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Oct 31

Investigating Continual Pretraining in Large Language Models: Insights and Implications

This paper studies the evolving domain of Continual Learning (CL) in large language models (LLMs), with a focus on developing strategies for efficient and sustainable training. Our primary emphasis is on continual domain-adaptive pretraining, a process designed to equip LLMs with the ability to integrate new information from various domains while retaining previously learned knowledge and enhancing cross-domain knowledge transfer without relying on domain-specific identification. Unlike previous studies, which mostly concentrate on a limited selection of tasks or domains and primarily aim to address the issue of forgetting, our research evaluates the adaptability and capabilities of LLMs to changing data landscapes in practical scenarios. To this end, we introduce a new benchmark designed to measure the adaptability of LLMs to these evolving data environments, offering a comprehensive framework for evaluation. We examine the impact of model size on learning efficacy and forgetting, as well as how the progression and similarity of emerging domains affect the knowledge transfer within these models. Our findings uncover several key insights: (i) when the sequence of domains shows semantic similarity, continual pretraining enables LLMs to better specialize in the current domain compared to stand-alone fine-tuning, (ii) training across a diverse range of domains enhances both backward and forward knowledge transfer, and (iii) smaller models are particularly sensitive to continual pretraining, showing the most significant rates of both forgetting and learning. We posit that our research marks a shift towards establishing a more realistic benchmark for investigating CL in LLMs, and has the potential to play a key role in guiding the direction of future research in the field.

  • 5 authors
·
Feb 27, 2024

Beyond Cosine Decay: On the effectiveness of Infinite Learning Rate Schedule for Continual Pre-training

The ever-growing availability of unlabeled data presents both opportunities and challenges for training artificial intelligence systems. While self-supervised learning (SSL) has emerged as a powerful paradigm for extracting meaningful representations from vast amounts of unlabeled data, existing methods still struggle to adapt to the non-stationary, non-IID nature of real-world data streams without forgetting previously learned knowledge. Recent works have adopted a repeated cosine annealing schedule for large-scale continual pre-training; however, these schedules (1) inherently cause forgetting during the re-warming phase and (2) have not been systematically compared to existing continual SSL methods. In this work, we systematically compare the widely used cosine schedule with the recently proposed infinite learning rate schedule and empirically find the latter to be a more effective alternative. Our extensive empirical evaluation across diverse image and language datasets demonstrates that the infinite learning rate schedule consistently enhances continual pre-training performance compared to a repeated cosine decay without being restricted to a fixed iteration budget. For instance, in a small-scale MAE pre-training setup, it outperforms several strong baselines from the literature. We then scale up our experiments to larger MAE pre-training and autoregressive language model pre-training. Our results show that the infinite learning rate schedule remains effective at scale, surpassing repeated cosine decay for both MAE pre-training and zero-shot LM benchmarks.

  • 7 authors
·
Mar 4

Physics of Language Models: Part 3.3, Knowledge Capacity Scaling Laws

Scaling laws describe the relationship between the size of language models and their capabilities. Unlike prior studies that evaluate a model's capability via loss or benchmarks, we estimate the number of knowledge bits a model stores. We focus on factual knowledge represented as tuples, such as (USA, capital, Washington D.C.) from a Wikipedia page. Through multiple controlled datasets, we establish that language models can and only can store 2 bits of knowledge per parameter, even when quantized to int8, and such knowledge can be flexibly extracted for downstream applications. Consequently, a 7B model can store 14B bits of knowledge, surpassing the English Wikipedia and textbooks combined based on our estimation. More broadly, we present 12 results on how (1) training duration, (2) model architecture, (3) quantization, (4) sparsity constraints such as MoE, and (5) data signal-to-noise ratio affect a model's knowledge storage capacity. Notable insights include: * The GPT-2 architecture, with rotary embedding, matches or even surpasses LLaMA/Mistral architectures in knowledge storage, particularly over shorter training durations. This arises because LLaMA/Mistral uses GatedMLP, which is less stable and harder to train. * Prepending training data with domain names (e.g., wikipedia.org) significantly increases a model's knowledge capacity. Language models can autonomously identify and prioritize domains rich in knowledge, optimizing their storage capacity.

  • 2 authors
·
Apr 8, 2024

Towards Continual Knowledge Learning of Language Models

Large Language Models (LMs) are known to encode world knowledge in their parameters as they pretrain on a vast amount of web corpus, which is often utilized for performing knowledge-dependent downstream tasks such as question answering, fact-checking, and open dialogue. In real-world scenarios, the world knowledge stored in the LMs can quickly become outdated as the world changes, but it is non-trivial to avoid catastrophic forgetting and reliably acquire new knowledge while preserving invariant knowledge. To push the community towards better maintenance of ever-changing LMs, we formulate a new continual learning (CL) problem called Continual Knowledge Learning (CKL). We construct a new benchmark and metric to quantify the retention of time-invariant world knowledge, the update of outdated knowledge, and the acquisition of new knowledge. We adopt applicable recent methods from literature to create several strong baselines. Through extensive experiments, we find that CKL exhibits unique challenges that are not addressed in previous CL setups, where parameter expansion is necessary to reliably retain and learn knowledge simultaneously. By highlighting the critical causes of knowledge forgetting, we show that CKL is a challenging and important problem that helps us better understand and train ever-changing LMs. The benchmark datasets, evaluation script, and baseline code to reproduce our results are available at https://github.com/joeljang/continual-knowledge-learning.

  • 8 authors
·
Oct 7, 2021

How Do Large Language Models Acquire Factual Knowledge During Pretraining?

Despite the recent observation that large language models (LLMs) can store substantial factual knowledge, there is a limited understanding of the mechanisms of how they acquire factual knowledge through pretraining. This work addresses this gap by studying how LLMs acquire factual knowledge during pretraining. The findings reveal several important insights into the dynamics of factual knowledge acquisition during pretraining. First, counterintuitively, we observe that pretraining on more data shows no significant improvement in the model's capability to acquire and maintain factual knowledge. Next, there is a power-law relationship between training steps and forgetting of memorization and generalization of factual knowledge, and LLMs trained with duplicated training data exhibit faster forgetting. Third, training LLMs with larger batch sizes can enhance the models' robustness to forgetting. Overall, our observations suggest that factual knowledge acquisition in LLM pretraining occurs by progressively increasing the probability of factual knowledge presented in the pretraining data at each step. However, this increase is diluted by subsequent forgetting. Based on this interpretation, we demonstrate that we can provide plausible explanations for recently observed behaviors of LLMs, such as the poor performance of LLMs on long-tail knowledge and the benefits of deduplicating the pretraining corpus.

  • 7 authors
·
Jun 17, 2024 1

ChroKnowledge: Unveiling Chronological Knowledge of Language Models in Multiple Domains

Large language models (LLMs) have significantly impacted many aspects of our lives. However, assessing and ensuring their chronological knowledge remains challenging. Existing approaches fall short in addressing the accumulative nature of knowledge, often relying on a single time stamp. To overcome this, we introduce ChroKnowBench, a benchmark dataset designed to evaluate chronologically accumulated knowledge across three key aspects: multiple domains, time dependency, temporal state. Our benchmark distinguishes between knowledge that evolves (e.g., scientific discoveries, amended laws) and knowledge that remain constant (e.g., mathematical truths, commonsense facts). Building on this benchmark, we present ChroKnowledge (Chronological Categorization of Knowledge), a novel sampling-based framework for evaluating and updating LLMs' non-parametric chronological knowledge. Our evaluation shows: (1) The ability of eliciting temporal knowledge varies depending on the data format that model was trained on. (2) LLMs partially recall knowledge or show a cut-off at temporal boundaries rather than recalling all aspects of knowledge correctly. Thus, we apply our ChroKnowPrompt, an in-depth prompting to elicit chronological knowledge by traversing step-by-step through the surrounding time spans. We observe that our framework successfully updates the overall knowledge across the entire timeline in both the biomedical domain (+11.9%) and the general domain (+2.8%), demonstrating its effectiveness in refining temporal knowledge. This non-parametric approach also enables knowledge updates not only in open-source models but also in proprietary LLMs, ensuring comprehensive applicability across model types. We perform a comprehensive analysis based on temporal characteristics of ChroKnowPrompt and validate the potential of various models to elicit intrinsic temporal knowledge through our method.

  • 6 authors
·
Oct 13, 2024 3

Challenging Common Assumptions about Catastrophic Forgetting

Building learning agents that can progressively learn and accumulate knowledge is the core goal of the continual learning (CL) research field. Unfortunately, training a model on new data usually compromises the performance on past data. In the CL literature, this effect is referred to as catastrophic forgetting (CF). CF has been largely studied, and a plethora of methods have been proposed to address it on short sequences of non-overlapping tasks. In such setups, CF always leads to a quick and significant drop in performance in past tasks. Nevertheless, despite CF, recent work showed that SGD training on linear models accumulates knowledge in a CL regression setup. This phenomenon becomes especially visible when tasks reoccur. We might then wonder if DNNs trained with SGD or any standard gradient-based optimization accumulate knowledge in such a way. Such phenomena would have interesting consequences for applying DNNs to real continual scenarios. Indeed, standard gradient-based optimization methods are significantly less computationally expensive than existing CL algorithms. In this paper, we study the progressive knowledge accumulation (KA) in DNNs trained with gradient-based algorithms in long sequences of tasks with data re-occurrence. We propose a new framework, SCoLe (Scaling Continual Learning), to investigate KA and discover that catastrophic forgetting has a limited effect on DNNs trained with SGD. When trained on long sequences with data sparsely re-occurring, the overall accuracy improves, which might be counter-intuitive given the CF phenomenon. We empirically investigate KA in DNNs under various data occurrence frequencies and propose simple and scalable strategies to increase knowledge accumulation in DNNs.

