According to Jack Valenti, who served as president of the Motion Picture Association of America for nearly four decades, the goal was “to offer some advanced cautionary warnings to parents, so that they could make their own judgments about what movies their children should and should not see. ”
Ligi neli aastakümmet Motion Picture Association of America president olnud Jack Valenti ütleb, et eesmärgiks oli „lapsevanemaid eelnevalt hoiatada, nii et nad said ise otsustada, milliseid filme nende lapsed võiksid näha ja milliseid mitte ”.