



Toei decided to launch the channel as a response to interest in the "Cool Japan" initiative, a program supported by the Japanese government and various companies to promote modern Japanese culture such as anime and manga abroad.



Yasuhiko Nakashima of Toei's International Sales division said, “Because of the current interest in 'Cool Japan' we saw an opportunity to show off our tokusatsu hero shows. In the future we'd like even provide the series almost as they air in Japan.”



Source:

Their primary target audience are more than four hundred thousand Japanese who currently reside in the United States. And after a year, they do plan of adding English subtitles on their television programs. More programs and movies are to be expected once the project kick-starts.Toei decided to launch the channel as a response to interest in the "Cool Japan" initiative, a program supported by the Japanese government and various companies to promote modern Japanese culture such as anime and manga abroad.Yasuhiko Nakashima of Toei's International Sales division said, “Source: Asahi.com via Henshin Justice

TOEI, the makers of our favorite tokusatsu series such as Kamen Rider and Super Sentai , will be bringing them to the U.S. this month via a paid channel to be known as. Along with other yakuza shows, it will be broadcasted via the Internet (IPTV).