1. Because of it's scale.
2. Because it's Sony.
3. Because of the Internet.
Maybe it's just us, but as we start to receive photos from all over the country showing defaced Sony PSP ads, we're starting to think that the SonyPSP "graffiti" campaign may indeed be a watershed moment in the battle between graffiti culture and advertising.Why?With the Sony PSP ads, activists now have possibly hundreds of the same ads from one single campaign in many different cities to deface and to make a statement. To our knowledge, no brand has ever done as many ads like this for one single campaign. Collectively, as more and more of the graffiti ads get defaced, it makes for a very strong statement. Individuals are now joining a collective group.Obviously Sony is not a small company. Their size gives them the resources to pull off this campaign. Because it's Sony, more people will take up the fight to rebel against it (as we're seeing now)The internet brings activists quickly together. The internet assisted in the speed in getting the ads up, and now will assist in the speed of getting them defaced and taken down.Will other brands now think twice before venturing into this area? If the protests continue, then yes, advertisers will think twice between trying to replicate something like this on the scale that Sony attempted.One additional thing to note - it's not just Sony who are under the cross-hairs. Tats Cru seem to also to be under attack.Tats Cru, reveared for their dedication to graffiti culture, is coming under strong fire this time for their participation in creating not only these ads but many other like them .For us, all of this does not have simple black and white answers. To be honest, we go back and forth on this debate. At first we liked the Sony ads a bit. That was until we saw the massive scale of the campaign and the amount of sites that have been hit.The Wired article has set things in motion. Because the Sony campaign is so huge, and because so many people have now joined the fight against it, this may indeed be a moment were the advertisers start to lose and the activists and artists start to win.We'll continue to follow it.
A new advertising campaign in USA for the Sony PSP which looks like graffiti and is often sprayed on previously vandalized walls has come under attack from other graffiti artists. A collective group of graffiti artists and street artists are now banding together, vandalizing the look-alike graffiti advertisements. The campaign has offended a lot of graffiti artists and street artists, drawing responses like "keep your desperate corporate long arm out of a movement that is the only thing that is ours!"

But not all the responses have been negative, with many artists defending Sony saying they have the right. Other advertising companies have also voiced their support. "Sony and PSP have every right to use this type of media," Floyd Hayes, the head creative director at Cunning Work told Wired News. "They have done it for (a) very long time very successfully and spoke the language of the streets without being patronizing." 
Sony says it is paying the building owners like Casa Maria for the right to advertise on their walls. Casa Maria was paid $100 for two weeks' use of its wall, co-owner Mario Arana told Wired News. Tats Cru, the graffiti crew responsible for the designs, have also been targeted with insulting slogans on Sony's advertisements.