  • 7 authors
·
Jul 10, 2022

Recognition, recall, and retention of few-shot memories in large language models

The training of modern large language models (LLMs) takes place in a regime where most training examples are seen only a few times by the model during the course of training. What does a model remember about such examples seen only a few times during training and how long does that memory persist in the face of continuous training with new examples? Here, we investigate these questions through simple recognition, recall, and retention experiments with LLMs. In recognition experiments, we ask if the model can distinguish the seen example from a novel example; in recall experiments, we ask if the model can correctly recall the seen example when cued by a part of it; and in retention experiments, we periodically probe the model's memory for the original examples as the model is trained continuously with new examples. We find that a single exposure is generally sufficient for a model to achieve near perfect accuracy even in very challenging recognition experiments. We estimate that the recognition performance of even small language models easily exceeds human recognition performance reported in similar experiments with humans (Shepard, 1967). Achieving near perfect recall takes more exposures, but most models can do it in just 3 exposures. The flip side of this remarkable capacity for fast learning is that precise memories are quickly overwritten: recall performance for the original examples drops steeply over the first 10 training updates with new examples, followed by a more gradual decline. Even after 100K updates, however, some of the original examples are still recalled near perfectly. A qualitatively similar retention pattern has been observed in human long-term memory retention studies before (Bahrick, 1984). Finally, recognition is much more robust to interference than recall and memory for natural language sentences is generally superior to memory for stimuli without structure.

  • 1 authors
·
Mar 30, 2023

RWKU: Benchmarking Real-World Knowledge Unlearning for Large Language Models

Large language models (LLMs) inevitably memorize sensitive, copyrighted, and harmful knowledge from the training corpus; therefore, it is crucial to erase this knowledge from the models. Machine unlearning is a promising solution for efficiently removing specific knowledge by post hoc modifying models. In this paper, we propose a Real-World Knowledge Unlearning benchmark (RWKU) for LLM unlearning. RWKU is designed based on the following three key factors: (1) For the task setting, we consider a more practical and challenging unlearning setting, where neither the forget corpus nor the retain corpus is accessible. (2) For the knowledge source, we choose 200 real-world famous people as the unlearning targets and show that such popular knowledge is widely present in various LLMs. (3) For the evaluation framework, we design the forget set and the retain set to evaluate the model's capabilities across various real-world applications. Regarding the forget set, we provide four four membership inference attack (MIA) methods and nine kinds of adversarial attack probes to rigorously test unlearning efficacy. Regarding the retain set, we assess locality and utility in terms of neighbor perturbation, general ability, reasoning ability, truthfulness, factuality, and fluency. We conduct extensive experiments across two unlearning scenarios, two models and six baseline methods and obtain some meaningful findings. We release our benchmark and code publicly at http://rwku-bench.github.io for future work.

  • 9 authors
·
Jun 16, 2024

The Memorization Problem: Can We Trust LLMs' Economic Forecasts?

Large language models (LLMs) cannot be trusted for economic forecasts during periods covered by their training data. We provide the first systematic evaluation of LLMs' memorization of economic and financial data, including major economic indicators, news headlines, stock returns, and conference calls. Our findings show that LLMs can perfectly recall the exact numerical values of key economic variables from before their knowledge cutoff dates. This recall appears to be randomly distributed across different dates and data types. This selective perfect memory creates a fundamental issue -- when testing forecasting capabilities before their knowledge cutoff dates, we cannot distinguish whether LLMs are forecasting or simply accessing memorized data. Explicit instructions to respect historical data boundaries fail to prevent LLMs from achieving recall-level accuracy in forecasting tasks. Further, LLMs seem exceptional at reconstructing masked entities from minimal contextual clues, suggesting that masking provides inadequate protection against motivated reasoning. Our findings raise concerns about using LLMs to forecast historical data or backtest trading strategies, as their apparent predictive success may merely reflect memorization rather than genuine economic insight. Any application where future knowledge would change LLMs' outputs can be affected by memorization. In contrast, consistent with the absence of data contamination, LLMs cannot recall data after their knowledge cutoff date.

  • 3 authors
·
Apr 20

SEFE: Superficial and Essential Forgetting Eliminator for Multimodal Continual Instruction Tuning

Multimodal Continual Instruction Tuning (MCIT) aims to enable Multimodal Large Language Models (MLLMs) to incrementally learn new tasks without catastrophic forgetting. In this paper, we explore forgetting in this context, categorizing it into superficial forgetting and essential forgetting. Superficial forgetting refers to cases where the model's knowledge may not be genuinely lost, but its responses to previous tasks deviate from expected formats due to the influence of subsequent tasks' answer styles, making the results unusable. By contrast, essential forgetting refers to situations where the model provides correctly formatted but factually inaccurate answers, indicating a true loss of knowledge. Assessing essential forgetting necessitates addressing superficial forgetting first, as severe superficial forgetting can obscure the model's knowledge state. Hence, we first introduce the Answer Style Diversification (ASD) paradigm, which defines a standardized process for transforming data styles across different tasks, unifying their training sets into similarly diversified styles to prevent superficial forgetting caused by style shifts. Building on this, we propose RegLoRA to mitigate essential forgetting. RegLoRA stabilizes key parameters where prior knowledge is primarily stored by applying regularization, enabling the model to retain existing competencies. Experimental results demonstrate that our overall method, SEFE, achieves state-of-the-art performance.

  • 7 authors
·
May 5

Unforgettable Generalization in Language Models

When language models (LMs) are trained to forget (or "unlearn'') a skill, how precisely does their behavior change? We study the behavior of transformer LMs in which tasks have been forgotten via fine-tuning on randomized labels. Such LMs learn to generate near-random predictions for individual examples in the "training'' set used for forgetting. Across tasks, however, LMs exhibit extreme variability in whether LM predictions change on examples outside the training set. In some tasks (like entailment classification), forgetting generalizes robustly, and causes models to produce uninformative predictions on new task instances; in other tasks (like physical commonsense reasoning and scientific question answering) forgetting affects only the training examples, and models continue to perform the "forgotten'' task accurately even for examples very similar to those that appeared in the training set. Dataset difficulty is not predictive of whether a behavior can be forgotten; instead, generalization in forgetting is (weakly) predicted by the confidence of LMs' initial task predictions and the variability of LM representations of training data, with low confidence and low variability both associated with greater generalization. Perhaps most surprisingly, random-label forgetting appears to be somewhat insensitive to the contents of the training set: for example, models trained on science questions with random labels continue to answer other science questions accurately, but begin to produce random labels on entailment classification tasks. Finally, we show that even generalizable forgetting is shallow: linear probes trained on LMs' representations can still perform tasks reliably after forgetting. Our results highlight the difficulty and unpredictability of performing targeted skill removal from models via fine-tuning.

  • 3 authors
·
Sep 3, 2024

Efficient Machine Unlearning via Influence Approximation

Due to growing privacy concerns, machine unlearning, which aims at enabling machine learning models to ``forget" specific training data, has received increasing attention. Among existing methods, influence-based unlearning has emerged as a prominent approach due to its ability to estimate the impact of individual training samples on model parameters without retraining. However, this approach suffers from prohibitive computational overhead arising from the necessity to compute the Hessian matrix and its inverse across all training samples and parameters, rendering it impractical for large-scale models and scenarios involving frequent data deletion requests. This highlights the difficulty of forgetting. Inspired by cognitive science, which suggests that memorizing is easier than forgetting, this paper establishes a theoretical link between memorizing (incremental learning) and forgetting (unlearning). This connection allows machine unlearning to be addressed from the perspective of incremental learning. Unlike the time-consuming Hessian computations in unlearning (forgetting), incremental learning (memorizing) typically relies on more efficient gradient optimization, which supports the aforementioned cognitive theory. Based on this connection, we introduce the Influence Approximation Unlearning (IAU) algorithm for efficient machine unlearning from the incremental perspective. Extensive empirical evaluations demonstrate that IAU achieves a superior balance among removal guarantee, unlearning efficiency, and comparable model utility, while outperforming state-of-the-art methods across diverse datasets and model architectures. Our code is available at https://github.com/Lolo1222/IAU.

  • 4 authors
·
Jul 31 2

Does Continual Learning Equally Forget All Parameters?

Distribution shift (e.g., task or domain shift) in continual learning (CL) usually results in catastrophic forgetting of neural networks. Although it can be alleviated by repeatedly replaying buffered data, the every-step replay is time-consuming. In this paper, we study which modules in neural networks are more prone to forgetting by investigating their training dynamics during CL. Our proposed metrics show that only a few modules are more task-specific and sensitively alter between tasks, while others can be shared across tasks as common knowledge. Hence, we attribute forgetting mainly to the former and find that finetuning them only on a small buffer at the end of any CL method can bring non-trivial improvement. Due to the small number of finetuned parameters, such ``Forgetting Prioritized Finetuning (FPF)'' is efficient in computation. We further propose a more efficient and simpler method that entirely removes the every-step replay and replaces them by only k-times of FPF periodically triggered during CL. Surprisingly, this ``k-FPF'' performs comparably to FPF and outperforms the SOTA CL methods but significantly reduces their computational overhead and cost. In experiments on several benchmarks of class- and domain-incremental CL, FPF consistently improves existing CL methods by a large margin, and k-FPF further excels in efficiency without degrading the accuracy. We also empirically studied the impact of buffer size, epochs per task, and finetuning modules on the cost and accuracy of our methods.

