Journal of Marketing Research reports: “People behave dishonestly enough to profit but honestly enough to delude themselves of their own integrity. ”
Ajakiri „Journal of Marketing Research ” annab teada:„ Inimesed käituvad just sel määral ebaausalt, et kasu saada, ja samas just sel määral ausalt, et petta end kujutelmaga oma rikkumatusest. ”