can be turned in to Momentum Tokens. Furthermore, these Momentum Tokens can be exchanged for Bitcoins or other crypto-currencies meaning consumers have many options.

Three Markets — One Goal — Unlimited Upsides

MobileBridge will be targeting three markets: the Digital marketing industry, customer loyalty rewards, and the crypto market — assessing each of these markets exclusively is vitally important to understanding the longevity of this platform.

With total marketing expenditures worldwide approach the $1 trillion milestone — the marketing industry will perhaps be most impacted by Momentum’s technology. Unfortunately, a majority of this annual spending is attributed to marketing campaign inefficiencies that have no clear path or understanding of ROI. As such, resources are wasted; ROI’s diminish and brand customer acquisition potential decreases. Momentum will affectively bridge this gap in the market by enabling brands to acquire actionable data from their users while establishing an audience of loyal brand ambassadors.

Marketing inefficiencies causing ROIs to dwindle

Because current loyalty models are generally ineffective at engagement, interests in such programs decline which leads to a loss of both customer insight and revenue for the brand or retailer. But this comes at a certain cost: The loyalty rewards market is estimated to become a $500 billion dollar industry annually and a solution to help better leverage this market for brand and consumer gain is much needed. The landscape is vast and the uses for Momentum are anticipated to reform the outdated distribution of marketing budgets for data acquisition.

The Momentum Way

One of those value-providing features Momentum offers is the possibility to earn cryptocurrencies through the usage of their platform. Brands can launch their own branded cryptocurrency and reward their user with an easily exchangeable token. Momentum’s platform will enable users to earn those tokens through taking actions such as sharing their recent purchase on their Social Media accounts, submitting personal data, or investing their time completing offers/surveys, allowing brands to gather much needed data without damaging the overall user experience. By targeting and rewarding highly involved customers, brands can strengthen the relationship with those who matter the most and avoid wasting marketing budget on disinterested parties. By allowing individual brands to closely interact with their customers, companies can drastically improve their ROIs through specifically targeting interested parties with valuable and engaging marketing content.

By reinventing marketing — Momentum will address the rising issue of obsolete marketing incentives while they change the way of how brands strategize their consumer outreach efforts.