  • 5 authors
·
Apr 9, 2023

How new data permeates LLM knowledge and how to dilute it

Large language models learn and continually learn through the accumulation of gradient-based updates, but how individual pieces of new information affect existing knowledge, leading to both beneficial generalization and problematic hallucination, remains poorly understood. We demonstrate that when learning new information, LLMs exhibit a "priming" effect: learning a new fact can cause the model to inappropriately apply that knowledge in unrelated contexts. To systematically study this phenomenon, we introduce "Outlandish," a carefully curated dataset of 1320 diverse text samples designed to probe how new knowledge permeates through an LLM's existing knowledge base. Using this dataset, we show that the degree of priming after learning new information can be predicted by measuring the token probability of key words before learning. This relationship holds robustly across different model architectures (PALM-2, Gemma, Llama), sizes, and training stages. Finally, we develop two novel techniques to modulate how new knowledge affects existing model behavior: (1) a ``stepping-stone'' text augmentation strategy and (2) an ``ignore-k'' update pruning method. These approaches reduce undesirable priming effects by 50-95\% while preserving the model's ability to learn new information. Our findings provide both empirical insights into how LLMs learn and practical tools for improving the specificity of knowledge insertion in language models. Further materials: https://sunchipsster1.github.io/projects/outlandish/

  • 8 authors
·
Apr 13 2

Do Your Best and Get Enough Rest for Continual Learning

According to the forgetting curve theory, we can enhance memory retention by learning extensive data and taking adequate rest. This means that in order to effectively retain new knowledge, it is essential to learn it thoroughly and ensure sufficient rest so that our brain can memorize without forgetting. The main takeaway from this theory is that learning extensive data at once necessitates sufficient rest before learning the same data again. This aspect of human long-term memory retention can be effectively utilized to address the continual learning of neural networks. Retaining new knowledge for a long period of time without catastrophic forgetting is the critical problem of continual learning. Therefore, based on Ebbinghaus' theory, we introduce the view-batch model that adjusts the learning schedules to optimize the recall interval between retraining the same samples. The proposed view-batch model allows the network to get enough rest to learn extensive knowledge from the same samples with a recall interval of sufficient length. To this end, we specifically present two approaches: 1) a replay method that guarantees the optimal recall interval, and 2) a self-supervised learning that acquires extensive knowledge from a single training sample at a time. We empirically show that these approaches of our method are aligned with the forgetting curve theory, which can enhance long-term memory. In our experiments, we also demonstrate that our method significantly improves many state-of-the-art continual learning methods in various protocols and scenarios. We open-source this project at https://github.com/hankyul2/ViewBatchModel.

  • 4 authors
·
Mar 24

Continual Learning in Neural Networks

Artificial neural networks have exceeded human-level performance in accomplishing several individual tasks (e.g. voice recognition, object recognition, and video games). However, such success remains modest compared to human intelligence that can learn and perform an unlimited number of tasks. Humans' ability of learning and accumulating knowledge over their lifetime is an essential aspect of their intelligence. Continual machine learning aims at a higher level of machine intelligence through providing the artificial agents with the ability to learn online from a non-stationary and never-ending stream of data. A key component of such a never-ending learning process is to overcome the catastrophic forgetting of previously seen data, a problem that neural networks are well known to suffer from. The work described in this thesis has been dedicated to the investigation of continual learning and solutions to mitigate the forgetting phenomena in neural networks. To approach the continual learning problem, we first assume a task incremental setting where tasks are received one at a time and data from previous tasks are not stored. Since the task incremental setting can't be assumed in all continual learning scenarios, we also study the more general online continual setting. We consider an infinite stream of data drawn from a non-stationary distribution with a supervisory or self-supervisory training signal. The proposed methods in this thesis have tackled important aspects of continual learning. They were evaluated on different benchmarks and over various learning sequences. Advances in the state of the art of continual learning have been shown and challenges for bringing continual learning into application were critically identified.

  • 1 authors
·
Oct 7, 2019

MARK: Memory Augmented Refinement of Knowledge

Large Language Models (LLMs) assist in specialized tasks but struggle to align with evolving domain knowledge without costly fine-tuning. Domain knowledge consists of: Knowledge: Immutable facts (e.g., 'A stone is solid') and generally accepted principles (e.g., ethical standards); Refined Memory: Evolving insights shaped by business needs and real-world changes. However, a significant gap often exists between a domain expert's deep, nuanced understanding and the system's domain knowledge, which can hinder accurate information retrieval and application. Our Memory-Augmented Refinement of Knowledge (MARK) framework enables LLMs to continuously learn without retraining by leveraging structured refined memory, inspired by the Society of Mind. MARK operates through specialized agents, each serving a distinct role: Residual Refined Memory Agent: Stores and retrieves domain-specific insights to maintain context over time; User Question Refined Memory Agent: Captures user-provided facts, abbreviations, and terminology for better comprehension; LLM Response Refined Memory Agent: Extracts key elements from responses for refinement and personalization. These agents analyse stored refined memory, detect patterns, resolve contradictions, and improve response accuracy. Temporal factors like recency and frequency prioritize relevant information while discarding outdated insights. MARK enhances LLMs in multiple ways: Ground Truth Strategy: Reduces hallucinations by establishing a structured reference; Domain-Specific Adaptation: Essential for fields like healthcare, law, and manufacturing, where proprietary insights are absent from public datasets; Personalized AI Assistants: Improves virtual assistants by remembering user preferences, ensuring coherent responses over time.

  • 3 authors
·
May 8

HFT: Half Fine-Tuning for Large Language Models

Large language models (LLMs) with one or more fine-tuning phases have become a necessary step to unlock various capabilities, enabling LLMs to follow natural language instructions or align with human preferences. However, it carries the risk of catastrophic forgetting during sequential training, the parametric knowledge or the ability learned in previous stages may be overwhelmed by incoming training data. In this paper, we find that by regularly resetting partial parameters, LLMs can restore some of the original knowledge. Inspired by this, we introduce Half Fine-Tuning (HFT) for LLMs, as a substitute for full fine-tuning (FFT), to mitigate the forgetting issues, where half of the parameters are selected to learn new tasks while the other half are frozen to remain previous knowledge. We provide a feasibility analysis from the perspective of optimization and interpret the parameter selection operation as a regularization term. Without changing the model architecture, HFT could be seamlessly integrated into existing fine-tuning frameworks. Extensive experiments and analysis on supervised fine-tuning, direct preference optimization, and continual learning consistently demonstrate the effectiveness, robustness, and efficiency of HFT. Compared with FFT, HFT not only significantly alleviates the forgetting problem, but also achieves the best performance in a series of downstream benchmarks, with an approximately 30% reduction in training time.

  • 6 authors
·
Apr 29, 2024 1

SafeEraser: Enhancing Safety in Multimodal Large Language Models through Multimodal Machine Unlearning

As Multimodal Large Language Models (MLLMs) develop, their potential security issues have become increasingly prominent. Machine Unlearning (MU), as an effective strategy for forgetting specific knowledge in training data, has been widely used in privacy protection. However, MU for safety in MLLM has yet to be fully explored. To address this issue, we propose SAFEERASER, a safety unlearning benchmark for MLLMs, consisting of 3,000 images and 28.8K VQA pairs. We comprehensively evaluate unlearning methods from two perspectives: forget quality and model utility. Our findings show that existing MU methods struggle to maintain model performance while implementing the forget operation and often suffer from over-forgetting. Hence, we introduce Prompt Decouple (PD) Loss to alleviate over-forgetting through decouple prompt during unlearning process. To quantitatively measure over-forgetting mitigated by PD Loss, we propose a new metric called Safe Answer Refusal Rate (SARR). Experimental results demonstrate that combining PD Loss with existing unlearning methods can effectively prevent over-forgetting and achieve a decrease of 79.5% in the SARR metric of LLaVA-7B and LLaVA-13B, while maintaining forget quality and model utility. Our code and dataset will be released upon acceptance. Warning: This paper contains examples of harmful language and images, and reader discretion is recommended.

  • 9 authors
·
Feb 17

Step-by-Step Reasoning Attack: Revealing 'Erased' Knowledge in Large Language Models

Knowledge erasure in large language models (LLMs) is important for ensuring compliance with data and AI regulations, safeguarding user privacy, mitigating bias, and misinformation. Existing unlearning methods aim to make the process of knowledge erasure more efficient and effective by removing specific knowledge while preserving overall model performance, especially for retained information. However, it has been observed that the unlearning techniques tend to suppress and leave the knowledge beneath the surface, thus making it retrievable with the right prompts. In this work, we demonstrate that step-by-step reasoning can serve as a backdoor to recover this hidden information. We introduce a step-by-step reasoning-based black-box attack, Sleek, that systematically exposes unlearning failures. We employ a structured attack framework with three core components: (1) an adversarial prompt generation strategy leveraging step-by-step reasoning built from LLM-generated queries, (2) an attack mechanism that successfully recalls erased content, and exposes unfair suppression of knowledge intended for retention and (3) a categorization of prompts as direct, indirect, and implied, to identify which query types most effectively exploit unlearning weaknesses. Through extensive evaluations on four state-of-the-art unlearning techniques and two widely used LLMs, we show that existing approaches fail to ensure reliable knowledge removal. Of the generated adversarial prompts, 62.5% successfully retrieved forgotten Harry Potter facts from WHP-unlearned Llama, while 50% exposed unfair suppression of retained knowledge. Our work highlights the persistent risks of information leakage, emphasizing the need for more robust unlearning strategies for erasure.

