After Fox News host Sean Hannity refused to back down, companies who initially threatened to pull their ads from Hannity’s Fox News program are now trying to save face.

Last Friday, Hannity interviewed Republican Alabama US Senate candidate Judge Roy Moore on his radio show to discuss a report in The Washington Post that accused Moore of inappropriate conduct nearly 40 years ago.

The Post also claimed that Moore engaged in inappropriate behavior with a 14-year-old girl in the late 1970s, when he was 32 years old.

Moore has denied the allegations on several occasions, including during his radio interview with Hannity last Friday.

After Hannity spoke with Moore, the left-wing group Media Matters launched a campaign against companies who advertise on Hannity’s Fox News program.

Media Matters began ruthlessly attacking brands such as Keurig, Reddi Wip, Realtor.com, Nature’s Bounty, and Volvo Car USA.

However, Keurig quickly changed its tune after Hannity and his supporters fought back. Several people posted videos of themselves destroying the company’s coffee machines.

In an email to employees on Monday, Keurig’s chief executive said while the company can briefly pause ads on programs, it was “highly unusual” and “done outside of company protocols”’ when the company Twitter account gave the “appearance of taking sides” in Media Matters attacks against Hannity.

In another case, a user on social media found that Volvo USA appeared to have deleted a tweet that said the company would no longer advertise on Hannity’s program.

User David Lauri uploaded a screenshot of the deleted tweet from Monday.

Over the weekend, Realtor.com tweeted that, “we are not currently, and will not be running TV ads on Hannity.”

According to The New York Times, Realtor.com deleted the tweet and posted a statement on is website indicating that the company advertises on “dozens of television networks” and will continue to advertise on Fox News.

“Some staff didn’t realize that we have a practice of not engaging in boycotts,” a Realtor.com spokeswoman said with regards to the deleted tweet. “Senior management at Realtor.com became aware over the weekend of the error, and the tweets were taken down Sunday and the policy was posted on our corporate website.”

Major brands who advertise on Hannity’s top-rated program catered to liberal pressure and made public statements indicating they would be pulling ads from his Fox News program.

Following a major backlash, these brands are now deleting tweets and trying to save face for punishing Hannity for exercising his First Amendment rights.

Hannity was attacked for interviewing Moore, who — despite the severity of the allegations made against him — maintains the claims of sexual misconduct from years ago are not true.

Hopefully advertisers will learn their lesson going forward and not levy attacks against conservatives because liberal groups disagree with what they are saying.

*** To support the Media Equality Project, and our ongoing effort to fight back, click here ***

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