Definition:
fullness of bravery*Comme le disent les Chinois, un Chinois qui ne vient pas sur la Grande muraille n'est pas un brave et un Chinois qui vient sur la Grande muraille conquiert la bravitudewas invented by French Socialist presidential candidate Ségolène Royal , setting off something of a firestorm in the French news Her campaign co-director Jean-Louis Bianco said: Je pense que ce qu'elle a voulu exprimer c'est la plénitude de la bravoure c'est-à-dire quelque chose de plus que la simple bravoureHer advisor Jack Lang said: J'aurais aimé inventer ce beau mot. Il exprime la plénitude d'un sentiment de bravoure. L'inventivité sémantique fait partie de la capacité d'un candidat à parler une autre langue que la langue de bois(Source: NouvelObs *So it's a blend ofandand means "fullness/completeness of bravery." I wouldn't recommend using it; we'll just have to wait and see if and when it gets added to the French dictionary ;-)(click the little red + white graphic below to hear thepronounced)
Ségolène Royal on a meeting in Nantes in November 2006.

You won't find the word "Bravitude" in any French dictionary yet. Bravitude is a neologism used by Ségolène Royal, the French socialist presidential candidate. She said it during a visit to the Great Wall of China, and the term caused a media buzz in France. It also provoked  ironic reactions from Nicolas Sarkozy, who has been nominated Sunday by President Chirac's party UMP as their candidate for the presidency. According to Royal's entourage, it was meant to express something more than just simple bravery (in French: ''bravoure''), a kind of ''fullness of bravery''.

Some neologisms need months, often years, to reach an acceptable level of recognition to get included in a conventional dictionary. This is often based on the usage in newspapers ''etc''. Bravitude on Google had only, the day before its first occurrence on French TV, a mere 110 hits.

Bravitude was already used since 2005 on some blogs and by fans of a relatively unknown role-playing game. On Tuesday last week, "bravitude" could be found in 200,000 different pages and in less than one week, had reached the one million mark. This neologism is this Tuesday in a slow decline, around 900,000 hits on Google, probably due to those web sites who hide their oldest pages when Google robots scan them.