Translate the following English sentence to French:
"That is why the initiative from the pharmaceutical laboratories on the price of medication, launched on the fringe of the conference, constitutes an encouraging beginning, as long as it was not just announced for effect."
C'est pourquoi l'initiative des laboratoires pharmaceutiques sur le prix des médicaments, lancée en marge de la conférence, constitue une ouverture encourageante, si elle ne se résume pas à un effet d'annonce.