The Buratino campaign was supposed to appeal to the "against-all" electorate, offering them a comical, fictional candidate to support in protest against the real contenders. This scheme gave rise to Buratino.
Кампания "Буратино" должна была привлечь эллекторат "против всех", предлагая им комического, вымышленного кандидата в противовес реальным претендетам.