Joss Stone is super, duper diggin' on the Gap.
The 17-year-old soul sensation has been tapped to replace Sarah Jessica Parker as celebrity spokeswoman for the clothing purveyor, beginning with the Gap's summer line.
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The Gap said Monday that Stone would team with a series of models to hawk the company's new white denim line.
Stone, who was nominated for three Grammy Awards at this year's ceremony, including Best New Artist, accounted for two of the 50 best-selling albums in the world last year, with The Soul Sessions and Mind, Body & Soul.
Though she walked away from the Grammys empty-handed, Stone nonetheless left an indelible impression when she teamed with a bald-headed Melissa Etheridge (who had just completed treatment for cancer) for a searing tribute to Janis Joplin.
Parker, who turns 40 on Friday, has been the face of Gap for the last three seasons, flitting through television commercials and beaming up from print ads like the anti-Carrie Bradshaw. (Who, of course, would never have been caught dead in anything but designer duds.)
With the Sex and the City star's spokesmodel tenure coming to an end, the company said it was unlikely to bring another celeb aboard for multiple campaigns.
"While Gap will always seek partnerships with celebrities, musicians and rising stars, we don't have any future plans to sign a single person to a multi-season deal like the unique and special relationship we enjoyed with Sarah Jessica," a Gap spokesperson said in a statement.
Parker won't exactly be left destitute minus her modeling gig. Earlier this month, Ferris Bueller's missus signed a two-year deal with HBO to develop and produce series and long-form programming.
She also recently announced the upcoming release of her signature fragrance, due to launch this fall.
However, Parker's not quitting her day job just yet. She appears in the upcoming comedy Stangers with Candy, starring Amy Sedaris, which was well-received when it premiered at Sundance.
She's currently shooting Christmas-themed romantic comedy The Family Stone with Diane Keaton and Claire Danes. Next up, she'll star with Matthew McConaughey in Failure to Launch.
Gap, Inc. is headquartered in San Francisco, California
 Sarah Jessica Parker has lost her fashion cache with Gap Inc. The U.S. clothier said it was dropping the star of its current and ubiquitous ''I Enjoy Being a Girl'' television advertising campaign and buying out her contract.

Parker who turns 40 Friday and is best known for  her role as the Manolo Blahnik shoe-crazed Carrie Bradshaw on the HBO comedy, ''Sex and the City,'' was ousted after less than one year of a multi-year contract.  She signed a three-year $38 million deal with the San Francisco-based retailer in mid-2004 and has only appeared in ads for the company since the 2004 holiday season.

"While Gap will always seek partnerships with celebrities, musicians and rising stars, we don't have any future plans to sign a single person to a multi-season deal like the unique and special relationship we enjoyed with Sarah Jessica," Gap said in a statement Monday, stopping short of calling the ad campaign a failure. One such rising star slated to appear in the upcoming summer white denim promotion for Gap is 17-year-old Grammy-nominated British singer Joss Stone. 

Although Gap would not say its Parker ad campaign was less than successful, the same can not be said for stock market pundits. "If you're like me, and have gotten a little sick of hearing Sarah Jessica Parker sing about how much she likes being a girl on those Gap commercials," Alyce Lomax, a stock market commentator for The Motley Fool web site, said. "Investors who have been watching this stock know that despite the best efforts of Ms. Parker and the creative teams that came up with the ads, Gap's quarterly fashion sense continues to be, well, flattish ... in the meantime, other, hotter retailers have stolen the show."

In a statement to reporters, Parker called the spilt with Gap a mutual decision, and walks away $38 million richer and recently signed a 2-year deal with former employer HBO to develop future programming for the network. Parker is also scheduled to appear in two upcoming comedy films, a movie adaptation of the Comedy Central series, ''Strangers with Candy'', as well as ''The Family Stone'', costarring Diane Keaton and Claire Danes.