Government initiatives to expand the popularity of K-pop are mostly undertaken by the Ministry of Culture, Sports and Tourism, which is responsible for the worldwide establishment of Korean Cultural Centers.
Vládne iniciatívy na šírenie popularity K-popu zväčša spadajú pod Ministerstvo kultúry a cestovného ruchu, ktoré zodpovedá za vytvorenie desiatok kórejských kultúrnych centier po celom svete.