Misleading Burger King ad banned
A Burger King campaign has been banned after customers complained that their chicken sandwich was far smaller than the one shown in the ad, a watchdog has said.
The television ad for the Tendercrisp chicken burger featured a man eating a large burger in a motel room before an angry-looking cow was shown standing in the doorway, with a voice-over saying: "So good, you'll cheat on beef."
Two viewers said the ad was misleading because they believed the product sold in Burger King stores was significantly smaller than the one shown in the ad.
Defending the campaign, Burger King said it needed to clearly show all of a product's ingredients in its advertising.
The Advertising Standards Authority (ASA) said it bought three Tendercrisp chicken burgers and found that the thickness of the burgers, the quantity of additional fillings and the overall height of the product was "considerably less" than appeared in the ad.
It added: "We also examined the size of the burgers in the hands of an average-sized man and considered that they did not fill the hands to the same extent as the burger featured in the ad.
"We concluded that the visuals in the ad were likely to mislead viewers as to the size and composition of the product."
It ruled that the ad should not appear again in its current form.
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A Burger King advert in London, United Kingdom
An advert by fast food restaurant Burger King has been banned from British television over claims that it is misleading. The campaign for the new  received two complaints over the fact that the burger appears significantly larger on the advert than in real life. 

The Advertising Standards Authority (ASA) investigated the complaints and purchased three burgers from a Burger King restaurant. They reported that both the thickness and the height were "considerably less" than in the advertisement. 

The ASA also commented on the actor, stating, "we also examined the size of the burgers in the hands of an average-sized man and considered that they did not fill the hands to the same extent as the burger featured in the advert. We concluded that the visuals in the advert were likely to mislead viewers as to the size and composition of the product."

Burger King responded to the complaints, saying that the advert needed to make all the ingredients in the product clearly visible.  Despite the company's defense, it has been ruled that the advert will not be shown again in its current form.