Texas Tech was a disappointment in 2016. The Red Raiders went from a 7-5 regular season the year before to 5-7, missing a bowl game, and at one point losing a game to Iowa State by 56 points.

But it’s a new year now, and Texas Tech starts spring practice on Saturday. When the Red Raiders are working out this spring, they’ll apparently be missing something: a logo.

It seems like Texas Tech is doing a web series on how the team will earn the “Double T” back during this offseason. They released a second episode on Monday with coach Kliff Kingsbury delivering an explainer about how the players can earn the logos back.

"There's nowhere to hide. You're going to see who's slacking & not handling their business from the first day of practice." #EarnTheDoubleT pic.twitter.com/LODT9EJjlX — Texas Tech Football (@TexasTechFB) March 13, 2017

“Along with the no Double Ts, we have kind of a ranking system with the shirts,” Kingsbury said. “We’re going to start with brown, and you work your way to gray, and then white, and black, and red. But you have to earn it. It just comes down to doing everything right off the field. If you miss a class, you get knocked, if you don’t show up to breakfast on time, you get knocked. So you’re doing everything right plus passing the physical tests that we’re putting them through.”

Their players are banned from wearing the school’s classic “Double T” in the team’s facilities, because Kingsbury’s staff wants them to “earn” it. The ban is to last “until further notice,” so we’re entering a period of immense uncertainty.

Until further notice, the Double T is not allowed to be worn inside the football facility. Learn more this week... #WreckEm #EarnTheDoubleT pic.twitter.com/Kgf6Av9MJJ — Texas Tech Football (@TexasTechFB) March 1, 2017

“You know, it’s really an embarrassment,” one player says in the above initial team-produced video. “You come here, you sign your letter of intent, and you don’t get to wear that Double T. That’s a big disappointment. Obviously, we weren’t pleased with the way that we played last year, obviously going 5-7. The coaches weren’t pleased. The fans weren’t pleased.”

"That's the feeling around here. We're tired of not wearing the Double T & being disappointed about last year." #EarnTheDoubleT, Episode 1. pic.twitter.com/zD0DZpZmL4 — Texas Tech Football (@TexasTechFB) March 2, 2017

Kingsbury says Tech players have “been through the wringer, really” and are “pissed off.” The ban extends to Tech’s 11 midyear enrollees, who weren’t part of last year’s lousy team but have joined the program for spring ball.

Kingsbury isn’t the first coach to take this particular tack. Duke basketball coach Mike Krzyzewski reportedly tried it early this year, when someone told ESPN’s Jeff Goodman they’d get their apparel privileges back when “they start living up to the standards of the Duke program."

The on-hiatus logo looks like this:

There are lots of things banning a logo will not fix.

Last year, Tech’s defense was a monstrosity, finishing 128th (out of 128) nationally with 43.5 points allowed per game. These things are not quantifiable, but if they were quantifiable, I’m guessing the prohibition on Tech players wearing their team’s own logo would only shave that point total by, say, 0.2 points per game.

Banning a logo will not bring back star quarterback Patrick Mahomes, who put up humongous numbers last year and is now getting set for the NFL Draft. It will not bring Tech’s recruiting into the top half of the Big 12. It will probably not be something we look back on and are led to think, “That bold, decisive move helped Tech win many more games, saving Kingsbury’s job and leading to a Big 12 title.”

Or maybe that’s exactly what will happen. College football’s like that.