One newspaper stated that a shopping mall is a place “where a suburban housewife can become a voyeur of luxury in an air conditioned, neon lit, ‘ through the looking glass ’ world where literally millions of dollars worth of goods lie spread before her ​ — the princely smorgasbord of the consumer society. ”
Ühe ajalehe sõnul on ostukeskus koht, „kus äärelinna koduperenaine võib tunda end kui Alice imedemaal.