This chosen video was Amazing Rainbows, and in his announcement he mentioned that the winner was chosen because they portrayed best the spirit of the mobile video: recording those once in a lifetime moments that could be gone and never repeat themselves.
Die Laudatio von David Howell Studios gegründete das Urteil damit, dass das Video am besten den Geist von Mobile Video wiedergäbe: Once-in-a-lifetime Erlebnisse festhalten, die sonst unwiederbringlich verloren gegangen wären.