When was the Marlboro Man retired from Marlboro's ads?
Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles[1] but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain.[2] The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
McLaren
In , the Royal Automobile Club and the Fédération Internationale de l'Automobile relaxed the rules regarding commercial sponsorship of Formula One cars, and in , the Yardley of London cosmetics company became McLaren's first title sponsor, and the livery was changed to a predominantly white one to reflect the sponsor's colours. This changed in , when Philip Morris joined as title sponsor through their Marlboro cigarette brand, whilst one car continued to run—ostensibly by a separate team—with Yardley livery for the year. Marlboro's red-and-white branding lasted until , during which time the team went by various names incorporating the word "Marlboro", making it the then longest-running Formula One sponsorship at the time (this has since been surpassed by Hugo Boss sponsorship of the team, which ran from to ).