A young woman from New Zealand has tragically died, with friends claiming she fell from a window while taking a selfie.

Toni Kelly, who is described as 'happy and beautiful', died in London on life support after suffering a serious brain injury.

Friends understand she fell out of a second-storey window while attempting to take a photo of herself, but that has not been confirmed by her family or UK officials.

Toni Kelly (pictured) who is described as 'happy and beautiful' died in London on life support

Friends and family are now raising money to bring her home and have set up Givealittle page 'Bring our Toni home'.

They said Toni’s organs have been donated to 'help save other lives in the UK'.

The money raised will help the family bring Toni home and pay for any extra expenses.

More than $33,400 had been raised by Wednesday morning.

Paige Hourigan, who was best friends with Toni in primary school and kept in touch through the later years, told Daily Mail Australia 'the girl who was always smiling' was 'the most fun' to be around.

Toni's family have traveled to the UK to bring her body back to New Zealand

Friends understand she fell out of a window but that has not been confirmed by UK officials or family

'When we were young Toni was one of those people that never had anything bad to say about anyone, she was super girly, laid back and fun which I loved.

'I remember just laughing and giggling with her all the time about nothing. She was a beautiful girl that will definitely always be remembered - especially for that smile.'

Tributes have poured in for Toni with friends, family and strangers pledging their support for the cause.

'So so tragic. The hardest thing ever to experience. Much love to all of you. Another beautiful angel watching over us all. xx,' wrote Lisa Hankinson.

'I’d hope this will help get your gorgeous girl home,' wrote a guest donor.

Money raised on a Givealittle page will help Toni's family with the high costs of bringing her body back home to New Zealand

Others shared their condolences and offered well wishes as well as prayers.

Her sister Stacey Kelly thanked girls on Facebook who had set up the page to bring her cherished family member home.

'I just wanna say thank you from the bottom of my heart for the endless support so far.

'Also a huge thank you to the girls who thought of & created this beautiful page for our baby girl.

'We are completely lost for words & can't wait to be home.'