However, Jim Pooler notes: “When people shop, a very important aspect of their behavior is that they are competing with friends, neighbors, coworkers and relatives. ”
Ent Jim Pooler märgib: „Üheks tähtsaks inimeste ostukäitumist mõjutavaks teguriks on konkureerimine sõprade, naabrite, töökaaslaste ja sugulastega. ”