From the respondents’ perspective, mobile surveys maintain absolute anonymity (there is no person-to-person interaction, and mSurvey applies patented security algorithms to reduce data vulnerability); mobile surveys are flexible (can be taken at any time, and anywhere); communication via mobile surveys is free (respondents are not charged for the SMSs they send or receive during the course of the survey); and as in the case of the DDS, respondents received $10 top-up credit automated upon completion of the survey regardless of whether they were pre-paid or post-paid clients.
Aus Sicht der Umfrageteilnehmer: Die Ergebnisse der Erhebung bleiben völlig anonym (zwischen einzelnen Personen gibt es keine Wechselbeziehungen und mSurvey wendet patentierte Algorithmen an, um Daten-Sicherheitslücken zu schließen). Erhebungen per Mobiltelefon sind flexibel (die Teilnahme kann zu jeder beliebigen Zeit und an jedem Ort erfolgen).