Without a doubt the big winners were Durban's East Coast Radio who, along with the other big winner Mail and Guardian have embraced the blogging medium and it seems to paying dividends, not only at the SA Blog Awards, but by increasing their reach into South African society.
Sin duda los grandes ganadores fueron la Radio de la Costa Oriental de Durban, quien con otro gran ganador Mail and Guardian han adoptado el medio del blogueo y parece que está rindiendo dividendos, no solamente en los Premios de Blogs de SA, sino a través del incremento de su alcance en la sociedad sudafricana.