About Conceptually

A year ago I published an article called 52 concepts to add to your cognitive toolkit, a collection of mental models that had changed my own view of the world and decision making. The reaction was unexpectedly strong -- quickly more than 80,000 readers enjoyed the post. That got me thinking: one of the hardest bits of making use of mental models is consistently applying them. Reading them all at once and hoping they stuck was a fool's errand, so I went back to the drawing board for a better solution, the result of which you see before you: Conceptually, a new cognitive tool for you to practice and incorporate into your life every week.

Why is this free?

Ideas costs nothing, but can change how we see the world. I hope this website does the same: costs me basically nothing, and can hopefully change how we all see the world.