Ron DeSantis shocked everyone earlier this month when his campaign shared a deeply bigoted ad attacking LGBTQ people.
The video appeared to come from a conservative group made in support of the Florida governor. But it turns out that the video was actually made in-house and planted in the fan account.
The video (since taken down due to copyright issues) was originally posted on a pro-DeSantis Twitter account, which was then shared by DeSantis’s campaign. But in reality, a campaign aide made the video, The New York Times reported Sunday, and then sent it to an outside supporter to post first in order to make it look like the ad was made independently.
The ad features DeSantis shooting lasers out of his eyes, as well as clips from films and television shows such as American Psycho, Troy, and Peaky Blinders—all of which one would think are more of a lesson against the oppressive, militaristic approach to governance that DeSantis has been touting.
The poorly thought-out ad was part of a larger attempt to reinvigorate DeSantis’s struggling campaign. His bid for president has yet to take off, concerning both his team and his donors. In most polls, he is second to Trump, but the gap between them is large. DeSantis’s campaign has also been bleeding cash, to the tune of more than $212,000 per day on average, according to the Times.
Analysts say that there is still time for DeSantis to turn things around, but if the disastrous ad has shown anything, it’s that the Florida governor is struggling to find a message. DeSantis has focused on promising to fight “wokeness” but has failed to produce any actual policy ideas or a clear reason why people should vote for him over Trump. Attempts to portray himself as tougher or more ideologically right of Trump have backfired spectacularly.