Summarize the main points of the given article using 100 words or less.
Apple is set to launch its App Tracking Transparency feature in early spring on iOS. Prior to tracking users across apps and website, developers will be obligated to request permission via a pop up. Facebook has been vocal in opposition to the update, stating that it will make it harder for small business to advertise. Craig Federighi, Apple’s SVP of software engineering, rebutted saying that adverts can still be effective while maintaining users’ privacy. Upon release, users can view which apps have asked permission to track them and retract that permission if desired.
https://www.theverge.com/2021/3/25/22350066/apple-app-tracking-transparency-transparency-nutrition-privacy-ads-on-ios
Below is an instruction that describes a task, paired with an input that provides further context. Write a response that appropriately completes the request.

### Instruction:
Summarize the main points of the given article using 100 words or less.

### Input:
https://www.theverge.com/2021/3/25/22350066/apple-app-tracking-transparency-transparency-nutrition-privacy-ads-on-ios

### Response:
Apple is set to launch its App Tracking Transparency feature in early spring on iOS. Prior to tracking users across apps and website, developers will be obligated to request permission via a pop up. Facebook has been vocal in opposition to the update, stating that it will make it harder for small business to advertise. Craig Federighi, Apple’s SVP of software engineering, rebutted saying that adverts can still be effective while maintaining users’ privacy. Upon release, users can view which apps have asked permission to track them and retract that permission if desired.