The book Why People Buy Things They Don’t Need says: “In planning a new purchase, a consumer often develops elaborate fantasies surrounding search for an item, finding it, and making it their own. ”
Raamatus „Miks ostavad inimesed asju, mida nad ei vaja ” („ Why People Buy Things They Don’t Need ”) öeldakse: „Uut ostu plaanides loob tarbija sageli suurejoonelisi kujutluspilte sellest, kuidas ta ostetavat eset otsib, selle leiab ja endale saab. ”