40 slides included • Fully editable in PowerPoint • Free updates Full Business Framework Toolkits Pricing Strategy Toolkit (with Excel Model) PRICE $59 $49 only $1.23 per slide We now use Flevy for our checkout process. All major credit cards accepted.

Use promo code LEARNPPTC to get a 10% discount on any purchase $149 or more. PRODUCT OVERVIEW This is a proven framework used by global strategy consulting firms for Fortune 500 companies. Learn this methodology and enrich your expertise. Then, save time by lifting slides directly from this presentation into your own. This toolkit provides an in depth discussion on Pricing Strategy, including Skimming versus Penetration, Pricing Tactics, Product Adoption Lifecycle, Price Curve Analysis, and Price Sensitivity Analysis. Includes a Pricing Sensitivity Financial Model built in Excel. DETAILED DESCRIPTION Pricing Strategy (7 slides)

Pricing Approach (8 slides)

Price Sensitivity Analysis (10 slides)

Pricing Tactics and Terminology (11 slides) The Pricing Strategy Toolkit includes both a 40-slide PowerPoint and a Price Sensitivity Excel Financial Model. The PowerPoint portion contains instructional slides around developing a solid pricing strategy, as well as documentation for the included financial model. It is divided into 5 sections: Pricing Strategy

This first section presents a detailed discussion around the overarching pricing strategy of Price Skimming or Penetration Pricing. These two strategies are compared and put into the context of where your product sits along the Product Adoption Lifecycle. Advantages and disadvantages are enumerated for both Price Skimming strategy and Penetration Pricing strategy. [read more] Pricing Approach

This section focuses on the quantitative approach to calculating your optimal price point, based on your selected pricing strategy. We walk through a three-phase approach to determining the appropriate price point: 1) data collection, 2) analysis and insights, and 3) pricing. Price curve analysis is introduced, along with several examples illustrating how price curve analysis is used. Price Sensitivity Analysis

The focus of this section is price sensitivity modeling. We walk through a five-step process to deriving a formula for price sensitivity. This process addresses, defines, and teaches the following concepts: 9 drivers to price sensitivity, elasticity factors, and threshold of no elasticity. The 9 drivers to price sensitivity are as follows: Reference Price Effect

Difficult Comparison Effect

Switching Costs Effect

Price-Quality Effect

Expenditure Effect

End-Benefit Effect

Shared-cost Effect

Fairness Effect

The Framing Effect At the end of this section, we show how to create a financial model out of the derived formulas. This is the embedded Excel financial model. Documentation for the financial model is also included in this section. At the end of this section, we show how to create a financial model out of the derived formulas. This is the embedded Excel financial model. Documentation for the financial model is also included in this section. Pricing Tactics and Terminology

This toolkit closes with overviews for a number of pricing tactics. These pricing tactics are as follows: Value Pricing

Loss Leader Pricing

Psychological Pricing

Going Rate Pricing / Price Leadership

Tender Pricing

Price Discrimination

Predatory Pricing

Absorption Pricing

Marginal Cost Pricing

Cost-Plus Pricing For each pricing tactic, there is a slide showcasing the tactic's definition, examples, and list of related pricing tactics. For each pricing tactic, there is a slide showcasing the tactic's definition, examples, and list of related pricing tactics. PRICE $59 $49 only $1.23 per slide We now use Flevy for our checkout process. All major credit cards accepted.

Use promo code LEARNPPTC to get a 10% discount on any purchase $149 or more. ADDITIONAL PRODUCT DETAILS File size: 2.2MB Slides (including separators): 40 Fully editable in PowerPoint Free, unlimited updates for lifetime of product SUGGESTED PRODUCTS $59 $49 Growth Strategy Toolkit ^ Browse all 31 slides $59 $45 Business Case Development Toolkit (with Excel model) ^ Browse all 34 slides $59 $49 Strategy Development Toolkit ^ Browse all 37 slides $39 IT Strategy Toolkit ^ Browse all 32 slides $199 MBA Business Frameworks Toolkit I ^ Browse all 123 slides $49 $39 Cost Reduction Toolkit ^ Browse all 26 slides » View more Full Business Framework Toolkits