  • 5 authors
·
Jun 14

Large Language Models Struggle to Learn Long-Tail Knowledge

The internet contains a wealth of knowledge -- from the birthdays of historical figures to tutorials on how to code -- all of which may be learned by language models. However, there is a huge variability in the number of times a given piece of information appears on the web. In this paper, we study the relationship between the knowledge memorized by large language models and the information in their pre-training datasets. In particular, we show that a language model's ability to answer a fact-based question relates to how many documents associated with that question were seen during pre-training. We identify these relevant documents by entity linking pre-training datasets and counting documents that contain the same entities as a given question-answer pair. Our results demonstrate strong correlational and causal relationships between accuracy and relevant document count for numerous question answering datasets (e.g., TriviaQA), pre-training corpora (e.g., ROOTS), and model sizes (e.g., 176B parameters). Moreover, we find that while larger models are better at learning long-tail knowledge, we estimate that today's models must be scaled by many orders of magnitude to reach competitive QA performance on questions with little support in the pre-training data. Finally, we show that retrieval-augmentation can reduce the dependence on relevant document count, presenting a promising approach for capturing the long-tail.

  • 5 authors
·
Nov 15, 2022

Retrieval Helps or Hurts? A Deeper Dive into the Efficacy of Retrieval Augmentation to Language Models

While large language models (LMs) demonstrate remarkable performance, they encounter challenges in providing accurate responses when queried for information beyond their pre-trained memorization. Although augmenting them with relevant external information can mitigate these issues, failure to consider the necessity of retrieval may adversely affect overall performance. Previous research has primarily focused on examining how entities influence retrieval models and knowledge recall in LMs, leaving other aspects relatively unexplored. In this work, our goal is to offer a more detailed, fact-centric analysis by exploring the effects of combinations of entities and relations. To facilitate this, we construct a new question answering (QA) dataset called WiTQA (Wikipedia Triple Question Answers). This dataset includes questions about entities and relations of various popularity levels, each accompanied by a supporting passage. Our extensive experiments with diverse LMs and retrievers reveal when retrieval does not consistently enhance LMs from the viewpoints of fact-centric popularity.Confirming earlier findings, we observe that larger LMs excel in recalling popular facts. However, they notably encounter difficulty with infrequent entity-relation pairs compared to retrievers. Interestingly, they can effectively retain popular relations of less common entities. We demonstrate the efficacy of our finer-grained metric and insights through an adaptive retrieval system that selectively employs retrieval and recall based on the frequencies of entities and relations in the question.

  • 4 authors
·
Feb 20, 2024

Bidirectional LMs are Better Knowledge Memorizers? A Benchmark for Real-world Knowledge Injection

Despite significant advances in large language models (LLMs), their knowledge memorization capabilities remain underexplored, due to the lack of standardized and high-quality test ground. In this paper, we introduce a novel, real-world and large-scale knowledge injection benchmark that evolves continuously over time without requiring human intervention. Specifically, we propose WikiDYK, which leverages recently-added and human-written facts from Wikipedia's "Did You Know..." entries. These entries are carefully selected by expert Wikipedia editors based on criteria such as verifiability and clarity. Each entry is converted into multiple question-answer pairs spanning diverse task formats from easy cloze prompts to complex multi-hop questions. WikiDYK contains 12,290 facts and 77,180 questions, which is also seamlessly extensible with future updates from Wikipedia editors. Extensive experiments using continued pre-training reveal a surprising insight: despite their prevalence in modern LLMs, Causal Language Models (CLMs) demonstrate significantly weaker knowledge memorization capabilities compared to Bidirectional Language Models (BiLMs), exhibiting a 23% lower accuracy in terms of reliability. To compensate for the smaller scales of current BiLMs, we introduce a modular collaborative framework utilizing ensembles of BiLMs as external knowledge repositories to integrate with LLMs. Experiment shows that our framework further improves the reliability accuracy by up to 29.1%.

  • 8 authors
·
May 18 2

UER: A Heuristic Bias Addressing Approach for Online Continual Learning

Online continual learning aims to continuously train neural networks from a continuous data stream with a single pass-through data. As the most effective approach, the rehearsal-based methods replay part of previous data. Commonly used predictors in existing methods tend to generate biased dot-product logits that prefer to the classes of current data, which is known as a bias issue and a phenomenon of forgetting. Many approaches have been proposed to overcome the forgetting problem by correcting the bias; however, they still need to be improved in online fashion. In this paper, we try to address the bias issue by a more straightforward and more efficient method. By decomposing the dot-product logits into an angle factor and a norm factor, we empirically find that the bias problem mainly occurs in the angle factor, which can be used to learn novel knowledge as cosine logits. On the contrary, the norm factor abandoned by existing methods helps remember historical knowledge. Based on this observation, we intuitively propose to leverage the norm factor to balance the new and old knowledge for addressing the bias. To this end, we develop a heuristic approach called unbias experience replay (UER). UER learns current samples only by the angle factor and further replays previous samples by both the norm and angle factors. Extensive experiments on three datasets show that UER achieves superior performance over various state-of-the-art methods. The code is in https://github.com/FelixHuiweiLin/UER.

  • 6 authors
·
Sep 7, 2023

RESTOR: Knowledge Recovery in Machine Unlearning

Large language models trained on web-scale corpora can memorize undesirable data containing misinformation, copyrighted material, or private or sensitive information. Recently, several machine unlearning algorithms have been proposed to eliminate the effect of such datapoints from trained models -- that is, to approximate a model that had never been trained on these datapoints in the first place. However, evaluating the effectiveness of unlearning algorithms remains an open challenge. Previous work has relied on heuristics -- such as verifying that the model can no longer reproduce the specific information targeted for removal while maintaining accuracy on unrelated test data. These approaches inadequately capture the complete effect of reversing the influence of datapoints on a trained model. In this work, we propose the RESTOR framework for machine unlearning evaluation, which assesses the ability of unlearning algorithms for targeted data erasure, by evaluating the ability of models to forget the knowledge introduced in these datapoints, while simultaneously recovering the model's knowledge state had it never encountered these datapoints. RESTOR helps uncover several novel insights about popular unlearning algorithms, and the mechanisms through which they operate -- for instance, identifying that some algorithms merely emphasize forgetting but not recovering knowledge, and that localizing unlearning targets can enhance unlearning performance.

  • 6 authors
·
Oct 31, 2024

Exclusive Supermask Subnetwork Training for Continual Learning

Continual Learning (CL) methods focus on accumulating knowledge over time while avoiding catastrophic forgetting. Recently, Wortsman et al. (2020) proposed a CL method, SupSup, which uses a randomly initialized, fixed base network (model) and finds a supermask for each new task that selectively keeps or removes each weight to produce a subnetwork. They prevent forgetting as the network weights are not being updated. Although there is no forgetting, the performance of SupSup is sub-optimal because fixed weights restrict its representational power. Furthermore, there is no accumulation or transfer of knowledge inside the model when new tasks are learned. Hence, we propose ExSSNeT (Exclusive Supermask SubNEtwork Training), that performs exclusive and non-overlapping subnetwork weight training. This avoids conflicting updates to the shared weights by subsequent tasks to improve performance while still preventing forgetting. Furthermore, we propose a novel KNN-based Knowledge Transfer (KKT) module that utilizes previously acquired knowledge to learn new tasks better and faster. We demonstrate that ExSSNeT outperforms strong previous methods on both NLP and Vision domains while preventing forgetting. Moreover, ExSSNeT is particularly advantageous for sparse masks that activate 2-10% of the model parameters, resulting in an average improvement of 8.3% over SupSup. Furthermore, ExSSNeT scales to a large number of tasks (100). Our code is available at https://github.com/prateeky2806/exessnet.

  • 2 authors
·
Oct 18, 2022

Inside-Out: Hidden Factual Knowledge in LLMs

This work presents a framework for assessing whether large language models (LLMs) encode more factual knowledge in their parameters than what they express in their outputs. While a few studies hint at this possibility, none has clearly defined or demonstrated this phenomenon. We first propose a formal definition of knowledge, quantifying it for a given question as the fraction of correct-incorrect answer pairs where the correct one is ranked higher. This gives rise to external and internal knowledge, depending on the information used to score individual answer candidates: either the model's observable token-level probabilities or its intermediate computations. Hidden knowledge arises when internal knowledge exceeds external knowledge. We then present a case study, applying this framework to three popular open-weights LLMs in a closed-book QA setup. Our results indicate that: (1) LLMs consistently encode more factual knowledge internally than what they express externally, with an average gap of 40%. (2) Surprisingly, some knowledge is so deeply hidden that a model can internally know an answer perfectly, yet fail to generate it even once, despite large-scale repeated sampling of 1,000 answers. This reveals fundamental limitations in the generation capabilities of LLMs, which (3) puts a practical constraint on scaling test-time compute via repeated answer sampling in closed-book QA: significant performance improvements remain inaccessible because some answers are practically never sampled, yet if they were, we would be guaranteed to rank them first.

  • 8 authors
·
Mar 19 1

Beyond Memorization: Reasoning-Driven Synthesis as a Mitigation Strategy Against Benchmark Contamination

Capability evaluation of large language models (LLMs) is increasingly shadowed by rising concerns of data contamination that cast doubts on whether static benchmarks measure genuine reasoning or mere memorization. We present an empirical study using an infinitely scalable framework to synthesize research-level QA directly from arXiv papers, harnessing the natural temporal structure of research publications where performance decay after knowledge cutoffs may indicate potential contamination. We evaluated 4 frontier model represented by 2 models of different knowledge cutoff dates per family on 1,643 multi-step reasoning questions synthesized from 20,277 arXiv papers stratified over 26 months, covering at least 6 months before and after all cutoff dates. Our results consistently showed a lack of significant performance decay near knowledge cutoff dates for models of various sizes, developers, and release dates. We further performed a comparative analysis with previous longitudinal studies that reported significant post-cutoff performance decay using directly retrieved questions based on public data. we hypothesize that the multi-step reasoning required by our synthesis pipeline offered additional complexity that goes deeper than shallow memorization, which effectively serves a mitigation strategy against benchmark contamination. We fully open source our code and dataset to aid reproducibility and advocate for a paradigm shift that prioritize reasoning-driven synthesis to construct benchmarks over simply collecting newly released questions periodically.

