Edit this text to make it concise.
U.S. mass media culture uses brands to shape consumer identity.
In the United States, a mass media-driven culture has developed in which brands are used to portray images of identity and shape consumer culture.
Below is an instruction that describes a task, paired with an input that provides further context. Write a response that appropriately completes the request.

### Instruction:
Edit this text to make it concise.

### Input:
In the United States, a mass media-driven culture has developed in which brands are used to portray images of identity and shape consumer culture.

### Response:
U.S. mass media culture uses brands to shape consumer identity.