Generate a list of 3 to 4 key takeaways from the article.
1. The 2008 election was expected to be very expensive in terms of advertising.
2. The cost for political advertising in 2008 may have surpassed $3 billion.
3. Advertising is viewed as a decisive factor in the outcome of the election.
4. CNN's consultant on political television advertising provided this estimation.
CNN's consultant on political television advertising believes that the cost to influence the 2008 election may exceed $3 billion.
Below is an instruction that describes a task, paired with an input that provides further context. Write a response that appropriately completes the request.

### Instruction:
Generate a list of 3 to 4 key takeaways from the article.

### Input:
CNN's consultant on political television advertising believes that the cost to influence the 2008 election may exceed $3 billion.

### Response:
1. The 2008 election was expected to be very expensive in terms of advertising.
2. The cost for political advertising in 2008 may have surpassed $3 billion.
3. Advertising is viewed as a decisive factor in the outcome of the election.
4. CNN's consultant on political television advertising provided this estimation.