× Thanks for reading! Log in to continue. Enjoy more articles by logging in or creating a free account. No credit card required. Log in Sign up {{featured_button_text}}

Nebraska might not be for everyone, but merchandise sporting the state’s new tourism slogan is.

T-shirts and mugs featuring the slogan — “Nebraska. Honestly, it’s not for everyone” — are on sale now through the Nebraska Tourism Commission.

“Since the moment we announced the campaign back in October we’ve been receiving requests left and right to buy T-shirts and mugs and we’re happy to finally fulfill those requests,” John Ricks, executive director of the Nebraska Tourism Commission, said in a release.

The shirts come in two styles — a gray T-shirt, and a gray and red baseball raglan.

Also for sale are coffee mugs that resemble the ones given to daytime talk show hosts Kelly Ripa and Ryan Seacrest earlier this year.

In the first 24 hours, Ricks estimated that they sold about 100 T-shirts, 50 raglans and 50 mugs.

Money generated by sales of the shirts and mugs goes back to the Nebraska Tourism Commission, Ricks said. It will be reinvested into the organization’s marketing program.