You'll Find Yourself Watching This Feel Good Video Commercial Again and Again
Evian Babies on Roller Skates Commercial Addictive
Evian water has a baby commercial video with stunt-skating babies on roller skates that is so borderline creepy (it's the strange verisimilitude) it is simply awesome. Evian has taken the E-Trade baby out of his high chair and away from the computer, addeda familiar dance track and put him and a couple dozen babies on roller skates for their commercial. By the time the Evian babies on roller skates commercial video is over, one can't help but smile.The Evian video is just plain fun to watch...It doesn't make me want to buy Evian water, however. (How can you buy anything that spells naïvE backwards?) It does make me want to hit replay so I can watch the video of those babies on roller skates again. It's a pretty safe bet that many people are finding themselves following the same urge.So what you have is a video, a commercial, of babies on roller skates, rolling around to "Rapper's Delight," the rap song by the Sugarhill Gang that is given credit to popularizing hip hop/rap music. They jump a fence, jump over each other, and jump into a fence. They skate backwards, solo, and in unison. They do a troupe number on a set of steps. There is even one scene where one baby loses his balance, regains his balance, and skates on, goofy grin and all.Simply put: The Evian water video is just flat-out entertaining.The only thing missing from this captivating commercial is a disclaimer at the end: "No babies were hurt during the making of this commercial."Baby commercials are not always hits but when they are, they seem to go over in a big way. In fact, people really enjoy commercials with children in them. It is why the E-Trade commercial did so well. It is why the Kaiser Permanente commercial (with the kid whose life was "looking up") was so popular. It's why people love the Welch's kids and the Oscar Mayer sing-alongs (admit it -- you sing along with the kids when they sing the "Oscar Mayer Hot Dog Song.")Children in commercials break down our defenses. There is an inherent honesty about children, an innocence that pulls the audience in, hooks them. Put a smiling or laughing child on a product and watch it sell.
A baby laughing
Registering 5,081,441 views in the past week alone, an international advertisement featuring roller-skating babies has become a YouTube sensation. French and US versions of the advert for Evian mineral water have also seen 500,000 and 1.5 million visitor hits respectively.

"It's one of the cutest things I've ever seen," said one YouTube viewer. Reviewer Saul Relative says, "You'll find yourself watching this feel good video commercial again and again."

The babies roller-skate to a remix of The Sugarhill Gang's top 40 hip hop single Rapper's Delight.

Euro RSCG began the web video campaign on Friday, July 3.  The advertisement has been aired on television in France, Belgium, and Canada.  "It's working so well virally that plans for TV in the UK are still under review," said an Evian representative.