Generate a list of the important people involved in this article.
1. CNN's consultant on political television advertising
CNN's consultant on political television advertising believes that the cost to influence the 2008 election may exceed $3 billion.
Below is an instruction that describes a task, paired with an input that provides further context. Write a response that appropriately completes the request.

### Instruction:
Generate a list of the important people involved in this article.

### Input:
CNN's consultant on political television advertising believes that the cost to influence the 2008 election may exceed $3 billion.

### Response:
1. CNN's consultant on political television advertising