new

Get trending papers in your email inbox!

Subscribe

Daily Papers

byAK and the research community

Dec 3

BehaveGPT: A Foundation Model for Large-scale User Behavior Modeling

In recent years, foundational models have revolutionized the fields of language and vision, demonstrating remarkable abilities in understanding and generating complex data; however, similar advances in user behavior modeling have been limited, largely due to the complexity of behavioral data and the challenges involved in capturing intricate temporal and contextual relationships in user activities. To address this, we propose BehaveGPT, a foundational model designed specifically for large-scale user behavior prediction. Leveraging transformer-based architecture and a novel pretraining paradigm, BehaveGPT is trained on vast user behavior datasets, allowing it to learn complex behavior patterns and support a range of downstream tasks, including next behavior prediction, long-term generation, and cross-domain adaptation. Our approach introduces the DRO-based pretraining paradigm tailored for user behavior data, which improves model generalization and transferability by equitably modeling both head and tail behaviors. Extensive experiments on real-world datasets demonstrate that BehaveGPT outperforms state-of-the-art baselines, achieving more than a 10% improvement in macro and weighted recall, showcasing its ability to effectively capture and predict user behavior. Furthermore, we measure the scaling law in the user behavior domain for the first time on the Honor dataset, providing insights into how model performance scales with increased data and parameter sizes.

  • 8 authors
·
May 23

Neural networks behave as hash encoders: An empirical study

The input space of a neural network with ReLU-like activations is partitioned into multiple linear regions, each corresponding to a specific activation pattern of the included ReLU-like activations. We demonstrate that this partition exhibits the following encoding properties across a variety of deep learning models: (1) {\it determinism}: almost every linear region contains at most one training example. We can therefore represent almost every training example by a unique activation pattern, which is parameterized by a {\it neural code}; and (2) {\it categorization}: according to the neural code, simple algorithms, such as K-Means, K-NN, and logistic regression, can achieve fairly good performance on both training and test data. These encoding properties surprisingly suggest that {\it normal neural networks well-trained for classification behave as hash encoders without any extra efforts.} In addition, the encoding properties exhibit variability in different scenarios. {Further experiments demonstrate that {\it model size}, {\it training time}, {\it training sample size}, {\it regularization}, and {\it label noise} contribute in shaping the encoding properties, while the impacts of the first three are dominant.} We then define an {\it activation hash phase chart} to represent the space expanded by {model size}, training time, training sample size, and the encoding properties, which is divided into three canonical regions: {\it under-expressive regime}, {\it critically-expressive regime}, and {\it sufficiently-expressive regime}. The source code package is available at https://github.com/LeavesLei/activation-code.

  • 4 authors
·
Jan 14, 2021

When and why vision-language models behave like bags-of-words, and what to do about it?

Despite the success of large vision and language models (VLMs) in many downstream applications, it is unclear how well they encode compositional information. Here, we create the Attribution, Relation, and Order (ARO) benchmark to systematically evaluate the ability of VLMs to understand different types of relationships, attributes, and order. ARO consists of Visual Genome Attribution, to test the understanding of objects' properties; Visual Genome Relation, to test for relational understanding; and COCO & Flickr30k-Order, to test for order sensitivity. ARO is orders of magnitude larger than previous benchmarks of compositionality, with more than 50,000 test cases. We show where state-of-the-art VLMs have poor relational understanding, can blunder when linking objects to their attributes, and demonstrate a severe lack of order sensitivity. VLMs are predominantly trained and evaluated on large datasets with rich compositional structure in the images and captions. Yet, training on these datasets has not been enough to address the lack of compositional understanding, and evaluating on these datasets has failed to surface this deficiency. To understand why these limitations emerge and are not represented in the standard tests, we zoom into the evaluation and training procedures. We demonstrate that it is possible to perform well on retrieval over existing datasets without using the composition and order information. Given that contrastive pretraining optimizes for retrieval on datasets with similar shortcuts, we hypothesize that this can explain why the models do not need to learn to represent compositional information. This finding suggests a natural solution: composition-aware hard negative mining. We show that a simple-to-implement modification of contrastive learning significantly improves the performance on tasks requiring understanding of order and compositionality.

  • 5 authors
·
Oct 4, 2022