The publication American Studies makes the observation: “Beginning in the 1920s, and increasingly in the 1930s, the scientist in white lab coat provided objective assurance to consumers that one product was ‘ scientifically ’ superior to its competitors.
Väljaandes ” American Studies ” täheldatakse: ” Alates 1920 - ndatest ja iseäranis 1930 - ndatest aastatest andis valges laborikitlis teadlane tarbijatele objektiivse kinnituse selle kohta, et üks toode on ” teaduslikult ” oma konkurentidest üle.