The first being that FIFA is playing right into Kulula's hands by so anally applying its draconian rules and, secondly, that there are definitely two sides to the ambush marketing issue.
La primera es que la FIFA, aplicando tan analmente sus reglas draconianas, está dando la publicidad que Kulula busca; la segunda es, que definitivamente el 'mercadeo de emboscada' es una espada de doble filo.