  • 9 authors
·
Aug 26

Continual Learning of Large Language Models: A Comprehensive Survey

The recent success of large language models (LLMs) trained on static, pre-collected, general datasets has sparked numerous research directions and applications. One such direction addresses the non-trivial challenge of integrating pre-trained LLMs into dynamic data distributions, task structures, and user preferences. Pre-trained LLMs, when tailored for specific needs, often experience significant performance degradation in previous knowledge domains -- a phenomenon known as "catastrophic forgetting". While extensively studied in the continual learning (CL) community, it presents new manifestations in the realm of LLMs. In this survey, we provide a comprehensive overview of the current research progress on LLMs within the context of CL. This survey is structured into four main sections: we first describe an overview of continually learning LLMs, consisting of two directions of continuity: vertical continuity (or vertical continual learning), i.e., continual adaptation from general to specific capabilities, and horizontal continuity (or horizontal continual learning), i.e., continual adaptation across time and domains (Section 3). We then summarize three stages of learning LLMs in the context of modern CL: Continual Pre-Training (CPT), Domain-Adaptive Pre-training (DAP), and Continual Fine-Tuning (CFT) (Section 4). Then we provide an overview of evaluation protocols for continual learning with LLMs, along with the current available data sources (Section 5). Finally, we discuss intriguing questions pertaining to continual learning for LLMs (Section 6). The full list of papers examined in this survey is available at https://github.com/Wang-ML-Lab/llm-continual-learning-survey.

  • 9 authors
·
Apr 25, 2024

MemMamba: Rethinking Memory Patterns in State Space Model

With the explosive growth of data, long-sequence modeling has become increasingly important in tasks such as natural language processing and bioinformatics. However, existing methods face inherent trade-offs between efficiency and memory. Recurrent neural networks suffer from gradient vanishing and explosion, making them hard to scale. Transformers can model global dependencies but are constrained by quadratic complexity. Recently, selective state-space models such as Mamba have demonstrated high efficiency with O(n) time and O(1) recurrent inference, yet their long-range memory decays exponentially. In this work, we conduct mathematical derivations and information-theoretic analysis to systematically uncover the memory decay mechanism of Mamba, answering a fundamental question: what is the nature of Mamba's long-range memory and how does it retain information? To quantify key information loss, we further introduce horizontal-vertical memory fidelity metrics that capture degradation both within and across layers. Inspired by how humans distill and retain salient information when reading long documents, we propose MemMamba, a novel architectural framework that integrates state summarization mechanism together with cross-layer and cross-token attention, which alleviates long-range forgetting while preserving linear complexity. MemMamba achieves significant improvements over existing Mamba variants and Transformers on long-sequence benchmarks such as PG19 and Passkey Retrieval, while delivering a 48% speedup in inference efficiency. Both theoretical analysis and empirical results demonstrate that MemMamba achieves a breakthrough in the complexity-memory trade-off, offering a new paradigm for ultra-long sequence modeling.

  • 5 authors
·
Sep 28 3

KORE: Enhancing Knowledge Injection for Large Multimodal Models via Knowledge-Oriented Augmentations and Constraints

Large Multimodal Models encode extensive factual knowledge in their pre-trained weights. However, its knowledge remains static and limited, unable to keep pace with real-world developments, which hinders continuous knowledge acquisition. Effective knowledge injection thus becomes critical, involving two goals: knowledge adaptation (injecting new knowledge) and knowledge retention (preserving old knowledge). Existing methods often struggle to learn new knowledge and suffer from catastrophic forgetting. To address this, we propose KORE, a synergistic method of KnOwledge-oRientEd augmentations and constraints for injecting new knowledge into large multimodal models while preserving old knowledge. Unlike general text or image data augmentation, KORE automatically converts individual knowledge items into structured and comprehensive knowledge to ensure that the model accurately learns new knowledge, enabling accurate adaptation. Meanwhile, KORE stores previous knowledge in the covariance matrix of LMM's linear layer activations and initializes the adapter by projecting the original weights into the matrix's null space, defining a fine-tuning direction that minimizes interference with previous knowledge, enabling powerful retention. Extensive experiments on various LMMs, including LLaVA-v1.5-7B, LLaVA-v1.5-13B, and Qwen2.5-VL-7B, show that KORE achieves superior new knowledge injection performance and effectively mitigates catastrophic forgetting.

  • 10 authors
·
Oct 22 2

How Abilities in Large Language Models are Affected by Supervised Fine-tuning Data Composition

Large language models (LLMs) with enormous pre-training tokens and parameter amounts emerge abilities, including math reasoning, code generation, and instruction following. These abilities are further enhanced by supervised fine-tuning (SFT). The open-source community has studied on ad-hoc SFT for each ability, while proprietary LLMs are versatile for all abilities. It is important to investigate how to unlock them with multiple abilities via SFT. In this study, we specifically focus on the data composition between mathematical reasoning, code generation, and general human-aligning abilities during SFT. From a scaling perspective, we investigate the relationship between model abilities and various factors including data amounts, data composition ratio, model parameters, and SFT strategies. Our experiments reveal that different abilities exhibit different scaling patterns, and larger models generally show superior performance with the same amount of data. Mathematical reasoning and code generation improve as data amounts increase consistently, while the general ability is enhanced with about a thousand samples and improves slowly. We find data composition results in various abilities improvements with low data amounts, while conflicts of abilities with high data amounts. Our experiments further show that composition data amount impacts performance, while the influence of composition ratio is insignificant. Regarding the SFT strategies, we evaluate sequential learning multiple abilities are prone to catastrophic forgetting. Our proposed Dual-stage Mixed Fine-tuning (DMT) strategy learns specialized abilities first and then learns general abilities with a small amount of specialized data to prevent forgetting, offering a promising solution to learn multiple abilities with different scaling patterns.

  • 10 authors
·
Oct 9, 2023

GUARD: Generation-time LLM Unlearning via Adaptive Restriction and Detection

Large Language Models (LLMs) have demonstrated strong capabilities in memorizing vast amounts of knowledge across diverse domains. However, the ability to selectively forget specific knowledge is critical for ensuring the safety and compliance of deployed models. Existing unlearning efforts typically fine-tune the model with resources such as forget data, retain data, and a calibration model. These additional gradient steps blur the decision boundary between forget and retain knowledge, making unlearning often at the expense of overall performance. To avoid the negative impact of fine-tuning, it would be better to unlearn solely at inference time by safely guarding the model against generating responses related to the forget target, without destroying the fluency of text generation. In this work, we propose Generation-time Unlearning via Adaptive Restriction and Detection (GUARD), a framework that enables dynamic unlearning during LLM generation. Specifically, we first employ a prompt classifier to detect unlearning targets and extract the corresponding forbidden token. We then dynamically penalize and filter candidate tokens during generation using a combination of token matching and semantic matching, effectively preventing the model from leaking the forgotten content. Experimental results on copyright content unlearning tasks over the Harry Potter dataset and the MUSE benchmark, as well as entity unlearning tasks on the TOFU dataset, demonstrate that GUARD achieves strong forget quality across various tasks while causing almost no degradation to the LLM's general capabilities, striking an excellent trade-off between forgetting and utility.

  • 8 authors
·
May 19

On Memorization of Large Language Models in Logical Reasoning

Large language models (LLMs) achieve good performance on challenging reasoning benchmarks, yet could also make basic reasoning mistakes. This contrasting behavior is puzzling when it comes to understanding the mechanisms behind LLMs' reasoning capabilities. One hypothesis is that the increasingly high and nearly saturated performance on common reasoning benchmarks could be due to the memorization of similar problems. In this paper, we systematically investigate this hypothesis with a quantitative measurement of memorization in reasoning tasks, using a dynamically generated logical reasoning benchmark based on Knights and Knaves (K&K) puzzles. We found that LLMs could interpolate the training puzzles (achieving near-perfect accuracy) after fine-tuning, yet fail when those puzzles are slightly perturbed, suggesting that the models heavily rely on memorization to solve those training puzzles. On the other hand, we show that while fine-tuning leads to heavy memorization, it also consistently improves generalization performance. In-depth analyses with perturbation tests, cross difficulty-level transferability, probing model internals, and fine-tuning with wrong answers suggest that the LLMs learn to reason on K&K puzzles despite training data memorization. This phenomenon indicates that LLMs exhibit a complex interplay between memorization and genuine reasoning abilities. Finally, our analysis with per-sample memorization score sheds light on how LLMs switch between reasoning and memorization in solving logical puzzles. Our code and data are available at https://memkklogic.github.io.

