Roller-skating baby Evian advert proves an internet sensation with 4 million viewers
A TV advert which appears to feature roller-skating babies has become an internet sensation.
The special effects video of infants in nappies and vests performing skating stunts to hip-hop has been watched over four million times on YouTube alone in the past week.
A child's first steps are a proud moment for any parent but the daredevil 'roller-babies' leap over park fences and railings as well as each other in a city park.
After pressing play on a giant ghetto blaster that is bigger than them, they also execute all manner of flips and somersaults.
The troupe of 96 special-effects roller-babies groove to a remix of the Sugarhill Gang's Rapper's Delight in a city park.
The 60-second film was shot at London's Pinewood Studios as part of mineral water brand Evian's 'Live Young' international TV and web video campaign. No date has yet been set for it to be shown on British TV.
The Evian babies were last screened 11 years ago performing an underwater ballet. Evian's worldwide director of brand Michael Aidan said that the firm was trying to sell drinkers a 'dream'.
He said: 'In the majority of countries in recent years, our communication has been very fact-based.
'But consumers expect more from a big brand emotion, dream.
This is what we want to achieve - hence this breakaway and back to roots campaign." One female YouTube viewer said of the ad: 'It's one of the cutest things I've ever seen.'
Click here to watch video
www.dailymail.co.uk
A baby laughing
Registering 5,081,441 views in the past week alone, an international advertisement featuring roller-skating babies has become a YouTube sensation. French and US versions of the advert for Evian mineral water have also seen 500,000 and 1.5 million visitor hits respectively.

"It's one of the cutest things I've ever seen," said one YouTube viewer. Reviewer Saul Relative says, "You'll find yourself watching this feel good video commercial again and again."

The babies roller-skate to a remix of The Sugarhill Gang's top 40 hip hop single Rapper's Delight.

Euro RSCG began the web video campaign on Friday, July 3.  The advertisement has been aired on television in France, Belgium, and Canada.  "It's working so well virally that plans for TV in the UK are still under review," said an Evian representative.