I think one reason that he didn't stop is that the readers of the blog were so enthusiastic and so supportive that he felt it his duty not to disappoint the team that supported him with words and deeds.
Creo que una razón por la que no paró es que los lectores del blog eran tan entusiastas y lo apoyaban tanto que sintió que era su deber no defraudar al equipo que lo apoyó con palabras y acciones.