  • 9 authors
·
Oct 30, 2024 2

Deep Knowledge Tracing with Learning Curves

Knowledge tracing (KT) has recently been an active research area of computational pedagogy. The task is to model students' mastery level of knowledge concepts based on their responses to the questions in the past, as well as predict the probabilities that they correctly answer subsequent questions in the future. KT tasks were historically solved using statistical modeling methods such as Bayesian inference and factor analysis, but recent advances in deep learning have led to the successive proposals that leverage deep neural networks, including long short-term memory networks, memory-augmented networks and self-attention networks. While those deep models demonstrate superior performance over the traditional approaches, they all neglect the explicit modeling of the learning curve theory, which generally says that more practice on the same knowledge concept enhances one's mastery level of the concept. Based on this theory, we propose a Convolution-Augmented Knowledge Tracing (CAKT) model in this paper. The model employs three-dimensional convolutional neural networks to explicitly learn a student's recent experience on applying the same knowledge concept with that in the next question, and fuses the learnt feature with the feature representing her overall latent knowledge state obtained using a classic LSTM network. The fused feature is then fed into a second LSTM network to predict the student's response to the next question. Experimental results show that CAKT achieves the new state-of-the-art performance in predicting students' responses compared with existing models. We also conduct extensive sensitivity analysis and ablation study to show the stability of the results and justify the particular architecture of CAKT, respectively.

  • 3 authors
·
Jul 26, 2020

MechGPT, a language-based strategy for mechanics and materials modeling that connects knowledge across scales, disciplines and modalities

For centuries, researchers have sought out ways to connect disparate areas of knowledge. While early scholars (Galileo, da Vinci, etc.) were experts across fields, specialization has taken hold later. With the advent of Artificial Intelligence, we can now explore relationships across areas (e.g., mechanics-biology) or disparate domains (e.g., failure mechanics-art). To achieve this, we use a fine-tuned Large Language Model (LLM), here for a subset of knowledge in multiscale materials failure. The approach includes the use of a general-purpose LLM to distill question-answer pairs from raw sources followed by LLM fine-tuning. The resulting MechGPT LLM foundation model is used in a series of computational experiments to explore its capacity for knowledge retrieval, various language tasks, hypothesis generation, and connecting knowledge across disparate areas. While the model has some ability to recall knowledge from training, we find that LLMs are particularly useful to extract structural insights through Ontological Knowledge Graphs. These interpretable graph structures provide explanatory insights, frameworks for new research questions, and visual representations of knowledge that also can be used in retrieval-augmented generation. Three versions of MechGPT are discussed, featuring different sizes from 13 billion to 70 billion parameters, and reaching context lengths of more than 10,000 tokens. This provides ample capacity for sophisticated retrieval augmented strategies, as well as agent-based modeling where multiple LLMs interact collaboratively and/or adversarially, the incorporation of new data from the literature or web searches, as well as multimodality.

  • 1 authors
·
Oct 16, 2023

Hubble: a Model Suite to Advance the Study of LLM Memorization

We present Hubble, a suite of fully open-source large language models (LLMs) for the scientific study of LLM memorization. Hubble models come in standard and perturbed variants: standard models are pretrained on a large English corpus, and perturbed models are trained in the same way but with controlled insertion of text (e.g., book passages, biographies, and test sets) designed to emulate key memorization risks. Our core release includes 8 models -- standard and perturbed models with 1B or 8B parameters, pretrained on 100B or 500B tokens -- establishing that memorization risks are determined by the frequency of sensitive data relative to size of the training corpus (i.e., a password appearing once in a smaller corpus is memorized better than the same password in a larger corpus). Our release also includes 6 perturbed models with text inserted at different pretraining phases, showing that sensitive data without continued exposure can be forgotten. These findings suggest two best practices for addressing memorization risks: to dilute sensitive data by increasing the size of the training corpus, and to order sensitive data to appear earlier in training. Beyond these general empirical findings, Hubble enables a broad range of memorization research; for example, analyzing the biographies reveals how readily different types of private information are memorized. We also demonstrate that the randomized insertions in Hubble make it an ideal testbed for membership inference and machine unlearning, and invite the community to further explore, benchmark, and build upon our work.

  • 10 authors
·
Oct 22

Scaling Laws and Interpretability of Learning from Repeated Data

Recent large language models have been trained on vast datasets, but also often on repeated data, either intentionally for the purpose of upweighting higher quality data, or unintentionally because data deduplication is not perfect and the model is exposed to repeated data at the sentence, paragraph, or document level. Some works have reported substantial negative performance effects of this repeated data. In this paper we attempt to study repeated data systematically and to understand its effects mechanistically. To do this, we train a family of models where most of the data is unique but a small fraction of it is repeated many times. We find a strong double descent phenomenon, in which repeated data can lead test loss to increase midway through training. A predictable range of repetition frequency leads to surprisingly severe degradation in performance. For instance, performance of an 800M parameter model can be degraded to that of a 2x smaller model (400M params) by repeating 0.1% of the data 100 times, despite the other 90% of the training tokens remaining unique. We suspect there is a range in the middle where the data can be memorized and doing so consumes a large fraction of the model's capacity, and this may be where the peak of degradation occurs. Finally, we connect these observations to recent mechanistic interpretability work - attempting to reverse engineer the detailed computations performed by the model - by showing that data repetition disproportionately damages copying and internal structures associated with generalization, such as induction heads, providing a possible mechanism for the shift from generalization to memorization. Taken together, these results provide a hypothesis for why repeating a relatively small fraction of data in large language models could lead to disproportionately large harms to performance.

  • 18 authors
·
May 20, 2022

Reversing the Forget-Retain Objectives: An Efficient LLM Unlearning Framework from Logit Difference

As Large Language Models (LLMs) demonstrate extensive capability in learning from documents, LLM unlearning becomes an increasingly important research area to address concerns of LLMs in terms of privacy, copyright, etc. A conventional LLM unlearning task typically involves two goals: (1) The target LLM should forget the knowledge in the specified forget documents, and (2) it should retain the other knowledge that the LLM possesses, for which we assume access to a small number of retain documents. To achieve both goals, a mainstream class of LLM unlearning methods introduces an optimization framework with a combination of two objectives - maximizing the prediction loss on the forget documents while minimizing that on the retain documents, which suffers from two challenges, degenerated output and catastrophic forgetting. In this paper, we propose a novel unlearning framework called Unlearning from Logit Difference (ULD), which introduces an assistant LLM that aims to achieve the opposite of the unlearning goals: remembering the forget documents and forgetting the retain knowledge. ULD then derives the unlearned LLM by computing the logit difference between the target and the assistant LLMs. We show that such reversed objectives would naturally resolve both aforementioned challenges while significantly improving the training efficiency. Extensive experiments demonstrate that our method efficiently achieves the intended forgetting while preserving the LLM's overall capabilities, reducing training time by more than threefold. Notably, our method loses 0% of model utility on the ToFU benchmark, whereas baseline methods may sacrifice 17% of utility on average to achieve comparable forget quality. Our code will be publicly available at https://github.com/UCSB-NLP-Chang/ULD.

  • 7 authors
·
Jun 12, 2024

Investigating the Factual Knowledge Boundary of Large Language Models with Retrieval Augmentation

Knowledge-intensive tasks (e.g., open-domain question answering (QA)) require a substantial amount of factual knowledge and often rely on external information for assistance. Recently, large language models (LLMs) (e.g., ChatGPT), have demonstrated impressive prowess in solving a wide range of tasks with world knowledge, including knowledge-intensive tasks. However, it remains unclear how well LLMs are able to perceive their factual knowledge boundaries, particularly how they behave when incorporating retrieval augmentation. In this study, we present an initial analysis of the factual knowledge boundaries of LLMs and how retrieval augmentation affects LLMs on open-domain QA. Specially, we focus on three primary research questions and analyze them by examining QA performance, priori judgement and posteriori judgement of LLMs. We show evidence that LLMs possess unwavering confidence in their capabilities to respond to questions and the accuracy of their responses. Furthermore, retrieval augmentation proves to be an effective approach in enhancing LLMs' awareness of knowledge boundaries, thereby improving their judgemental abilities. Additionally, we also find that LLMs have a propensity to rely on the provided retrieval results when formulating answers, while the quality of these results significantly impacts their reliance. The code to reproduce this work is available at https://github.com/RUCAIBox/LLM-Knowledge-Boundary.

  • 9 authors
·
Jul 20, 2023

UnUnlearning: Unlearning is not sufficient for content regulation in advanced generative AI

Exact unlearning was first introduced as a privacy mechanism that allowed a user to retract their data from machine learning models on request. Shortly after, inexact schemes were proposed to mitigate the impractical costs associated with exact unlearning. More recently unlearning is often discussed as an approach for removal of impermissible knowledge i.e. knowledge that the model should not possess such as unlicensed copyrighted, inaccurate, or malicious information. The promise is that if the model does not have a certain malicious capability, then it cannot be used for the associated malicious purpose. In this paper we revisit the paradigm in which unlearning is used for in Large Language Models (LLMs) and highlight an underlying inconsistency arising from in-context learning. Unlearning can be an effective control mechanism for the training phase, yet it does not prevent the model from performing an impermissible act during inference. We introduce a concept of ununlearning, where unlearned knowledge gets reintroduced in-context, effectively rendering the model capable of behaving as if it knows the forgotten knowledge. As a result, we argue that content filtering for impermissible knowledge will be required and even exact unlearning schemes are not enough for effective content regulation. We discuss feasibility of ununlearning for modern LLMs and examine broader implications.

  • 9 authors
·
Jun 27, 2024 1

Beyond Not-Forgetting: Continual Learning with Backward Knowledge Transfer

By learning a sequence of tasks continually, an agent in continual learning (CL) can improve the learning performance of both a new task and `old' tasks by leveraging the forward knowledge transfer and the backward knowledge transfer, respectively. However, most existing CL methods focus on addressing catastrophic forgetting in neural networks by minimizing the modification of the learnt model for old tasks. This inevitably limits the backward knowledge transfer from the new task to the old tasks, because judicious model updates could possibly improve the learning performance of the old tasks as well. To tackle this problem, we first theoretically analyze the conditions under which updating the learnt model of old tasks could be beneficial for CL and also lead to backward knowledge transfer, based on the gradient projection onto the input subspaces of old tasks. Building on the theoretical analysis, we next develop a ContinUal learning method with Backward knowlEdge tRansfer (CUBER), for a fixed capacity neural network without data replay. In particular, CUBER first characterizes the task correlation to identify the positively correlated old tasks in a layer-wise manner, and then selectively modifies the learnt model of the old tasks when learning the new task. Experimental studies show that CUBER can even achieve positive backward knowledge transfer on several existing CL benchmarks for the first time without data replay, where the related baselines still suffer from catastrophic forgetting (negative backward knowledge transfer). The superior performance of CUBER on the backward knowledge transfer also leads to higher accuracy accordingly.

