ToneConcepts Inc. is pleased to launch GOO, a new ICON Series Signature Pedal developed in collaboration with guitar pioneer Nels Cline.

Named by Rolling Stone as one of the “100 Greatest Guitarists of All Time,” and best known as Wilco’s guitar hero, Nels Cline is a true virtuoso recognized for his versatility and improvisational skills. A walking encyclopedia of guitar effects and tone, Nels is a true pedal geek who has owned and used hundreds of iconic stompboxes.

The result of Nels Cline’s quest to develop his dream distortion pedal, GOO was extensively prototyped, studio and tour tested over the course of 12 months. Nels’ first signature pedal is a distortion that combines the best characteristics of his favorites along with a simple gig-friendly design. For the development of GOO, the bar was set very high. We did it!

GOO has it all! Thick, focused, creamy, GOO Oozes Tone, has plenty of volume and plenty of gain with loads of singing sustain, a superb tube amp like feel, great dynamics and touch sensitivity. GOO is inspirational, and allows the player total control for true freedom of expression and improvisation.

“GOO is the most expressive, touch sensitive, and responsive distortion pedal I’ve ever experienced. GOO will rock your socks off, and then its singing sustain will envelop you in sonic viscosity and consume you in creamy, dreamy distorted bliss.” Nels Cline

This new pedal’s sonic characteristics and incredible responsiveness gives players the freedom and flexibility to play everything from rock to alternative to jazz fusion to blues.

GOO’s unique artistic design was inspired by the 1958 movie “The Blob”, and its graphics represent the movie’s jelly monster while the pedal’s three distinct glow-in-the-dark knobs capture its sci-fi vibe. GOO ships in custom packaging inspired by Ed “Big Daddy” Roth and the Revell models of his “monsters”, originally issued in the 1960s.

Designed and manufactured by ToneConcepts Inc. in Toronto, Canada, Nels Cline’s GOO is the second in our ICON series of signature products developed in collaboration with some of the world’s best guitarists.