A UK student is flogging pixels on a web page to help raise $1m to fund his way through university.
Alex Tew, 21, who will be reading Business Management, says people can buy the pixels to display an ad or a logo on his Million Dollar Homepage which in turn can create a link to their website.
The pixels are sold in squares of 100 to create a tiddly icon. Larger groupings can also be bought to make logos stand out.
Tew told El Reg that the scheme was all "legit and completely above board".
"I think this will mostly appeal to businesses and perhaps larger companies will buy up lots of pixels to have a more prominent position on the site," he said.
Faced with the spiralling cost of tuition fees and beer, Tew said he would rather "not to be riddled with debt when I graduate, so I decided to think of a way to make money before I start".
And if he ends up with any extra cash left after his studies he plans to plough that money into a business.
So far Tew has sold more than a 1,000 pixels, including 100 to a dating network, 100 to a marketing firm and 400 to his brother's go-karting business.
Sheesh - what some people will do to raise a bit of cash. Last year Bristol University student Rosie Reid raised £8,400 by auctioning her virginity online to help fund her education. And there are plenty of people prepared to have logos tattooed on their bodies for some dosh, mostly from GoldenPalace.com. ®
The Million Dollar Homepage, as of 29 December 2005.
Alex Tew, a student in England, has almost reached his target of one million dollars on his website: Million Dollar Homepage. He came up with the idea after jotting down ideas before he went to bed on how to become a millionaire before he went to university. Then he came up with the million-dollar idea: selling pixels at USD $1 each on a web page. Alex currently believes he can make his goal by the end of 31st December, 2005.

Advertising companies especially appreciate the website, as they wish to "make Internet history" on the Million Dollar Homepage. In fact as of writing, he has already made USD $999,000. The student says advertisers get to keep their ads for a period of five years from purchase and he says he will use the money he has made to guarantee it. Alex has said he has already got numerous job offers from companies aiming to secure his money making talent.

Tew is undergoing a business management course at Nottingham and needed GBP £7000 a year to complete his studies. He is understandably overwhelmed by the success he has achieved: "It's just nuts. I'm in a state of disbelief. It's like Monopoly money but then I look at my bank account and there's a lot of cash in it." The British National Union of Students claim that 90% of students are in debt. However, what only worries him is how he's going to spend his money. He has already spent some of his money on a car for himself, as he thinks of what to do with his new fortune.

His website's method is simple; his website is made up of one page divided into 10,000 boxes, each 100 pixels in size. Companies can buy one or more boxes for USD $100 each and cover it with a logo, which, when clicked on, transports web users to the customers' own site.
The figures add up with the site now carrying over 240 advertisements and has 30,000 hits a day. Even the actor Jack Black, star of "''School of Rock''" and "''Shallow Hal''", is using the site to advertise his band Tenacious D.