Though it is not always easy to distinguish between puffery and deliberate deceit, advertisers need to be careful not to make claims that can be disproved by verifiable facts.
Ehkki pole alati sugugi kerge teha vahet ülespuhutuse ja tahtliku pettuse vahel, peavad reklaamijad hoolega vältima väiteid, mida ümberlükkamatute faktide najal valeks tõendada saab.