  • 4 authors
·
Nov 1, 2022

MUSE: Machine Unlearning Six-Way Evaluation for Language Models

Language models (LMs) are trained on vast amounts of text data, which may include private and copyrighted content. Data owners may request the removal of their data from a trained model due to privacy or copyright concerns. However, exactly unlearning only these datapoints (i.e., retraining with the data removed) is intractable in modern-day models. This has led to the development of many approximate unlearning algorithms. The evaluation of the efficacy of these algorithms has traditionally been narrow in scope, failing to precisely quantify the success and practicality of the algorithm from the perspectives of both the model deployers and the data owners. We address this issue by proposing MUSE, a comprehensive machine unlearning evaluation benchmark that enumerates six diverse desirable properties for unlearned models: (1) no verbatim memorization, (2) no knowledge memorization, (3) no privacy leakage, (4) utility preservation on data not intended for removal, (5) scalability with respect to the size of removal requests, and (6) sustainability over sequential unlearning requests. Using these criteria, we benchmark how effectively eight popular unlearning algorithms on 7B-parameter LMs can unlearn Harry Potter books and news articles. Our results demonstrate that most algorithms can prevent verbatim memorization and knowledge memorization to varying degrees, but only one algorithm does not lead to severe privacy leakage. Furthermore, existing algorithms fail to meet deployer's expectations because they often degrade general model utility and also cannot sustainably accommodate successive unlearning requests or large-scale content removal. Our findings identify key issues with the practicality of existing unlearning algorithms on language models, and we release our benchmark to facilitate further evaluations: muse-bench.github.io

  • 10 authors
·
Jul 8, 2024

Physics of Language Models: Part 3.1, Knowledge Storage and Extraction

Large language models (LLMs) can store a vast amount of world knowledge, often extractable via question-answering (e.g., "What is Abraham Lincoln's birthday?"). However, do they answer such questions based on exposure to similar questions during training (i.e., cheating), or by genuinely learning to extract knowledge from sources like Wikipedia? In this paper, we investigate this issue using a controlled biography dataset. We find a strong correlation between the model's ability to extract knowledge and various diversity measures of the training data. Essentially, for knowledge to be reliably extracted, it must be sufficiently augmented (e.g., through paraphrasing, sentence shuffling) during pretraining. Without such augmentation, knowledge may be memorized but not extractable, leading to 0% accuracy, regardless of subsequent instruction fine-tuning. To understand why this occurs, we employ (nearly) linear probing to demonstrate a strong connection between the observed correlation and how the model internally encodes knowledge -- whether it is linearly encoded in the hidden embeddings of entity names or distributed across other token embeddings in the training text. This paper provides several key recommendations for LLM pretraining in the industry: (1) rewrite the pretraining data -- using small, auxiliary models -- to provide knowledge augmentation, and (2) incorporate more instruction-finetuning data into the pretraining stage before it becomes too late.

  • 2 authors
·
Sep 25, 2023

HEMA : A Hippocampus-Inspired Extended Memory Architecture for Long-Context AI Conversations

Large language models (LLMs) struggle with maintaining coherence in extended conversations spanning hundreds of turns, despite performing well within their context windows. This paper introduces HEMA (Hippocampus-Inspired Extended Memory Architecture), a dual-memory system inspired by human cognitive processes. HEMA combines Compact Memory - a continuously updated one-sentence summary preserving global narrative coherence, and Vector Memory - an episodic store of chunk embeddings queried via cosine similarity. When integrated with a 6B-parameter transformer, HEMA maintains coherent dialogues beyond 300 turns while keeping prompt length under 3,500 tokens. Experimental results show substantial improvements: factual recall accuracy increases from 41% to 87%, and human-rated coherence improves from 2.7 to 4.3 on a 5-point scale. With 10K indexed chunks, Vector Memory achieves P@5 >= 0.80 and R@50 >= 0.74, doubling the area under the precision-recall curve compared to summarization-only approaches. Ablation studies reveal two key insights: semantic forgetting through age-weighted pruning reduces retrieval latency by 34% with minimal recall loss, and a two-level summary hierarchy prevents cascade errors in ultra-long conversations exceeding 1,000 turns. HEMA demonstrates that combining verbatim recall with semantic continuity provides a practical solution for privacy-aware conversational AI capable of month-long dialogues without model retraining.

  • 1 authors
·
Apr 23

R-Tuning: Teaching Large Language Models to Refuse Unknown Questions

Large language models (LLMs) have revolutionized numerous domains with their impressive performance but still face their challenges. A predominant issue is the propensity for these models to generate non-existent facts, a concern termed hallucination. Our research is motivated by the observation that previous instruction tuning methods force the model to complete a sentence no matter whether the model knows the knowledge or not. When the question is out of the parametric knowledge, it will try to make up something and fail to indicate when it lacks knowledge. In this paper, we present a new approach called Refusal-Aware Instruction Tuning (R-Tuning). This approach is formalized by first identifying the knowledge gap between parametric knowledge and the instruction tuning data. Then, we construct the refusal-aware data based on the knowledge intersection, to tune LLMs to refrain from responding to questions beyond its parametric knowledge. Experimental results demonstrate this new instruction tuning approach effectively improves a model's ability to answer known questions and refrain from answering unknown questions. Furthermore, when tested on out-of-domain datasets, the refusal ability was found to be a meta-skill that could be generalized to other tasks. Further analysis surprisingly finds that learning the uncertainty during training displays a better ability to estimate uncertainty than uncertainty-based testing. Our code will be released at https://github.com/shizhediao/R-Tuning.

  • 9 authors
·
Nov 16, 2023

Towards Lifelong Learning of Large Language Models: A Survey

As the applications of large language models (LLMs) expand across diverse fields, the ability of these models to adapt to ongoing changes in data, tasks, and user preferences becomes crucial. Traditional training methods, relying on static datasets, are increasingly inadequate for coping with the dynamic nature of real-world information. Lifelong learning, also known as continual or incremental learning, addresses this challenge by enabling LLMs to learn continuously and adaptively over their operational lifetime, integrating new knowledge while retaining previously learned information and preventing catastrophic forgetting. This survey delves into the sophisticated landscape of lifelong learning, categorizing strategies into two primary groups: Internal Knowledge and External Knowledge. Internal Knowledge includes continual pretraining and continual finetuning, each enhancing the adaptability of LLMs in various scenarios. External Knowledge encompasses retrieval-based and tool-based lifelong learning, leveraging external data sources and computational tools to extend the model's capabilities without modifying core parameters. The key contributions of our survey are: (1) Introducing a novel taxonomy categorizing the extensive literature of lifelong learning into 12 scenarios; (2) Identifying common techniques across all lifelong learning scenarios and classifying existing literature into various technique groups within each scenario; (3) Highlighting emerging techniques such as model expansion and data selection, which were less explored in the pre-LLM era. Through a detailed examination of these groups and their respective categories, this survey aims to enhance the adaptability, reliability, and overall performance of LLMs in real-world applications.

  • 4 authors
·
Jun 10, 2024

Retrieval Head Mechanistically Explains Long-Context Factuality

Despite the recent progress in long-context language models, it remains elusive how transformer-based models exhibit the capability to retrieve relevant information from arbitrary locations within the long context. This paper aims to address this question. Our systematic investigation across a wide spectrum of models reveals that a special type of attention heads are largely responsible for retrieving information, which we dub retrieval heads. We identify intriguing properties of retrieval heads:(1) universal: all the explored models with long-context capability have a set of retrieval heads; (2) sparse: only a small portion (less than 5\%) of the attention heads are retrieval. (3) intrinsic: retrieval heads already exist in models pretrained with short context. When extending the context length by continual pretraining, it is still the same set of heads that perform information retrieval. (4) dynamically activated: take Llama-2 7B for example, 12 retrieval heads always attend to the required information no matter how the context is changed. The rest of the retrieval heads are activated in different contexts. (5) causal: completely pruning retrieval heads leads to failure in retrieving relevant information and results in hallucination, while pruning random non-retrieval heads does not affect the model's retrieval ability. We further show that retrieval heads strongly influence chain-of-thought (CoT) reasoning, where the model needs to frequently refer back the question and previously-generated context. Conversely, tasks where the model directly generates the answer using its intrinsic knowledge are less impacted by masking out retrieval heads. These observations collectively explain which internal part of the model seeks information from the input tokens. We believe our insights will foster future research on reducing hallucination, improving reasoning, and compressing the KV cache.

