According to Jack Valenti, who served as president of the Motion Picture Association of America for nearly four decades, the goal was “to offer some advanced cautionary warnings to parents, so that they could make their own judgments about what movies their children should and should not see. ”
Xhek Valenti, i cili për afro katër dekada ishte president i Shoqërisë Amerikane të Filmave, thotë se synimi ishte që « prindërve t’u jepeshin disa paralajmërime paraprake, kështu që të vendosnin vetë se çfarë filmash duhet dhe nuk duhet të shihnin fëmijët e tyre ».