As part of Global Fund Round 9 (Project Axshya) funded by The International Union Against Tuberculosis and Lung Diseases and implemented by Population Services International, BBCWST (BBC World Service Trust) has designed and produced a 360 degree communication campaign to improve case detections of TB, which means increased sputum testing at the nearest Designated Microscopy Centers (DMC); for people having persistent cough for 2 weeks or more. The world has a new superhero from India.
Como parte del Global Fund Round 9 (projecto Axshya), financiado por la Unión international contre la TBC y las enfermedades pulmonares e implementado por Population Services International, la BBCWST (BBC World Service Trust) ha diseñado y producido una campaña publicitaria de 360° para mejorar el despistaje de la TBC gracias al análisis de las expectoraciones efectuada por los Designated Microscopy Centers (DMC) para quienes presentan una tos persistente durante dos semanas o mas.