  • 5 authors
·
Apr 23, 2024

Knowledge Unlearning for LLMs: Tasks, Methods, and Challenges

In recent years, large language models (LLMs) have spurred a new research paradigm in natural language processing. Despite their excellent capability in knowledge-based question answering and reasoning, their potential to retain faulty or even harmful knowledge poses risks of malicious application. The challenge of mitigating this issue and transforming these models into purer assistants is crucial for their widespread applicability. Unfortunately, Retraining LLMs repeatedly to eliminate undesirable knowledge is impractical due to their immense parameters. Knowledge unlearning, derived from analogous studies on machine unlearning, presents a promising avenue to address this concern and is notably advantageous in the context of LLMs. It allows for the removal of harmful knowledge in an efficient manner, without affecting unrelated knowledge in the model. To this end, we provide a survey of knowledge unlearning in the era of LLMs. Firstly, we formally define the knowledge unlearning problem and distinguish it from related works. Subsequently, we categorize existing knowledge unlearning methods into three classes: those based on parameter optimization, parameter merging, and in-context learning, and introduce details of these unlearning methods. We further present evaluation datasets used in existing methods, and finally conclude this survey by presenting the ongoing challenges and future directions.

  • 6 authors
·
Nov 27, 2023

Deep Class-Incremental Learning: A Survey

Deep models, e.g., CNNs and Vision Transformers, have achieved impressive achievements in many vision tasks in the closed world. However, novel classes emerge from time to time in our ever-changing world, requiring a learning system to acquire new knowledge continually. For example, a robot needs to understand new instructions, and an opinion monitoring system should analyze emerging topics every day. Class-Incremental Learning (CIL) enables the learner to incorporate the knowledge of new classes incrementally and build a universal classifier among all seen classes. Correspondingly, when directly training the model with new class instances, a fatal problem occurs -- the model tends to catastrophically forget the characteristics of former ones, and its performance drastically degrades. There have been numerous efforts to tackle catastrophic forgetting in the machine learning community. In this paper, we survey comprehensively recent advances in deep class-incremental learning and summarize these methods from three aspects, i.e., data-centric, model-centric, and algorithm-centric. We also provide a rigorous and unified evaluation of 16 methods in benchmark image classification tasks to find out the characteristics of different algorithms empirically. Furthermore, we notice that the current comparison protocol ignores the influence of memory budget in model storage, which may result in unfair comparison and biased results. Hence, we advocate fair comparison by aligning the memory budget in evaluation, as well as several memory-agnostic performance measures. The source code to reproduce these evaluations is available at https://github.com/zhoudw-zdw/CIL_Survey/

  • 6 authors
·
Feb 7, 2023

LMEnt: A Suite for Analyzing Knowledge in Language Models from Pretraining Data to Representations

Language models (LMs) increasingly drive real-world applications that require world knowledge. However, the internal processes through which models turn data into representations of knowledge and beliefs about the world, are poorly understood. Insights into these processes could pave the way for developing LMs with knowledge representations that are more consistent, robust, and complete. To facilitate studying these questions, we present LMEnt, a suite for analyzing knowledge acquisition in LMs during pretraining. LMEnt introduces: (1) a knowledge-rich pretraining corpus, fully annotated with entity mentions, based on Wikipedia, (2) an entity-based retrieval method over pretraining data that outperforms previous approaches by as much as 80.4%, and (3) 12 pretrained models with up to 1B parameters and 4K intermediate checkpoints, with comparable performance to popular open-sourced models on knowledge benchmarks. Together, these resources provide a controlled environment for analyzing connections between entity mentions in pretraining and downstream performance, and the effects of causal interventions in pretraining data. We show the utility of LMEnt by studying knowledge acquisition across checkpoints, finding that fact frequency is key, but does not fully explain learning trends. We release LMEnt to support studies of knowledge in LMs, including knowledge representations, plasticity, editing, attribution, and learning dynamics.

  • 7 authors
·
Sep 3 2

Mix-CPT: A Domain Adaptation Framework via Decoupling Knowledge Learning and Format Alignment

Adapting general large language models (LLMs) to specialized domains presents great challenges due to varied data distributions. This adaptation typically requires continual pre-training on massive domain-specific corpora to facilitate knowledge memorization, followed by training to apply this knowledge following human instructions and preferences. However, this method may result in inefficient knowledge memorization due to a lack of awareness of knowledge utilization and imposes substantial demands on LLMs to simultaneously learn knowledge utilization and format alignment with limited training samples. To facilitate the domain adaptation of LLM, we revise this process and propose a new domain adaptation framework including domain knowledge learning and general format alignment, called Mix-CPT. Specifically, we first conduct a knowledge mixture continual pre-training that concurrently focuses on knowledge memorization and utilization, allowing for mutual reinforcement. To avoid catastrophic forgetting during the continual pre-training process, we further incorporate a logit swap self-distillation constraint. Subsequently, leveraging the knowledge and capabilities acquired during continual pre-training, we efficiently perform instruction tuning and alignment with a few general training samples to achieve format alignment. Extensive experiments demonstrate that our proposed Mix-CPT framework can simultaneously improve the task-solving capabilities of LLMs on the target and general domains compared to the traditional adaptation methods.

  • 6 authors
·
Jul 15, 2024

LoRAMoE: Revolutionizing Mixture of Experts for Maintaining World Knowledge in Language Model Alignment

Supervised fine-tuning (SFT) is a crucial step for large language models (LLMs), enabling them to align with human instructions and enhance their capabilities in downstream tasks. When the models are required to align with a broader range of downstream tasks, or there is a desire to notably improve the performance on a specific task, a substantial increase in fine-tuning data often emerges as the solution. However, we find that large-scale increases in instruction data can disrupt the world knowledge previously stored in the LLMs, i.e., world knowledge forgetting. In this paper, we introduce LoRAMoE to address the above challenge. The LoRAMoE is a plugin version of Mixture of Experts (MoE). The plugin form ensures the integrity of world knowledge by freezing the backbone model during the training phase. We then propose the use of localized balancing constraints to coordinate parts of experts for task utilization, meanwhile enabling other experts to fully leverage the world knowledge stored in the models. Experimental results demonstrate that LoRAMoE can reasonably coordinate experts based on data type during inference, and even dramatically increasing instruction data does not result in knowledge forgetting. Moreover, LoRAMoE provides additional benefits for the performance of downstream tasks, indicating the potential of our approach for multi-task learning.

  • 16 authors
·
Dec 15, 2023

Augmenting Pre-trained Language Models with QA-Memory for Open-Domain Question Answering

Retrieval augmented language models have recently become the standard for knowledge intensive tasks. Rather than relying purely on latent semantics within the parameters of large neural models, these methods enlist a semi-parametric memory to encode an index of knowledge for the model to retrieve over. Most prior work has employed text passages as the unit of knowledge, which has high coverage at the cost of interpretability, controllability, and efficiency. The opposite properties arise in other methods which have instead relied on knowledge base (KB) facts. At the same time, more recent work has demonstrated the effectiveness of storing and retrieving from an index of Q-A pairs derived from text lewis2021paq. This approach yields a high coverage knowledge representation that maintains KB-like properties due to its representations being more atomic units of information. In this work we push this line of research further by proposing a question-answer augmented encoder-decoder model and accompanying pretraining strategy. This yields an end-to-end system that not only outperforms prior QA retrieval methods on single-hop QA tasks but also enables compositional reasoning, as demonstrated by strong performance on two multi-hop QA datasets. Together, these methods improve the ability to interpret and control the model while narrowing the performance gap with passage retrieval systems.

  • 5 authors
·
Apr 9, 2022

From Internal Conflict to Contextual Adaptation of Language Models

Knowledge-intensive language understanding tasks require Language Models (LMs) to integrate relevant context, mitigating their inherent weaknesses, such as incomplete or outdated knowledge. Nevertheless, studies indicate that LMs often ignore the provided context as it can conflict with the pre-existing LM's memory learned during pre-training. Moreover, conflicting knowledge can already be present in the LM's parameters, termed intra-memory conflict. Existing works have studied the two types of knowledge conflicts only in isolation. We conjecture that the (degree of) intra-memory conflicts can in turn affect LM's handling of context-memory conflicts. To study this, we introduce the DYNAMICQA dataset, which includes facts with a temporal dynamic nature where a fact can change with a varying time frequency and disputable dynamic facts, which can change depending on the viewpoint. DYNAMICQA is the first to include real-world knowledge conflicts and provide context to study the link between the different types of knowledge conflicts. With the proposed dataset, we assess the use of uncertainty for measuring the intra-memory conflict and introduce a novel Coherent Persuasion (CP) score to evaluate the context's ability to sway LM's semantic output. Our extensive experiments reveal that static facts, which are unlikely to change, are more easily updated with additional context, relative to temporal and disputable facts.

  • 6 authors
·
Jul 24, 2024

Long-Term Ad Memorability: Understanding and Generating Memorable Ads

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

  • 8 authors
·
Sep 1, 2023 1

Effective Skill Unlearning through Intervention and Abstention

Large language Models (LLMs) have demonstrated remarkable skills across various domains. Understanding the mechanisms behind their abilities and implementing controls over them is becoming increasingly important for developing better models. In this paper, we focus on skill unlearning in LLMs, specifically unlearning a particular skill while retaining their overall capabilities. We introduce two lightweight, training-free machine skill unlearning techniques for LLMs. First, we observe that the pre-activation distribution of neurons in each Feed-Forward Layer (FFL) differs when the model demonstrates different skills. Additionally, we find that queries triggering the same skill cluster within the FFL key space and can be separated from other queries using a hypercube. Based on these observations, we propose two lightweight, training-free skill unlearning methods via intervention and abstention respectively: Neuron Adjust and Key Space Detection. We evaluate our methods on unlearning math-solving, Python-coding, and comprehension skills across seven different languages. The results demonstrate their strong unlearning capabilities for the designated skills. Specifically, Key Space Detection achieves over 80\% relative performance drop on the forgetting skill and less than 10\% relative performance drop on other skills and the model's general knowledge (MMLU) for most unlearning tasks. Our code is available at https://github.com/Trustworthy-ML-Lab/effective_skill_unlearning

  • 3 authors
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Mar 27