How you look online directly impacts your career. Negative items showing up online can damage your career whereas having a positive online reputation leads to career opportunities. Guido Paniccia, Canada gives 4 main reasons why building & managing your online reputation is so important:

People are looking you up online & making decisions about you based on what they find. Every day, over one billion names are searched on Google and 77% of job recruiters are required to look potential employees up online during the hiring process. While you may not have looked yourself up, it’s certain that someone else has – and they are making judgements about you based on what they find. 45% of people have found something in an online search that made them decide NOT to do business with someone.

Anyone can say anything about you online without getting in trouble, whether it’s true or not. If you upset anyone – an ex, a fired employee, someone you received a promotion over – they can go virtually anywhere online and trash you. It happens all the time and there are very little laws in place to protect people under these situations.

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Everything we do is now recorded online forever, which means we need more tools to make sure this doesn’t harm us. We do everything online and we now have the technology to track and store all that activity. That means everything we post on Facebook or Twitter and every item we search for, website we visit, online transaction we make and conversation we have through text or messenger exists somewhere. A Facebook status update you created year past could eventually get you laid-off. Even more scary, a private email or message you sent to a friend – even if you deleted it – could come back and bite you. We have seen hackers invade the privacy of everybody from celebrities on snapchat to major politicians running for president. But, it isn’t just hackers you need to worry about. Outdated laws that have not kept up with Technology – like the ECPA – make it easier than ever for people to access information you thought was private.

Having good content online helps you, but most people don’t know how to do it: In an increasingly competitive economy, more and more companies, schools and customers are looking for positive information about you on the web. However, most people don’t understand what they’ll do to extend the positive footprint they’ll have on the net and build a positive online reputation.”

In an age of cyber-bullying, revenge porn, hate sites and inadequate online privacy laws, everyone needs the power to understand and protect their reputation on the web.

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