According to La Sapienza University, in Rome, Italy, children as young as three years of age can distinguish different brands on the market, and by the age of eight, they become “consumers. ”
Roomas asuva La Sapienza ülikooli sõnul oskavad kõigest kolmeaastased lapsed teha vahet erinevatel kaubamärkidel ning kaheksa - aastaselt on nad juba tarbijad.