“ ‘ Keeping up with the Joneses ’ has shifted from striving to match the consumption of a next - door neighbour to pursuing the life styles of the rich and famous depicted in movies and television shows, ” noted the Human Development Report 1998.
„ Soovist teistele mitte alla jääda ei taotleta enam mitte oma lähinaabrite, vaid filmides ning televisiooni - show’des nähtud rikaste ja kuulsate elustiili, ” märgib 1998. aasta inimarengu aruanne.