In the campaign's hip-hop video, some doctors are portrayed as being driven by convenience rather than health when deciding to deliver babies through caesarean sections as a way to treat more women faster than if they had to wait for nature to take its course.
En el video de la campaña se muestra a algunos doctores motivados a realizar cesáreas por conveniencia en lugar de razones médicas, como atender a más mujeres en menor tiempo del que tomaría esperar a que se desarrolle un parto natural.