Captchas are a common sight across the web, but they're as annoying as they are secure. In fact, the more annoying they are, the more secure they are. Several companies are trying to change that and NuCaptcha, which creates embeddable video captchas, has released a new product which merges ads with the security tool.
The idea seems obvious and it's not the first time ads have been
NuCaptcha is a relatively fresh technology with the video captchas having been
NuCaptchas come with a couple of major advantages over regular technologies. The video content and the motion are hard for automated programs to decipher. This makes video captchas more secure than the traditional ones many of which have been cracked by those trying to abuse the system.
The second big advantage is that the video captchas are a lot easier for users to understand and almost all of them get it right in the first try. Failing to understand the text in a captcha happens a lot more frequently with regular image-based ones.
While the technology is great, NuCaptcha also needs to make money, which is where the video ad captchas come in. The company has partnered with several advertisers including big names like Electronic Arts, Activision and Disney.
The price of the ads is a bit steeper but mostly in line with regular display ads. The company says that this type of ads is also easier to remember since they require the user to engage with them, hence the name. NuCaptcha Engage uses the same technology as the company's regular video captchas, but instead of random clips it serves video ads.The idea seems obvious and it's not the first time ads have been woven into captchas . What makes NuCaptcha different is the use of video.NuCaptcha is a relatively fresh technology with the video captchas having been launched this summer . Since then, the company says, 3,500 websites have started using NuCaptcha instead of a regular captchas.NuCaptchas come with a couple of major advantages over regular technologies. The video content and the motion are hard for automated programs to decipher. This makes video captchas more secure than the traditional ones many of which have been cracked by those trying to abuse the system.The second big advantage is that the video captchas are a lot easier for users to understand and almost all of them get it right in the first try. Failing to understand the text in a captcha happens a lot more frequently with regular image-based ones.While the technology is great, NuCaptcha also needs to make money, which is where the video ad captchas come in. The company has partnered with several advertisers including big names like Electronic Arts, Activision and Disney.The price of the ads is a bit steeper but mostly in line with regular display ads. The company says that this type of ads is also easier to remember since they require the user to engage with them, hence the name. Copyright © 2001-2010 Softpedia. Contact/Tip us at
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A British Columbia company  launched a video-based animated  service to test whether users are humans or robots. As the company says, it is easier to recognise for humans and more difficult to decipher. Many companies supply the users of the service with video and text of advertising content, since the image is what the users have to view to proceed with the service they're using.

According to NuCaptcha, the moving image doesn't need to be as clear as static images. With a random video background and big-sized moving text, the blurred text turned out to be easier to be recognized by the brain. The researchers say same text isn't that easily recongised when it's static. Therefore, the image is more complicated to process or abuse, while still being easily readable, NuCaptcha says.

The image, as most modern videos, has a significantly bigger size than previously used static images. If often opens in a popup window. The bigger size improves accessibility. As news reporters say, the CAPTCHAs are now easy to use even for older people with vision impairments.

The website administrators have to get a database of videos and text material for use with the new technology. In reaction to this demand, a number of companies supply the webmasters with advertising videos for use as the text background.

The Captchas need full attention of the user to solve. The ads are also not blocked incidentally by security tools like . The service is seen as a niche for successful advertising, and is favored by advertisement providers along with the webmasters.

,  and  are among the current list of companies which give out the videos and text for NuCaptcha.


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