LOS ANGELES (AP) — The coronovirus outbreak continues to cost Las Vegas shows and conventions, with two big events announcing their cancellation on Wednesday.

The annual movie exhibition and trade show CinemaCon has been canceled, scuttling one of Hollywood’s premier hype machines.

It is with great regret we are announcing the cancellation of #CinemaCon 2020.



Each spring, motion picture exhibitors, distributors and industry partners from around the world meet in Las Vegas to share information and celebrate the moviegoing experience.#10YearCountdown

1/5 — CinemaCon (@CinemaCon) March 12, 2020

We look forward to continuing the 10-year tradition of presenting the largest movie theater convention in the world and joining our attendees in future celebrations of the moviegoing experience.#CinemaCon #10YearCountdown #MoviegoingExperience



5/5 — CinemaCon (@CinemaCon) March 12, 2020

CinemaCon 2020 Canceled Over Coronavirus Concerns https://t.co/im7yYrylBH — Variety (@Variety) March 12, 2020

The week-long conference, which brings together everyone from Hollywood studio executives and celebrities to movie theater owners and equipment and concession manufacturers, had been scheduled to begin March 30 at Caesars Palace.

The cancellation was announced Wednesday in a joint statement by John Fithian, president of the National Association of Theater Owners, and CinemaCon’s managing director, Mitch Neuhauser.

“While local outbreaks vary widely in severity, the global circumstances make it impossible for us to mount the show that our attendees have come to expect,” they said. “After consultation with our attendees, trade show exhibitors, sponsors, and studio presenters, NATO has decided therefore to cancel CinemaCon 2020.”

Hollywood studios including The Walt Disney Co., Warner Bros., Universal, Lionsgate, Paramount and Focus Features had planned big presentations of their upcoming slates, with new footage, trailers and appearances from A-list talent. This year entertainers like Michael B. Jordan, Carey Mulligan, Antoine Fuqua and Glen Powell were expected to attend the conference’s awards ceremony on April 2.

Organizers had sent out several updates to attendees about plans for enhanced health and sanitation measures at the ninth annual gathering, noting also that delegates from China, Japan, Korea and Italy had canceled their attendance.

It’s the latest virus-related shakeup in the movie business that has in the past few weeks seen the theatrical releases of the new James Bond and Peter Rabbit movies delayed and film festivals, like South by Southwest, canceled.

The cancellation of CinemaCon came shortly after representatives of the National Association of Broadcasters announced the postponement of their convention, scheduled for April. Several high profile vendors and exhibitors had canceled in the past few days, citing coronavirus fears.

In light of the current public health emergency both domestically and globally, it is clear that it would not be possible to hold #NABShow in April as planned. NAB is evaluating a number of alternatives to the April show.



For more info, please visit: https://t.co/CyALIcvTVX pic.twitter.com/rwQgdr92td — NAB Show (@NABShow) March 11, 2020

A full statement from the NAB can be seen here.