Tweeps did not only discuss the invitation of the foreign musician, they also discussed the weak tourism strategy employed by the Zambian government through the ZTB. @Missbwalya opened the discussion by stating the number of people who took part in the rebranding exercise: Over 10,000 people around the world participated in the initiative to re-brand Zambia's tourism logo. @ZedBeats wondered why the Zambia Tourism Board had to use a foreign musician:
Los tuiteros no sólo comentaron sobre la invitación a músicos extranjeros, comentaron también sobre la débil estrategia turística empleada por el gobierno de Zambia vía el ZBT. @Missbwalya abrió los comentarios ( refiriéndose al número de personas que tomaron parte en el cambio de logo: