To do so publicly would have been a tacit admission that smoking was indeed hazardous to health. By the end of the 1970 ’ s, a senior lawyer for a tobacco company recommended that efforts to produce a “safe ” cigarette be abandoned as futile and that all related documents be stowed away.
Selle avalikkuse ees tegemine oleks tähendanud vaikivat nõusolekut sellega, et suitsetamine on tõepoolest tervisele ohtlik. 1970 - ndate aastate lõpus soovitas ühe tubakakompanii vanemjurist loobuda püüdlustest toota „ohutumaid ” sigarette, kuna sellest pole mingit kasu, ning kõik uuringuga seotud dokumendid varjule panna.