Freshbrew points out that the controversial aspect of the product's marketing strategy is not so much that it attempts to sell 'fairness' but that it sells it to men, and that it's for this reason that people are sitting up and taking note.
Freshbrew señala que el aspecto controversial de la estrategia de marketing de este producto no es tanto que intenta vender "piel más clara" sino que se lo vende a hombres, y es por esa razón que la gente lo nota y discute sobre el asunto.