Independent publication The Bell offers an explanation as to why the news was picked up by business publications: rap battles are serious business, with ad contracts from major clients like Tinkoff Bank and BMW potentially bringing in up to 5 million rubles ($83,480) to the organizers of Oxxxymiron vs Gnoyny alone.
Главными спонсорами битвы Oxxxymiron против Гнойного стали «Тинькофф банк» и BMW. По некоторым данным, выручка с таких спонсорских контрактов могла составить без малого 5 млн рублей.