Translate the following English sentence to French:
"So, officials and businessmen have turned 'bread and sport' into a branch of show business that is now one of the biggest in the world, and the process of commercialisation, is of course, continuing."
Directeurs sportifs et marchands ont par conséquent transformé le sport et les jeux en un gigantesque show-business et cette commercialisation continue naturellement à se développer.