Situated in Victoria, 250 miles northwest of Melbourne, Speedkills has a population of just 45 people.
Seeking to promote safer driving in their own unique way, locals took action after figures revealed that deaths on rural Australian roads increased by around 25 per cent in 2010.
The power of the 'book, eh?
With successive government advertising campaigns urging motorists to slow down proving largely unsuccessful, Victoria's Transport Accident Commission approached Speed residents with the Facebook proposal.
The organisation said the town would be renamed Speedkills in return for a donation to a local charity if 10,000 users of the social networking site backed the plan.
Since the proposal was hatched, more than 30,000 Facebook users have given their support.
Local wheat and sheep farmer Phil Down should be singled out for his particular dedication to the cause, mind.
He's changing his name for the month too... to Phil Slow Down.
More: Sili name must be changed, say villagers
The residents of , a small town in the south-east of Australia, have made the decision to modify the name of the town for one month in an attempt to improve road safety in the country. The name of the town will be adjusted to SpeedKills across next month.

The idea was created by the . A campaign was launched on the social networking website Facebook, saying that if 10,000 'liked' the campaign page, the name of the town — which has a population of 45 — would be changed. 'Rename Speed' has now gone on to achieve over 33,000 likes.

Previously,  had used various advertising campaigns in an attempt to get motorists to reduce speed. However, these campaigns were in large part unsuccessful. In 2010, Australia experienced a 25% increase in deaths on rural roads . TAC spokesperson Phil Reed has stated that, with this new name change campaign, "we're trying to get people to stay within the speed limits, obey road safety rules" and cause motorists to "realise that when they don't, people die".

One inhabitant of Speed has also made the decision to change his name during March. Phil Down, who grows wheat and raises sheep, has decided to change his name to Phil Slow Down. Speaking to the Australian Broadcasting Corporation, Down explained: "It's virtually on the road to somewhere else, so we've taken our quirky name and run with it to bring the attention to the campaign of trying to get people to slow down on country roads and especially through small towns".