ALLIANCE ATLANTIS COMMUNICATIONS INC. >TELL A FRIEND >PRINTER FRIENDLY >SUBSCRIBE TO PORTFOLIO E-MAIL Attention Entertainment Editors: Back-to-School Shopping is Out of This World... Lunar Jim(TM) is Coming to a Mall Near You! << Preschool series jets across the nation on a cross-Canada mall tour from September 9 to October 14, 2006 www.allianceatlantis.com TSX: AAC.A / AAC.B >> TORONTO, Aug. 31 /CNW/ - Alliance Atlantis Communications Inc. announced today that the popular stop-motion animated series Lunar Jim(TM) is getting ready to blast off on a Canadian mall tour. From September 9 to October 14, 2006, young children and their parents can meet Lunar Jim at participating retail shopping malls across the country. This event complements the launch of the Lunar Jim(TM) line of Fisher-Price(TM) toys, hitting Canadian shelves beginning August 2006. Airing on the CBC and SRC in Canada, Lunar Jim(TM) transports preschoolers and early learners into an exciting world of discovery, fun and adventure - promoting problem-solving skills through persistence, creativity and cooperation. Jim and his friends, including Rover the Robot Dog, Ripple the Super Space Mechanic, Eco the Farmer and T.E.D., the Technical Equipment Device, live in Moona Luna. Their village is much like any other, except for one big difference - it's on the moon! The Lunar Jim(TM) mall tour brings part of that lunar village to life in this fun event, where fans of the series will get the chance to meet Jim and experience his lunar home. Each participating mall will host an inflatable replica of Lunar Jim's house on Moona Luna, a children's colouring activity area, Lunar Jim(TM) toys - and the opportunity for children to have their photos taken with the Lunar Jim mascot and cut-out characters from the show. << ------------------------------------------------------------------------- Lunar Jim(TM) Mall Tour Schedule Saturdays and Sundays - September 9 to October 14, 2006 ------------------------------------------------------------------------- British Columbia Coquitlam Centre (Coquitlam): September 9 - 9:30 a.m. - 6 p.m. Landsdowne Centre (Richmond): September 10 - 11 a.m. - 6 p.m. ------------------------------------------------------------------------- Alberta Southcentre (Calgary): September 16 - 9 a.m. - 8 p.m. West Edmonton Mall (Edmonton): September 17 - 11 a.m. - 6 p.m. ------------------------------------------------------------------------- Manitoba Polo Park Shopping Centre (Winnipeg): September 23 - 10 a.m. - 6 p.m. Northgate Shopping Centre (Winnipeg): September 24 - 12 p.m. - 5 p.m. ------------------------------------------------------------------------- Ontario Square One (Mississauga): September 30 - 9:30 a.m. - 6 p.m. Upper Canada Mall (Newmarket): October 1 - 11 a.m. - 5 p.m. Centre Mall (Hamilton): October 7 - 9:30 a.m. - 5:30 p.m. Masonville Mall (London): October 8 - 12 p.m. - 5 p.m. ------------------------------------------------------------------------- Nova Scotia Mic Mac Mall (Halifax): October 14 - 9:30 a.m. - 9:30 p.m. ------------------------------------------------------------------------- >> Previously announced agreements have been reached in Canada with Adorable Kids Inc. to develop sleepwear and underwear and Calego International to develop a line of bags, backpacks and other accessories, for Lunar Jim(TM). Lunar Jim(TM) (26 x 30 or 52 x 11 minutes) is co-produced by The Halifax Film Company and Alliance Atlantis. Alliance Atlantis is continuing to finalize agreements with key merchandising partners and international broadcasters. About Alliance Atlantis Communications Alliance Atlantis offers Canadians 13 well-branded specialty channels boasting targeted, high-quality programming. The Company also co-produces and distributes the hit CSI franchise and indirectly holds a 51% limited partnership interest in Motion Picture Distribution LP, a leading distributor of motion pictures in Canada, with a presence in motion picture distribution in the United Kingdom and Spain. The Company's common shares are listed on the Toronto Stock Exchange - trading symbols AAC.A and AAC.B. The Company's website is www.allianceatlantis.com. For further information: Jane Collins, Publicity Coordinator, Alliance Atlantis Communications, Tel: (416) 967-2471, jane.collins@allianceatlantis.com; Eileen Morrison, Publicity Manager, Alliance Atlantis Communications, Tel: +44 207 478 2862, eileen.morrison@allianceatlantis.com
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Lunar Jim, the star of an stop-motion animated series for preschooler, will be touring Canadian malls this fall. Produced by Alliance Atlantis, the tour will run from September 9 to October 14.

The tour will feature part of Jim's lunar village, an inflated replica of his home on Moona Luna. Also at the events will be a colouring activity, an area to play with the recently launched Fisher-Price toys, and have their photo taken with a costumed character version of Jim, and cut-out characters of the rest of the cast.

The tour coincides with the launch of Lunar Jim toys by  this month. Canadians can watch the series on CBC and Société Radio-Canada (SRC), the French version of CBC.

* Coquitlam Centre (Coquitlam, British Columbia): September 9 - 9:30 a.m. - 6 p.m.
* Landsdowne Centre (Richmond, British Columbia): September 10 - 11 a.m. - 6 p.m.
* Southcentre (Calgary, Alberta): September 16 - 9 a.m. - 8 p.m.
* West Edmonton Mall (Edmonton, Alberta): September 17 - 11 a.m. - 6 p.m.
* Polo Park Shopping Centre (Winnipeg, Manitoba): September 23 - 10 a.m. - 6 p.m.
* Northgate Shopping Centre (Winnipeg, Manitoba): September 24 - 12 p.m. - 5 p.m.
* Square One (Mississauga, Ontario): September 30 - 9:30 a.m. - 6 p.m.
* Upper Canada Mall (Newmarket, Ontario): October 1 - 11 a.m. - 5 p.m.
* Centre Mall (Hamilton, Ontario): October 7 - 9:30 a.m. - 5:30 p.m.
* Masonville Mall (London, Ontario): October 8 - 12 p.m. - 5 p.m.
* Mic Mac Mall (Halifax, Nova Scotia): October 14 - 9:30 a.m. - 9:30 p.m.